Overview

Conjoint.ly helps teams study how customers value product features and prices by running online surveys that use conjoint analysis, Van Westendorp, Gabor-Granger, and related methods. Users design pricing and product surveys online, respondents evaluate or choose between options, and the platform analyzes responses to estimate how each feature and price affects choice and to identify optimal price points and feature combinations. It differentiates itself by offering multiple established pricing research methods within a single online workflow, allowing users to compare approaches and triangulate findings from survey design to results. Its goal is to help businesses set pricing and product decisions based on quantified consumer preferences.