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Overview
Cirkul offers a hydration system with reusable BPA-free bottles and flavor cartridges that mix with water to add flavor and adjustable intensity. The bottles come in 12oz, 22oz, and 32oz sizes, with over 100 flavor options and a simple on-the-go customization as you drink. It sells these bottles and cartridges directly online and through subscription, creating recurring revenue. The goal is to make drinking water easier and more enjoyable to help people drink more water and build healthy habits, supported by a broad flavor lineup and a direct-to-consumer model.
About Cirkul
Industries
Hardware
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
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Simplify's Take
What believers are saying
- February 2025 Big Game campaign delivered 100,000 starter kits nationwide.
- Cirkul raised $70 million in Series C at a $1.07 billion valuation.
- The company keeps broadening its beverage platform with eight new brands.
What critics are saying
- Blackthorn and Crown sued Cirkul for patent infringement in Florida on June 12, 2026.
- Cirkul's 2025 launch-heavy strategy increases SKU complexity and inventory execution risk.
- One standout product failure can crush subscriptions because cartridges drive repeat revenue.
What makes Cirkul unique
- Patented flavor cartridges and reusable bottles still define Cirkul's core system.
- June 2025 launch added insulated squeeze bottles and new byCirkul flavors.
- USA Swimming named Cirkul its Official Hydration Supplier in 2025.
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Funding
Total Funding
$111.5M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
401(k) Company Match
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 7%USA Swimming, the national governing body for swimming in the United States, today announced Cirkul as its Official Hydration Supplier.
TAMPA, Fla.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions. The updated release reads:
TAMPA, Fla.--(BUSINESS WIRE)--Cirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new, unique beverage brands directly to consumers. Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte Electrolyte, Verda, Stage Hydration, and Puressenece (full descriptions below). With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers
American startup Cirkul has raised $70 million in its Series C round, giving it a valuation of $1.07 billion, a new unicorn in Florida and yet another in the United States.
Cirkul, a beverage company known for developing patented flavour cartridges, has raised $70 million in its latest funding round.
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About Cirkul
Industries
Hardware
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
Cirkul is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today