CELSIUS launches limited-edition ELECTRIC VIBE, a Sparkling Tropical Freeze flavor inspired by soccer culture. Apr. 23, 2026 at 11:10 am CELSIUS Energy Drinks Energy Drink BOCA RATON, Fla., April 22, 2026 - CELSIUS is launching CELSIUS ELECTRIC VIBE, a limited-edition Sparkling Tropical Freeze flavor inspired by soccer culture. The new flavor debuts April 22 at the CELSIUS Soccer Classic in Los Angeles and rolls out at retail in the U.S. and Canada next week, while supplies last. ELECTRIC VIBE debuts as part of CELSIUS' broader presence in soccer through fan experiences, content and club activations ahead of 2026. The CELSIUS Soccer Classic, a CELSIUS-produced charity soccer event in Los Angeles, brings together athletes, creators and entertainers to celebrate the energy of the sport and its fans. CELSIUS ELECTRIC VIBE delivers a refreshing Sparkling Tropical Freeze flavor with notes of pineapple, orange, cherry and grape. The limited-edition release also reimagines CELSIUS' signature LIVE. FIT. GO.(TM) mantra as LIVE. FIT. GOAL., bringing a soccer-inspired twist to the launch. To support the launch of ELECTRIC VIBE, CELSIUS is rolling out "THE SURGE," a soccer-inspired campaign featuring professional players Weston McKennie, Declan Rice and Hirving Lozano, along with creator and soccer player Marlon Garcia and music artist Diplo. The campaign is designed to capture the rush, connection and anticipation that surround match day and make soccer a global cultural force. "ELECTRIC VIBE is designed to celebrate the energy, passion and connection that make soccer culture so powerful," said Kyle Watson, Celsius Chief Brand Officer. "From the flavor and creative to 'THE SURGE' campaign, this launch reflects how CELSIUS is showing up in the sport in a way that feels fresh, relevant and true to the brand." "ELECTRIC VIBE captures the experiences that you live for - those high-energy, good times - whether it's with friends or in a packed stadium chasing the moment," commented Marlon Garcia. "CELSIUS brings that feeling to life in a way that feels real to the culture, and I loved being a part of it." CELSIUS ELECTRIC VIBE will be available in the U.S. and Canada, while supplies last. Visit the store locator and follow @celsiusofficial on social media for the latest updates. About CELSIUS CELSIUS is a premium functional beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.(TM) mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move - from athletes to everyday achievers. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Coca-Cola reported Q4 revenues of $11.82 billion, up 3.6% year on year, but missed analysts' expectations by 1.5%. The beverage giant also fell short on EBITDA estimates, marking a slower quarter overall. Across the beverages, alcohol and tobacco sector, the 13 tracked stocks showed mixed results, with revenues beating consensus estimates by 2.1% on average. However, share prices have struggled, declining 8.2% on average since earnings releases. Celsius emerged as the quarter's strongest performer, reporting revenues of $721.6 million, up 117% year on year and beating expectations by 13.5%. Despite posting the biggest analyst beat and fastest revenue growth amongst peers, Celsius shares fell 28% following results. Coca-Cola stock remained flat post-earnings and currently trades at $78.04.