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Overview
Confiant provides real-time protection for the digital advertising ecosystem by detecting and blocking malicious ads and privacy violations. It serves enterprise security teams, publishers, and ad platforms, monitoring millions of ad creatives and consent signals to enforce GDPR and CCPA compliance. The product analyzes ad content and delivery signals in real time and blocks harmful ads before they reach users, reducing the risk of data breaches and malware. Revenue comes from subscription-based services that offer ongoing protection and privacy compliance monitoring, aiming to keep online advertising safer and more privacy-respecting.
About Confiant
Industries
Enterprise Software
Cybersecurity
Company Size
11-50
Company Stage
Series A
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2013
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Simplify's Take
What believers are saying
- July 2026 SourTrade reporting proves Confiant still surfaces sophisticated live threats.
- Google’s July 23, 2026 advertiser verification changes expand demand for verification tooling.
- World Cup scam coverage and AdPushup ties create fresh sales hooks for 2026 budgets.
What critics are saying
- DoubleVerify, Google, and SSPs can bundle ad-security features and compress Confiant pricing.
- Confiant’s focus on malvertising leaves revenue exposed if programmatic buying shifts in-house.
- A major platform breach or false-positive incident would destroy trust and kill renewals.
What makes Confiant unique
- Confiant tracks 1T+ impressions and 80+ malvertising techniques across programmatic inventory.
- Its 2026 MAQ Index gives publishers continuous threat telemetry, not one-off scanning.
- Prebid Server integration and AdPushup partnership embed Confiant deeper into publisher workflows.
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Funding
Total Funding
$5.8M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Flexible Work Hours
Stock Options
401(k) Retirement Plan
Sabbatical
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 6%2 year growth
↑ 0%This collaboration combines AdPushup's advanced revenue optimization technology with Confiant's real-time ad security and quality controls, enabling publishers to boost yield while safeguarding their audiences.
Verification Partners: Aniview Ltd. has partnered with Confiant and DoubleVerify to bring stronger ad security and quality assurance to your inventory.
That's why Confiant Inc. has recently released two products aimed at quelling fears around accepting political ad revenue: Political Attack Ad Protection for Publishers (beta), which detects and flags any political video creatives with negative sentiment scores to provide greater insight into and control of political ad content.
HOUSTON, Oct. 8, 2024 /PRNewswire/ - Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced today it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising.
Colossus SSP, a subsidiary of Direct Digital Holdings (DDH), has partnered with Confiant to combat malicious advertising and enhance digital ad security.
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About Confiant
Industries
Enterprise Software
Cybersecurity
Company Size
11-50
Company Stage
Series A
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2013
Confiant is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today