Circana's Jonna Parker to keynote CEAg World 2026, highlighting real-world strategies for greenhouse growers. Jonna Parker, vice president of fresh foods at Circana, will open CEAg World with a keynote on the consumer trends reshaping the produce market. WILLOUGHBY, OH, UNITED STATES, September 16, 2026 /EINPresswire.com/ - Jonna Parker, vice president of fresh foods at consumer behavior and market intelligence firm Circana, will open CEAg World Conference & ExpoSM with a keynote on the consumer trends reshaping the produce market, organizers announced today. Parker's session, "Follow the Consumer: Finding Opportunity in a Changing Produce Market," will draw on real sales and shopper data to examine who's buying, what's driving growth across retail and foodservice, and which fruit and vegetable categories are gaining or losing ground. She will translate those trends into practical implications for controlled-environment growers. "The produce market has been through a lot of change in a very short time, and growers need a clear read on what's happening beyond the greenhouse," said Kristin D. Zeit, content lead for CEAg World. "Jonna's talk is a chance to step back from day-to-day production and look at the bigger forces shaping where the market goes next." "Growers are making real decisions about where to invest, and those decisions work best when they start with the consumer," said Jonna Parker, vice president of fresh foods at Circana. "I'm looking forward to sharing what the data shows about how produce demand is shifting, and helping growers connect those signals to their own operations." CEAg World Conference & Expo returns Nov. 10-11 in Charlotte-Concord, North Carolina, with a program centered on building stronger, more resilient greenhouse produce businesses. As the controlled environment agriculture (CEA) industry navigates tighter margins, changing markets, rising costs and evolving technology, this year's agenda is built around the decisions operators face in growing for the long term. The 2026 agenda goes deep on business fundamentals. Paul Sellew, CEO of Little Leaf Farms, headlines a management session that gets straight to point about workforce development and labor. Jim Kras, CEO of Edible Garden, tackles diversification beyond core CEA crops, a strategy more operators are leaning on. And Trevor Gibson of Equinox Growers digs into profitability and capital, two issues on every grower's mind. Food safety gets serious attention too. Monica Noble, former VP of quality and safety at 80 Acres Farms and chair of the CEA Alliance's Food Safety Working Group, leads a session on the FSMA steps growers need to take now. For growers who are newer to CEA, Connor Murphy of Goodness Gardens explains how to assess technology needs realistically. Other experienced growers, including Eric Highfield from Haven Greens, will help troubleshoot production issues with crops including tomatoes, leafy greens, and specialty produce. Among the most anticipated sessions is "The Buyers Are In," a panel featuring Yan Branco, senior produce buyer at Sobeys in Canada, alongside other retail and wholesale produce distributors. The discussion will put CEA operators face-to-face with the people deciding what makes it onto store shelves and consumers' plates. View the Full Agenda and Speaker List CEAg World Conference & Expo takes place Nov. 10-11 in Charlotte-Concord, North Carolina. Registration is free for qualified commercial growers. Learn more and register at: https://www.ceagworld.com/events Amy Reddington Meister Media Worldwide +1 440-942-2000 email Sustainable Agriculture Today here Visit Sustainable Agriculture Today on social media: LinkedIn Instagram Facebook YouTube Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Sustainable Agriculture Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Circana has launched Analysis Builder, an AI-powered enhancement to its Unify+ solution designed to streamline market analysis creation. The tool generates presentation-ready charts and written insight summaries, with export capabilities to PowerPoint, Excel, and PDF. Analysis Builder features a Visualization Gallery that creates pixel-perfect visuals instantly and an AI Insights function that produces data-driven headlines and customisable summaries. The enhancement aims to reduce manual reporting work, allowing users to focus on acting on insights rather than compiling them. "AI is transforming how businesses turn data into action, and Circana is focused on making that transformation practical, scalable, and valuable for our clients," said Stuart Aitken, chief executive officer of Circana. Analysis Builder will be available globally to clients in early Q4 2026.

Uber Advertising unveils new formats, Fan Experience packages at 2026 Upfronts. Branded cars, ride upgrades, vouchers and Fan Experience packages headline Uber's latest ad push. By Staff Writer Published Sep 10, 2026 The Uber team at the 2026 Upfronts. Image: Uber Uber Advertising has launched a suite of new and expanded advertising formats, including branded cars, sponsored ride upgrades, product sampling and real-time vouchers, alongside new Fan Experience packages and a forthcoming measurement partnership with Circana. The announcements were made at the Uber Advertising 2026 Upfronts on 9 September 2026. Uber also revealed simplified programmatic buying options and expanded audience and measurement integrations. Lara Brownlow, acting head of agency sales, Australia and New Zealand at Uber Advertising, said the update was designed to move advertisers beyond passive reach. "Great advertising is not about passive reach, it's about creating action and forming connections with your current and future customers. Our enhanced suite of solutions turn advertising dollars into experiences people notice, value and act on," Brownlow said. Brownlow said Uber and Uber Eats reach more than 10 million Australian adults every month, with first-party signals generated from what users do in-app rather than inferred or third-party data. "In today's marketing environment advertisers need this kind of robust, privacy-conscious and unique first party data to connect with customers," she said. Research presented at the Upfront found 76% of weekly Uber users had taken a real-world action because of an ad on Uber. The leading media trade publication in Australia. New formats target attention and action. Uber Advertising introduced several new offerings aimed at driving both brand attention and measurable outcomes: - Homepage: a high-impact placement appearing when customers first open the Uber app. - Redirect: lets customers change their drop-off location to travel directly to an advertiser's store or venue, with real-time vouchers able to be served to customers near a storefront. - Curated Private Marketplace (PMP) deals: bundles Uber's highest-attention video surfaces to simplify setup for programmatic buyers. - Circana measurement: launching before the end of 2026, giving CPG, alcohol and retail advertisers an independent view of how Uber campaigns affect in-store sales. "Advertisers want access to strong signals, but they also need simplicity and accountability," Brownlow said. "We are making Uber Advertising easier to buy and strengthening the connection between audience insight, creative execution and measurement." The Uber Advertising 2026 Upfronts. Image: Uber Creative Studio expands bespoke brand experiences. Uber Advertising also highlighted the continued growth of its Creative Studio, which combines the company's audience insights, media, mobility and delivery capabilities to build custom brand experiences under the proposition "Bring us the brief, not the format." Among the formats now being scaled is Test Rides, which lets automotive brands integrate vehicles into the Uber app so riders can experience them directly. The format launched with BMW, using Uber's audience signals to identify prospective electric-vehicle customers and offer selected users a ride in a BMW iX1. The campaign won at the 2026 Mumbrella Awards and has been shortlisted for the MFA Award for Innovation, Behaviour Change and Best Use of Events and Experiential. Erin Holt, head of strategic verticals at Uber Advertising ANZ, said the format demonstrated the value of media as product experience. "Test Rides shows what can happen when media becomes a product experience. What was a new beta concept last year is now an award-winning format we can make more widely available to automotive brands," Holt said. Other formats available or expanding include Journey Takeovers (capped at four per country annually), pick-up and drop-off activations, Branded Cars, Sponsored Upgrades, Sampling, Destination Offers and Brand Takeovers. Fan Experience packages bundle formats around major events. Uber Advertising's new Fan Experience packages combine its formats around major sporting and cultural moments, offering tiered options for share of voice alongside bespoke activations spanning journey takeovers, branded vehicles, sampling, offers and pick-up and drop-off activations. Holt said the packages were designed to connect with fans across the full event journey - from planning and traveling to a venue through to ordering during the event and traveling home. "The combination of people, place and moment is incredibly powerful. Our Fan Experience packages give brands the opportunity to become part of the whole occasion, rather than limiting their involvement to a media placement around it," Holt said.