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Chartboost
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In-app monetization & programmatic advertising platform
Chartboost
Work Here?
In-app monetization & programmatic advertising platform
Overview
Chartboost focuses on in-app monetization and programmatic advertising for mobile apps. Its platform and SDK help app developers generate advertising revenue by integrating ads into their apps, while giving advertisers access to highly engaged mobile audiences. The technology works by the developer embedding Chartboost's SDK into their app, which connects to Chartboost’s demand sources to serve relevant ads in real time and optimize revenue through mediation and programmatic bidding. Chartboost differentiates itself as an independent, widely integrated mobile ad SDK with partnerships and recognition from analytics and attribution platforms, and it has scale across over 200,000 apps and 700 million monthly users. It is owned by Zynga, which indicates a focus on large-scale, cross-platform monetization. The company’s goal is to help developers monetize effectively without sacrificing user experience while providing advertisers efficient access to valuable, engaged users.
About Chartboost
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$271M
Headquarters
San Francisco, California
Founded
2011
People at Chartboost
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Simplify's Take
What believers are saying
- LoopMe’s AI optimization layered onto Chartboost’s network lifts eCPMs and fill rates for publishers.
- Cross-selling LoopMe’s brand advertisers into Chartboost’s 300,000+ games expands demand beyond performance-only buyers.
- Integration into LoopMe’s Intelligent Marketplace gives publishers access to advanced audience targeting and higher ARPDAU.
What critics are saying
- Google’s Privacy Sandbox in Android 15 undermines Chartboost’s non-AI targeting and cuts programmatic revenue by 40%.
- Unity Ads and AppLovin’s superior AI-driven bidding erode Chartboost’s share of 900B daily bid requests.
- Zynga’s 2021 acquisition and resale to LoopMe damage developer trust and risk publisher churn to ironSource.
What makes Chartboost unique
- Chartboost operates the most integrated independent mobile ad SDK across 300,000+ games and 800M monthly users.
- Its direct publisher relationships and Chartboost Exchange deliver top eCPMs for game developers versus open exchanges.
- The platform uniquely combines monetization, programmatic exchange, and user acquisition (Influence) in one stack for mobile games.
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Funding
Total Funding
$271M
Above
Industry Average
Funded Over
3 Rounds
Growth & Insights and Company News
6 month growth
↓ -34%1 year growth
↓ -34%2 year growth
↓ -34%Together, the collaboration integrates Chartboost's direct publisher connections with LoopMe's marketplace scale, unlocking new opportunities for brand advertisers and introducing innovative ad formats for publishers.
LoopMe, an AI-driven brand advertising tech company, has acquired Chartboost from Zynga, a subsidiary of Take-Two Interactive. This acquisition follows LoopMe's 40% CAGR in gross revenue from FY2018-2023. Chartboost, a mobile programmatic advertising platform, enhances LoopMe's mobile app ecosystem, SDK network, and AI platform. The deal, with undisclosed financial terms, aims to improve ad performance and app monetization, benefiting both LoopMe's brand clients and Chartboost's publishers.
Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company... Continue reading »
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About Chartboost
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$271M
Headquarters
San Francisco, California
Founded
2011
There are no jobs for Chartboost right now.
Find jobs on Simplify and start your career today