About

Chartboost focuses on in-app monetization and programmatic advertising for mobile applications. It provides a software development kit (SDK) that allows app developers to easily integrate advertising into their apps, enabling them to earn revenue from ads displayed to users. Advertisers benefit from this platform by gaining access to a large audience of over 700 million unique users each month, who are actively engaged with various mobile apps. What sets Chartboost apart from its competitors is its extensive reach and strong partnerships with top-grossing app developers, as well as its recognition as a leading media source by industry analytics firms. The company's goal is to create a seamless advertising experience that maximizes revenue for developers while delivering relevant ads to users.

Simplify's Take

What believers are saying

• Being part of Zynga could provide Chartboost with increased resources and opportunities for growth and innovation in mobile advertising.

What critics are saying

• Integration into Zynga may pose challenges, including potential cultural clashes and shifts in strategic direction that could impact employee morale and operational efficiency.

What makes Chartboost unique

• Chartboost's acquisition by Zynga for $250 million highlights its strong market position and value in the mobile ad space, especially given its relatively modest funding history.

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