New Circana studies show Instacart display ads drive in-store sales. Instacart Ads Aug 19, 2026 Brands running display campaigns on Instacart aren't just influencing online purchases. New research shows they're driving consumers into stores, too. Brands can reach millions of high-intent consumers with one buy on the Instacart Ads ecosystem. It is the largest grocery ad ecosystem in North America, connecting nearly 100,000 stores and 2,200+ retail banners on Instacart Marketplace with 310+ grocery ecommerce sites - retailer owned-and-operated sites for retailers like Publix, Costco, Sprouts, and also third-party marketplaces like Thrive Market. As well, it syndicates to Caper Carts in-store in over 100 cities. Because display campaigns on Instacart reach consumers at the point of purchase, right when they're actively deciding what to add to their cart, they can drive awareness and purchase intent simultaneously. They reach consumers who are shopping, paying attention, and open to discovery at a moment when it's easiest for them to convert. This drives strong performance online, but most consumers that brands reach through the Instacart Ads ecosystem are omnichannel, meaning they also shop at brick-and-mortar stores. Most brands do not consider how the ads consumers see online influence their buying decisions at the grocery store. Arguably, if an ad on Instacart influences what someone picks up at the store later that week, that sale belongs in the ad campaign's results. Without including it, brands are underestimating the value of every dollar they spend. Partnering with Circana to measure the full impact. To give advertisers a complete view of their campaign performance, Instacart partnered with Circana, a leading advisor on the complexity of consumer behavior, to measure the in-store sales impact of display advertising on the Instacart Marketplace. The methodology matches consumers who were exposed to Instacart Ads against a control group, then isolates the incremental in-store sales lift of the campaign. Instacart previously published Circana research showing that sponsored product ads drive in-store purchases. These new studies extend that measurement to Instacart Ads' suite of display formats - display ads, shoppable display ads, and shoppable video ads. What the data shows. These numbers should change how brands score their display investments. A pickle brand saw +11.8% in-store sales lift among consumers exposed to its display ads on Instacart.[1] A household cleaning brand saw +5.6%.[2] These results, alongside additional studies with Circana, suggest that advertising exposure on Instacart can influence purchasing behavior beyond online transactions alone. When a consumer sees a display, shoppable display, or shoppable video ad on Instacart, that impression doesn't stop there. It travels with them to the store - and helps move product off the physical shelf. Adding more value to display campaigns. For brands measuring Instacart display campaigns purely by online metrics, these findings represent real, quantifiable value that isn't showing up in their numbers. Display campaigns on Instacart reach consumers at one of the highest-intent moments in grocery advertising: the moment they're actively building a cart at their favorite retailer. That context makes the impression more meaningful and the lift more durable. As brands evaluate where to put their display budgets, this data gives brands a stronger case to include Instacart display campaigns. Instacart sits at the point of purchase, where consumers are already building carts, making it one of the most attributable channels in grocery advertising. And now, Circana measurement provides additional evidence of the in-store impact associated with these campaigns. [1] [Data for exposed users from 11/10/25-3/29/26, measured for 11/10/25-4/12/26 vs. Circana control group. Results provided by Circana. Prior results do not guarantee future outcomes.] [2] [Data for exposed users from 8/1/25-12/21/25 measured for 8/1/25-1/4/26 vs. Circana control group. Results provided by Circana. Prior results do not guarantee future outcomes.] [Looking to advertise with Instacart? Get started] [here] [.] Instacart Ads Instacart Ads has products, tools, insights and automation to help brands of all sizes succeed, from the very large to the mighty upstart. Learn more at ads.instacart.com

Ethena announces record first half of 2026 and new CECO as compliance leaders embrace agentic compliance. Accelerating enterprise demand for Ethena's AI agents drives more than 60% year-over-year growth; company names Chief Ethics & Compliance Officer NEW YORK, NY, UNITED STATES, August 10, 2026 /EINPresswire.com/ - Ethena, the AI compliance platform, today announced a record first half of 2026, capped by its strongest quarter to date. Growth accelerated to more than 60% year over year as compliance leaders rapidly moved their programs to Ethena, drawn to the AI-native approach it pioneered with its training agent that builds customized training in minutes. Ethena is building the AI-native platform: a team of specialized AI agents that work alongside compliance leaders to run sophisticated, proactive programs. That team already includes agents for training and policy management. Disclosures and analytics agents are rolling out in the coming months, joining Ethena's established whistleblower hotline and case management system. Ethena posted its largest quarter of net-new business ever in the second quarter of 2026, with enterprise net dollar retention of 129% - a reflection of how quickly customers are expanding from training into this broader compliance platform. "Compliance leaders historically focused on the risks of using AI. We're now seeing a massive shift: compliance teams are seeing an increasingly large risk in not using AI to run tailored, defensible programs. This shift is what's driving our growth," said Roxanne Petraeus, Chief Executive Officer of Ethena. From compliance training to a team of AI compliance agents Ethena's growth reflects a broader shift in how compliance work gets done. Rather than a stack of disconnected tools, Ethena's approach is a team of specialized agents that work across Ethena's growing product suite. Each agent brings distinct expertise, and no agent acts without the compliance team's verification. This "compliance in the loop" approach is what makes the technology trustworthy for the teams accountable to regulators, auditors, and their boards. In the first half of 2026, Ethena moved that vision from concept to product: Training Agent (shipped, January 2026): Ethena's first agent works alongside compliance and L&D teams to personalize any training module to a company's policies, brand, tone, and real-world context. It can reimagine content, build new scenarios, create remedial training, and tailor training by role and employee population, in a fraction of the time manual customization used to take. Policy Agent (shipped, July 2026): Ethena's newest agent helps compliance teams keep policies current by drafting and updating policy language as risks and regulations evolve, with the compliance team reviewing and approving every change. Disclosures Agent (shipping August 2026): The Disclosures Agent reviews and drafts responses to employee disclosures at scale, helping to prioritize, triage, and save time. What was a multi-day manual process becomes minutes each day. Analytics Agent (shipping August 2026): with AI driven analytics, compliance teams can spin up a risk assessment in minutes, not weeks. Questions can be answered across their interconnected data, so they know what their insider training risk is based on policy questions, disclosures, and training knowledge-checks. These agents build on the employee hotline and case management solution Ethena released in 2023 so compliance teams can have a connected program, all under one roof, with all of their analytics in one location. Ethena names Billy Hughes as Chief Ethics & Compliance Officer To deepen its enterprise offering and compliance expertise, Ethena has named Billy Hughes as its Chief Ethics & Compliance Officer. Hughes joins from Circana, where he led global ethics and compliance, and brings compliance leadership experience from Victoria's Secret and CEB/Gartner. A recognized voice in the field, including as a Compliance Week Rising Star finalist, Hughes has been an early advocate for the responsible use of AI in ethics and compliance programs. "Compliance is at an inflection point. The teams that embrace AI thoughtfully are going to run circles around the ones that don't. I want to help Ethena's customers get there first and do it in a way regulators, auditors, and boards can trust," said Billy Hughes, Chief Ethics and Compliance Officer of Ethena. In his role, Hughes will serve as a bridge between Ethena and the compliance leaders it serves, shaping product direction, strengthening Ethena's enterprise offering, and advancing the conversation on how AI can responsibly elevate ethics and compliance programs. About Ethena Ethena is the AI compliance platform building a team of specialized AI agents that work for compliance teams, always keeping compliance in the loop. More than 2,000 organizations trust Ethena to power programs approved by millions of learners. Ethena is #24 on Forbes's America's Best Startup Employers list. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Younger consumers' focus on protein and convenience creates new opportunities for chicken industry. July 29, 2026 Changing consumer habits, particularly among millennials and Generation Z, are creating significant opportunities for the chicken industry as shoppers increasingly seek protein-rich foods that are healthy, convenient and affordable. Speaking at the 2026 Chicken Marketing Summit, Erkin Peksoz of Circana said chicken is well positioned to benefit from several major consumer trends, including the growing emphasis on protein, the rise of GLP-1 weight-loss medications and increasing demand for quick meal solutions. "Chicken already delivers what consumers are looking for," Peksoz explained, noting that it is naturally high in protein while remaining one of the leanest and lower-calorie animal proteins available. The findings were presented as part of the 2026 Chicken Consumption Survey, conducted annually by Circana with support from Watt Poultry, the National Chicken Council and Elanco. The survey gathered responses from 535 chicken consumers between the ages of 18 and 67 to better understand how health priorities, technology and changing dietary habits are influencing purchasing decisions. Demand for protein continues to grow across the United States. Over the past three years, Americans have increased their consumption of chicken, beef and pork by 1.4 billion pounds, equal to an additional 4.3 pounds per person. Chicken accounted for more than half of that growth, with consumption rising by 748 million pounds, or 6.8 pounds per person, representing a 12.4% increase. With beef prices remaining historically high, Peksoz believes chicken is well positioned to capture additional market share. He noted that the cost of one pound of beef is now roughly equivalent to purchasing 2.5 pounds of chicken, making poultry an increasingly attractive value for consumers. Convenience remains one of the strongest purchasing drivers, particularly for younger generations. Survey results showed that millennials and Gen Z consumers, who also report the highest levels of stress, consistently favour products that simplify meal preparation. Features such as pre-seasoned products, ready-to-cook meals and packaging highlighting "air fryer ready" have proven especially successful in attracting shoppers. The desire for convenience extends beyond meal preparation. Online grocery shopping continues to gain popularity among younger consumers, with 28% of Gen Z respondents purchasing groceries online at least once a week - approximately twice the rate of the overall population. According to Peksoz, technology adoption is largely driven by consumers' desire to make everyday tasks faster and easier. The survey also found growing confidence in fresh meat as a protein source. Nearly two-thirds (64%) of fresh chicken buyers identified fresh meat as the best source of protein, an increase from the previous year. Gen Z ranked second only to younger baby boomers in their preference for fresh meat as their primary protein source, suggesting younger consumers are increasingly embracing traditional animal proteins. Shoppers are also showing a greater willingness to pay for product attributes they value. Free-range, antibiotic-free and locally sourced chicken were among the claims consumers rated most highly, with millennials expressing the strongest willingness to pay a premium. Among Gen Z respondents, 39% indicated they would spend more on pre-seasoned or marinated chicken products. This generation also showed above-average interest in protein snacks, frozen products and other packaged protein options that reduce preparation time. Technology is influencing food purchasing in other ways as well. More than one-quarter (27%) of survey respondents said they or someone in their household has used a GLP-1 medication, more than double the proportion reported two years earlier. These consumers reported buying more fresh foods and ingredients for home cooking while reducing purchases of heavily processed products. Artificial intelligence is also becoming an increasingly common tool in meal planning. More than half of survey respondents now use AI to help with recipes, grocery shopping or meal planning, up from 28% the previous year. Among Gen Z consumers, AI adoption is even higher, with roughly two-thirds reporting they use the technology for food-related decisions. Overall, the survey suggests that chicken remains well aligned with today's consumer priorities. As demand continues to grow for protein-rich foods that are affordable, nutritious and easy to prepare, the poultry industry appears well positioned to benefit from changing purchasing habits, particularly among younger generations.