Choice Hotels

Choice Hotels

Franchises hotels and manages accommodations

Overview

Choice Hotels operates a global hotel franchising network with a range of brands from upscale to economy. Its model lets property owners use the brand name by paying fees, while gaining access to centralized reservations, marketing, loyalty programs, and standardized quality guidelines; owners still handle day-to-day operations. Unlike some competitors that own hotels, Choice Hotels primarily franchises or leases properties and supports growth through its brand system. Its goal is to expand its franchise network worldwide and provide reliable guest experiences and predictable opportunities for franchisees through a broad, tiered brand lineup.

About Choice Hotels

Simplify's Rating
Why Choice Hotels is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Real Estate

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Rockville, Maryland

Founded

1941

Simplify Jobs

Simplify's Take

What believers are saying

  • Everhome Suites reached 30 properties, with 48 more under construction or development.[1]
  • AWS-backed AI deployment can improve guest experience and franchisee operations.[1]
  • Canada now runs through direct franchising across 22 brands and 350 hotels.[1]

What critics are saying

  • Patrick Pacious's May 2026 exit creates leadership uncertainty during a technology overhaul.[1]
  • Everhome's rapid pipeline risks oversupply if extended-stay demand cools.[1]
  • Profit misses and a 7.3% stock drop show weak earnings conversion.[1]

What makes Choice Hotels unique

  • Choice spans 22 brands across upscale, midscale, economy, and extended stay.[3][5]
  • Its franchise-first model targets hotel-owner success and high voluntary retention.[3]
  • Choice combines direct franchising with owned Americas rights to Radisson brands.[5][6]

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Funding

Total Funding

$2.9M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

Employee Discounts

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Hotel Management
Jun 12th, 2026
Choice Hotels Asia-Pac grows regional footprint.

Choice Hotels Asia-Pac grows regional footprint. Choice Hotels Asia-Pac has expanded its regional Victorian portfolio with a newly refurbished hotel located within Geelong's historic T&G building. The opening of Comfort Inn Geelong marks the second Choice Hotels franchise for operator Dinesh Patel, reflecting a growing market confidence in Geelong as one of Victoria's fastest-growing regional destinations for corporate and leisure travellers. Situated in Geelong's CBD, the 33-room hotel is within walking distance of the waterfront, dining precincts and the city's major attractions. "Geelong continues to evolve as a vibrant regional city with strong appeal across tourism, events and corporate travel," franchise operator Patel said. "With Comfort Inn Geelong, we saw an opportunity to create a hotel that feels connected to the city's future while still respecting its past. The T&G building has a strong identity and history within Geelong, so preserving elements of that character was incredibly important to us. We wanted to create a stay experience that feels comfortable, contemporary and genuinely connected to the local community, and we're incredibly proud of the result." The property set within the Art Deco building also offers a Penthouse suite and has plans for a ground-floor retail activation. "The opening reinforces the strength of the Comfort brand in key regional markets and highlights the value of working with experienced operators like Dinesh. His continued investment in the Choice Hotels network reflects both his confidence in the brand and the depth of opportunity we see across high-growth locations such as Geelong," Choice Hotels Asia-Pac CEO, Trent Fraser said.

Small Market Meetings
May 26th, 2026
Choice hotel International's Ascend Collection surpasses 500 hotel openings.

Choice hotel International's Ascend Collection surpasses 500 hotel openings. May 26, 2026 NORTH BETHESDA, Maryland - Ascend Collection, an upscale soft brand of Choice Hotels International and the first and largest soft brand in the upscale segment, recently surpassed its 500th property milestone with the opening of new hotels, including The Harrison Hotel in Downtown Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York. "Reaching 500 open hotels is a defining milestone for Ascend Collection and a powerful reflection of the momentum across our entire upscale portfolio," said Indy Adenaw, senior vice president, upscale segment for Choice Hotels International. Among the latest openings, The Harrison Hotel, an Ascend Collection Hotel, offers a newly renovated boutique experience in the heart of downtown Hollywood, Florida, between Miami and Fort Lauderdale. The 95-room hotel is located in the city's historic arts, dining and entertainment district and offers convenient access to Fort Lauderdale-Hollywood International Airport, Port Everglades and Port Miami. Guests enjoy premium bedding, complimentary Wi-Fi and hot breakfast, an outdoor pool, fitness center, on-site dining and poolside bar, free airport transportation and 2,500 square feet of flexible meeting space. In Seneca Falls, New York, The Gould Hotel, an Ascend Collection Hotel, blends more than a century of history with modern comfort in the heart of the Finger Lakes region. Originally opened in 1920, the thoughtfully restored 48-room property has welcomed guests for over 105 years and is located beside the Women's Rights National Historical Park, within steps of local shops, museums and scenic canal walks. Guests can enjoy timeless interiors featuring hardwood floors and historic details, along with amenities such as complimentary breakfast and a fitness center. Event facilities at this hotel consist of a conference center and meeting rooms. Ascend Collection continues to build on this growth with a robust pipeline of 70 properties, as of March 2026, in key markets across the U.S. and internationally, including anticipated openings in Flagstaff, Arizona, and Anaheim, California. You May Also Like

Raw Travel TV
Apr 13th, 2026
https://www.prnewswire.com/news-releases/choice-hotels-international-brand-sleep-inn-debuts-new-design-with-openings-in-tennessee-nevada-and-pennsylvania-302739853.html.

https://www.prnewswire.com/news-releases/choice-hotels-international-brand-sleep-inn-debuts-new-design-with-openings-in-tennessee-nevada-and-pennsylvania-302739853.html. Choice Hotels International brand Sleep Inn debuts new design with openings in Tennessee, Nevada, and Pennsylvania. The new Scenic Dreams(R) prototype centers wellness and nature-inspired design. NORTH BETHESDA, Md., April 13, 2026 /PRNewswire/ - Sleep Inn(R) by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, is ushering in a new chapter for the brand with the opening of its first four new construction properties built under the Scenic Dreams(R) prototype, a next-generation design that brings together nature-inspired modern aesthetics, operational efficiency and a deeper commitment to guest wellbeing. Signature elements include regionally inspired murals, calming color palettes, expansive windows that invite in natural light, and spaces that encourage both productivity and relaxation. Early results show that the Scenic Dreams investments are resonating with guests and translating into stronger performance. Hotels that have undergone the renovations are seeing a RevPAR premium of +1.71, and among properties that have completed the majority of their upgrades, guest satisfaction has followed suit - finishing 2025 with an average LTR of 8.36, a 0.25-point increase year over year. The new Sleep Inn & Suites properties opening in Tennessee, Nevada, and Pennsylvania, are a milestone, signaling strong progress for the brand's new-construction pipeline and offering a compelling blueprint for developers looking to invest in midscale hospitality. Together, the openings highlight Sleep Inn's evolution as a design-forward, wellness-driven brand - delivering calming, intuitive environments that support rest, productivity, and an elevated everyday stay for guests - while reinforcing its appeal to owners seeking a smart, scalable prototype backed by the power of Choice Hotels. Designed with owners in mind, the Scenic Dreams prototype pairs its design updates with one of low development and operational costs - making it a strong option for developers seeking both visual distinction and long-term efficiency. From restructured building footprints to streamlined back-of-house layouts, the prototype is engineered to help simplify construction, reduce ongoing operating expenses and support strong owner economics. The latest additions to the Sleep Inn portfolio include: * Sleep Inn & Suites Ashland City, TN opened in September 2025, marking the first completed new-construction hotel to debut Sleep Inn's Scenic Dreams prototype. Located just 30 minutes outside of Nashville along the Cumberland River, the 52-room property brings the prototype's refreshed design to life with intuitive layouts and welcoming public spaces designed to help guests unwind. Positioned within easy reach of the greater Nashville area, the hotel also offers convenient access to outdoor recreation along the Cumberland River, as well as nearby parks and marinas - making it well suited for leisure travelers and regional road-trippers seeking a relaxed stay outside the city... * Sleep Inn & Suites Middletown, PA, a dual-brand new-construction property, opened in March 2026. Located in central Pennsylvania, the hotel is adjacent to Penn State Harrisburg and offers convenient access to Harrisburg International Airport, and Pennsylvania's Capitol District. Within 10 miles of popular Hershey attractions - including Hersheypark and Hershey Gardens - the property is also close to dining, shopping, and scenic parks along the Susquehanna River, making it well positioned to serve business travelers, event-driven stays, and family leisure trips. * Sleep Inn & Suites Henderson, NV is scheduled to open mid-April, expanding the brand's presence near the Las Vegas market. The newly built property is situated between major Las Vegas attractions and the outdoor recreation of Lake Mead, with convenient access to shopping, dining, and entertainment at nearby Galleria Commons. Located approximately six miles from Harry Reid International Airport, the hotel offers easy access to destinations including Allegiant Stadium, the Las Vegas Convention Center, Fremont Street, and the broader Las Vegas entertainment corridor, while also serving travelers seeking proximity to Hoover Dam, Lake Mead, and surrounding outdoor destinations. * Sleep Inn & Suites Savannah, TN is scheduled to open mid-April. Situated along the Tennessee River, the 82-room riverfront property. Ideally located in downtown Savannah along the Tennessee River, the new 82-room riverfront property offers sweeping water views and convenient access to the charm and history of Hardin County. The hotel is well positioned for travelers looking to explore nearby attractions such as Shiloh National Military Park, Pickwick Lake, and local golf courses, as well as outdoor recreation and riverside activities. "At the heart of Scenic Dreams is a simple idea: helping guests truly rest and reset," said Mallory Enos, Head of Midscale Brand Strategy & Management. "These new Sleep Inn hotels bring together calming, thoughtfully designed spaces and innovative sleep solutions - while also offering a smart, efficient prototype that's designed to perform for owners - delivering a refreshed stay experience that feels intentional, modern, and grounded in wellbeing." With more than 40 Scenic Dreams prototype hotels currently in the pipeline, Sleep Inn's next-generation design is continuing to expand its footprint while reinforcing its focus on thoughtful design, guest wellbeing, and long-term growth. Sleep Inn(R): Dream Better Here Every Sleep Inn hotel offers a "simply stylish" sanctuary with nature-inspired design elements that are modern but timeless and create a relaxed and serene environment. A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind: to be a sanctuary for travelers as well as an efficient property to build, operate and maintain. Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel category with more than 440 locations open worldwide. All Sleep Inn hotels offer free Wi-Fi, complimentary hot and cold breakfast options, and a swimming pool and/or fitness center. For more information, visit www.choicehotels.com/sleep-inn. About Choice Hotels(R) Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 50 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice(R) to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges(R) rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. Addendum This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600, North Bethesda, MD 20852, email: [email protected]. SOURCE Choice Hotels International, Inc.

The Goldstein Group
Mar 23rd, 2026
The Goldstein Group Places Ever Home Suites In Somerset New Jersey.

The Goldstein Group Places Ever Home Suites In Somerset New Jersey. | The Goldstein Group Places Ever Home Suites In Somerset New Jersey PARAMUS, NJ (MARCH 23, 2026) - The Goldstein Group, a leading provider of retail real estate services in New Jersey, announced that Ever Home Suites, a brand under the Choice Hotel umbrella has opened for business after purchasing the 2.6 acre parcel of land located at 1860 Easton, Avenue, Somerset, New Jersey and getting approvals according to Neil Goldstein, Principal of The Goldstein Group. The transaction was brokered by Marc Palestina and Chuck Lanyard as they represented the buyer and the seller Engle Burman at Somerset LLC. This site is located next to a Quick Check Gas and Convenience Store and the Bristal Assisted Living Facility. Other hotels in the area include, Hampton Inn, Double Tree By Hilton, Comfort Inn, Courtyard by Marriott, Sonesta Suites, Springhill Suites, Residence Inn and Fairfield Inn and Suites. "The Easton Avenue and Interstate 287 corridor is known for the many hotels that are in the area", noted Goldstein. "Choice had been targeting the area to add a hotel and this site fit their requirements." Choice Hotels International, Inc. is an American multinational hospitality company based in North Bethesda, Maryland and is one of the largest and most successful lodging franchisors in the world. Choice currently franchises more than 7,000 hotels in more than 40 countries and territories. Ranging from limited service to full-service hotels from the upscale to economy segments. About The Goldstein Group The Goldstein Group, New Jersey's leading full-service commercial real estate brokerage firm, specializes in owner representation, retailer representation, investment sales and management services. The firm, founded in 1986, represents over 12,000,000 square feet of retail space and numerous national and regional retailers and restaurants. For more information, contact Chuck Lanyard at (201) 703-9700, extension 115 or visit the Company's website at www.thegoldsteingroup.com. | | 45 Eisenhower Drive, Paramus, NJ 07652 | 201.703.9700 | thegoldsteingroup.com Licensed Real Estate Broker | All information is from sources deemed reliable and is subject to errors, omission, change of price, terms, rental, prior sale and withdrawal without notice. | | / |

Yahoo Finance
Mar 18th, 2026
Choice Hotels' Ascend Collection hits 500 properties as new general counsel joins amid international expansion

Choice Hotels International's Ascend Collection has surpassed 500 properties and outlined a 70-hotel global pipeline, whilst the company appointed long-time in-house attorney Jeff Lobb as SVP, General Counsel and Secretary. The upscale soft-brand collection is expanding internationally, with new properties in Poland, Chile, Kenya and a long-term agreement with SSAW in China. These developments support Choice Hotels' asset-light franchise model and international growth strategy, which the company hopes will offset revenue per available room headwinds and domestic market pressures. However, analysts remain cautious about near-term risks, including softer US demand and credit exposure to underperforming franchisees. Choice Hotels' narrative projects $1.8 billion revenue and $354.2 million earnings by 2028, implying a $111.80 fair value with 13% upside to current prices.

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