ClassPass

ClassPass

Subscription service for fitness and wellness bookings

About ClassPass

Simplify's Rating
Why ClassPass is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Social Impact

Consumer Goods

Company Size

501-1,000

Company Stage

Series E

Total Funding

$518.2M

Headquarters

New York City, New York

Founded

2011

Overview

ClassPass provides a subscription service that allows users to book fitness classes, wellness experiences, and beauty appointments through a single app. Users can purchase credits to access a variety of services at thousands of partner gyms, fitness studios, salons, and spas worldwide. This flexibility appeals to busy professionals and fitness enthusiasts who want to explore different options without being tied to one location. ClassPass also offers corporate wellness programs to enhance employee well-being. The company generates revenue through subscription plans and commissions from partner facilities for each booking made. ClassPass aims to simplify access to health and wellness services, making it easier for individuals to prioritize their well-being.

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Simplify's Take

What believers are saying

  • ClassPass is expanding into food and beverage offerings, broadening its service portfolio.
  • The rise of corporate wellness programs presents growth opportunities for ClassPass's B2B services.
  • Increased demand for hybrid fitness models aligns with ClassPass's digital expansion potential.

What critics are saying

  • ClassPass faces increased competition from digital sports membership platforms like myClubs.
  • The upcoming IPO may lead to pressure for short-term financial performance.
  • Expansion into food and beverage offerings may dilute ClassPass's core brand identity.

What makes ClassPass unique

  • ClassPass offers a diverse range of fitness, wellness, and beauty services globally.
  • The platform uses machine learning for personalized class recommendations to enhance user experience.
  • ClassPass partners with over 25,000 studios, gyms, and wellness centers worldwide.

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Funding

Total Funding

$518.2M

Above

Industry Average

Funded Over

6 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$285M
ClassPass
$1250M
Epic Games
$1500M
Airbnb

Benefits

Full Medical Benefits

Family Leave & Benefits

Wellness for Body & Mind

Financial Wellbeing

Retirement savings

Pre-tax flexible spending accounts

Generous Paid Time Off

Flexible Workplace

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

4%
Athletech News
Jan 15th, 2025
D1 Training Expands Reach with ClassPass Partnership

ClassPass has partnered with D1 Training, an athletic training franchise serving fitness consumers of all ages, giving ClassPass members access to D1 Training's expert coaching.

Mint DC
Jan 8th, 2025
Class Pass Returning to MINT

Mintdc has collaborated closely with ClassPass to manage guest access carefully.

The Sydney Morning Herald
Dec 11th, 2024
The 'Uber Eats of fitness': What your $10 gym class is really costing

To help spread the word, Shearer joined ClassPass, an app that helps fitness studios fill empty slots with casual users.

Athletech News
Dec 9th, 2024
ClassPass Reflects on 2024: Fitness Trends & Wellness Insights

ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year's top workout and wellness trends.

Sports Wire Women
Dec 9th, 2024
ClassPass Reflects on 2024: Fitness Trends & Wellness Insights

ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year's top workout and wellness trends.

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