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About Cordial
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Series C
Total Funding
$83.1M
Headquarters
San Diego, California
Founded
2014
Overview
Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has been shown to significantly boost customer engagement and revenue. Unlike many competitors, Cordial offers seamless integration with existing business tools, enhancing convenience for users. The company's goal is to deliver a high return on investment for brands, as evidenced by a study showing substantial benefits and a quick payback period for users of their platform.
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Simplify's Take
What believers are saying
- Strategic advisory board with industry leaders accelerates growth and product innovation.
- Recognition in Forrester Wave highlights Cordial's competitive edge in AI and integration.
- Record-breaking 134% new business growth demonstrates strong market position and platform effectiveness.
What critics are saying
- AI hallucination issues could lead to incorrect marketing messages harming customer relationships.
- Global SMS expansion introduces regulatory compliance challenges in different countries.
- Integration of third-party applications may expose Cordial to security vulnerabilities.
What makes Cordial unique
- Cordial's AI-driven personalization enhances customer engagement and conversion rates significantly.
- Global SMS capabilities in 23+ markets expand Cordial's international reach and effectiveness.
- Identity+ feature identifies anonymous site visitors, unlocking significant buying potential.
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Funding
Total Funding
$83M
Below
Industry Average
Funded Over
5 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Wellness Program
Phone/Internet Stipend
Family Planning Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%New AI reveals why marketing messages convert while launching global SMS in 23+ international marketsSAN DIEGO, March 20, 2025 /PRNewswire/ -- Cordial , the leader in messaging for enterprise retail marketing teams, unveils two new additions to its multimodal AI platform, Cordial Edge™. Message Insights, a powerful AI solution that analyzes marketing message attributes to reveal what truly resonates with audiences, and Message Assistant, which leverages these insights to provide prescriptive recommendations that guide marketers in creating impactful, data-driven content while increasing efficiency."Retail marketers are ready to move beyond trial-and-error campaign experimentation and embrace real intelligence," said Matt Howland , President and Chief Product & Engineering Officer at Cordial. "Cordial Edge is built to understand the why behind message performance at an individual level and deliver guidance exactly when and where marketers need it. This marks a fundamental shift in how marketers understand and optimize customer engagement."Beyond Generative AI: Insights That Drive ResultsWhile generative AI has dominated headlines and promised to revolutionize marketing, it often creates more uncertainty. With email engagement declining, marketers face a fundamental problem: guesswork.Most marketing still relies on educated guesses—segmenting customers without understanding why messages actually convert. Cordial's complete retail AI solution eliminates this uncertainty by revealing which specific message elements drive revenue
In a troubling discovery for businesses racing to automate customer service, OpenAI’s popular Whisper transcription software has been caught adding fabricated text to conversations, including potentially harmful content that speakers never uttered. The findings underscore a growing challenge for companies betting billions on AI to handle sensitive customer interactions, from call centers to medical offices. Even advanced language models continue to “hallucinate” or generate false information that could damage customer relationships or create legal liability. “If a chatbot is providing shoppers with wrong or misleading answers and advice, it can be a big problem and might hurt the organization’s reputation,” Iris Zarecki, director of product marketing at AI company K2view, told PYMNTS. “A couple of recent examples of this include Air Canada’s chatbot giving incorrect information to a traveler and arguing the chatbot is “responsible for its own actions,” and an AI-powered chatbot created by New York City to help small business owners giving advice that misstates local policies and advised companies to violate the law.”
The report states "Cordial's AI outshines other vendors' by enhancing marketer productivity and email value, not just creating content"SAN DIEGO, Aug. 5, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.Get instant, form-free access to discover why Cordial was named a Strong Performer at https://be.cordial.com/forrester-wave-2024 ."Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you're wrestling with outdated platforms, trying to make disparate tools work together, you're losing valuable time," said Jeremy Swift , CEO and co-founder of Cordial. "At Cordial, we're giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers
Enhancements simplify data connections, optimize marketing strategies and elevate user experienceSAN DIEGO, May 8, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.● Learn more about Cordial's spring product release at cordial.com/new-releasesAs marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial's latest releases directly address these pain points. With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation. Cordial's new offerings bridge this gap."At Cordial, we understand the challenges of harmonizing innovation with operational realities," said Matt Howland , chief product and engineering officer at Cordial. "Cordial's latest releases offer unparalleled understanding through AI-driven actionable understanding, customer behavior predictions, and A More Human UX. The strategies and efficiencies in today's Product Showcase demonstrate how Cordial's industry-leading vision translates into tangible results for our clients."Cordial's Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:Universal Connector : Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams
World-class executives will provide industry-leading insights and hone strategic directionCordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, announces the launch of its strategic advisory board. This collection of industry leaders from PacSun, eBay, Gap, Solo, Minted, and more will advise Cordial executives on how best to capitalize on growth opportunities and tackle emerging challenges. These advisors will lend their unparalleled expertise to elevate Cordial as the market leader for delivering highly personalized and unified cross-channel campaigns, enabling brands to maximize customer engagement and drive measurable revenue growth.With its focus on rapid innovation in marketing automation and robust first-party data collection and activation capabilities, Cordial is more impactful than ever for marketers seeking to engage and retain customers. 2023 was a massive growth year for the company, further cementing Cordial’s position at the forefront of the martech landscape. To accelerate this momentum, Cordial has assembled a powerhouse strategic advisory board. Each member brings unique insights and experience from key industries such as news, retail and business consulting
Cordial is Hiring for 2 Jobs on Simplify!
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About Cordial
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Series C
Total Funding
$83.1M
Headquarters
San Diego, California
Founded
2014
Cordial is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today