Digital analytics platform Contentsquare named Marcela Martin as its new finance chief.

Saffron Brand Consultants has worked with digital analytics leader, Contentsquare, to reimagine its brand identity and kickstart a new era for the company as it expands its all-in-one experience intelligence platform.

Digital Analytics leader enhances Heap and Hotjar integration, launches AI-powered features, unveils new freemium model and a refreshed brand identity. PARIS, Nov. 7, 2024 /PRNewswire/ -- Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new standard for businesses aiming to understand and optimize customer journeys at scale. This update includes powerful new AI use cases that help digital marketing, product and tech teams work more efficiently, and flexible purchasing options to serve businesses of all sizes. "AI is the most disruptive technology we've potentially ever seen, and analytics is a perfect use case to leverage its power," said Jonathan Cherki, CEO and Founder of Contentsquare. "Through our broad and deep dataset, we have a unique opportunity to unleash the intelligence of AI throughout our platform so that anyone, regardless of expertise, can easily tap into powerful insights, and create experiences customers love, seek and deserve."