ChowNow

ChowNow

Online ordering system for independent restaurants

About ChowNow

Simplify's Rating
Why ChowNow is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Food & Agriculture

Consumer Software

Company Size

201-500

Company Stage

Series C

Total Funding

$64.1M

Headquarters

Santa Monica, California

Founded

2011

Overview

ChowNow provides online ordering systems specifically designed for independent restaurants. Their service allows restaurants to integrate orders from their own websites, social media platforms like Facebook, Google pages, and ChowNow’s own site into one centralized hub. This means restaurant owners do not have to manage multiple devices for different ordering platforms. Unlike many competitors that charge high fees for third-party services, ChowNow offers a commission-free model, making it a more affordable option for small to medium-sized independent restaurants. The company generates revenue through subscription fees and service charges, aiming to help restaurant owners streamline their ordering processes and improve the overall customer experience.

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Simplify's Take

What believers are saying

  • Acquisition of Cuboh enhances order integration and operational efficiency for restaurant partners.
  • Partnership with SoundHound AI improves customer service with Smart Answering technology.
  • Collaboration with Dining Alliance offers cost-saving discounts and cashback programs for restaurants.

What critics are saying

  • Integration challenges with Cuboh could disrupt service delivery and affect restaurant partners.
  • SoundHound AI partnership may face issues if technology doesn't meet restaurant expectations.
  • Flex Delivery service may encounter operational challenges affecting reliability and scalability.

What makes ChowNow unique

  • ChowNow offers commission-free online ordering, unlike competitors with high third-party fees.
  • The platform integrates orders from multiple sources into a centralized hub for efficiency.
  • ChowNow provides branded apps and marketing support, enhancing restaurant visibility and customer engagement.

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Funding

Total Funding

$64.1M

Below

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Comprehensive health plans

Remote office stipend

Mental health coverage

Parental & family leave

Student loan assistance

Employee stock incentive plan

401(k) savings plan

Pet insurance

Fitness stipend

Growth & Insights and Company News

Headcount

6 month growth

↓ -2%

1 year growth

↓ -1%

2 year growth

↓ -2%
ChowNow
Apr 4th, 2025
How 4Top Hospitality Scaled Online Orders Across 12 Locations Without Commissions

4Top Hospitality partnered with ChowNow to scale their online ordering, eliminate third-party fees, and create a streamlined takeout experience that keeps both their customers and their bottom line happy.

Business Wire
Dec 11th, 2024
ChowNow Announces Kanika Soni as New Chief Executive Officer

ChowNow announces Kanika Soni as new Chief Executive Officer.

ChowNow
Oct 23rd, 2024
What is a Group Purchasing Organization, and How Do I Use One?

ChowNow, Inc. has partnered with Dining Alliance to offer you free access to discounts, rebates, and cashback programs on items you are already buying.

Verdict Foodservice
Mar 29th, 2024
ChowNow acquires restaurant tech company Cuboh

ChowNow, an online ordering and marketing platform, has acquired Cuboh, a company specialising in streamlining online orders for the restaurant industry.

Utah Business
Sep 18th, 2023
ChowNow partners with Boostly to provide integrated SMS marketing to restaurants

Lehi, Utah- Boostly, the premier text marketing and feedback solution for restaurants, has announced its partnership with ChowNow, a platform for independent restaurants that provides a suite of operating and marketing tools, including branded mobile apps, commission-free online ordering, automated email marketing, and more.

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