Cognism

Cognism

B2B sales intelligence with CRM integration

Overview

Cognism provides B2B sales intelligence by giving on-demand access to person and company data to help sales and marketing teams connect with other businesses. It integrates with CRM and sales engagement platforms like Salesforce, HubSpot, SalesLoft, and Outreach, so users can access accurate data directly in the tools they already use. The platform also uses buyer intent signals to indicate when potential clients may be ready to buy, enabling earlier engagement. Cognism aims to increase the efficiency of sales teams by speeding up prospect research and reducing bad data, claiming to boost live conversations significantly. Unlike consumer-focused services, Cognism targets businesses with data that supports business-to-business connections and partnerships across EMEA, NAM, and APAC.

About Cognism

Simplify's Rating
Why Cognism is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$128.8M

Headquarters

London, United Kingdom

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Appointed BBD Perfect Storm February 2026 for European mid-market expansion.
  • RelPro partnership enhances data for mutual sales intelligence clients.
  • Over 4000 worldwide customers adopt premium platform in 2026.

What critics are saying

  • Class action settlement pays cash for privacy violations sharing data with non-payers.
  • Scaled-back US presence causes NAM customer churn to ZoomInfo.
  • Global privacy laws restrict phone-verified mobiles, dropping revenue 50%.

What makes Cognism unique

  • Cognism delivers phone-verified Diamond Data boosting connect rates 3x.
  • Patented AI cleans and enriches B2B data across EMEA, NAM, APAC.
  • Seamless integrations with Salesforce, HubSpot, SalesLoft, Outreach.

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Funding

Total Funding

$128.8M

Meets

Industry Average

Funded Over

7 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$87.5M
Cognism
$100M
Oura

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Mumbai Times
Mar 14th, 2026
BulkDataProvider Launches AI-Powered B2B Sales Intelligence Platform as an Alternative to Global Data Providers

BulkDataProvider launches ai-powered B2B Sales Intelligence platform as an alternative to global data providers. Kolkata, India: Review India Software and Advertising Pvt Ltd, the company behind BulkDataProvider.com, has announced the launch of its AI-powered B2B sales intelligence platform designed to help businesses access verified business data, automate outreach campaigns, and identify high-value prospects. The platform introduces a suite of AI-powered tools including Data2Sales AI, LeadGenius AI, EmailFlow AI, along with a global contributor initiative called "Earn with AI Data." BulkDataProvider positions itself as a cost-effective alternative to leading global B2B data platforms such as Apollo.io, ZoomInfo, Lusha, and Cognism by combining verified datasets, AI-powered lead intelligence, and marketing automation in a single ecosystem. AI-Driven Sales Intelligence for Modern Businesses Sales intelligence platforms have become essential tools for companies looking to discover prospects and build targeted outreach campaigns. However, many startups and mid-size businesses face challenges with high subscription costs and limited data flexibility when using global B2B data providers. BulkDataProvider aims to address this gap by offering affordable access to verified B2B datasets combined with AI-driven automation tools that help businesses launch campaigns faster and reduce lead acquisition costs. The platform enables organizations to: * Discover targeted B2B leads across multiple industries * Filter prospects using advanced firmographic targeting * Preview datasets before purchasing * Launch automated marketing campaigns quickly These capabilities allow businesses to build highly targeted prospect lists and improve outreach efficiency. AI Modules Powering the Platform BulkDataProvider integrates several AI-driven modules designed to simplify lead generation and marketing automation. Data2Sales AI enables businesses to access industry-specific datasets and launch automated marketing campaigns across multiple channels including email, WhatsApp, Facebook, Instagram, and Telegram. LeadGenius AI helps sales teams discover verified contacts, remove duplicate records, validate email addresses, and apply AI-based lead scoring to prioritize prospects most likely to convert. EmailFlow AI enables companies to run personalized email campaigns at scale using AI-generated messaging and predictive analytics. The platform also supports Bring-Your-Own SMTP infrastructure, allowing businesses to integrate services such as Amazon SES, Mailgun, SendGrid, Gmail, and Outlook for improved deliverability and sender reputation management. Earn with AI Data: Contributor Marketplace BulkDataProvider has also introduced "Earn with AI Data," a contributor marketplace designed to address the rapidly growing demand for AI training datasets. Through this program, individuals can earn rewards by submitting datasets such as: * Chat conversations and Q&A dialogues * Voice recordings and speech samples * Audio transcription datasets * Multilingual and regional language datasets All submissions undergo AI-based quality verification before being approved for AI training use. Approved contributors receive weekly payouts through UPI, bank transfers, or cryptocurrency, making the platform accessible to contributors worldwide. The initiative provides a flexible income opportunity for students, freelancers, homemakers, and working professionals, allowing them to contribute datasets with minimal time commitment. Founder Statement "Our mission is to make verified B2B data and AI-driven sales automation accessible to businesses of all sizes," said Raja Patel, Founder of BulkDataProvider. "We are building a scalable ecosystem where companies can discover high-quality leads while individuals contribute datasets that help train smarter AI systems." About BulkDataProvider BulkDataProvider is a global B2B data intelligence and AI automation platform operated by Review India Software and Advertising Pvt Ltd, headquartered in Kolkata, India. The platform provides verified business datasets, AI-powered sales intelligence tools, marketing automation solutions, and a contributor marketplace for AI training datasets, helping businesses discover prospects, automate outreach, and accelerate sales growth.

BBD Perfect Storm
Feb 2nd, 2026
Cognism signals next chapter with appointment of BBD Perfect Storm as creative agency of record

Cognism signals next chapter with appointment of BBD Perfect Storm as creative agency of record. London, 2nd February 2026 - Cognism, Europe's leading B2B data, enrichment and sales intelligence platform, today announced the appointment of BBD Perfect Storm as its lead creative agency. The appointment follows a strategic brand review as Cognism enters its next phase of growth, with an increased focus on supporting mid-market and enterprise organisations growing in Europe. As Cognism's platform expands its product suite across sales intelligence, enrichment, CRM diagnostics and AI-ready APIs, the company identified the need for a clearer, more confident brand narrative aligned to its product vision. The selection of BBD Perfect Storm marks a key milestone in Cognism's ambition following the appointment of its new leadership team in late 2025. "This marks an exciting next chapter for Cognism as we scale our platform and deepen our focus on mid-market and enterprise customers growing in Europe, and we're thrilled to partner with BBD Perfect Storm to bring a clearer, more confident brand story to market." Dominic Allon, Chief Executive Officer, Cognism Cognism partnered with Tuffon Hall Consultancy to lead a comprehensive brand and creative agency review. The process was designed to ensure alignment between Cognism's long-term business ambition, evolving customer base, and maturing product portfolio. Following a competitive review, BBD Perfect Storm was selected for its strategic approach to brand building, its experience supporting complex B2B and technology-led organisations, and its ability to translate technical depth into clear, confident creative platforms. BBD Perfect Storm will work closely with Cognism's leadership, product, brand and go-to-market teams to evolve the Cognism brand and develop a new creative platform. The partnership will support the rollout of the refreshed brand across key touchpoints, including digital experiences, core messaging, and customer-facing communications. "Cognism is an ambitious, fast-moving business with a clear point of view on the role it wants to play in shaping the future of sales intelligence. We're excited by the scale of their ambition and the opportunity to help build a bold, distinctive brand and body of work that genuinely fuels their next phase of growth across the US and Europe." Jason Foo, Chief Executive Officer, BBD Perfect Storm Work with BBD Perfect Storm is already underway, with the evolved Cognism brand set to roll out later this year alongside a series of upcoming enhancements to their data and product set.

ClassAction.org
Sep 30th, 2025
Cognism Settlement Offers Cash Payouts to End Class Action Suit Over Alleged Privacy Violations

A class action settlement will end litigation against Cognism, Inc. over the sales information provider's alleged practice of offering residents' contact information to free trial, non-paying users, in violation of various states' privacy laws.

PR Newswire
Dec 20th, 2024
Abstrakt Highlights The Evolution Of B2B Sales Strategies For 2025

Emphasizes the Decline of Cold Calling and the Rise of Omnichannel ApproachesST. LOUIS, Dec. 20, 2024 /PRNewswire/ -- Eric Watkins, President of Abstrakt, addresses the shifting landscape of B2B sales, emphasizing that traditional cold calling is becoming increasingly insufficient as a standalone strategy. Watkins advocates for an integrated, omnichannel approach to effectively engage prospects and secure business appointments in 2025.The surge in spam calls and the advent of AI-driven outbound calling have significantly diminished the effectiveness of traditional cold calling. Studies indicate that the average cold calling success rate is approximately 4.8%, with only 2% of calls leading to a meeting. Additionally, 75% of B2B companies are projected to utilize AI for cold calls by 2025, aiming to enhance efficiency and personalization.CognismPeak Sales RecruitingWatkins underscores the importance of accurate data and a diversified outreach strategy

Nesti
Oct 1st, 2024
NESTI CLOSES PRE-SEED FUNDING ROUND | Nesti

An AI-first generative video platform that enables sales teams to deliver 1,000s of personalised outreach videos, on dynamic buyer landing pages, at scale.

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