Overview

Cocoon Club rents high-end designer handbags through a subscription-based service. Members choose a plan, verify their identity, and select bags from Cocoon’s collection to have shipped to them for the duration of their membership. They can swap bags monthly and with Bag Passes they can rent any bag for a week. The bag condition is clearly described, from new to well-used, so customers know what they’ll receive. Revenue comes from membership fees and Bag Pass sales. Different from traditional ownership or one-off rentals, Cocoon emphasizes access over ownership and sustainability by extending the life of luxury handbags through ongoing use. The company’s goal is to make luxury handbags accessible on a flexible, transparent, and responsible basis while reducing waste in the fashion system.