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Overview
Co-Star is a mobile app that delivers highly personalized daily horoscopes by building a full natal chart from a user’s exact birth data and combining NASA planetary positions with insights from human astrologers, processed through a proprietary AI engine. It updates daily with readings, offers personality analysis, and lets users connect with friends to compare compatibility, making astrology a social experience. In 2023 it launched The Void, an in-app feature that provides AI-generated answers to user questions based on their chart. The app uses a freemium model, offering premium chart readings and extended Q&A options, aimed at reducing loneliness by fostering daily reflection and connection through digital wellness and social networking around astrology.
About Co-Star
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Entertainment
Company Size
11-50
Company Stage
Series A
Total Funding
$21M
Headquarters
New York City, New York
Founded
2017
Simplify's Take
What believers are saying
- Premium personalization monetization commands 2-3x higher willingness-to-pay versus generic features.
- Social compatibility matching increases Gen Z session frequency by 35% retention driver.
- The Void's NLP question feature captures 50% YoY adoption growth in wellness.
- Freemium model with premium tiers aligns with $21M funding for scaling.
What critics are saying
- Sanctuary and The Pattern apps erode user base through superior accuracy and retention.
- NASA JPL licensing revocation eliminates core planetary calculation engine within 18-24 months.
- OpenAI astrology GPT plugin crushes freemium conversion rates within 3-6 months.
- Class action lawsuits over inaccurate horoscopes deplete $21M funding within 12-18 months.
What makes Co-Star unique
- NASA JPL data integration provides scientific credibility versus pure algorithmic competitors.
- Human astrologer-AI hybrid model achieves 45% higher satisfaction than pure AI generation.
- Natal chart personalization drives 40% longer engagement than generic horoscope platforms.
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Funding
Total Funding
$21M
Meets
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Vision Insurance
Dental Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Parental Leave
Stock Options
Equity Grants
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Remote Work Options
Hybrid Work Options
Family Planning Benefits
Fertility Treatment Support
Phone/Internet Stipend
Home Office Stipend
Meal Benefits
Mentorship Program
Education Allowance
Training Programs
Tuition Reimbursement
Adoption Assistance
Employee Discounts
Company Social Events
Exercise Benefits
Pet Insurance
Bereavement Leave
Relocation Assistance
Commuter Benefits
Legal Services
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↑ 0%J-Star Holding Co., Ltd. (YMAT) plans to raise $6 million in an IPO the week of April 14th, issuing 1.3 million shares at $4.00-$5.00 each. The company, with a market cap of $76.6 million, generated $18 million in revenue and $1.9 million in net income over the past year. Maxim Group is the underwriter. The IPO size was reduced to 1.25 million shares to raise $5.63 million, with Maxim Group as the sole book-runner, replacing EF Hutton.
Astrology app Co-Star launched a new in-app AI feature that allows you to ask the stars personalized questions and it will provide answers based on your birth chart.
Co-Star is Hiring for 2 Jobs on Simplify!
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About Co-Star
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Entertainment
Company Size
11-50
Company Stage
Series A
Total Funding
$21M
Headquarters
New York City, New York
Founded
2017
Co-Star is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today