Contentsquare has launched new AI capabilities to help organisations understand customer journeys across AI assistants, chatbots and traditional digital channels. The digital analytics company is introducing Sense Analyst, a configurable AI agent that identifies improvement opportunities and surfaces insights aligned with business goals. The platform now provides analytics for ChatGPT apps, showing how customers discover brands through prompts and move between AI assistants and websites. It also offers visibility into LLM-driven traffic, distinguishing between human and AI-powered visitors. Contentsquare's conversation intelligence solution, powered by its Loris acquisition, captures customer interactions across support tickets, calls and in-product chats, enriched with reviews and social posts. The company serves over 1.3 million websites globally. The updates were unveiled at CX Circle London, the first stop of Contentsquare's global tour.

Contentsquare strengthens executive leadership team to fuel future growth. New President Go-to-Market, Chief Revenue Officer and Chief Product Officer to join the leadership team New York, March 10, 2026 - Contentsquare, a global leader in digital analytics, today announced three strategic additions to its executive leadership team as the company accelerates future growth and reinforces its focus on delivering AI-driven solutions that help brands understand customer behavior and create experiences that drive growth. The company has appointed Costa Harbilas as President, Go-to-Market; Patrice Attia as Chief Revenue Officer; and Rachel Obstler as Chief Product Officer. Together, they bring decades of experience scaling enterprise SaaS organizations, building high-performance revenue engines, and leading global product innovation. These appointments strengthen its executive team as Contentsquare accelerate growth and deliver on its mission to help brands understand customers and act on insights across every experience. Costa, Rachel and Patrice bring the expertise and leadership needed to scale its platform globally and guide its next chapter of innovation. Jonathan Cherki Founder & CEO of Contentsquare Costa Harbilas appointed President, Go-to-Market. Costa Harbilas joins Contentsquare with 30+ years of experience in enterprise software and SaaS. Most recently, he served as EVP and Chief Revenue Officer at Intapp (NASDAQ: INTA), where he was instrumental in growing revenue 5x and helping lead the company through its IPO. Previously, he held senior leadership roles at SAP and HP Software, where he consistently scaled global revenue organizations and led strategic market expansions. As President, Go-to-Market, Costa will oversee the entire go-to-market motion, including business development, pipeline development (SDR), strategic partnerships, pre-sales, global sales across all segments (enterprise, mid-market, and self-service), professional services, and customer success. His focus will include strengthening sales processes and coverage models, scaling pipeline generation, leading strategic ecosystem expansion, and building the infrastructure required to support sustained global growth. Costa will report into Contentsquare CEO & Founder Jonathan Cherki. Patrice Attia appointed Chief Revenue Officer. Patrice Attia brings 25+ years of experience driving hyper-growth for elite technology organizations. Most recently, he served as Contentsquare's Senior Vice President, EMEA/APJ & GM International, for five years where he was pivotal in scaling regional operations and delivering consistent revenue acceleration. His career also includes leadership roles at Dynatrace (NYSE: DT) where he served as VP EMEA at the time of the company's IPO and SAP where he led Corporate Performance Management sales teams. Throughout his career, Patrice helped build elite, data-driven sales organizations to compete and win in highly competitive markets. As Chief Revenue Officer, Patrice will lead Contentsquare's global revenue-generation strategy, overseeing continued expansion across North America and globally, as well as professional services and customer success. He'll focus on scaling the sales organization, strengthening strategic customer partnerships, and driving adoption of Contentsquare's Experience Intelligence platform. Rachel Obstler appointed Chief Product Officer. With more than 20 years of experience leading product organizations, Rachel Obstler has been appointed Chief Product Officer to guide the company's global product strategy. She previously served as Contentsquare's Senior Vice President of Product and was Chief Product Officer at Heap, which Contentsquare acquired in 2023, where she advanced next-generation digital analytics capabilities. Her background also includes leadership roles at PagerDuty (NYSE: PD) and Dynatrace (NYSE: DT). As Chief Product Officer, Rachel will lead product and design teams, ensuring Contentsquare's Experience Intelligence platform evolves to meet the demands of an increasingly complex customer experience landscape. She will oversee continued integration across behavioral analytics, conversational intelligence, and AI-powered automation - adapting the platform to deliver deeper insights, faster paths to action, and the capabilities customers need to stay ahead in a rapidly transforming market. As these appointees step into their new roles, they will also become members of Contentsquare's Executive Committee. Media Contact Contentsquare Contentsquare has been in business for 13 years since its founding in Paris in 2012. Contentsquare offer a complete understanding of customer experiences across all touchpoints, its platform is designed to help businesses understand how users interact with their websites and mobile applications. * Press & Media AI is Rewriting How Consumers Discover Brands and Raising the Stakes for Experience and Loyalty Contentsquare's 2026 Digital Experience Benchmarks reveals the new patterns shaping digital commerce and customer behavior online * Press & Media CX Circle's Big Bang: Contentsquare unleashes AI that works for you Contentsquare's CX Circle event in New York City wasn't just about announcements - it was about fundamentally shifting how teams interact with customer data.

The Content Experience gap is widening, and the data proves it. Content Cerebrum love a good data-driven report, especially when it's another reminder that the content experience - not just content - matters. Content Square recently released their 2026 Digital Experience Benchmarks, and Content Cerebrum think it's one of the most comprehensive views yet into how users behave online and how different industries are performing. After all, the report is based off 99 billion web and app sessions across 6,500+ sites. Key shifts in the digital landscape. * Total traffic is down: Overall visits dipped ~3.8% year-over-year, a sign that earning attention continues to get harder. * Engagement dropped: Traditional signals like page views and time spent per visit have declined (≈10%), indicating users are browsing less deeply. * Conversion rates dropped slightly: Even the share of visits with a conversion event shrank by -5.1%. * Retention is rising: Returning visitors now make up ~13% more sessions year-over-year, suggesting loyalty is increasingly decisive. * Frustration is changing: Fewer visits show signs of frustration like rage clicks and excessive hover, down about -4.3%. Takeaway #1: AI is reshaping discovery and intent. AI-referred sources, while still a small slice of total traffic (≈0.2%), grew over +600% and those visitors are more likely to convert once they arrive. In addition, bounce rates are improving (down ~5%) across AI and existing channels, implying that AI may not just direct visitors, but those visitors are coming in with stronger intent. Takeaway #2: conversations are brand moments. Benchmark data now includes customer service interactions, and findings show that support experiences matter more than ever. When humans and bots collaborate, resolution rates are much higher (57%) than bot-only (29%), and improving sentiment during these conversations can more than double successful outcomes. What this means for content & digital leaders. Other than the obvious (AI, AI, and more AI), these shifts signal an opportunity to rethink how experiences are designed, measured, and optimized. Here's how content leaders can take action: Redefine How You Compete for Attention * With engagement and session durations shrinking, your content needs to be more scannable and actionable. Prioritize above-the-fold clarity and anchor pages with a compelling "next action." * Use performance data (i.e., scroll maps and engagement scoring) to refine content placement and CTAs. Treat AI Touchpoints as Growth Channels * Even small volumes of AI-driven referrals show higher intent and better conversion trends. * Invest in structured data and content designed to serve humans and AI agents (e.g., rich schema and concise value propositions), since these influence how AI surfaces your brand. Optimize Experience Across the Full Journey * Benchmarks now cover the entire customer journey from traffic to retention. Use this perspective to break down silos between acquisition, content, and loyalty teams. * Track metrics from first impression to repeat visit and build dashboards that democratize insights across teams. Use Behavioral Signals to Prioritize Fixes * Metrics like rage clicks, frustration scoring, and step exits are clear signals of where your experience is breaking. * Embed these signals into weekly content reviews and optimization sprints so you're fixing issues that hurt conversions, not just showing off vanity metrics. Amplify Customer Support as Part of Experience * Support interactions now feed digital experience benchmarks. Analyze sentiment and resolution rates as part of your content strategy, especially FAQs, help articles, and chat flows. * Align UX writing teams with support data to close gaps between expectations and experiences. The final word. The 2026 Digital Experience Benchmarks report reminds Content Cerebrum that user expectations are evolving fast and the brands who win will be those that measure everything, but act on the signals that matter most. If its perspective resonates with you, The Employee Content Experience Playbook goes deeper into how employees actually experience content and why most organizations misdiagnose the problem. It's designed to reframe thinking, not prescribe solutions.