Consensus Reinvents the Demo for the AI Era at DEMOFEST London. Oct 14, 2026, 05:00 ET Following two acquisitions in under six months, Consensus unveils its product strategy and a new brand, bringing self-guided exploration for asynchronous buyers, AI-powered conversations, and live demos together in the industry's first end-to-end demo platform. LONDON, Oct. 14, 2026 /PRNewswire/ - Consensus, the world's most trusted Demo Platform, rated #1 in Demo Automation and a top leader in Agentic GTM Platforms on G2, today unveiled the new Consensus at DemoFest London. In the opening keynote, CEO Doug Johnson introduced the company's new product strategy: one platform that connects self-guided experiences, AI-powered conversations, live demos, and Demo Intelligence across the entire buying journey. The launch follows two acquisitions in under six months and includes a new brand. Buying changed. The demo didn't. For years, the demo was largely defined by a scheduled interaction between a seller and a prospective buyer. But the buying process has moved well beyond that moment. According to Gartner, B2B buyers spend only 17% of their purchase journey with potential suppliers, leaving any single vendor with just 3-6% of their time. Most prefer it that way: 67% want a rep-free experience, and 45% already use generative AI during the buying process. Gartner predicts that AI agents will intermediate 90% of B2B buying, representing more than $15 trillion in spending by 2028. Despite all of that, buyers still need sellers, though. 69% prefer to validate AI-generated insights with a sales rep. That shift changes the role of the demo. It is no longer a single point-in-time sales interaction, but part of a broader buying experience that begins before sales enters the conversation and continues as buyers evaluate, validate, and engage with a vendor. One connected buying experience Consensus is redefining the demo around that reality, connecting self-guided exploration, AI-powered conversations, and live demos into a continuous experience. A buyer might start with a self-guided product tour, ask a question through an AI-powered conversation, share an experience with a colleague, explore a video, and then move into a live demo with their own data and context already in hand. Instead of treating each interaction as a separate moment, Consensus connects them. Every interaction becomes context for the next one. "For years, the demo was a meeting. Now it's the entire buying experience," said Doug Johnson, CEO of Consensus. "Consensus pioneered Demo Automation, and this year we rebuilt the company to radically transform how companies demo, engage, and showcase product value to win their buyers. Buyers explore on their terms, AI keeps the conversation going when sales isn't in the room, and sellers show up to the live demo already knowing what matters. That's the new Consensus." From a demo to an entire buying experience The evolution of Consensus has been driven by a simple observation: buyers do not experience a product in one moment. The implication is clear: buyers want to research, explore, ask questions, involve stakeholders, and validate solutions on their own terms, while still engaging sellers when human expertise adds value. Consensus brings those experiences together in one platform: * Self-guided experiences let buyers explore products on their own time and build an understanding before engaging sales. * AI-powered conversations qualify and educate buyers on demand, at any hour and in any language. Every question and interaction captures buying intent, and qualified buyers are handed off to sellers with full context. * AI Demo Agent runs fully autonomous demos that buyers can click through and explore themselves. It uses the same demo data as live demos, so it answers complex questions accurately and on-brand, and presales teams can cover more demos without burning out. * Live demos give sellers personalized product experiences in the native product. The Sales Agent generates realistic, story-driven demo data inside the product and matches it to each prospect's use case. Teams stop spending time on manual prep and outdated demo environments. * Demo Intelligence connects signals across every interaction, showing revenue teams who's in the buying group, what they care about, and when a deal is actually moving. * Everywhere your teams work. The Consensus MCP server sends buyer signals into AI agents like Copilot, ChatGPT, Claude, Gemini, and Agentforce: what buyers watched, what they asked, and who they brought in. It also pulls context from Salesforce, HubSpot, Gong, and other systems. Sellers can ask their agent which demo to send or what to do next. The result is not another demo format. It is a new model for how the demo works. "We've come a long way from where Consensus started," said Doug Sechrist, Chief Marketing Officer at Consensus. "Over the past year, we've expanded our platform, brought together new capabilities, and broadened our vision for the role the demo can play in the buying process. This new brand reflects that evolution. It represents a company that has grown significantly, while staying focused on the same fundamental idea: to make buying and selling software frictionless." A landmark year for Consensus The new brand comes at the end of a defining year for the company. Consensus announced its acquisition of Peel in April and closed the acquisition of Saleo in June. Today, Consensus serves 60% of the world's largest software companies, including Oracle, Atlassian, Salesforce, and SAP. The company is also rated #1 in Demo Automation, a top leader in Agentic GTM Platforms on G2, and was named one of G2's Top 5 Sales Software Platforms of 2026, alongside Salesforce, HubSpot, and Gong, out of more than 4,600 products. The company has also expanded its executive leadership team, including the appointments of Doug Sechrist as Chief Marketing Officer, Sean Murray as Chief Revenue Officer, and Lincoln Waddell as SVP of Engineering. The new Consensus brings that evolution together around a simple belief: Sellers win when buyers have the freedom to explore, and every interaction gives sales and marketing teams the intelligence and control to move the deal forward. About Consensus Consensus is the world's most trusted Demo Platform, rated #1 in Demo Automation and a top leader in Agentic GTM Platforms on G2, connecting agent-, buyer-, and seller-led demos, from interactive product tours and AI demo agents to video and live demos with real-time data injection, into one continuous experience. Every interaction creates Demo Intelligence, so revenue leaders shorten deal cycles, raise win rates, and forecast with confidence. SOURCE Consensus

Consensus appoints former Salesloft and Greenhouse CRO Sean Murray as CRO. * By PRNewswire * September 24, 2026 Appointment caps a record year: 2x acquisitions completed, leader placement in G2's new Agentic GTM Platforms category, and ranked #127 on the Inc. 5000 Consensus, the world's most trusted Demo Platform and the #1-rated Demo Automation solution on G2, today announced the appointment of Sean Murray as Chief Revenue Officer. Murray takes full ownership of the company's revenue organization following a year in which Consensus completed two acquisitions, positioning it as the only platform in the market connecting self-guided product exploration, AI-powered conversations, and live demos. Murray joins Consensus after most recently serving as CEO of Productiv, the SaaS management platform. But his track record in GTM is what really sets him apart. As CRO at Greenhouse, he helped scale the business from $40M to more than $200M. Before that, at Salesloft, he built the company's enterprise motion from the ground up, helping take the business from $20M to $60M. He knows how to build a disciplined, repeatable revenue engine, and how to do it hands-on. Just as importantly, the people who've worked with him consistently want to do it again, a kind of loyalty that's earned over time. "I've spent my career building and scaling revenue engines, including as CRO at Salesloft and Greenhouse, and most recently as CEO of Productiv," said Murray. "What drew me to Consensus is that the shift is already happening. Buyers are running most of their evaluation before they ever talk to a seller, and Consensus is the only company that sees all of it: self-guided, conversational, and live. That is not a better demo tool. That is the intelligence layer for how enterprise software gets bought." The appointment of Murray caps twelve months of compounding momentum: * Two acquisitions in under six months. Consensus acquired Peel in April 2026, adding AI-powered conversational demos, and Saleo in June 2026, adding data-rich live demos that inject account-specific data into the native product. Together, they created the first end-to-end platform that covers every way a buyer sees a product. * A powerful expansion engine. With AI-led, buyer-led, and seller-led demos now on one platform, Consensus can sell more value into an enterprise base that already includes 60% of the world's largest software companies, and some of the most dominant enterprise business software and platforms in the global market, including Salesforce, SAP, Oracle, and HubSpot. * G2 leadership in a new category. Consensus was named a leader in Agentic GTM Platforms, the category G2 introduced in August 2026 for platforms that use AI agents to coordinate and execute work across the go-to-market lifecycle. Consensus also holds the #1 position in Demo Automation and was named one of G2's Top 5 Sales Software Platforms of 2026, alongside Salesforce, HubSpot, Gong, and PandaDoc, out of more than 4,600 products. * A breakout year for growth. 2026 has marked a step-change in Consensus' growth trajectory, with double-digit revenue growth, accelerating customer demand, deep enterprise adoption, and expansion across the platform, creating momentum across every dimension of the business. * Inc. 5000. Saleo, now Consensus Live, ranked #127 on the 2026 Inc. 5000 list of America's fastest-growing private companies on three-year revenue growth, the top 3% of the list, #12 among U.S. software companies, and #3 among all Georgia companies. The Inc. 5000 ranking is the clearest outside read on that growth. Inc. ranks companies on three-year revenue growth, verified against audited financials, the one honor on the list that cannot be won on narrative. Saleo ranked #127 out of 5,000 honorees from 2022 to 2025, placing it in the top 3% of the fastest-growing private companies in America and ahead of all but 11 U.S. software companies. The business now operates as Consensus Live, the seller-led half of the Consensus platform. "Sean has done this at scale twice and then ran a company," said Doug Johnson, CEO of Consensus. "We are not hiring a CRO to fix something. We are hiring one to press an advantage. We own the category G2 just created a page for, and we are the only platform that captures buyer intelligence across every demo surface. Sean knows exactly what to do with that." Murray will own new business, expansion, and partnerships, and will lead the go-to-market organization through the company's next phase: turning demo engagement into Demo Intelligence: the buyer signals that tell revenue teams who is in the buying group, what they care about, and when a deal is actually moving. "Every revenue leader is being asked to do more with a smaller team and larger buying committees," said Murray. "The answer is not more meetings. It is letting the product do the selling and reading the signals it sends back to close the deal. Consensus is there, every step of the way."