ChowNow

ChowNow

Centralizes first- and third-party online orders

Overview

ChowNow builds online ordering platforms for independent restaurants. Its system connects orders from a restaurant’s own website, Facebook, Google, and ChowNow’s site into a single dashboard so owners don’t need multiple devices. It processes both first-party orders (directly from the restaurant) and third-party orders (from partners) in one place. Unlike many rivals, ChowNow does not charge commissions on orders; instead it earns revenue from subscription plans and service charges. It mainly serves small to mid-sized independent restaurants, helping them simplify ordering and improve the customer experience. Its goal is to provide a cost-effective, centralized online ordering solution that reduces fees and makes it easier for restaurants to manage orders.

About ChowNow

Simplify's Rating
Why ChowNow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Enterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$64.1M

Headquarters

Santa Monica, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquired Cuboh to enhance order streamlining for restaurant partners.
  • Appointed Kanika Soni as CEO to drive strategic growth initiatives.
  • Partnered with Boostly for integrated SMS marketing to boost engagement.

What critics are saying

  • DoorDash DashPass captures 70% more orders, eroding commission-free appeal.
  • Toast POS bundles lock 40% of new restaurants into all-in-one ecosystems.
  • Square's free ordering add-on drives 25% churn among price-sensitive users.

What makes ChowNow unique

  • ChowNow offers 100% commission-free online ordering via restaurants' websites and apps.
  • Centralized hub consolidates first-party and third-party orders into one system.
  • Created over 20,000 branded iOS and Android apps for independent restaurants.

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Funding

Total Funding

$64.1M

Below

Industry Average

Funded Over

8 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Comprehensive health plans

Remote office stipend

Mental health coverage

Parental & family leave

Student loan assistance

Employee stock incentive plan

401(k) savings plan

Pet insurance

Fitness stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
ChowNow
Sep 12th, 2025
How Atchana's Homegrown Thai Built a Sustainable Takeout Business That Drives $400K+ in Annual Sales

Atchana's partnered with ChowNow to expand their takeout capabilities, reduce commission fees, and create a direct connection with their customers that honors their community-centered approach.

ChowNow
May 27th, 2025
How Caribbean Kitchen Cut Commission Fees And Set Up a Foundation for Growth with ChowNow

By partnering with ChowNow, Caribbean Kitchen cut delivery fees and simplified operations, all while getting ready to launch a new ghost kitchen concept.

ChowNow
Apr 4th, 2025
How 4Top Hospitality Scaled Online Orders Across 12 Locations Without Commissions

4Top Hospitality partnered with ChowNow to scale their online ordering, eliminate third-party fees, and create a streamlined takeout experience that keeps both their customers and their bottom line happy.

Business Wire
Dec 11th, 2024
ChowNow Announces Kanika Soni as New Chief Executive Officer

ChowNow announces Kanika Soni as new Chief Executive Officer.

ChowNow
Oct 23rd, 2024
What is a Group Purchasing Organization, and How Do I Use One?

ChowNow, Inc. has partnered with Dining Alliance to offer you free access to discounts, rebates, and cashback programs on items you are already buying.

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