C

Chartboost

In-app monetization & programmatic advertising platform

Overview

Chartboost focuses on in-app monetization and programmatic advertising for mobile apps. Its platform and SDK help app developers generate advertising revenue by integrating ads into their apps, while giving advertisers access to highly engaged mobile audiences. The technology works by the developer embedding Chartboost's SDK into their app, which connects to Chartboost’s demand sources to serve relevant ads in real time and optimize revenue through mediation and programmatic bidding. Chartboost differentiates itself as an independent, widely integrated mobile ad SDK with partnerships and recognition from analytics and attribution platforms, and it has scale across over 200,000 apps and 700 million monthly users. It is owned by Zynga, which indicates a focus on large-scale, cross-platform monetization. The company’s goal is to help developers monetize effectively without sacrificing user experience while providing advertisers efficient access to valuable, engaged users.

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About Chartboost

Simplify's Rating
Why Chartboost is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

11-50

Company Stage

Acquired

Total Funding

$21M

Headquarters

San Francisco, CA

Founded

2011

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What believers are saying

  • April 2026 Chartboost Direct expands brand demand access for mobile publishers.
  • August and September 2026 SDK releases improved bidding, deep links, and crash handling.
  • LoopMe's 2024 acquisition plus 2026 integrations increased distribution across publishers and brand advertisers.

What critics are saying

  • November 6 2026 N0n ransomware claim exposed publisher balances, bidder data, and device identifiers.
  • Chartboost's 2024 sale to LoopMe signals independence ended; strategic priorities now serve parent needs.
  • AppLovin, Unity, and Google squeeze pricing power, risking publisher churn before 2027 renewals.

What makes Chartboost unique

  • December 2024 LoopMe acquisition folded Chartboost into brand-performance and mobile monetization stack.
  • April 9 2026 Chartboost Direct gives publishers direct brand demand without changing adtech stack.
  • September 2026 SDK updates across iOS and Android show active product maintenance and reliability focus.

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Funding

Total Funding

$21M

Below

Industry Average

Funded Over

3 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

0%

1 year growth

-34%

2 year growth

-34%
HookPhish
Nov 6th, 2026
Chartboost LLC data breach: N0n ransomware claim (Nov 2026).

Chartboost LLC data breach: N0n ransomware claim (Nov 2026). HookPhish team Summary. In the latest cybersecurity news, Chartboost LLC - an organization based in US - has fallen victim to a ransomware attack conducted by the group N0n. This data breach, discovered on Nov 6, 2026, 10:53 UTC, underscores the increasing need for proactive cybersecurity defenses as HookPhish continue through 2026. Incident report. | Target Organization | Chartboost LLC | | Threat Group | N0n | | Summary | mobile advertising · United States | The internal business records of a mobile advertising network: monthly publisher account balance and earnings snapshots covering 185,545 accounts, January 2018 through September 2026; Advertiser and publisher performance reports from its data warehouse, 1,129,048,884 rows naming 14,497 advertiser companies and 43,211 publisher companies with their impressions, clicks, installs, spend and earnings; Marketplace transaction records with auction and bid pricing, including one complete week of the marketplace transaction archive at 293 GB uncompressed; An app user device event archive of 35,044,897 events carrying advertising identifiers, IP addresses and device details, plus device identity mapping records for 657,625,935 identifiers and 808,273,514 user app activity rows; Fraud investigation records naming investigated publisher companies | [NOT PAID - EXPOSED] | | Date of Breach | Nov 6, 2026, 10:52 UTC | | Discovery Date | Nov 6, 2026, 10:53 UTC | | Region | US | | Business Sector | Technology | How to reduce your ransomware risk. Most ransomware intrusions start with a stolen password or a phishing email. A few proactive steps sharply cut your exposure: * dark web monitoring - close the gap attackers exploit. * data breach monitoring - close the gap attackers exploit. Disclaimer. HookPhish does not engage in the exfiltration, downloading, taking, hosting, viewing, reposting, or disclosure of any stolen information. All breach data reported here is sourced from publicly available threat intelligence feeds for awareness purposes only.

Mobidictum
Dec 12th, 2024
LoopMe acquires Chartboost from Zynga to boost brand advertising results

Together, the collaboration integrates Chartboost's direct publisher connections with LoopMe's marketplace scale, unlocking new opportunities for brand advertisers and introducing innovative ad formats for publishers.

StockTitan
Dec 10th, 2024
LoopMe Acquires Chartboost, 40% Revenue Growth

LoopMe, an AI-driven brand advertising tech company, has acquired Chartboost from Zynga, a subsidiary of Take-Two Interactive. This acquisition follows LoopMe's 40% CAGR in gross revenue from FY2018-2023. Chartboost, a mobile programmatic advertising platform, enhances LoopMe's mobile app ecosystem, SDK network, and AI platform. The deal, with undisclosed financial terms, aims to improve ad performance and app monetization, benefiting both LoopMe's brand clients and Chartboost's publishers.

AdExchanger
May 5th, 2021
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company... Continue reading »

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