Classy

Classy

Online fundraising software for nonprofits

Overview

Classy.org provides online fundraising software for nonprofits. It helps organizations raise more money online by offering customizable, branded fundraising pages that supporters can donate to, and tools to manage donor data and relationships. The platform works on a subscription model with multiple pricing plans; nonprofits can start for free and upgrade for more features. It also processes donations, supporting 130 currencies for international fundraising, and includes security measures to protect donor data. Classy differentiates itself by serving a wide range of prominent nonprofit clients, offering robust security, global currency support, and access to resources like guides and webinars to share best practices. The goal is to help nonprofits grow online fundraising and donor engagement while providing scalable, secure software and revenue from subscriptions and transaction fees.

About Classy

Simplify's Rating
Why Classy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Social Impact

Company Size

201-500

Company Stage

Series D

Total Funding

$183.5M

Headquarters

San Diego, California

Founded

2006

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Simplify's Take

What believers are saying

  • May 2025 rebrand to GoFundMe Pro broadened reach using GoFundMe scale and intelligence.
  • August 2026 product updates added AI coaching, Giving Cart, recurring revenue tools, and Studio.
  • GoFundMe shipped more than 40 H1 2026 updates, signaling heavy product investment.

What critics are saying

  • August 2026 tip-fee lawsuits accuse GoFundMe of deceptive checkout design and consent failures.
  • March 2026 Alaska lawsuits targeted unauthorized charity pages, threatening nonprofit trust and regulator scrutiny.
  • Classy’s brand retirement into GoFundMe Pro risks customer confusion, churn, and existential donor-trust damage.

What makes Classy unique

  • GoFundMe Pro inherits Classy’s nonprofit workflows, not consumer-first crowdfunding defaults.
  • AI-driven Intelligent Ask Amounts personalize donation requests using giving history and campaign goals.
  • Deep nonprofit relationships and years of donation data create switching costs for fundraisers.

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Funding

Total Funding

$183.5M

Above

Industry Average

Funded Over

4 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$118M
Classy

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

401(k) Company Match

Hybrid Work Options

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

Wellness Program

Mental Health Support

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-28%

1 year growth

-28%

2 year growth

-24%
Koolay
Apr 30th, 2026
Classy vs Koolay: where each wins for nonprofits.

Classy vs Koolay: where each wins for nonprofits. Koolay Team April 30, 2026 3 min Classy is a real product with real users - this comparison takes that seriously. No vendor sleight-of-hand, just an honest look at where each platform fits. The 30-second take. Classy is a solid pick for $5M+ orgs with dedicated digital teams and a procurement process. Koolay is the better fit for nonprofits who need more than just enterprise fundraising - donations, donor CRM, events, grants, volunteers, content, newsletters, all in one operating system. What Classy does well. * Polished campaign pages * Strong P2P fundraising * Enterprise sales motion Where Koolay pulls ahead. * Self-serve onboarding - you're live in an hour, not a sales cycle * Bank reconciliation, grants, volunteers, events - Classy is donations-only at its core * Transparent pricing on the website (no 'request a quote') * AI features Classy charges for (or doesn't have) come standard * Same Stripe rails, lower platform overhead Side-by-side. | Capability | Classy | Koolay | | Enterprise fundraising | | Core focus | | Same depth, with more around it | | Donor CRM (segments, LTV, soft-credits) | | | | Built in | | Recurring giving with upgrade prompts | | | | | | Grant Hub (RFP matching + drafts) | | | | Unique to Koolay | | Volunteer + event check-in apps | | Add-on or absent | | Included | | Plaid bank reconciliation | | | | | | AI content drafting (mission, appeals, thank-yous) | | Mostly absent | | Built in | | Custom domain (yourcause.org) | | Some support | | Standard | | Year-end tax statements automated | | | | | | Self-serve onboarding | | | | Live in an hour | Pricing posture. Koolay publishes pricing on the website - no "request a quote" gate. Your monthly subscription covers the entire platform, not a base tier you upsell from. Payment processing rides Stripe (and PayPal where preferred), so the per-transaction cost matches what Classy pays. The difference shows up at the platform layer: Koolay rolls 6+ products into one bill, where the Classy-equivalent stack would be Classy + a CRM + a newsletter tool + a grant tracker + an event tool. Switching from Classy. Pull Classy campaign reports as CSV; Koolay Inc. map donors, recurring plans, and team pages on import. For most teams the migration is a half-day exercise - donors, recurring plans, segments, and giving history move cleanly. Its success team will sit with you on a screen-share if needed; Koolay Inc. want you live, not stuck. Who should still pick Classy. Be honest with yourself: if you're $5M+ orgs with dedicated digital teams and a procurement process and don't see that changing in 18 months, Classy is fine. The moment you outgrow enterprise fundraising alone - and most growing nonprofits do - coming to Koolay means you stop paying separate vendors for each function. Bottom line. Classy is good at what it does. Koolay is good at more, on the same Stripe pipeline, in one console, with AI doing the boring parts so your team can focus on the mission. If you're starting fresh, start with the platform that grows with you. If you're switching, the migration is faster than your last quarterly board meeting. Ready to switch? Try Koolay free for 14 days - no credit card, full feature access.

PR Newswire
May 27th, 2025
Lapd Chief Jim Mcdonnell To Receive Humanity Award In The Wake Of The L.A. Wildfires, Along With Renowned Trauma And Cancer Care Surgeon Dr. Edward C. Ray And Longtime Cancer Advocate Nancy Rosenfelt At Tower Cancer Research Foundation'S 23Rd Annual Tower Of Hope Gala On Tuesday Evening, June 3Rd, 2025 In Los Angeles; Comedian And Actor Maz Jobrani To Mc

LOS ANGELES, May 27, 2025 /PRNewswire/ -- Los Angeles Police Department Chief Jim McDonnell, longtime educator and committed cancer advocate Nancy Rosenfelt and renowned trauma and cancer care Surgeon Dr. Edward C. Ray will be honored for their unwavering commitment, to the Southern California community, to raising global awareness about cancer, and to ending the disease, at Tower Cancer Research Foundation's (Tower Cancer) 23rd Annual Tower of Hope Gala on Tuesday evening, June 3rd, 2025. Leaders in entertainment, politics, business, civic organizations, medicine and philanthropy will join to celebrate the honorees beginning at 6:00 PM at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. in Angeles, California

PR Newswire
Mar 20th, 2025
Housing Works Celebrates 20Th Anniversary Of "Design On A Dime" Benefit

THE FUNDRAISING EVENT FOUNDED BY JAMES HUNIFORD GATHERS DOZENS OF THE INDUSTRY'S PREEMINENT INTERIOR DESIGNERS AND HOME DECOR BRANDS ANNUALLY TO SUPPORT LIFE-SAVING SERVICES FOR NEW YORKERS IN NEEDTHREE-DAY SHOPPING EVENT @ THE METROPOLITAN PAVILIONDOAD 20th ANNIVERSARY CELEBRATION DINNER | APRIL 23VIP PREVIEW + SHOPPING | APRIL 24PUBLIC SALE DAYS | APRIL 25 + 26NEW YORK, March 20, 2025 /PRNewswire/ -- Housing Works will host its annual Design on a Dime (DOAD) benefit April 23-26, 2025. Now in its 20th year, the highly anticipated event brings together acclaimed designers and premium brands to curate vignettes and collections for an enviable showcase of luxury home decor, furnishings, and art. The three-day shopping event returns to the Metropolitan Pavilion with an exciting lineup of dozens of renowned interior design professionals.The festivities will kick off on April 23 with the 20th Anniversary Celebration, a dinner and awards program honoring leaders and advocates in the design community who have created a home for humanitarianism over two decades. Shopping will begin on April 24 with a series of ticketed affairs that include a VIP reception and early-access shopping, culminating in the free public sale days April 25-26. Tickets are now available for purchase here .Design on a Dime is led by Founding Chair, James "Ford" Huniford with event leadership that includes a stellar cast of Designer Co-Chairs: Alessandra Branca, Rayman Boozer, Jamie Drake, Cliff Fong, Elissa Grayer, Young Huh, David Kaihoi, Charlotte Moss, Joy Moyler, and Miles Redd.As DOAD celebrates its 20th anniversary, it has raised more than $24 million to support Housing Works' charitable mission to end HIV/AIDS and homelessness. Generous donations from dedicated design aficionados and iconic home brands give their time, resources, and creative energy to bring the event to life.This year's event will feature an array of masterfully curated vignettes styled by a lineup of the industry's most acclaimed designers

Technical.ly
Nov 7th, 2024
National Conference On Boosting The Talent Pipeline Is Coming To Philadelphia

This is a guest post by Ashley Barber of Campus Philly, a founding organization of Young, Smart Local, a national network striving to build a diverse workforce through the engagement and retention of young professionals. Technical.ly is a proud media partner of the 2024 YSL conference. What do regional economic development boosters, socially minded business owners and attentive civic leaders have in common? They all realize a steady stream of talented young adults is key to success — and there’s an event this month they won’t want to miss.Young, Smart, and Local, the national conference on talent attraction, growth and retention, is making its much-anticipated return to Philadelphia from Nov. 12-14. Across the nation, cities have realized talent will drive their ability to grow, but small, mid-size and large metropolitan areas have developed different strategies for building their pipelines. Some focus on college access and completion, while others concentrate on engaging and retaining students studying at local institutions.With more than 250 leaders expected to attend YSL 2024 — hailing from sectors like economic development, tourism, city government, higher education and business — the three-day convening promises to be dynamic. Expect sessions and talks sharing the latest and best strategies and initiatives to cultivate robust talent pipelines, which can vary widely.This year’s event is hosted by Campus Philly, in collaboration with Action Greensboro, Campus Tulsa and Greater New Orleans, with additional support from DCI and The Chamber of Commerce for Greater Philadelphia. Attendees can look forward to engaging discussions that will cover a range of vital topics, including:How to reimagine the future of workStrategies for integrating diversity, equity and inclusion (DEI) practices in growing urban areasA review of national trends and best practices that shape successful talent attraction effortsHow to measure the impact of talent initiatives across the countryAll of this will allow participants to gain insights into effective strategies for progress and methodologies for evaluating success. The Friday evening reception is at the Franklin Institute in Center City, followed by two days of workshops, plenaries and networking sessions at Quorum at the University City Science Center in West Philadelphia.Also! Campus Philly — one of the founding organizations of the Young, Smart, and Local network and host of the 2024 conference — is celebrating its 20th anniversary with a party at the Comcast Technology Center on the last day of the conference (Thursday, Nov. 14). All conference attendees get complimentary admission to the party, which will be an opportunity to reflect on the past two decades and envision the future of talent engagement in the Greater Philadelphia region for decades to come

PR Newswire
Oct 17th, 2024
Housing Works Announces 21St Annual "Fashion For Action" Benefit

A FOUR-DAY DESIGNER SHOPPING EVENT IN-STORE ONLINE FEATURING BRAND-NEW DESIGNER GOODS PRICED UP TO 80% OFFOPENING RECEPTION HOSTED BY PATRICIA CLARKSONBROUGHT TO YOU BY EVENT CO-CHAIRS: Nigel Barker, Mickey Boardman, Lorraine Bracco, Laura Brown, Debbie Harry, Misa Hylton, Kesha McLeod, and Cameron Silver SPECIAL ONLINE SELECTIONS FROM TOP STYLE CURATORS: Kelly Augustine, Rachel Comey, Sarah Chiwaya, Nicky Hilton Rothschild, Mara Hoffman, J. Logan Horne, Natalie Kates, Jerome LaMaar Rice, Stacy London, Mia Moretti, Anahita Moussavian, Presley Oldham, CeCe Olisa, Bradford Shellhammer, Max Siegelman, + MOREIN-STORE + ONLINE | NOVEMBER 13-16TICKETS AVAILABLE FOR VIP RECEPTION, EARLY-ACCESS + GA SHOPPING ON NOV. 13, FREE PUBLIC SALE DAYS | NOV. 14-16NEW YORK, Oct. 17, 2024 /PRNewswire/ -- Housing Works, a New York City non-profit organization dedicated to supporting those impacted by homelessness and HIV/AIDS, is proud to announce its 21st annual Fashion for Action fundraiser. This year's event will take place from November 13-16, 2024, at its Chelsea Thrift Shop and online, promoting sustainability within the fashion industry and a focus on accessories

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