Overview
Clemenger Group is a network of more than 26 businesses in Australia and New Zealand that offer a range of marketing and communications services, including creative, advertising, CRM, content development, experiential marketing, public affairs, PR, digital transformation, strategic design, and market research. Its products are not a single tool but a suite of integrated services across multiple disciplines; teams collaborate to plan, create, and deliver campaigns, content, and experiences that move brands forward across channels. The group differentiates itself through its large, multi-disciplinary footprint with deep local presence in major AU/NZ cities and the ability to coordinate diverse capabilities under one umbrella, enabling end-to-end solutions for clients. The goal is to help brands reach and engage their audiences effectively by providing comprehensive, connected marketing and communications services across the region.
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Simplify's take
What believers are saying
- Lee Leggett’s 2025 merger created a simpler offering for bigger client pitches.
- Clemenger still serviced Samsung until 2026, proving delivery strength through major account transitions.
- Robert Morgan’s 2025 retirement and Omnicom’s Oceania reset open room for fresh leadership.
What critics are saying
- Samsung ended Clemenger BBDO’s creative and media relationship on 2026-07-02.
- Clemenger retired its standalone media department on 2026-08-20, signaling internal restructuring pain.
- Omnicom’s full buyout can erase Clemenger’s employee-ownership culture and independent identity.
What makes Clemenger Group unique
- Clemenger combines creative, media, digital, and commerce under one 2025 merged brand.
- The group still wins cultural, integrated work, like Samsung’s 2026 Galaxy S26 launch.
- Omnicom’s full-ownership plan on 2025-06-16 gives Clemenger global scale and buying power.
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