Intentsify partners with Clay to bring buyer Intent Data directly into GTM workflows. The Clay x Intentsify Integration gives revenue teams access to account- and buying-group-level intent signals Intentsify, the leading global provider of B2B intent data and signal-based go-to-market solutions, announced the Clay x Intentsify Integration, a new partnership with Clay, the data and AI infrastructure trusted by more than 500,000 go-to-market teams. Intentsify's Buyer Intelligence - including account-level intent and persona-level signals - is now available in Clay, providing GTM engineers, marketers, and sales teams a new, high-fidelity signal to power the workflows, agents, and campaigns they build every day. The partnership pairs two complementary strengths: Intentsify's depth of buyer-intent data, drawn from 1.1 trillion monthly intent signals derived from 9 source types across 4.2 million in-market accounts and more than 33,000+ topics, with Clay's orchestration layer, used by more than half a million GTM teams to unify data, run AI agents, and launch outbound, inbound, ABM, and rep-productivity programs. Intentsify was ranked number one for "Strength of Offering" in "The Forrester Wave: B2B Intent Data Providers, 2025," underscoring the depth of the data now flowing into Clay. Together, the companies are making it dramatically easier for revenue teams to know not just who to target, but when and why to reach out. Turning intent into action, inside the workflows teams already use. Clay customers have increasingly built their go-to-market motions around signals - job changes, funding announcements, website visits, technographic shifts - that indicate an account is worth engaging right now. Intentsify's intent data adds one of the strongest predictive signals available: real-time evidence of what buying groups and named companies are actively researching, and how far along they are in the buying journey. With Intentsify's data available in Clay, GTM teams can now: * Monitor accounts and contacts. Load a target-account list and get weekly reports on which accounts and contacts are spiking on topics, enabling the right message to be delivered to the right buyer at the right time. * Enrich and segment in real time. With the Intentsify enrichment step, check any account or contact for intent on demand, filter by job function, seniority, or geography, and feed scores directly into an outreach agent for personalization. * Source TAM. Discover net-new accounts spiking on relevant topics, then score them alongside job changes, hiring, and other signals. * Find in-market professionals. Acquire professional profiles for each person researching monitored topics, equipping GTM teams with immediate outreach targets. "The most valuable signal is the one that shows up right where GTM teams and their agents are already working," said Charlie Allieri, President at Intentsify. "By bringing Intentsify's buyer intelligence directly into Clay, intent becomes part of how agents prioritize, score, and act, built into the workflow itself, not a separate step teams have to manage on their own." Built for the way modern GTM teams work. Intentsify's data is available within Clay's data marketplace and Signals product, so teams can pull intent directly into the same tables, workflows, and agents they use to find in-market companies, personas, and people, and manage enrichment, scoring, outbound, and advertising. The partnership extends Intentsify's ongoing strategy of making its intent data available wherever go-to-market teams already work - including leading demand-side platforms, activation channels, and now, GTM orchestration infrastructure like Clay.

Clay Ads 2.0: always-on ad audiences for outbound. Adam Alvarez · Founder, AnaqVisual Clay just shipped Ads 2.0, and it quietly turns your prospecting data into an always-on paid channel. If you run cold email or AI calling and treat ads as a separate silo, this is the update that collapses the wall between them. Here's what changed and how AnaqVisual'd wire it into an outbound program. What Clay shipped. On August 4, Clay released Ads 2.0. The headline: you can now build unlimited, always-on ad audiences from your Clay data and keep them synced across your ad platforms automatically. The mechanics that matter: * Audiences sync to LinkedIn, Meta, and Google. Clay publishes match rates of up to 95% on LinkedIn, up to 85% on Google, and up to 70% on Meta. * Those match rates come from multi-provider enrichment. Clay queries multiple data providers and returns up to three hashed emails per contact, which is how you clear the personal-vs-work-email problem that tanks most B2B custom audiences. * Audiences stay current on their own. As Clay puts it, "As your CRM fields, sales activity, and buying signals change, audiences update automatically." No manual CSV exports. * Suppression is built in. You can build always-on exclusion lists from your CRM or warehouse; when a deal stage changes, your suppression audiences adjust and re-sync across platforms. Its read: the interesting part isn't that Clay can push a list to Meta. Plenty of tools do that. It's that the audience is a live query over the same data you already use for outbound, so it never goes stale. Why this matters for outbound teams. Most B2B teams run ads and outbound as two disconnected motions. The ad audience is a stale CSV a marketer uploaded last quarter. The outbound list is a Clay table that updates daily. They never talk, so you cold-email people who've never heard of you and burn ad spend on accounts you already closed. Always-on audiences fix the coordination problem. The same signals that trigger an outbound sequence - a new hire, a funding round, a job change, a website visit - can also drop someone into a warm ad audience. Now your cold email lands on a prospect who has already seen you in their LinkedIn feed. Reply rates climb because the account isn't actually cold. The suppression side is just as valuable and less obvious. Every dollar you spend advertising to an account your reps are already closing is wasted. Tie suppression to deal stage and that leak closes itself. For a lean team, this also removes the ops tax. Nobody has to remember to re-export audiences every Monday. The audience is a saved view, not a recurring task. How AnaqVisual'd use it. Here's how AnaqVisual'd actually deploy this for a client running its outbound stack: * Air cover before the first touch. Before a sequence sends, AnaqVisual add the segment to a Clay-synced LinkedIn and Meta audience. Prospects catch two or three brand impressions before the first cold email or AI call. It's the cheapest reply-rate lift available - warm the account, then hit it. * Signal-triggered retargeting. AnaqVisual already score accounts in Clay on intent signals (hiring, funding, tech installs, site visits). AnaqVisual'd route the hottest tier into an always-on warm audience so ad spend concentrates on accounts that are in-market this week, not a static ICP list. * Closed-loop suppression. Wire deal stage from HubSpot or GoHighLevel into a suppression audience. Once an account hits "opportunity" or "closed-won," it drops out of prospecting ads automatically. Spend follows the pipeline instead of fighting it. * Re-engage the no-reply tier. Prospects who ran through a full sequence without replying don't get deleted - they get moved into a low-cost retargeting audience. You stay in front of them for pennies until timing changes, instead of writing them off. The through-line: ads stop being a separate channel and become a layer on top of the outbound data you already maintain. One source of truth, many surfaces. Faq. What platforms does Clay Ads sync to? LinkedIn, Meta, and Google, per Clay's product page. Clay publishes match rates of up to 95% (LinkedIn), 85% (Google), and 70% (Meta). Do I still need a separate ad tool if I use Clay Ads? For audience building and syncing, Clay covers it - the audiences update from your CRM and signals automatically. You still run creative, budgets, and bidding inside each ad platform. How is this different from just exporting a list to Meta? A static export is a snapshot that decays. Clay Ads audiences are live queries - they add and remove contacts as your data changes and re-sync on their own, including suppression when deals progress. Clay Ad audiences GTM Multichannel outbound Run it as one system. AnaqVisual builds and runs outbound systems end to end - cold email infrastructure, AI calling on Bland and Retell, and Clay-based list building and enrichment. Ads 2.0 is exactly the kind of layer AnaqVisual wire into a client's stack so paid and outbound reinforce each other instead of running blind.

Clay Audiences Reporting: tie lists to real pipeline. Adam Alvarez · Founder, AnaqVisual Clay can now tell you which of the accounts you sourced turned into pipeline and closed revenue. Reporting in Audiences shipped in Clay's August 3 product roundup, and it closes the loop between a list you built and the deals that came out of it. If you have ever been asked "is Clay actually worth it?" and had to answer with credit counts and row totals instead of dollars, this is the update that matters. The other three items in the same release are smaller, but one of them changes how agencies and RevOps teams run Clay in production. What clay shipped. Reporting in Audiences. You open Reporting from an Audience and see Clay coverage alongside revenue impact. Clay's changelog describes it as showing "the pipeline and revenue your Clay-sourced data actually drove." The stated capability is tracking sourced accounts forward through pipeline stages and into closed-won. Credit time-series graphs in the Usage dashboard. Usage used to show you a balance. It now shows credit spend over time as a graph, with breakdowns per interval by day, hour, or minute. You can highlight a region of the graph to drill into a spike. CLI device login. Running clay login -device authenticates Clay's CLI and Agent Plugin using an RFC-standard device authorization flow, so you no longer need a browser OAuth handoff. That makes headless and containerized environments viable. A Claygent visual refresh. New icons across the product and a dedicated page at clay.com/claygent. No functional change - though if you missed it, Claygent's bigger recent change was adding open-weight models. Clay's July 27 roundup, one week earlier, also raised Audiences field limits to 600 string fields and added a Connections page for tracing where usage originates. Those two matter more than they sound once you are reporting on Audiences rather than just building them. Why this matters for outbound teams. Outbound list building has always had an attribution hole in the middle of it. You build a segment, push it to sequences or a dialer, and the moment a contact enters the CRM, the list that produced them stops being a tracked object. Six weeks later a deal closes and nobody can say which sourcing decision created it. That hole has real consequences. It means ICP refinement runs on gut feel. It means the argument for enrichment budget gets made on cost-per-row, which is the least interesting number in the entire stack. And it means a bad segment can quietly consume credits and rep hours for a full quarter before anyone notices it never converted. Its read: the value here is not the dashboard. It is that the Audience becomes the unit of measurement. Once you can compare two Audiences on closed-won instead of on reply rate, you can make sourcing decisions the same way you make ad spend decisions. One caveat worth stating plainly. The changelog does not spell out how Clay determines which accounts became pipeline, and attribution quality always depends on how clean the join between your CRM and your source data is. Before you present these numbers to anyone, spot-check a handful of accounts by hand and confirm the match logic does what you expect. How AnaqVisual'd use it. Four plays AnaqVisual would run with this, in the order AnaqVisual would run them. 1. Retire segments on revenue, not reply rate. Most teams already split Audiences by firmographic cut: company size band, tech stack signal, hiring signal, region. Reply rate ranks those badly, because the segments that reply fastest are often the ones that buy least. Pull closed-won by Audience over two full sales cycles and cut the bottom third. Reallocate those credits into the top segment's adjacent territory. 2. Build a real cost-per-opportunity number. This is where the reporting and the new usage graph work together. Take credit spend from the time-series view for the window in which an Audience was built and enriched, then divide by opportunities from Reporting. That gives you cost per opportunity by sourcing motion, which is the number that tells you whether to spend the next dollar on a deeper enrichment waterfall or a wider list. 3. Audit your waterfall against outcomes. Enrichment waterfalls accumulate providers. Someone adds a third mobile provider for coverage, it never gets removed, and it bills for two years. With spend visible per interval, you can isolate the exact hours a waterfall ran, tie that spend to the Audience it fed, and check whether the incremental provider showed up in any closed deal at all. Most of the time, the last provider in a waterfall is not paying for itself. 4. Move scheduled Clay runs into proper infrastructure. Device login is the quiet win for anyone running Clay across multiple client workspaces. Browser OAuth is what has kept a lot of Clay automation sitting on someone's laptop instead of in a container or a CI runner. With clay login -device, scheduled enrichment jobs can run on a server, with logs, on a schedule nobody has to remember. A note on sequencing. Do not start with the dashboard. Start by making sure your Audiences are actually split along decisions you would be willing to change. An Audience of "all US SaaS companies" will report a number, and that number will tell you nothing. Faq. Does Clay show revenue attribution now? Yes, within Audiences. Reporting shows Clay coverage plus pipeline and revenue impact for accounts you sourced, tracked through to closed-won. It is scoped to Clay-sourced data, so it complements CRM attribution rather than replacing it. How do I see Clay credit spend over time? The Usage dashboard now includes a credit time-series graph with per-interval breakdowns by day, hour, or minute. Highlight a region of the graph to drill into what caused a spike, which is the fastest way to find a runaway column. Yes. clay login -device uses a device authorization flow, so Clay's CLI and Agent Plugin authenticate in headless and containerized environments without a browser OAuth step. Clay Attribution List building Outbound GTM reporting Working with AnaqVisual. AnaqVisual builds and runs outbound systems end to end: Clay list building and enrichment waterfalls, cold email infrastructure, and AI calling campaigns that actually book meetings. AnaqVisual run these tools for clients daily, which is why AnaqVisual care about the cost-per-opportunity number rather than the row count.