Cordial

Cordial

Marketing platform for personalized messaging automation

About Cordial

Simplify's Rating
Why Cordial is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

201-500

Company Stage

Series C

Total Funding

$80.8M

Headquarters

San Diego, California

Founded

2014

Overview

Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has resulted in increased customer engagement and revenue for those brands. The company operates on a subscription model, charging brands for access to its platform, and it integrates seamlessly with existing business tools to enhance user experience. A study shows that brands using Cordial can expect significant financial benefits and a quick return on investment, making it a valuable asset in the competitive digital marketing landscape.

Simplify Jobs

Simplify's Take

What believers are saying

  • Cordial's 225% revenue growth shows strong demand for AI-driven marketing tools.
  • Identity+ taps into anonymous site visitors, boosting engagement and conversion rates.
  • Partnership with Snowflake enhances real-time personalization, optimizing customer experiences.

What critics are saying

  • AI hallucination issues could lead to customer dissatisfaction and legal challenges.
  • Rapid tech advancements may outpace Cordial's feature integration, losing competitive edge.
  • Economic downturns may reduce subscription revenue as businesses cut marketing expenses.

What makes Cordial unique

  • Cordial's platform unifies and activates limitless customer data instantly for personalized marketing.
  • Cordial's AI-driven tools enhance marketer productivity and email value beyond content creation.
  • Cordial's seamless integration with existing business tools adds convenience and efficiency.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$80.8M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$50M
Cordial
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Family Planning Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-3%

2 year growth

-5%
PYMNTS
Oct 29th, 2024
Ai Speech Tools Stumble As Hallucination Problems Persist

In a troubling discovery for businesses racing to automate customer service, OpenAI’s popular Whisper transcription software has been caught adding fabricated text to conversations, including potentially harmful content that speakers never uttered. The findings underscore a growing challenge for companies betting billions on AI to handle sensitive customer interactions, from call centers to medical offices. Even advanced language models continue to “hallucinate” or generate false information that could damage customer relationships or create legal liability. “If a chatbot is providing shoppers with wrong or misleading answers and advice, it can be a big problem and might hurt the organization’s reputation,”  Iris Zarecki, director of product marketing at AI company K2view, told PYMNTS. “A couple of recent examples of this include Air Canada’s chatbot giving incorrect information to a traveler and arguing the chatbot is “responsible for its own actions,” and an AI-powered chatbot created by New York City to help small business owners giving advice that misstates local policies and advised companies to violate the law.”

PR Newswire
Aug 5th, 2024
Cordial Recognized With Highest Scores Possible In Ai And Vision Criteria In Independent Research Report

The report states "Cordial's AI outshines other vendors' by enhancing marketer productivity and email value, not just creating content"SAN DIEGO, Aug. 5, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.Get instant, form-free access to discover why Cordial was named a Strong Performer at https://be.cordial.com/forrester-wave-2024 ."Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you're wrestling with outdated platforms, trying to make disparate tools work together, you're losing valuable time," said Jeremy Swift , CEO and co-founder of Cordial. "At Cordial, we're giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers

PR Newswire
May 8th, 2024
Cordial Accelerates Marketing Innovation With New Platform Capabilities For Seamless Integration, Ai-Driven Personalization

Enhancements simplify data connections, optimize marketing strategies and elevate user experienceSAN DIEGO, May 8, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.● Learn more about Cordial's spring product release at cordial.com/new-releasesAs marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial's latest releases directly address these pain points. With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation. Cordial's new offerings bridge this gap."At Cordial, we understand the challenges of harmonizing innovation with operational realities," said Matt Howland , chief product and engineering officer at Cordial. "Cordial's latest releases offer unparalleled understanding through AI-driven actionable understanding, customer behavior predictions, and A More Human UX. The strategies and efficiencies in today's Product Showcase demonstrate how Cordial's industry-leading vision translates into tangible results for our clients."Cordial's Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:Universal Connector : Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams

MarTech Series
Feb 8th, 2024
Cordial Launches Strategic Advisory Board To Accelerate Growth, Fuel Product Innovation

World-class executives will provide industry-leading insights and hone strategic directionCordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, announces the launch of its strategic advisory board. This collection of industry leaders from PacSun, eBay, Gap, Solo, Minted, and more will advise Cordial executives on how best to capitalize on growth opportunities and tackle emerging challenges. These advisors will lend their unparalleled expertise to elevate Cordial as the market leader for delivering highly personalized and unified cross-channel campaigns, enabling brands to maximize customer engagement and drive measurable revenue growth.With its focus on rapid innovation in marketing automation and robust first-party data collection and activation capabilities, Cordial is more impactful than ever for marketers seeking to engage and retain customers. 2023 was a massive growth year for the company, further cementing Cordial’s position at the forefront of the martech landscape. To accelerate this momentum, Cordial has assembled a powerhouse strategic advisory board. Each member brings unique insights and experience from key industries such as news, retail and business consulting

PR Newswire
Nov 8th, 2023
Cordial Named One Of The Fastest-Growing Companies In North America On 2023 Deloitte Technology Fast 500™ For Second Consecutive Year

Attributes 225% Revenue Growth to marketers' need for AI-driven intelligent tools that reduce cost, improve efficiency and deliver significant ROISAN DIEGO, Nov. 8, 2023 /PRNewswire/ -- Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, today, for the second consecutive year, announced it has ranked on the Deloitte Technology Fast 500™, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. Cordial grew 225% during this period. Within the software & services category, Cordial ranked 293rd.Cordial's chief executive officer, Jeremy Swift, credits the company's continued speed of innovation with releases of intelligent products like Cordial AI and Identity+, along with a focus on customized global services, as the leading factors in the company's revenue growth."Marketing clouds have hit a point of stagnation, leaving marketers to augment their tech stacks with multiple point solutions. Our focus on innovation has been the driving factor to our success in helping brands deliver outsized results. We are leading the way with our AI-driven, comprehensive marketing platform that simplifies complex processes, boosts revenue and increases personalized reach," said Swift

Recently Posted Jobs

Sign up to get curated job recommendations

Cordial is Hiring for 0 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Cordial's jobs every 8 hours, so check again soon! Browse all jobs →