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About Confiant
Industries
Enterprise Software
Cybersecurity
Company Size
11-50
Company Stage
Series A
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2013
Overview
Confiant provides real-time protection for the digital advertising ecosystem by detecting and blocking malicious ads and privacy violations. It serves enterprise security teams, publishers, and ad platforms, monitoring millions of ad creatives and consent signals to enforce GDPR and CCPA compliance. The product analyzes ad content and delivery signals in real time and blocks harmful ads before they reach users, reducing the risk of data breaches and malware. Revenue comes from subscription-based services that offer ongoing protection and privacy compliance monitoring, aiming to keep online advertising safer and more privacy-respecting.
Simplify's Take
What believers are saying
- Partnerships with Colossus SSP and AdPushup boost publisher revenue and security in 2024-2025.
- MediaMath DSP adoption enhances client protection from ad violations since June 2023.
- Disrupted 59 million D-Shortiez malicious impressions in 2025, proving threat intelligence efficacy.
What critics are saying
- DoubleVerify erodes partnerships via Aniview Q3 2025 integration and market dominance.
- AI-driven malvertising bypasses detection, causing client churn within 6-12 months.
- Direct Digital Holdings' 2025 distress damages Confiant's reputation through Colossus SSP tie.
What makes Confiant unique
- Confiant blocks malvertising via real-time creative behavior analysis at publisher infrastructure.
- Political Attack Ad Protection detects negative sentiment in video creatives for publishers.
- Prebid Server integration enables server-side creative verification since November 2023.
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Funding
Total Funding
$5.8M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Flexible Work Hours
Stock Options
401(k) Retirement Plan
Sabbatical
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 4%2 year growth
↑ 2%This collaboration combines AdPushup's advanced revenue optimization technology with Confiant's real-time ad security and quality controls, enabling publishers to boost yield while safeguarding their audiences.
Verification Partners: Aniview Ltd. has partnered with Confiant and DoubleVerify to bring stronger ad security and quality assurance to your inventory.
That's why Confiant Inc. has recently released two products aimed at quelling fears around accepting political ad revenue: Political Attack Ad Protection for Publishers (beta), which detects and flags any political video creatives with negative sentiment scores to provide greater insight into and control of political ad content.
HOUSTON, Oct. 8, 2024 /PRNewswire/ - Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced today it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising.
Colossus SSP, a subsidiary of Direct Digital Holdings (DDH), has partnered with Confiant to combat malicious advertising and enhance digital ad security.
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About Confiant
Industries
Enterprise Software
Cybersecurity
Company Size
11-50
Company Stage
Series A
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2013
There are no jobs for Confiant right now.
Find jobs on Simplify and start your career today