C

Cleafy

Real-time fraud detection & prevention platform

Overview

Cleafy provides real-time fraud detection and prevention for digital services, serving financial institutions, e-commerce platforms, and other digital providers through a subscription-based platform and related services. It uses data science and machine learning to monitor digital channels, identify anomalous behavior, and automate responses to threats with minimal impact on legitimate users. The platform offers continuous real-time visibility and automated blocking or challenging of suspicious activity, complemented by optional consulting and custom integrations. Its goal is to stop fraud before it affects customers, reducing risk while keeping legitimate user experiences smooth.

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About Cleafy

Simplify's Rating
Why Cleafy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareCybersecurityFinancial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$24.2M

Headquarters

Milan, Italy

Founded

2014

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Simplify's take

What believers are saying

  • March 2026 funding lifted total capital to €22 million, funding expansion across Europe and Latin America.
  • Nyx is already running inside three European banks serving over 30 million customers.
  • October 2026 recognition as TechRound number one and QKS leader strengthens enterprise buying confidence.

What critics are saying

  • Banks can replace Cleafy with bundled fraud suites from Microsoft, Palo Alto Networks, or Feedzai.
  • Regulated buyers can stall deployments under DORA scrutiny, stretching sales cycles beyond 2027.
  • If Nyx underperforms at scale, Cleafy loses credibility and becomes a niche vendor.

What makes Cleafy unique

  • Cleafy’s Nyx investigates fraud signals autonomously, cutting cases from hours to four minutes.
  • It sees full banking sessions, connecting web, mobile, backend, and network telemetry.
  • October 2026 awards and 183-bank traction show a category lead in enterprise fraud management.

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Funding

Total Funding

$24.2M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Meal Benefits
  • Flexible Work Hours
  • Parental Leave

Growth & Insights and Company News

6 month growth

1%

1 year growth

1%

2 year growth

5%
Cleafy
Oct 27th, 2026
Cleafy named a Leader in the 2026 SPARK Matrix(TM) for Enterprise Fraud Management.

Cleafy named a Leader in the 2026 SPARK Matrix(TM) for Enterprise Fraud Management. Milan, Italy, 27 October 2026 - Cleafy has been named a Leader in the 2026 SPARK Matrix(TM) for Enterprise Fraud Management (EFM) by QKS Group, retaining its Leader position for a second consecutive year with continued year-over-year improvement across the technology excellence and customer impact dimensions of the evaluation. The recognition marks a consistent rise across successive QKS evaluations. Cleafy first appeared in QKS Group's Behavioral Biometrics and Device Intelligence listing as a Contender, entered the Enterprise Fraud Management evaluation in 2024 as an Emerging Leader, advanced to Leader in 2025, and has now maintained Leader status in 2026 while strengthening its overall standing. QKS Group recognised Cleafy for the strength of its detection approach. Cleafy's deterministic, label-free models identify fraud from signals such as device integrity, geolocation and session behaviour, without depending on historical fraud labels or lengthy retraining cycles. Every decision decomposes into human-readable tags that analysts, auditors and regulators can inspect individually, delivering explainability by design. The evaluation also highlighted the speed and low disruption of Cleafy's deployment: web coverage captured at the network level with no changes to a bank's application code, and mobile coverage added through a lightweight software development kit in approximately one week. The recognition reflects Cleafy's move to Autonomous Fraud Operations. Cleafy's FxDR platform brings cybersecurity-grade visibility to fraud prevention, detecting attacks as they form across digital banking channels. Cleafy Nyx, which reached general availability in December 2025, adds an agentic AI layer that hunts, constructs - and continuously and autonomously optimises risk posture as threats evolve - cases at machine speed while keeping a human analyst in control of every decision. "Maintaining our Leader position, and improving on it, reflects the value of the approach we've built," said Michael Morris, Product Director at Cleafy. "We brought the discipline of cybersecurity into fraud prevention to recognise attacks before they become fraudulent transactions. With Nyx, we're taking that further through Autonomous Fraud Operations, continuously hunting for emerging threats and giving banks the evidence they need to act earlier, with greater precision and efficiency." Anandh Ramaswamy, Practice Director at QKS Group, states, "Fraud increasingly begins as a cyberattack, well before a payment is initiated. "Our assessment finds Cleafy particularly compelling in connecting these stages through its Fraud xDR approach, which brings device, malware, network, session, and transaction evidence into a continuous view of how an attack develops." Traditional systems focus on detecting fraud after a transaction is submitted. Cleafy identifies the attack at its earliest stage, tracking reconnaissance, malware, and session manipulation before they reach the transaction layer, and treating the transaction as the final step in an attack rather than the first signal of one. For financial institutions, that means fraud prevention that is predictive, explainable, and immediate across digital banking channels. About QKS Group QKS Group is a global analyst and advisory firm helping enterprises, technology vendors, and investors make trusted, data-driven decisions. Its portfolio spans the flagship SPARK Matrix(TM) evaluation framework, SPARK Plus(TM) analyst advisory platform, QKS Intelligence(TM) for market and competitive tracking, and QKS Community(TM) for CXO leaders and practitioners. All offerings are powered by a Human-Intelligence-driven framework and QKS's closed-loop research methodology - integrating expert-led insights, quantitative modeling, and continuous validation to deliver credible, outcome-focused intelligence. www.qksgroup.com. About Cleafy Cleafy helps banks stop financial fraud through Autonomous Fraud Operations. Rather than adding another tool for analysts, Cleafy investigates cases, produces evidence-based decisions and adapts to changing criminal tactics in production. European banks have been running Cleafy's Autonomous Fraud Operations since December 2025, enabling fraud teams to prevent more fraud losses while focusing human expertise where it adds the greatest value. www.cleafy.com Related press Trusted by leading banks and FIs A global authority in cyber-fraud defence Technology patents and continuous improvement Rated 4.2 on Gartner peer insights

Cleafy
Mar 25th, 2026
Cleafy launches the first autonomous fraud investigation platform for banks.

Cleafy launches the first autonomous fraud investigation platform for banks. London, 25 March 2026 - Cleafy, the fraud detection and response platform for banks, has launched Nyx - the first autonomous fraud investigation platform built specifically for financial institutions. Nyx deploys AI agents that investigate every fraud signal automatically, reconstruct full attack campaigns, deliver complete forensic investigations, and generate optimised detection and response rules - all in less than four minutes. For most banks, the problem is no longer detecting fraud. It is investigating it fast enough. The investigation stage has become the new point of risk - where fraud campaigns expand, losses accumulate, and operational teams fall behind volume. Nyx introduces a new operating model for fraud investigation, delivering immediate advantages for financial institutions: Faster decisions on fraud signals. Nyx dramatically reduces the time needed to analyse and close fraud investigations to less than four minutes, down from more than four hours when done manually. Every fraud signal investigated automatically. Most fraud teams investigate only a fraction of the signals generated by their systems. The remainder are closed quickly or triaged away due to capacity limits. Nyx allows financial institutions to investigate 100% of fraud cases with the same level of forensic depth - something manual teams cannot scale. Earlier identification of coordinated attacks. Nyx has already identified coordinated attacks up to fifteen days before the first fraudulent transaction occurred. Automatic defence optimisation. For every attack pattern it reconstructs, Nyx generates optimised detection and response rules and rationalises the institution's entire existing ruleset - eliminating redundancy, resolving conflicts, and strengthening coverage without manual rule maintenance. Human analysts supervise the system rather than handling each case individually, and their feedback - together with new evidence from live cases - provides continuous learning for Nyx's AI agents. Nyx generates forensic investigations in an analyst's working language, which allows investigators to review findings immediately without translation. Matteo Bogana, Chief Executive Officer at Cleafy, said: "Fraud has become an industrialised operation. Increasingly, AI is being used to orchestrate and accelerate fraud attack campaigns at a scale and speed that manual defences cannot match. Yet investigation workflows have remained largely manual, and fraud systems generate more signals than investigation teams can realistically analyse. Nyx changes this, leveraging AI to fight AI. Cleafy S.p.A. is creating a fraud defence that matches the threat. "Nyx is the beginning of autonomous fraud operations - from investigating and managing attacks in minutes to dismantling them before the first fraudulent transaction occurs." Nyx is designed for regulated environments, with full logging and traceability that aligns with regulatory frameworks such as DORA and NIS2. Nyx is already operating at three European banks collectively serving over 30 million digital banking customers: "The quality of the investigation report was beyond what we expected." Fraud operations lead, European bank "We spend 4-5 hours per case. Nyx completed the same investigation in under 4 minutes." Head of fraud, European financial institution "When we saw the report in our own language, everything changed." Chief information security officer, Southern European bank Nyx is available now for financial institutions globally. About Cleafy. Cleafy is the fraud management platform for banks, trusted by over 173 financial institutions. Its modular architecture spans attack prediction, real-time detection and response, autonomous investigation, workforce protection, and global threat intelligence. Nyx is Cleafy's autonomous investigation and defence optimisation product. Founded in Milan, with offices in Madrid and London. Related press Trusted by leading banks and FIs A global authority in proactive fraud prevention Technology patents and continuous improvement Boasting a score of 4.2

Junto Innovation Hub
Mar 24th, 2026
Fraud prevention and cybersecurity startup: Cleafy from the garage to Latin America.

Fraud prevention and cybersecurity startup: Cleafy from the garage to Latin America. | Summary Cleafy went from a garage in 2014 to over 100 employees, with offices in Milan, London, Barcelona, and Bogotá; it raised €12 million and is targeting Latin America, leveraging agent-based fraud protection technologies and its experience in transaction monitoring for banks. Key takeaways * Cleafy is a practical fintech product-market fit case: it identified an 'unsolvable' problem on web pages and turned it into a bank-ready solution. * The adoption of PSD2 and the COVID-19 pandemic created market opportunities: Cleafy leveraged banks' cybersecurity demand to scale rapidly. * Investing in agent-based technologies and automation helps handle growing volumes of attacks and improves the performance of the fraud teams. * Geographic expansion into Latin America requires operational adaptations and AI investments to capture markets with different time zones and usage profiles. | Fraud prevention and cybersecurity startup: Cleafy was born in 2014 and turned a technical problem on web pages into a solution sellable to banks. From a garage and a team of five, the company expanded its international footprint to today count about one hundred employees. Fraud prevention and cybersecurity startup: origin and first deployment. The genesis is concrete: in 2014 two young people presented to an employee the need to bypass a security problem, which then kicked off the entrepreneurial idea. Matteo Bogana recalls that the first prototypes were built in Nicolò Pastore's garage during Christmas holidays, and that the seed-round investment enabled the first deployment at one of the country's five largest banks. Identifying an ongoing attack and blocking it in the field was the factor that allowed Cleafy to build credibility with major banks. Fraud prevention and cybersecurity startup: technology, transaction monitoring, and PSD2. Cleafy developed a technology focused on detecting attacks on web pages before frauds materialize, solving a problem that had been deemed unsolvable. The initial approach then evolved with the entry into force of PSD2: the new regulation pushed banks to rethink their programs and increase investments in cybersecurity, opening a direct channel for solutions like theirs. Techniques and positioning. The core is transaction monitoring combined with tools capable of detecting anomalies on the application layer of web pages. The technical strategy has prioritized attack prevention and visibility into the techniques used by attackers, elements that have created a strong competitive edge over reactive solutions. PSD2 and the digitization of banking services have increased demand for proactive fraud solutions. Fraud prevention and cybersecurity startup: go-to-market, growth and internationalization. The combination of an initial success story with a large bank and the time invested in finding the right commercial driver allowed Cleafy to scale and open offices in Milan, London, Barcelona, and Bogotá. Go-to-market in fintech was challenging: startups and banks often don't mix easily, so success came from product-customer alignment and concrete deployments that demonstrated field effectiveness. Funding and recent numbers. Two weeks ago the company closed a €12 million round, funds that will finance commercial expansion and the development of new solutions. This capital comes after years of organic growth that grew the team from 5 to around 100 people. The investment aims to support entry into markets such as Latin America, considered attractive for size and similarities to the North American market. AI, agent-based solutions and product roadmap. In recent months, Cleafy has experimented with AI and launched an anti-fraud agent-based system designed to optimize the management of fraud teams. The goal is to achieve higher levels of automation to respond symmetrically to rising attack volumes and to improve the operational performance of clients' internal teams. Events and technical visibility. Regular attendance at conferences like the RSA Conference in San Francisco helps test technologies and gather direct feedback from the global market. These events also serve to evaluate technology partnerships and position themselves with respect to emerging trends in cybersecurity. Discussion: strengths, limits and strategic scenarios. For a founder, it's crucial to assess how to balance technological development, go-to-market and regulatory compliance when scaling in fintech. On the strengths side, Cleafy shows several key assets: a proven product-market fit based on real-world cases with major institutions, technology focused on the application layer that intercepts often overlooked attacks, and the ability to turn an operational incident (stopping a prolonged attack) into a commercial lever. However, there are also limits and risks that every startup in the sector should consider. First, regulatory pressure and compliance requirements in finance can raise implementation and certification costs; second, the difference between markets (EU vs Latin America) requires operational and service adaptations - you can't simply transfer the business model without localization. Third, competitiveness in cybersecurity is growing rapidly: AI-based solutions attract both large vendors and specialized startups, making technical differentiation and intellectual property strategic assets. Finally, trust is central: entering banks means proving reliability at scale and over the long term, with SLAs, integrations, and proper governance. To mitigate these risks, recommended operating strategies include rapid validation with a few key customers, targeted investments in automation to control operational costs, and local partnerships to accelerate entry into markets with different regulations and usage patterns. The trade-offs between rapid growth and operational solidity must be managed with clear metrics (time to deployment, actual detection rate, false positives) and proven product-market fit roadmaps in verticals. Next steps and takeaways for founders. If you're building a deep-tech startup in fintech or cybersecurity, first focus on deployments that demonstrate your operational effectiveness, then scale with strategic partners in the banking sector. Cleafy shows how a solid technical core, repeatable success cases, and positioning in regulated markets can transform a small company into a global provider. In short, Cleafy has leveraged a real technical problem to build a sellable product, capitalized on regulatory changes and external scenarios like the pandemic, and now aims to expand with agent-based technologies and AI.

Cleafy
Mar 13th, 2026
Cleafy Secures €12 Million to Protect Critical Financial Infrastructures Across Europe | Cleafy

Milan-based cybersecurity company lands funding to scale predictive technology that stops fraud and cyberattacks before financial impact occurs

Tech.eu
Mar 12th, 2026
Cleafy raises €12M to expand financial fraud detection technology

Cleafy has raised funding to expand its cybersecurity platform for banks, which analyses digital signals to detect and prevent fraud and cyberattacks earlier, while growing its presence across European and Latin American financial markets.

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