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About Cirkul
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
Series C
Total Funding
$108.4M
Headquarters
Tampa, Florida
Founded
2016
Overview
Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges feature over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming plain water into a fun and flavorful experience.
Simplify's Take
What believers are saying
- Partnership with USA Swimming boosts brand visibility in the sports community.
- $70 million Series C funding supports product development and market expansion.
- Expansion into new beverage brands diversifies offerings and increases market potential.
What critics are saying
- Increased competition from established brands threatens Cirkul's market share.
- Consumer backlash against single-use plastic may impact bottle sales.
- Supply chain disruptions could lead to product shortages or increased costs.
What makes Cirkul unique
- Cirkul offers a unique hydration system with customizable flavors and intensity levels.
- The company provides over 100 different flavors, catering to diverse consumer preferences.
- Cirkul's reusable, BPA-free bottles emphasize health and environmental consciousness.
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Funding
Total Funding
$108.4M
Meets
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
401(k) Company Match
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -5%2 year growth
↓ -1%USA Swimming, the national governing body for swimming in the United States, today announced Cirkul as its Official Hydration Supplier.
TAMPA, Fla.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions. The updated release reads:
TAMPA, Fla.--(BUSINESS WIRE)--Cirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new, unique beverage brands directly to consumers. Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte Electrolyte, Verda, Stage Hydration, and Puressenece (full descriptions below). With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers
American startup Cirkul has raised $70 million in its Series C round, giving it a valuation of $1.07 billion, a new unicorn in Florida and yet another in the United States.
Cirkul, a beverage company known for developing patented flavour cartridges, has raised $70 million in its latest funding round.
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About Cirkul
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
Series C
Total Funding
$108.4M
Headquarters
Tampa, Florida
Founded
2016
Cirkul is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today