C

Centivo

Primary-care focused, affordable health insurer

Overview

Centivo provides health insurance focused on primary care. It aims to keep members healthier and reduce hospital and ER visits by prioritizing primary care and predictable costs. The product works through free primary care, no deductibles, and low, predictable copays, plus an integrated virtual care service and a simple app that lets members access care wherever they are. Centivo differentiates itself by curating providers to meet stringent price and quality standards, emphasizing high-quality primary care, and by delivering employer-sponsored plans that promise lower medical costs and higher plan usage for both employers and employees. The company’s goal is to lower the total cost of care for its members while improving access and the member experience.

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About Centivo

Simplify's Rating
Why Centivo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial ServicesHealthcare

Company Size

201-500

Company Stage

Series D

Total Funding

$226.4M

Headquarters

Buffalo, NY

Founded

2017

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Simplify Jobs

Simplify's take

What believers are saying

  • October 20, 2026 hired Lisa Bielamowicz and James Parr to accelerate clinical and sales execution.
  • April 23, 2026 Webby recognition strengthened employer brand and marketing credibility.
  • October 2026 expansion across 20 Fortune 500 customers broadens referenceability and renewal momentum.

What critics are saying

  • Revelio showed 2026 headcount fell to 903, signaling pressure and slower scaling.
  • Centivo still depends on employer plan conversions; broker-led sales cycles delay revenue recognition.
  • If large employers reject alternative plans in 2027 renewals, Centivo loses distribution leverage.

What makes Centivo unique

  • Centivo pairs primary care-centric benefits with its own claims, network, and concierge stack.
  • February 12, 2025 Premise Health partnership deepens onsite and nearsite primary care access.
  • Centivo Care won NCQA PCMH accreditation and launched no-cost virtual primary care in 2026.

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Funding

Total Funding

$226.4M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Meet Average

Industry standards

$77M
$70M
$75M
$80M
$100M

Benefits

  • Insurance: Medical, dental, vision, life & diability
  • 401k plan
  • Access to a health savings account
  • Commuting and dependent care FSA
  • Competitive salary, bonus, & equity

Growth & Insights and Company News

6 month growth

0%

1 year growth

-1%

2 year growth

2%
The Business Journals
Oct 22nd, 2026
Centivo adds two C-level executives as company grows.

Centivo adds two C-level executives as company grows. Oct 22, 2026 Preview this article 1 min The two new leaders bring decades of experience to the Buffalo-based company. Don't Stop Here - Continue Reading With Your $4 Trial Secure 4 weeks of award-winning news and trusted insights Subscribe for only $4

Health Technology Insights
May 8th, 2025
Centivo Strengthens Leadership Team with Appointment of Chief Financial Officer

Centivo, a pioneering healthcare company committed to making quality healthcare radically affordable, today announced the appointment of Sarah Fraser as its Chief Financial Officer.

HIT Consultant
May 8th, 2025
Centivo Appoints Sarah Fraser As First Chief Financial Officer

What You Should Know: – Centivo, a pioneering healthcare company dedicated to making quality healthcare radically affordable, today announced the strategic appointment of Sarah Fraser as its new Chief Financial Officer. – In her new capacity, Fraser will spearhead Centivo’s capital markets strategy, managing critical banking, debt, and equity relationships. She will also apply a rigorous, data-driven strategic approach to financial performance across various customer segments, product lines, and markets, directly fueling the company’s ambitious expansion plans.Experienced Executive with a Record of Scaling Innovative VenturesFraser brings a wealth of experience to Centivo. She joins the company from Capsule, an innovative digital pharmacy, where, as CFO, she was instrumental in building the finance organization from its inception and played a critical role in establishing Capsule as a category-defining, patient-centered healthcare brand. Her prior experience includes leadership positions in other high-growth start-ups and a background as a private equity investor, providing her with a comprehensive foundation in both financial strategy and operational execution.“Centivo is leading the charge in reimagining how healthcare should work in the U.S.,” said Fraser. “The opportunity to help scale a company that’s making high-quality, affordable healthcare a reality is incredibly exciting. I’m eager to help Centivo build a strong foundation for sustainable growth, both organically and through strategic transactions.”Additionally, the launch of its expanded primary care-centered offering, Centivo Care, and a strategic partnership with Premise Health, demonstrate Centivo’s ongoing commitment to delivering on its mission to fundamentally transform the U.S

PR Newswire
Feb 12th, 2025
Premise Health And Centivo Announce New Primary Care-Centered Health Plan For Employers And Unions

The partnership comes as businesses look to alternative health plans amid growing frustration with health insurance premium increasesBRENTWOOD, Tenn., Feb. 12, 2025 /PRNewswire/ -- Premise Health , the largest direct healthcare company serving large employers and unions, and Centivo , the pioneering healthcare company dedicated to making high-quality healthcare more affordable for employers and their employees, today announced that they are launching a new, primary care-centered health plan. This plan combines Premise's advanced primary care model, delivered through onsite and nearsite health centers nationwide, with Centivo's clinically integrated network.This new collaboration and health plan is a paradigm shift in delivering and paying for care. It gives members an affordable healthcare plan option that requires a relationship with a primary care provider. Members can get the highest quality primary care at and near where they work and then seamlessly access a network of coordinated specialists who know their needs. The result is a better healthcare experience for patients that delivers:Easy access to care: Fostering strong patient-provider relationships and ensuring timely care.Fostering strong patient-provider relationships and ensuring timely care

HIT Consultant
Feb 12th, 2025
Centivo Partners With Premise Health To Bring Primary Care To Employers And Unions

What You Should Know:–Premise Health, the largest direct healthcare company serving large employers and unions, and Centivo, the pioneering healthcare company dedicated to making high-quality healthcare more affordable for employers and their employees, today announced that they are launching a new, primary care-focused health plan that combines Premise’s onsite health centers with Centivo’s clinically integrated network. – This new collaboration and health plan is not just an alternative option but a paradigm shift in delivering and paying for care. With this plan, members can get the highest quality primary care right where they work and then seamlessly access a network of coordinated specialists who know their needs.Transforming Healthcare Access and AffordabilityPremise Health is redefining healthcare delivery by providing seamless access to high-quality care while lowering costs for employers and employees. As the leading direct healthcare company and one of the largest digital providers in the U.S., Premise Health partners with commercial and municipal employers, health plans, unions, and tribes, serving millions of members across more than 800 wellness centers in 46 states and Guam. Its mission is to help individuals achieve and maintain well-being through accessible, affordable, and comprehensive care.By prioritizing exceptional healthcare experiences, Premise Health delivers:·       Easy access to care – Strengthening patient-provider relationships and ensuring timely medical attention.·       Cost transparency and affordability – Eliminating complex billing processes and providing clear, predictable healthcare costs.·       Comprehensive care coordination – Enhancing efficiency through integrated provider collaboration and guiding patients through the healthcare system.The rising cost of healthcare necessitates innovative solutions. According to the Business Group on Health’s 2025 Employer Health Care Strategy Survey, nearly 15% of employers adopted non-traditional medical plans in 2025, with expectations for increased adoption in 2026. This shift highlights the demand for new benefits models like those introduced by Premise Health and Centivo, designed to help employers optimize their healthcare strategies.The financial burden of healthcare has escalated significantly, with insurance premiums increasing by nearly 50% over the past decade

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