Citi's US Consumer Cards business has agreed to acquire Kard Financial, a commerce media and rewards platform that helps banks and fintechs deliver personalised offers through verified transaction data and merchant-funded rewards. The acquisition aims to combine Citi's scale and payments expertise with Kard's machine learning-powered technology and merchant relationships to enhance customer engagement and create new opportunities for brands to reach consumers. Kard operates a platform that connects financial institutions and merchants through a network of leading fintechs, banks and neobanks. The company's founder and chief executive, Ben Mackinnon, said the deal would allow Kard to extend its services to Citi's 70 million cardmembers. Transaction terms were not disclosed. The deal is subject to customary closing conditions.

Citi analyst Jamesmichael Sherman-Lewis maintained a "Neutral" rating on Wix.com but raised his price target to $72, implying nearly 10% upside. The stock is down 34% year-to-date despite reporting $1.96 billion in annual recurring revenue, up 15% year-over-year. Sherman-Lewis expects Wix's AI-enabled Base44 platform to reach approximately 60% gross margin in the second half of 2026, driven by the new Base1 model and cost optimisations. Improved unit economics should allow greater investment flexibility whilst maintaining higher returns. The analyst believes stronger Base44 economics can support renewed growth, making the current price-to-sales multiple of less than 2x attractive. Wall Street consensus remains "Moderate Buy" with a mean price target of $79, suggesting 20% upside from current levels.