Overview

Complement helps people on plant-based diets by selling a single multivitamin designed for vegans and vegetarians through its website. The capsule combines essential vitamins and minerals that might be missing from a plant-based diet, so customers don’t need multiple bottles. It works by taking one daily capsule to cover nutrient needs, and peppermint is added to improve taste and scent. The product is sold direct-to-consumer, with affordable pricing and the convenience of a single supplement. Complement differentiates itself by focusing on the vegan/vegetarian niche and packaging multiple nutrients into one capsule, aiming to simplify supplementation and reduce cost. The goal is to support energy, mood, sleep, and overall wellbeing for people following plant-based diets by making nutrition easier and more affordable.