Clorox

Clorox

Manufactures and markets consumer cleaning products

Overview

Clorox makes and sells cleaning supplies, household products, and some food products through a portfolio of well-known brands. Its products are offered to both consumers and professional users and distributed via mass merchandisers, grocery stores, and online channels around the world. How the products work: cleaning and disinfecting products are used to sanitize and maintain surfaces and homes, while household items and food-related products support everyday routines. How it stands out: instead of relying on a single product or category, Clorox combines a broad brand lineup with sales across multiple markets and customer channels, giving it broad reach and stability. Its goal is to provide trusted brands that help people keep spaces clean and safe while meeting the needs of both individual consumers and professional customers.

About Clorox

Simplify's Rating
Why Clorox is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Oakland, California

Founded

1913

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Simplify's Take

What believers are saying

  • FY2027 sales guide rose 13%-14% on Aug. 3, 2026, led by GOJO.
  • Management expects 3.5%-4.5% organic growth and doubled innovation rate after fiscal 2026.
  • Pine-Sol TikTok scents sold out within hours, proving social-commerce demand.

What critics are saying

  • Linda Rendle will step down; Clorox opened an external CEO search in May 2026.
  • FY2026 gross margin fell 520 basis points to 41.3% after GOJO and inflation.
  • A second cyberattack or ERP outage would again cripple retailer shipments and trust.

What makes Clorox unique

  • Clorox owns household staples Clorox, Glad, Brita, and Kingsford, spanning daily-use categories.
  • April 2026 GOJO acquisition added Purell and commercial hygiene distribution instantly.
  • TikTok Shop launches let Pine-Sol and Clorox Pure test products within hours.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Fertility Treatment Support

Wellness Program

Mental Health Support

Stock Price

Company News

Yahoo Finance
Aug 12th, 2026
Clorox beats revenue estimates despite 2% decline, misses guidance with $5.85 EPS outlook

Clorox's second quarter revenue beat analyst expectations at $1.95 billion, despite a 2% year-on-year decline. CEO Linda Rendle attributed performance to improvements in product quality, brand investments, and promotional execution. The company reported adjusted EPS of $1.66, narrowly beating estimates. However, operating margin fell to 12.9% from 21% in the prior year period. Clorox guided adjusted EPS of $5.85 for financial year 2027, missing analyst expectations by 1.7%. Management highlighted ongoing productivity initiatives and early integration of the GOJO acquisition. During the earnings call, analysts questioned market share expectations, promotional activity levels, and dividend policy. The company expects sequential share improvement, particularly in Home Care and Professional segments, while acknowledging challenges in Litter and Grilling categories.

PR Newswire
Aug 3rd, 2026
Clorox Q4 sales drop 2% to $1.95B, forecasts up to 14% FY27 growth after GOJO acquisition

Clorox reported fourth-quarter fiscal 2026 results ending 30 June, with net sales decreasing 2% to $1.95 billion. The company completed its acquisition of GOJO Industries in April 2026, which added approximately 10 percentage points to sales. Organic sales fell 13%, primarily due to lapping incremental shipments related to an ERP transition. Diluted earnings per share dropped 50% to $1.34 from $2.68 year-over-year. Gross margin decreased 520 basis points to 41.3%. For fiscal 2027, Clorox expects net sales growth of 13% to 14%, including 9.5 points from the GOJO acquisition. Organic sales are projected to increase 3.5% to 4.5%. Adjusted EPS is forecast between $5.70 and $6.00, representing growth of 3% to 8%. The company completed its five-year US ERP implementation during the fiscal year.

Yahoo Finance
Jul 29th, 2026
Clorox faces 43% earnings drop and bearish analyst outlook ahead of August results

Clorox faces a challenging outlook ahead of its June 2026 quarter earnings call on 3 August. Analysts expect quarterly earnings of $1.64 per share and revenues of $1.91 billion, representing year-over-year declines. The company's weaker forecast is accompanied by bearish analyst sentiment, including a negative Earnings ESP and lower independent ranking. These factors highlight concerns about Clorox's near-term earnings trajectory. In April, Clorox cut its fiscal 2026 guidance, projecting net sales to fall approximately 6% and diluted EPS between $4.78 and $4.98. The company attributes the weakness to demand pressures and cost headwinds, despite the GOJO acquisition and VMS divestiture. Success will depend on whether its ERP rollout and late fiscal 2026 product launches can offset current pressures from value-seeking consumers and aggressive competition.

Yahoo Finance
Jul 20th, 2026
Clorox returned $3.8B to shareholders as stock fell 37% over five years

Clorox has returned $3.8 billion to shareholders over the past five years through dividends and buybacks, representing 33% of its current market capitalisation. Despite this substantial payout, the stock has fallen 37% during that period, whilst the S&P 500 gained 82%. The consumer staples company generates $6.76 billion in annual revenue from household brands. Management attributes the stock's underperformance to slower-than-expected business improvements and execution challenges. Key initiatives, including the Fresh Step litter brand reinvention, have faced difficulties. Clorox's capital return programme significantly exceeds the S&P 500 median of 16.6% of market value, reflecting a mature business generating excess cash. However, operational struggles have left the stock trading around $96.32, approximately 40% below its two-year high.

Yahoo Finance
Jul 17th, 2026
Cramer urges caution on semiconductors, backs Clorox's 5% yield amid margin-driven selloff

Jim Cramer advised investors to wait before buying semiconductor stocks, warning that margin-driven forced selling hasn't finished. He told viewers during his 17 July Mad Money show to hold off until speculative sellers exit the market, saying "you're going to find a bottom. I don't see it yet." Cramer specifically cautioned against Nebius Group, which dropped 35% in one month, stating hedge funds face trouble and "this stock is not done going down." Instead, he recommended defensive dividend plays. Cramer backed Clorox for its 5% yield and 0.53 beta, citing a recent positive analyst note with a price target increase. He favoured Coca-Cola over Coca-Cola Consolidated amid aluminium tariff margin pressures, and suggested Quanta Services' record $48.5 billion backlog could reward patient buyers following a 12% share pullback.

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