Citrus Health Group

Citrus Health Group

Boutique consultancy for commercialization strategy

Overview

Citrus Health Group is a boutique strategy consultancy that helps pharmaceutical and biotech companies turn scientific insights into successful market products. It supports the science-to-value continuum with services in Commercialization Strategy, Scientific Communications, Medical Affairs, Evidence Generation, Pricing & Reimbursement, Market Access, Patient Advocacy and Support, and Meetings & Engagement Services. The firm works by pairing seasoned experts with clients to deliver tailored, proactive plans that anticipate trends, prioritize high-value actions, and use technology to engage stakeholders. Its goal is to guide assets from discovery to market with clear planning, cross-functional collaboration, and focus on delivering value to patients and stakeholders.

About Citrus Health Group

Simplify's Rating
Why Citrus Health Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Philadelphia, Pennsylvania

Founded

N/A

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Simplify's Take

What believers are saying

  • April 2026 The Medicine Group acquisition strengthens CNS expertise and adds consulting depth.
  • Lisa Jordan's August 2024 hire expands market access and patient services capabilities.
  • Mirador Global's September 2024 addition widens commercialization and launch-planning services for clients.

What critics are saying

  • Four acquisitions since 2023 create integration drag across brands, systems, and leadership.
  • NaviMed-backed roll-up depends on continued deal flow; a stalled pipeline kills growth.
  • Large agency rivals like Inizio and Havas can outbid Citrus for senior talent.

What makes Citrus Health Group unique

  • Neil Matheson built Citrus through add-ons: MedLogix, Curry Rockefeller, Mirador, Medicine Group.
  • Citrus spans medical communications, market access, patient services, and commercialization under one roof.
  • Beth McMahon, PhD and Lisa Jordan deepen scientific credibility and access expertise.

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Benefits

Remote Work Options

Company News

PharmaLIVE
May 1st, 2026
Citrus Health Group acquires CNS-focused medical communications agency The Medicine Group

Citrus Health Group and NaviMed Capital have acquired The Medicine Group, a medical communications agency specialising in central nervous system disorders. Founded by Philip Sjostedt in 2010 and based in Doylestown, Pennsylvania, the company focuses on communicating scientific and clinical evidence for CNS treatments under development. The acquisition strengthens Citrus Health Group's CNS centre of expertise, which also includes oncology and rare diseases. Sjostedt will continue in a leadership role as a consultant and member of the Citrus Executive Team. The deal enables The Medicine Group's clients to access a broader range of medical affairs services through Citrus Health Group's platform. Financial terms of the acquisition were not disclosed.

PM360
Oct 13th, 2023
Industry Briefs October 2023

EVERSANA unveils new patient support platforms.

PharmaLIVE
Sep 25th, 2023
Citrus Health Group acquires Medlogix Communications - PharmaLive

“We are excited to add MedLogix to the Citrus Health family,” stated Neil Matheson CEO, Citrus Health Group. ‘Sue and Jeff have built a talented team of scientific communications, medical affairs, and meeting and event professionals and they have an enviable reputation for high quality scientific strategy and excellence in tactical implementation.”

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