Clemenger Group

Clemenger Group

Advertising and communications services across ANZ

Overview

Clemenger Group is a network of more than 26 businesses in Australia and New Zealand that offer a range of marketing and communications services, including creative, advertising, CRM, content development, experiential marketing, public affairs, PR, digital transformation, strategic design, and market research. Its products are not a single tool but a suite of integrated services across multiple disciplines; teams collaborate to plan, create, and deliver campaigns, content, and experiences that move brands forward across channels. The group differentiates itself through its large, multi-disciplinary footprint with deep local presence in major AU/NZ cities and the ability to coordinate diverse capabilities under one umbrella, enabling end-to-end solutions for clients. The goal is to help brands reach and engage their audiences effectively by providing comprehensive, connected marketing and communications services across the region.

About Clemenger Group

Simplify's Rating
Why Clemenger Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Auckland, New Zealand

Founded

1946

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Simplify's Take

What believers are saying

  • BlueScope launched COLORBOND steel's 'Made by Australia' campaign in February 2026.
  • Omnicom's full ownership can streamline media, creative, and production across Oceania.
  • Clemenger keeps winning major integrated work, including 2026 COLORBOND and CX Lavender assets.

What critics are saying

  • Samsung moved off Clemenger BBDO in July 2026, exposing account concentration risk.
  • 2025 redundancies and senior exits from merger integration signal ongoing operational churn.
  • Omnicom consolidation threatens Clemenger's local identity; full absorption erases employee ownership incentive.

What makes Clemenger Group unique

  • Omnicom fully owns Clemenger in 2025, giving global network access.
  • Clemenger BBDO unified CHEP and Traffik in March 2025.
  • COLORBOND and Samsung relationships show blue-chip creative scale across Australia.

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Benefits

Flexible Work Hours

Training Programs

Conference Attendance Budget

Professional Development Budget

Performance Bonus

Company News

Campaign Brief
Nov 27th, 2023
Clemenger Group's Hall & Partners appoints Elodie Myers to managing director role

Clemenger Group specialist brand and communications research consultancy Hall & Partners has announced the appointment of Fiftyfive5's Elodie Myers to the newly created role of national managing director, based in Sydney.

Programmatica Limited
Mar 3rd, 2023
Brigid Alkema named chair of Clemenger Group’s Creative Council | Programmatic

SYDNEY, Thursday : Clemenger Group has announced the appointment of Clemenger BBDO Wellington chief creative officer Brigid Alkema as the chair of the group’s global Creative Council.

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