About

Cognism provides sales intelligence services that give businesses access to detailed person and company-level data, enabling them to connect effectively with other businesses. Its platform integrates with popular CRM and sales engagement tools like Salesforce and Hubspot, allowing users to access data directly within the systems they already use. Cognism stands out from competitors by significantly increasing the number of live conversations sales teams can have, claiming to boost this number by seven times compared to other data providers. Additionally, it utilizes buyer intent signals to help businesses identify when potential clients are ready to make a purchase, allowing for timely engagement. The primary goal of Cognism is to enhance the efficiency of B2B sales teams by providing high-quality data and insights that facilitate meaningful business connections.

Simplify's Take

What believers are saying

• Cognism raised $87.5M in 2022 to accelerate US growth and solidify in Europe.
• Partnership with RelPro enhances data integration and quality for users.
• Acquisition of Kaspr expands market reach and enhances data offerings.

What critics are saying

• Increased competition from startups like trumpet offering innovative digital sales solutions.
• Acquisition of Kaspr may pose integration challenges affecting operational efficiency.
• Rapid US expansion may strain Cognism's resources and lead to overextension.

What makes Cognism unique

• Cognism uses patented AI technology for real-time B2B data delivery.
• It integrates seamlessly with major CRM and Email Service systems.
• Cognism offers unrestricted access to person and company-level data for B2B connections.

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