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Overview
Chipotle Mexican Grill runs fast-casual Mexican meals like burritos, bowls, tacos, and salads with customizable ingredients and efficient assembly-line service. Customers order at a counter or through digital channels, which now account for about 37% of food and beverage revenue; the company operates over 3,300 restaurants, many corporate-owned. It focuses on food traceability and sustainable sourcing within its supply chain to ensure quality ingredients. Its goal is to deliver high-quality, customizable meals quickly at scale while growing digital ordering and maintaining responsible sourcing.
About Chipotle Mexican Grill
Industries
Food & Agriculture
Consumer Goods
Company Size
10,001+
Company Stage
IPO
Headquarters
Newport Beach, California
Founded
1993
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Simplify's Take
What believers are saying
- Q2 2026 revenue rose 9.3% to $3.35 billion, despite margin pressure.
- September 2, 2026 Seoul opened first Asia restaurant, with two more by year-end.
- Chipotle launched 100-creator Behind the Foil marketing, reaching 100 million followers.
What critics are saying
- Late July cyclospora fears cut sales about two points, showing food-safety fragility.
- Restaurant-level margin fell to 25.2% in Q2 2026, squeezing earnings leverage.
- The 2022 Lansing union collapse and NLRB settlements keep labor conflicts alive.
What makes Chipotle Mexican Grill unique
- Chipotle owns and operates nearly every restaurant, preserving quality control and economics.
- S&C Restaurants Holdings gives Chipotle its first foreign JV, entering Korea and Singapore.
- Pollo Asado and Chili Lime Chips prove Chipotle monetizes fan behavior fast.
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Funding
Total Funding
$1.1B
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Professional Development Budget
Stock Price
Growth & Insights and Company News
6 month growth
↑ 16%1 year growth
↑ 16%2 year growth
↑ 16%Chipotle opens first asian eatery in S. Korea. Restaurant in S. Korea will serve as springboard to market. 21 minutes ago September 2, 2026 Chipotle Mexican Grill (Newport Beach, Calif.) has opened its first restaurant in South Korea, the first of several the chain plans for the country and region. The initial locale, in Seoul's Gangnam district, "will serve as a reference market for Chipotle's expansion across Asia, establishing a model for how the brand can enter new markets while maintaining its culinary and operational standards," the company said in a news release. Chipotle will run its South Korean restaurants in partnership with Seoul-based Sangmidang Holdings, through a joint venture dubbed S&C Restaurants Holdings. "Asia represents a significant growth opportunity for Chipotle, with strong demand for variety, convenience and real food prepared fresh and served fast," said Chipotle CEO Scott Boatwright. "South Korea, in particular, is an ideal market to introduce Chipotle to the region, and we see tremendous potential to grow from here. As we scale across Asia, we will remain focused on what has always differentiated Chipotle - a delicious, customizable meal at a value you can't find anywhere else." Said Hee-soo Hur, President and Chief Vision Officer of Sangmidang Holdings: "Chipotle offers a distinctive dining experience centered on choice, quality and the freedom for every guest to create a meal that reflects their individual tastes. We are proud to introduce the brand to Asia and committed to delivering the authentic Chipotle experience our guests expect." The partners plan two more locations in South Korea by the end of 2026, followed by its first restaurant in Singapore in 2027. Overall, Chipotle operates 4200-plus restaurants in the United States, Canada, the United Kingdom, France, Germany, the Middle East and now, Asia. All are company-owned and operated. Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins. Featured video. MasterClass: 're-sparkling' retail: using store design to build trust, faith and brand loyalty. HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value. Presented by: Ian Johnston Founder and Creative Director, Quinine Design You may like.
Chipotle arrives in Asia with first restaurant in Seoul. * The opening marks a significant milestone in Chipotle's global expansion, establishing South Korea as a reference market for future growth across Asia * The joint venture established by Chipotle and Sangmidang Holdings, Chipotle's South Korean operator, will bring the brand's global operating standards to life across sourcing, culinary preparation and restaurant operations * Chipotle's menu features real ingredients with no artificial colors, flavors or preservatives, with food prepared fresh throughout the day NEWPORT BEACH, Calif., Sept. 2, 2026 /PRNewswire/ - Chipotle Mexican Grill (NYSE: CMG) today announced the opening of its first restaurant in Asia at 423 Gangnam-daero, Seocho-gu, Seoul, South Korea, in partnership with Sangmidang Holdings (formerly SPC Group). South Korea will serve as a reference market for Chipotle's expansion across Asia, establishing a model for how the brand can enter new markets while maintaining its culinary and operational standards. The two companies will run Chipotle's South Korean business through their joint venture, S&C Restaurants Holdings. Chipotle selected South Korea for its highly engaged and discerning consumers, sophisticated restaurant culture and strong appreciation for authenticity and ingredient quality. The market provides an important opportunity to demonstrate how Chipotle's Food with Integrity principles and culinary approach can resonate across Asia. "Asia represents a significant growth opportunity for Chipotle, with strong demand for variety, convenience and real food prepared fresh and served fast," said Scott Boatwright, Chief Executive Officer of Chipotle. "South Korea, in particular, is an ideal market to introduce Chipotle to the region, and we see tremendous potential to grow from here. As we scale across Asia, we will remain focused on what has always differentiated Chipotle - a delicious, customizable meal at a value you can't find anywhere else." Delivering the Chipotle Experience in South Korea The partnership combines Sangmidang Holdings' extensive restaurant industry, operational and South Korean market knowledge with Chipotle's culinary expertise. Sangmidang Holdings will be responsible for faithfully delivering the Chipotle experience in South Korea - from ingredient sourcing and cooking methods to team training and restaurant operations. The partnership will help ensure the fundamentals that define Chipotle remain consistent as the brand enters a new region. "We are thrilled to bring Chipotle to South Korean consumers following tremendous anticipation for the brand's arrival," said Hee-soo Hur, President, Chief Vision Officer (CVO) of Sangmidang Holdings. "Chipotle offers a distinctive dining experience centered on choice, quality and the freedom for every guest to create a meal that reflects their individual tastes. We are proud to introduce the brand to Asia and committed to delivering the authentic Chipotle experience our guests expect." Real Ingredients, Prepared Fresh Chipotle's menu is built from real ingredients and contains no artificial colors, flavors or preservatives. The brand's culinary approach emphasizes classic cooking techniques and fresh preparation, with ingredients chopped, seasoned, grilled and prepared in the restaurant throughout the day. Guests in Seoul can customize burritos, bowls, tacos, quesadillas and salads with familiar Chipotle ingredients and recipes, bringing the brand's signature menu to South Korea. In partnership with Sangmidang Holdings, Chipotle plans to continue its expansion with two more locations in South Korea by the end of 2026, followed by its first restaurant in Singapore in 2027. Chipotle's business development group, led by Chief Business Development Officer Nate Lawton, is exploring additional opportunities for growth via outside partnerships. Information on submitting a proposal can be found at https://ir.chipotle.com/contact-us. About Chipotle Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,200 restaurants as of June 30, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in the United States, Canada and Europe. With nearly 140,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit chipotle.com. About Sangmidang Holdings and Big Bite Company Sangmidang Holdings is a South Korea-based global food company with more than 80 years of history. The company owns 30 well-known brands, including Paris Baguette, Paris Croissant, Passion 5, Coffee@Works and StrEAT, and operates approximately 7,000 locations worldwide. Sangmidang Holdings has also successfully introduced a number of global brands to the South Korean market, including Baskin-Robbins, Dunkin', Pascucci, LINA'S, Jamba and Shake Shack. Big Bite Company is a restaurant-focused company affiliated with Sangmidang Holdings, with experience operating global restaurant brands in South Korea. It operates Chipotle South Korea through S&C Restaurants Holdings Pte. Ltd., a joint venture established with Chipotle. Forward-Looking Statements Certain statements in this press release are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, including statements about the timing of opening Chipotle restaurants in South Korea, Chipotle's plans to open a restaurant in Singapore and Chipotle's prospects for business in Asia. We use words such as "anticipate," "expect," "believe," "could," "should," "may," "will" and similar terms and phrases to identify forward-looking statements. The forward-looking statements in this press release are based on currently available operating, financial and competitive information, available to us as of the date of this release and speak only as of the date they are made. We assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements, including the risks described from time to time in our SEC reports, including our annual report on Form 10-K and quarterly reports on Form 10-Q, all of which are available on the investor relations page of our website at ir.chipotle.com. SOURCE Chipotle Mexican Grill For further information: Erin Wolford, (949) 524-4035, [email protected]
Chipotle's Pollo Asado is coming to the UK. Reading Time: 2 mins read Cult-favourite Chipotle Mexican Grill is putting its own spin on Chicken Asado, launching Pollo Asado in the UK for the first time on 1st September. Already a beloved staple for Mexican food lovers in the UK, this new version of Pollo Asado is grilled fresh in its restaurants throughout the day. It is then tossed in a bold marinade of smoky guajillo peppers, zesty fresh lime, garlic, and hand-cut coriander to create a rich, savoury flavour with a kick of heat. Chipotle uses Red Tractor certified chicken as part of its commitment to responsible sourcing. Pollo Asado will feature halal-suitable chicken at select restaurants in the UK. Like all Chipotle food, Pollo Asado is made in-house, with real ingredients and contains no artificial flavours, colours, or preservatives. "Chicken Asado is already familiar to many UK diners, which gives us an exciting opportunity to make it distinctly Chipotle," said Anat Davidzon, managing director of international at Chipotle. "Pollo Asado brings together bright, craveable flavour with what sets Chipotle apart - real, fresh ingredients and food prepared in our restaurants every day. As we continue to grow in the UK, we want to give guests more reasons to discover what makes the Chipotle experience different." The launch comes as Chipotle continues its expansion across the UK, with a new restaurant opening in Holborn next month. For those eager to try, Pollo Asado will be available for dine-in, pick-up, or delivery via Uber Eats, Just Eat, and Deliveroo across Chipotle's 20+ Greater London locations. How to Order It: Nevielle Panthaky, Senior Vice President of Culinary at Chipotle, recommends trying Pollo Asado in a bowl with white rice, black beans, fresh tomato salsa, and guacamole. The sweetness of the tomatoes and the creaminess of the guacamole perfectly complement the smoky guajillo peppers. Packed with 39g of protein and 17g of fibre, Chipotle's new chicken is bound to be a hit.
Chipotle bets on Korea for first bite of Asia. Published: Sept. 1, 2026 - 15:10:58 No Kyung-min Sangmidang joint venture plans two more Seoul stores this year before expanding to Singapore Three decades after a single burrito shop in Denver opened on the idea that food has the power to change the world, Chipotle Mexican Grill will carry that ethos into its very first Asian store in Gangnam on Wednesday. Chipotle said that Korea has the consumers and the partner it needs to anchor its expansion across Asia under its vision of "Food with Integrity," and Gangnam is a fitting foothold as a leading commercial district. "This represents a very significant milestone in the growth strategy of our great companies," Chipotle CEO Scott Boatwright said during a media conference on the eve of the store opening. "Korea is really more than just our first market in Asia. It will help establish a standard in how we grow across the region." The store operates under S&C Restaurants Holdings, a joint venture in which Big Bite Company, a Sangmidang Holdings affiliate that also runs Shake Shack and Jamba in Korea, holds 51 percent and Chipotle holds 49 percent. It is Chipotle's first foreign-market joint venture, giving S&C exclusive rights to run the brand in Korea and Singapore. Boatwright framed the partnership as a match between what Korean consumers want and what Chipotle can deliver. "We know that this is a very sophisticated market, a very dynamic consumer, consumers who care deeply about what they put in their bodies," he said. "They want to understand the quality of the ingredients, where those ingredients are sourced, how those ingredients are prepared." The new restaurant serves food assembly-line style, where customers move down a counter, pick a base of burrito, bowl, taco, salad or quesadilla, then build it out themselves with a protein, plus rice, beans and toppings such as salsa, cheese, sour cream and guacamole. The menu, preparation and ordering process match the US operation exactly, with ingredients prepared and menu items assembled fresh each morning at every location. According to Hur Hee-soo, chief visionary officer of Sangmidang Holdings, a healthy, satisfying meal in Korea usually means "a high price, a long wait or a special occasion." Chipotle's customizable ordering model fills that gap, he said, through a flat-price principle. There's no price difference by menu format and no upcharge for extra toppings. "Making the customization experience part of everyday life, that's the core of what we want to bring to the Korean market with Chipotle," he said. "What took up most of our time wasn't store design or interiors. It was building our ingredient supply chain." In terms of expansion, the venture plans to move at a measured pace. "Providing the same quality and experience at every location matters more to us than growing the store count quickly," Hur said. S&C intends to add a second and third Seoul outlet, both directly operated, by the end of the year, then a Singapore location in the first half of next year. [email protected]
Chipotle deploys 100 creators for latest ads spotlighting fresh food. This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle's first major work with a new agency partner. Published Sept. 1, 2026 First published on Dive brief: * Chipotle is building on its "Behind the Foil" platform with a campaign that swaps out brand-shot footage for a montage of creator content, according to a press release. * The effort enlisted 100 creators to step into the kitchen and participate in the prep work that goes into making Chipotle's new Pollo Asado and Chili Lime Chips. Partners repeatedly espouse the freshness of the brand's ingredients in 30- and 15-second spots. * The small army of creators, which includes non-food creators, will share the content across a collective social audience that tops 100 million followers. This is the first national advertising push from Chipotle's new Chief Brand Officer Fernando Machado. Dive insight: Chipotle is putting creator content at the center of its latest "Behind the Foil" campaign, aligning with an industry trend that has seen more marketing gravitate toward the social-first tactic. Rather than working with a single creator on a custom meal or promotion, as it has done in the recent past, the Mexican fast casual chain brought dozens into its restaurants to provide them a peek behind the curtain at how its new menu offerings are made. Chipotle has reformulated its Pollo Asado and is rolling out Chili Lime Chips, the first time it has introduced two limited-time menu items simultaneously. In new commercials, a chorus of creators saying the word "fresh" in tandem is paired with commentary like "Chipotle is gatekeeping nothing." The QSR stated that the creators were not working off of a traditional script or shot list and that no brand-shot footage is featured in the creative at all. Creators visited over 50 Chipotle locations across the U.S., U.K. and Canada and captured over 300 hours of footage in total. "Real today is defined by many voices, not just by what a brand says about itself," Machado said in a statement. "This is the first time in my career I've made a campaign without knowing exactly what the outcome would be. It takes a lot of trust to give up that control, but there's power in leaving room for the unexpected." Along with factoring into a national TV campaign, the creator videos will be promoted through the individual partners' channels, giving Chipotle a potentially wide social reach. Some of the creators took a more creative route to tackling the kitchen prep concept. Ben Treat, who specializes in stop-motion animation, will depict the burrito-building process through claymation while potter Emme Zhou is crafting custom, Chipotle-inspired ceramics pieces, according to the release. Social elements are running across short-form video platforms TikTok, Instagram Reels and YouTube Shorts. "Behind the Foil," which launched in 2019, uses documentary-style marketing and employee testimonials to shore up Chipotle's positioning around transparency and use of real versus artificial ingredients. The brand is extending the platform during a summer when foodborne illness scares have rattled the restaurant category. Chipotle earlier in August pulled some jalapeños from specific restaurant locations following a Salmonella outbreak in Minnesota. The creator-led blitz is the first major work for Chipotle from new agency partner Kids and provides a signal of how brand chief Machado is approaching the brand's marketing. Machado, who built a reputation for disruptive activations in his past role at Burger King parent Restaurant Brands International, joined Chipotle in June, replacing longtime executive Chris Brandt. Chipotle earlier this month teamed with teen creator Salish Matter on a custom Kid's Meal targeted at Gen Alpha. Chipotle's same-store sales, a key measure of restaurant health, rose 2.2% in Q2, making the company's best results in nearly two years. Menu innovation, more engaging rewards and improved hospitality contributed to the performance.
Chipotle Mexican Grill is Hiring for 204 Jobs on Simplify!
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About Chipotle Mexican Grill
Industries
Food & Agriculture
Consumer Goods
Company Size
10,001+
Company Stage
IPO
Headquarters
Newport Beach, California
Founded
1993
Chipotle Mexican Grill is Hiring for 204 Jobs on Simplify!
Find jobs on Simplify and start your career today