Overview

Close is a customer relationship management (CRM) platform that helps startups and small to medium-sized businesses (SMBs) enhance their communication and streamline their sales processes. The platform reduces the need for manual data entry by automating various tasks, which allows sales representatives to focus more on their interactions with customers. Close operates on a subscription-based model, offering monthly or annual plans to its users. What sets Close apart from its competitors is its emphasis on doubling the productivity of sales teams through a user-friendly interface and automation features, all while maintaining a fully remote team that values autonomy and asynchronous communication. The company's goal is to create a desirable work environment for its employees while delivering high-quality services that significantly impact the productivity of its clients.

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Simplify's Take

What believers are saying

• Increased CRM adoption due to remote work trends benefits Close's market position.
• AI-driven automation tools align with Close's focus on reducing manual data entry.
• The CRM market's projected growth offers significant opportunities for Close.

What critics are saying

• Emerging competitors like Celestia could threaten Close's market position.
• Innovative platforms like Loft may raise CRM expectations in related industries.
• Diversification trends in adjacent markets may pressure Close to expand offerings.

What makes Close unique

• Close offers a user-friendly interface focused on sales productivity and automation.
• The company operates with a 100% remote team, emphasizing asynchronous communication.
• Close is bootstrapped and profitable, maintaining autonomy and transparency in operations.

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Funding

Total Funding

$250k

Below

Industry Average

Funded Over

1 Rounds

$250,000

Seed

Aug 2013

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Below Average

Industry standards

Ind Avg. $3.3M

$250k

$500k

$1.5M

$2M

$2.3M

$3M