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Overview
Cirkul offers a hydration system with reusable BPA-free bottles and flavor cartridges that mix with water to add flavor and adjustable intensity. The bottles come in 12oz, 22oz, and 32oz sizes, with over 100 flavor options and a simple on-the-go customization as you drink. It sells these bottles and cartridges directly online and through subscription, creating recurring revenue. The goal is to make drinking water easier and more enjoyable to help people drink more water and build healthy habits, supported by a broad flavor lineup and a direct-to-consumer model.
About Cirkul
Industries
Hardware
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
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Simplify's Take
What believers are saying
- Cirkul's 100,000-kit Big Game giveaway in 2025 expanded awareness nationally.
- Revenue estimates reach $250M-$500M in 2026, showing meaningful consumer traction.
- Headcount stayed near 500 in 2026, indicating ongoing investment despite earlier workforce decline.
What critics are saying
- BBB logged 201 complaints in three years; autoship and shipping failures hurt retention.
- Customer reviews criticize overpriced cartridges and unreliable service, inviting Amazon and Walmart substitution.
- A weak brand transition after 2022's launch spree leaves Cirkul dependent on gimmicky repeat purchases.
What makes Cirkul unique
- Patented flavor cartridges plus reusable bottles create Cirkul's core hardware-software-like lock-in.
- Cirkul launched eight proprietary beverage brands in 2022, broadening beyond flavored water.
- USA Swimming named Cirkul its Official Hydration Supplier, strengthening credibility with athletes.
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Funding
Total Funding
$111.5M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
401(k) Company Match
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 4%2 year growth
↑ 5%USA Swimming, the national governing body for swimming in the United States, today announced Cirkul as its Official Hydration Supplier.
TAMPA, Fla.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions. The updated release reads:
TAMPA, Fla.--(BUSINESS WIRE)--Cirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new, unique beverage brands directly to consumers. Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte Electrolyte, Verda, Stage Hydration, and Puressenece (full descriptions below). With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers
American startup Cirkul has raised $70 million in its Series C round, giving it a valuation of $1.07 billion, a new unicorn in Florida and yet another in the United States.
Cirkul, a beverage company known for developing patented flavour cartridges, has raised $70 million in its latest funding round.
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About Cirkul
Industries
Hardware
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
There are no jobs for Cirkul right now.
Find jobs on Simplify and start your career today