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About Cirkul
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
Overview
Cirkul offers a hydration system that allows users to enhance their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easy for individuals to customize their drinking experience. This approach is designed to encourage people to drink more water, especially those who find plain water unappealing. Cirkul's products are made from BPA-free, shatter-proof plastic and come in different sizes, catering to a wide audience, including health-conscious individuals and families. Unlike competitors, Cirkul provides over 100 flavor options and a subscription service for regular deliveries, which helps maintain customer engagement and loyalty. The company's goal is to promote better hydration habits by making drinking water more enjoyable.
Simplify's Take
What believers are saying
- Partnership with USA Swimming boosts brand visibility in the sports community.
- $70 million Series C funding supports product development and market expansion.
- Expansion into new beverage brands diversifies offerings and increases market potential.
What critics are saying
- Increased competition from established brands threatens Cirkul's market share.
- Consumer backlash against single-use plastic may impact bottle sales.
- Supply chain disruptions could lead to product shortages or increased costs.
What makes Cirkul unique
- Cirkul offers a unique hydration system with customizable flavors and intensity levels.
- The company provides over 100 different flavors, catering to diverse consumer preferences.
- Cirkul's reusable, BPA-free bottles emphasize health and environmental consciousness.
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Funding
Total Funding
$111.5M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
401(k) Company Match
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 7%1 year growth
↑ 4%2 year growth
↑ 7%USA Swimming, the national governing body for swimming in the United States, today announced Cirkul as its Official Hydration Supplier.
TAMPA, Fla.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions. The updated release reads:
TAMPA, Fla.--(BUSINESS WIRE)--Cirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new, unique beverage brands directly to consumers. Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte Electrolyte, Verda, Stage Hydration, and Puressenece (full descriptions below). With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers
American startup Cirkul has raised $70 million in its Series C round, giving it a valuation of $1.07 billion, a new unicorn in Florida and yet another in the United States.
Cirkul, a beverage company known for developing patented flavour cartridges, has raised $70 million in its latest funding round.
Cirkul is Hiring for 9 Jobs on Simplify!
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About Cirkul
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
Cirkul is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today