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About Confiant
Industries
Consumer Software
Cybersecurity
Company Size
11-50
Company Stage
Series A
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2013
Overview
Confiant focuses on enhancing security in the digital advertising ecosystem by protecting users and businesses from harmful advertisements and privacy violations. The company provides real-time monitoring services that detect and block malicious ads, which can lead to data breaches and malware infections. Its primary clients include enterprise security teams, publishers, and advertising platforms, who rely on Confiant to maintain a safe online environment. Unlike many competitors, Confiant not only identifies harmful content but also ensures compliance with privacy regulations such as GDPR and CCPA, addressing both security and legal concerns. The company's goal is to create a safer digital advertising landscape through subscription-based services that offer continuous protection and compliance solutions.
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Simplify's Take
What believers are saying
- Growing demand for real-time ad verification boosts Confiant's market potential.
- Partnerships with companies like MediaMath enhance Confiant's industry credibility.
- Recognition as 'Best Ad Analytics Solution' strengthens Confiant's market position.
What critics are saying
- AI-driven ad fraud techniques may outpace Confiant's current detection methods.
- Encrypted traffic in digital ads can hinder Confiant's ability to block malicious ads.
- Decentralized ad networks challenge Confiant's centralized security solutions.
What makes Confiant unique
- Confiant focuses solely on anti-malware for digital advertising platforms and publishers.
- The company offers real-time monitoring and compliance with GDPR and CCPA regulations.
- Confiant's solutions integrate with Prebid Server for enhanced ad traffic monitoring.
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Funding
Total Funding
$5.8M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Flexible Work Hours
Stock Options
401(k) Retirement Plan
Sabbatical
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -4%2 year growth
↓ -9%That's why Confiant Inc. has recently released two products aimed at quelling fears around accepting political ad revenue: Political Attack Ad Protection for Publishers (beta), which detects and flags any political video creatives with negative sentiment scores to provide greater insight into and control of political ad content.
HOUSTON, Oct. 8, 2024 /PRNewswire/ - Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced today it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising.
Colossus SSP, a subsidiary of Direct Digital Holdings (DDH), has partnered with Confiant to combat malicious advertising and enhance digital ad security.
NEW YORK, November 1, 2023 - Confiant, the anti-malvertising leader for the ad tech industry, today announced the availability of an integration module between Prebid Server and the Confiant Creative Verification solution for publishers to leverage monitoring of their Prebid header bidding ad traffic, on the server-side.
Confiant, the anti-malvertising leader for the ad tech industry, announced that it has been selected as winner of the "Best Ad Analytics Solution" award in the 6 annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
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About Confiant
Industries
Consumer Software
Cybersecurity
Company Size
11-50
Company Stage
Series A
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2013
There are no jobs for Confiant right now.
Find jobs on Simplify and start your career today