About

Cognism provides sales intelligence services that give businesses access to detailed person and company-level data, enabling them to connect effectively with other businesses. Their platform integrates with popular CRM and sales engagement tools like Salesforce and Hubspot, allowing users to access data directly within the systems they already use. Cognism stands out from competitors by significantly increasing the number of live conversations sales teams can have, claiming a sevenfold increase compared to other data providers. This is achieved by reducing the time spent on prospect research and minimizing bad data. Additionally, Cognism utilizes buyer intent signals to help businesses identify when potential clients are ready to make a purchase, allowing for timely engagement. The primary goal of Cognism is to enhance the efficiency of B2B sales teams and facilitate meaningful business connections.

Simplify's Take

What believers are saying

• AI-driven outbound calling aligns with Cognism's capabilities, enhancing market position by 2025.
• Partnership with RelPro expands data reach and improves service offerings.
• Acquisition of Kaspr strengthens Cognism's position in the European market.

What critics are saying

• Decline of cold calling challenges Cognism's traditional sales methods.
• Rise of AI-driven sales platforms like Nesti could challenge Cognism's offerings.
• Integration challenges from Kaspr acquisition may affect service delivery.

What makes Cognism unique

• Cognism uses patented AI technology for real-time B2B data delivery.
• It integrates seamlessly with major CRM and Email Service systems.
• Cognism offers unrestricted access to person and company-level data for B2B connections.

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