Cin7

Cin7

Inventory management and order fulfillment platform

Overview

Cin7 provides inventory management software for product sellers in eCommerce and retail. It helps businesses run order fulfillment and warehousing from a single cloud platform. The system works by connecting to marketplaces, retailers, and third-party logistics (3PL) providers, then automatically syncing inventory levels, order statuses, and shipping details across all channels. Users access dashboards, analytics, and automation rules, and can add custom integrations to fit their setup. Compared with other solutions, Cin7 focuses on end-to-end visibility and automation across inventory, orders, and 3PL partners for global sellers, supported by a subscription model with different plans and optional services. The goal is to reduce shipping and delivery costs while simplifying logistics so businesses can grow without getting bogged down in operational complexity.

Significant Headcount Growth

About Cin7

Simplify's Rating
Why Cin7 is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

Enterprise Software

Company Size

201-500

Company Stage

Acquired

Total Funding

$88M

Headquarters

Auckland, New Zealand

Founded

2014

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Simplify's Take

What believers are saying

  • September 15, 2026 leadership hires accelerate AI shipping, customer retention, and operating execution.
  • The March 17, 2026 Rillet partnership opens up multi-entity customers upgrading from QuickBooks.
  • Cin7 Pay and Cin7 Capital deepen monetization by owning payments and working-capital flows.

What critics are saying

  • September 15, 2026 executive churn signals rebuilding risk after leadership instability and strategic resets.
  • The April 2023 layoffs and 2024 continuation fund show ownership pressure and prior contraction.
  • Shopify, Lightspeed, and ERP suites like Business Central can displace Cin7 by bundling inventory with finance.

What makes Cin7 unique

  • Cin7’s 700-plus integrations and 125 million annual orders create sticky workflow switching costs.
  • ForesightAI and the March 17, 2026 Rillet partnership extend Cin7 from operations into finance.
  • September 15, 2026 hires added CTO, CPO, and CFO, signaling platform-building discipline.

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Funding

Total Funding

$88M

Above

Industry Average

Funded Over

1 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Holidays

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 11%

1 year growth

↑ 11%

2 year growth

↑ 11%
VNC Australia
Sep 21st, 2026
How Cin7 solves multi-channel inventory accounting.

How Cin7 solves multi-channel inventory accounting. Cin7 is built around exactly the problem most of the six signs above describe: keeping one live inventory pool that every sales channel draws from and every accounting entry reflects, without a human in the middle reconciling it by hand. Cin7 connects natively to Shopify, Amazon, eBay, WooCommerce, and point-of-sale systems, and pushes every sale back to a single stock count in real time. That's the mechanism that actually prevents sign three, overselling across channels, because there's only ever one number for a SKU's available stock, not three separate ones drifting apart. On the accounting side, Cin7 integrates with Xero, QuickBooks, and MYOB, so the sale that reduces stock is the same event that generates the COGS journal entry, which is what closes the gap described in sign two. Cin7 also handles landed cost allocation, spreading freight, duty, and handling across the units they actually belong to rather than leaving them as a generic shipping expense. That directly addresses sign five, since it means the margin figure a channel reports is built on the real cost of that stock, not just what appeared on the original supplier invoice. It's worth being precise about what Cin7 is and isn't. Cin7 is inventory management software, purpose-built to manage the inventory lifecycle, purchasing, and multi-channel order routing. It doesn't carry a general ledger of its own, doesn't manage production costing the way a manufacturing ERP does, and can't handle multi-entity consolidation. For a retailer or wholesaler selling the same stock across several channels through one entity, that's rarely a limitation. It becomes one once the business itself outgrows a single-entity, single-ledger structure. When multi-channel complexity calls for Microsoft Business Central. Microsoft Business Central picks up exactly where Cin7's ceiling sits. Rather than an inventory platform feeding a separate accounting system, Business Central puts finance, sales, purchasing, inventory, and multi-channel order data inside one database, which removes the reconciliation step between "what sold" and "what the ledger says" entirely. For Shopify specifically, Microsoft ships a native connector with Business Central at no additional cost, syncing orders, stock, and customer records in real time and supporting multiple Shopify stores under different entities and currencies from within the one system. Amazon, eBay, and other marketplaces connect through the Microsoft AppSource ecosystem of Business Central-certified connectors rather than a single built-in hub, so it's worth confirming which marketplaces your business actually needs before assuming every channel is covered natively the way Shopify is. Where Business Central earns its place over Cin7 is multi-entity and multi-currency operation, true production costing for businesses that manufacture rather than just resell, and a general ledger that's part of the same system generating the multi-channel sales data in the first place, rather than a downstream sync target. For Australian businesses specifically, Wiise, an Australian-localised version of Business Central built by KPMG Australia, adds local bank feeds, Single Touch Payroll-compliant payroll, and an Australian chart of accounts on top of the same core platform. Many Australian product businesses follow a predictable path: start on Cin7 for multi-channel inventory control while the business runs through a single entity, then move to Business Central or Wiise once financial complexity such as multi-entity reporting, true landed cost consolidation, or production costing outgrows what an inventory platform was ever built to do. Neither step is a mistake. Migrating too early adds ERP complexity a single-entity retailer doesn't need yet. Staying on an inventory platform too long means running multi-entity operations through a system that was never designed to carry a general ledger. Common mistakes when fixing multi-channel inventory accounting. Connecting every channel to the accounting platform directly instead of through one inventory layer. Wiring Shopify, Amazon, and a POS system each straight into Xero or MYOB independently creates three separate reconciliation points instead of one, which is the opposite of what multi-channel accounting is supposed to achieve. Migrating to a new platform without cleaning up the stock data first. Bad landed costs, incorrect SKU mappings, and stale stock counts carried into a new system just produce the same wrong numbers in a more expensive tool. Assuming GST is handled the same way across every channel. Marketplace facilitators like Amazon and eBay have their own GST collection and remittance obligations for certain sales, which can differ from GST on direct website sales, and multi-channel inventory accounting needs to reflect that difference rather than treating every channel's revenue identically. This is exactly the kind of gap GST and BAS compliance work is built to catch. Skipping a parallel-run period when switching from Cin7 to a full ERP. Running the old and new systems side by side for at least one full stock cycle catches valuation and mapping errors before they become the new normal. Treating the accounting setup as a one-time project. A configuration that worked with two channels and one warehouse rarely still fits once a third marketplace or a second location is added, and revisiting the setup should happen with each significant change in channel mix, not years after the fact. Final thoughts. Multi-channel inventory accounting fails in the gap between what a channel says happened and what the books actually record, and every one of the six signs above is really the same underlying problem showing up in a different place. Fixing it isn't about picking the fanciest tool available. It's about making sure every channel draws from one stock number and posts to one set of accounts, automatically, every time. Cin7 solves that problem cleanly for a single-entity business selling across multiple channels. Microsoft Business Central, or its Australian-localised counterpart Wiise, solves it at the next level up, once multi-entity structure, true production costing, or general ledger unification become the actual constraint. Choosing between them isn't about which is the better product. It's about which problem your business is actually trying to solve right now. If your channels and your books have started telling different stories, VNC Australia works with retailers, wholesalers, and manufacturers across Australia to get multi-channel e-commerce accounting genuinely unified, whether that means configuring Cin7 properly or making the move to Business Central. Visit vncaustralia.com.au and book a free 30-minute advisory call to see where your current setup actually stands. Frequently asked questions. What is multi-channel inventory accounting? Multi-channel inventory accounting is the practice of keeping one accurate stock count and one accounting record across every sales channel a business uses, such as an online store, marketplaces like Amazon or eBay, and a physical point of sale, so that a sale on any channel updates stock and triggers the correct cost of goods sold entry automatically. Is Cin7 a multi channel inventory management system? Can Microsoft Business Central handle multi-channel inventory accounting? Should a small business start with Cin7 or Business Central for multi-channel selling? Do different sales channels need different GST treatment? How do I know if my business has outgrown Cin7 for multi-channel accounting?

Melrose Hair Studio
Sep 16th, 2026
Maximizing efficiency: the top stock management software solutions.

Maximizing efficiency: the top stock management software solutions. In today's fast-paced business world, efficient stock management is crucial for maintaining a competitive edge Without the right tools, businesses risk overstocking, stockouts, and even financial losses This is where stock management software comes into play These powerful tools help businesses streamline their inventory processes, automate data entry, improve accuracy, and ultimately boost profitability. With the market flooded with various stock management software options, it can be challenging to determine which one is the best fit for your business To help you in your search, Melrosehairstudio has compiled a list of the top stock management software solutions that stand out for their features, functionality, and user-friendliness. 1 TradeGecko TradeGecko is a cloud-based stock management software that caters to small and medium-sized businesses This platform offers features such as multi-channel inventory management, order fulfillment, reporting, and analytics TradeGecko integrates with popular platforms like Shopify, WooCommerce, and QuickBooks, making it easier for businesses to manage their stock across different channels With its user-friendly interface and powerful automation tools, TradeGecko is an excellent choice for businesses looking to streamline their stock management processes. 2 Fishbowl Fishbowl is another popular stock management software solution that is designed for companies using QuickBooks for their accounting needs Fishbowl offers features like inventory tracking, order management, and manufacturing capabilities One of the key selling points of Fishbowl is its barcode scanning functionality, which allows businesses to track their stock in real-time and minimize errors With its seamless integration with QuickBooks, Fishbowl is a reliable choice for businesses looking for an all-in-one stock management solution. 3 Zoho Inventory Zoho Inventory is a comprehensive stock management software solution that offers inventory tracking, order management, and reporting capabilities This platform is known for its user-friendly interface and customizable features, making it easy for businesses to tailor the software to their specific needs Zoho Inventory integrates with popular platforms like Shopify, Amazon, and eBay, allowing businesses to manage their stock across multiple sales channels seamlessly best stock management software. With its affordable pricing plans and robust features, Zoho Inventory is a top choice for businesses of all sizes. Cin7 is a cloud-based stock management software solution that is designed for businesses with complex inventory needs This platform offers features like multi-channel inventory management, order management, and warehouse management Cin7's automation tools help businesses streamline their stock management processes, reduce errors, and improve efficiency With its extensive list of integrations with popular platforms like Salesforce, Magento, and Xero, Cin7 is a versatile choice for businesses looking for a comprehensive stock management solution. 5 NetSuite NetSuite is an enterprise-level stock management software solution that offers a wide range of features for businesses of all sizes This platform includes inventory management, order management, supply chain management, and financial management capabilities NetSuite's cloud-based platform allows businesses to access their stock data from anywhere, making it easier to manage their inventory across multiple locations With its advanced reporting and analytics tools, NetSuite is an excellent choice for businesses looking for a robust stock management solution. Choosing the right stock management software for your business is crucial for maximizing efficiency and profitability Whether you are a small e-commerce business or a large enterprise, investing in the right software can help streamline your stock management processes, reduce errors, and improve accuracy The top stock management software solutions mentioned above offer a wide range of features and functionalities to meet the specific needs of your business Consider these options and choose the one that best suits your requirements to take your stock management to the next level. In conclusion, stock management software is a powerful tool that can help businesses optimize their inventory processes, reduce costs, and improve profitability By investing in the right software solution, businesses can streamline their stock management processes, automate repetitive tasks, and gain valuable insights into their inventory performance With the top stock management software solutions mentioned above, businesses can take their stock management to the next level and stay ahead of the competition. August 31, 2026 August 20, 2026 August 14, 2026

Thailand Business Directory
Sep 15th, 2026
Cin7 expands executive bench with new hires.

Cin7 expands executive bench with new hires. September 15, 2026 By PR Newswire Seasoned SMB and mid-market technology leader strengthens executive team to support continued growth DENVER, Sept. 15, 2026 /PRNewswire/ - Cin7, an industry-leading cloud-based inventory and order management software provider, today announced six new executive hires. Joanne Wensley as Chief Technology Officer, Christine Works as Chief Customer Officer, Maya Keekattil as Chief Product Officer, Ben Goodyear as Chief Financial Officer, Crystal Gaskin as Global Vice President of People and Culture, and Jennifer Benison as VP of Global Business Operations and Chief of Staff. "These six leaders bring the kind of talent and expertise that will fuel our next stage of growth. Each of them shares our belief that great inventory management should make running a small business simpler, not harder, and I'm confident they'll help us deliver on that for our customers." said Sheldon Cummings, CEO of Cin7. Joanne Wensley, Chief Technology Officer As Chief Technology Officer, Wensley will lead Cin7's engineering organization as the company continues to invest in AI-powered inventory and order management capabilities for its customers. She brings more than a decade of engineering leadership experience, including roles at Smarsh, Micro Focus, and Hewlett Packard Enterprise. Christine Works, Chief Customer Officer As Chief Customer Officer, Works will unify the customer experience across every stage of the Cin7 relationship, from onboarding through ongoing support. She brings over 30 years of experience including customer success leadership roles at Smarsh, NAVEX Global, and Aravo Solutions. Maya Keekattil, Chief Product Officer Keekattil will direct Cin7's product organization with an AI-first mindset and a focus on building high-performing product teams as Chief Product Officer. She brings more than 25 years of enterprise software and product leadership experience, including product leadership roles at Smarsh and RiverRock Systems. Ben Goodyear, Chief Financial Officer As Chief Financial Officer, Goodyear will drive Cin7's finance function as the company scales into its next stage of growth. He brings more than 20 years of financial leadership experience across fintech and financial services, including roles as CFO of Pipe Technologies and CFO of a division of Intuit. Ben brings extensive experience scaling fintech businesses and leading companies through ownership changes. Crystal Gaskin, Global Vice President of People and Culture Gaskin will guide Cin7's global people strategy and culture initiatives as Global Vice President of People and Culture. She brings more than 20 years of HR leadership experience at Fortune 100 companies, most recently serving as Chief People Officer at Mailchimp, where she led the people function through the company's acquisition by Intuit. Gaskin's approach is rooted in the belief that culture is the foundation that makes strong performance sustainable. Jennifer Benison, Global Vice President, Business Operations and Chief of Staff As VP of Global Business Operations and Chief of Staff, Benison will bring all operations functions under one umbrella to improve alignment and efficiency across the business. She brings over 15 years of professional experience and a strong track record of Chief of Staff and revenue operations leadership at companies including Smarsh and Intuit Mailchimp. All new hires and organizational changes are effective immediately. To learn more, visit www.cin7.com. About Cin7 Cin7 is the leading inventory management and connected commerce platform for small and mid-sized product businesses. Cin7 helps growing brands manage inventory, automate workflows, and connect their sales channels, from e-commerce to wholesale to retail, in one powerful, easy-to-use platform. With over 8,500+ customers in over 100 countries processing over 125 million orders annually, Cin7 is a global business on a mission to make commerce simpler, smarter, and more connected for product sellers everywhere. For more information, visit www.cin7.com. The information provided in this article was created by Cision PR Newswire, its news partner. The author's opinions and the content shared on this page are their own and may not necessarily represent the perspectives of Thailand Business Directory.

PR Newswire
Sep 15th, 2026
Cin7 adds 6 executives including new CTO, CFO and CPO to support growth

Cin7, a cloud-based inventory and order management software provider, has appointed six new executives to support its growth. The hires include Joanne Wensley as chief technology officer, Christine Works as chief customer officer, Maya Keekattil as chief product officer, Ben Goodyear as chief financial officer, Crystal Gaskin as global vice president of people and culture, and Jennifer Benison as VP of global business operations and chief of staff. The new leaders bring extensive experience from companies including Smarsh, Intuit, Mailchimp and Hewlett Packard Enterprise. Wensley will lead engineering and AI-powered capabilities, whilst Works will oversee customer experience. Keekattil will direct product development with an AI-first approach. Cin7 serves over 8,500 customers across 100 countries, processing more than 125 million orders annually. All appointments are effective immediately.

Cin7
Aug 26th, 2026
Cin7 Core named Small Business App of the Year in the Xero Global App Awards 2026 (Australia).

Cin7 Core named Small Business App of the Year in the Xero Global App Awards 2026 (Australia). Cin7 Core recognized for helping product businesses close the gap between inventory and Xero Denver, CO - (August 26, 2026)- Cin7 today announced that Cin7 Core has been named the winner of Small Business App of the Year (Australia) in the Xero Global App Awards 2026. The Xero Global App Awards recognize the apps transforming small business and practice workflows around the world, from solving everyday operational challenges to building smarter, more connected workflows across the Xero ecosystem. Cin7 Core was selected from a competitive field of Australian finalists for its work helping product businesses manage inventory, purchasing, and fulfillment while keeping their books accurate in Xero. Cin7 Core connects inventory, purchasing, sales orders, and fulfillment into a single platform that syncs directly with Xero in real time, giving Australian product businesses accurate financials without the manual reconciliation work. Sheldon Cummings, CEO of Cin7, said: "This recognition from Xero reflects what our team set out to build: A platform that gives product businesses in Australia and beyond a real-time, accurate picture of their inventory. We're grateful to our customers and partners for their trust and for recognizing the impact our team is working to deliver every day." Cin7 was also recognized as a finalist in the Small Business App of the Year category in Ireland. Winners across all regions and categories are available on the Xero App Store. About Cin7 Cin7 is the leading inventory management and connected commerce platform for small and mid-sized product businesses. Cin7 helps growing brands manage inventory, automate workflows, and connect their sales channels, from e-commerce to wholesale to retail, in one powerful, easy-to-use platform. With over 8,500+ customers in over 100 countries processing over 125 million orders annually, Cin7 is a global business on a mission to make commerce simpler, smarter, and more connected for product sellers everywhere. For more information, visit www.cin7.com. About Xero Xero is a global small business platform with 4.4 million subscribers, comprising a core accounting solution and an ecosystem of connected apps and services including Xero's own banking, payments, and payroll solutions. Xero's growing ecosystem of connected apps like Cin7 gives small businesses and their advisors more choice and value as they run their businesses. For more information, visit www.xero.com.

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