About

Consensus specializes in automating the presales process for B2B sales teams, sales engineers, and technical sales professionals, particularly in industries with complex sales cycles like technology and software. Their platform streamlines workflows by automating product demos and other presales activities, allowing sales teams to focus on more valuable tasks and improve their sales conversion rates. Unlike many competitors, Consensus operates on a Software-as-a-Service (SaaS) model, where clients subscribe for access, ensuring a steady revenue stream and scalability. Additionally, Consensus hosts DEMOFEST, a virtual event that provides valuable insights and resources for the sales engineering community, further distinguishing itself in the market. The company's goal is to enhance the efficiency and effectiveness of sales teams through automation and community engagement.

Simplify's Take

What believers are saying

• The recent $110M investment from Sumeru Equity Partners provides significant capital for growth and innovation.
• Integration with Salesloft enhances the platform's utility, making it indispensable for sales teams looking to streamline their workflows.
• Hosting events like DEMOFEST and launching certification programs demonstrate Consensus's commitment to community building and professional development.

What critics are saying

• The niche focus on presales automation may limit market size and growth potential compared to broader sales automation solutions.
• Frequent changes in executive leadership, such as the recent appointment of a new CEO and VP of Marketing, could lead to strategic instability.

What makes Consensus unique

• Consensus focuses exclusively on automating the presales process, a niche often overlooked by broader sales automation platforms.
• Their SaaS model ensures a steady revenue stream, allowing for continuous platform improvements and customer support.
• The launch of the first-ever presales software certification program sets Consensus apart as a thought leader in the presales domain.

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