Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to their customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has been shown to significantly boost customer engagement and revenue. The company operates on a subscription model, charging brands for access to its platform, and it integrates smoothly with existing business tools to enhance user experience. A study indicated that brands using Cordial can expect substantial benefits, including a quick payback period, highlighting the platform's effectiveness in the competitive digital marketing landscape.

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Cordial

In a troubling discovery for businesses racing to automate customer service, OpenAI’s popular Whisper transcription software has been caught adding fabricated text to conversations, including potentially harmful content that speakers never uttered. The findings underscore a growing challenge for companies betting billions on AI to handle sensitive customer interactions, from call centers to medical offices. Even advanced language models continue to “hallucinate” or generate false information that could damage customer relationships or create legal liability. “If a chatbot is providing shoppers with wrong or misleading answers and advice, it can be a big problem and might hurt the organization’s reputation,”  Iris Zarecki, director of product marketing at AI company K2view, told PYMNTS. “A couple of recent examples of this include Air Canada’s chatbot giving incorrect information to a traveler and arguing the chatbot is “responsible for its own actions,” and an AI-powered chatbot created by New York City to help small business owners giving advice that misstates local policies and advised companies to violate the law.”

Ai Speech Tools Stumble As Hallucination Problems Persist

The report states "Cordial's AI outshines other vendors' by enhancing marketer productivity and email value, not just creating content"SAN DIEGO, Aug. 5, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.Get instant, form-free access to discover why Cordial was named a Strong Performer at https://be.cordial.com/forrester-wave-2024 ."Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you're wrestling with outdated platforms, trying to make disparate tools work together, you're losing valuable time," said Jeremy Swift , CEO and co-founder of Cordial. "At Cordial, we're giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers

Cordial Recognized With Highest Scores Possible In Ai And Vision Criteria In Independent Research Report

Enhancements simplify data connections, optimize marketing strategies and elevate user experienceSAN DIEGO, May 8, 2024 /PRNewswire/ -- Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.● Learn more about Cordial's spring product release at cordial.com/new-releasesAs marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial's latest releases directly address these pain points. With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation. Cordial's new offerings bridge this gap."At Cordial, we understand the challenges of harmonizing innovation with operational realities," said Matt Howland , chief product and engineering officer at Cordial. "Cordial's latest releases offer unparalleled understanding through AI-driven actionable understanding, customer behavior predictions, and A More Human UX. The strategies and efficiencies in today's Product Showcase demonstrate how Cordial's industry-leading vision translates into tangible results for our clients."Cordial's Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:Universal Connector : Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams

Cordial Accelerates Marketing Innovation With New Platform Capabilities For Seamless Integration, Ai-Driven Personalization

World-class executives will provide industry-leading insights and hone strategic directionCordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, announces the launch of its strategic advisory board. This collection of industry leaders from PacSun, eBay, Gap, Solo, Minted, and more will advise Cordial executives on how best to capitalize on growth opportunities and tackle emerging challenges. These advisors will lend their unparalleled expertise to elevate Cordial as the market leader for delivering highly personalized and unified cross-channel campaigns, enabling brands to maximize customer engagement and drive measurable revenue growth.With its focus on rapid innovation in marketing automation and robust first-party data collection and activation capabilities, Cordial is more impactful than ever for marketers seeking to engage and retain customers. 2023 was a massive growth year for the company, further cementing Cordial’s position at the forefront of the martech landscape. To accelerate this momentum, Cordial has assembled a powerhouse strategic advisory board. Each member brings unique insights and experience from key industries such as news, retail and business consulting

Cordial Launches Strategic Advisory Board To Accelerate Growth, Fuel Product Innovation

Attributes 225% Revenue Growth to marketers' need for AI-driven intelligent tools that reduce cost, improve efficiency and deliver significant ROISAN DIEGO, Nov. 8, 2023 /PRNewswire/ -- Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, today, for the second consecutive year, announced it has ranked on the Deloitte Technology Fast 500™, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. Cordial grew 225% during this period. Within the software & services category, Cordial ranked 293rd.Cordial's chief executive officer, Jeremy Swift, credits the company's continued speed of innovation with releases of intelligent products like Cordial AI and Identity+, along with a focus on customized global services, as the leading factors in the company's revenue growth."Marketing clouds have hit a point of stagnation, leaving marketers to augment their tech stacks with multiple point solutions. Our focus on innovation has been the driving factor to our success in helping brands deliver outsized results. We are leading the way with our AI-driven, comprehensive marketing platform that simplifies complex processes, boosts revenue and increases personalized reach," said Swift

Cordial Named One Of The Fastest-Growing Companies In North America On 2023 Deloitte Technology Fast 500™ For Second Consecutive Year

Leading marketing platform expands product suite and strengthens executive team to accelerate growthSAN DIEGO, Oct. 31, 2023 /PRNewswire/ -- With an innovative AI roadmap, a growing roster of blue-chip companies and a significant demonstration of its competitive advantage, Cordial raised the bar in 2023, charting a course to transform the future of marketing.The only true marketing platform that empowers brands to fully automate their marketing strategies, Cordial delivered 369% ROI to customers, reducing costs, improving efficiency and boosting revenue, according to a Forrester Total Economic Impact Study."Our unparalleled accomplishments in 2023 make one thing clear: We're meeting the moment for marketers," said Jeremy Swift, CEO and co-founder of Cordial. "While legacy marketing clouds have failed to innovate — requiring expensive add-ons for essentials like personalization, email triggers, SMS, testing and identity resolution — our comprehensive, AI-enabled platform consolidates these critical capabilities, reducing complexity and costs and lifting revenue. And we're not slowing down. For Cordial and the ambitious clients we serve, the best is yet to come."With a focus on customized global services and a platform designed to help brands communicate in personal, intelligent ways, Cordial signed several key enterprise customers in 2023. Kahala Brands (Coldstone Creamery, Baja Fresh, sweetFrog, Planet Smoothie, Blimpie Sub Shop, and more), Church's Texas Chicken, Coldwater Creek, Getaway House and PacSun, among others, now deploy Cordial as their trusted cross-channel marketing platform.And to help manage this significant customer growth, Amy Jerusalmi joins Cordial as chief customer officer

Cordial Closes Record-Breaking Quarter With 134% New Business Growth

With its first wave of features, Cordial AI offers a glimpse into the future of limitless creative possibilities and predictive insights for brandsSAN DIEGO , Sept. 7, 2023 /PRNewswire/ -- Cordial , the only true marketing platform that empowers brands to fully automate their marketing strategies, announces the foundational phase of Cordial AI , a new set of tools providing marketers with generative, predictive and prescriptive artificial intelligence capabilities. Cordial's announcement marks the start of a series of groundbreaking AI innovations, each designed to drive outcomes and efficiencies for marketers.Harnessing the power of Cordial AI means brands can automate routine tasks and capitalize on AI-driven insights for sharper and more strategic decision-making. The true magic lies in its capability to anticipate customer behavior and enable rapid content and campaign creation while providing actionable next steps in real-time.With Cordial AI, marketers can execute strategies faster, anticipate their customers' every move and make more adaptive, better-informed decisions. New Cordial AI features include:Generative: Speed up the production process and fuel creativity with AI-generated subject lines and content across channels. Customize content tone and length with the click of a button for endless options.Speed up the production process and fuel creativity with AI-generated subject lines and content across channels

Cordial Begins Unveiling Its Ai Roadmap To Transform The Future Of Marketing

Cordial leverages ID Graph add-on to identify customers through anonymous user data and drive ROISAN DIEGO, July 11, 2023 /PRNewswire/ -- Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, has launched an identity resolution solution, Identity+, to equip marketers with the ability to identify anonymous browsers across devices by matching them with a known customer profile. Once connected to a profile, marketers can leverage enriched data for more effective targeting, increased personalization and improved ROI.Upwards of 98% of visitors to websites are anonymous, leaving a significant portion of potential customers on the table for marketers. ID graphs enable marketers to process connecting identifiers from multiple platforms, channels and devices and match them to a single customer profile. This insight offers marketers the opportunity to deliver highly personalized messages while improving customer experiences. Now, with Identity+, users can leverage Cordial's ID Graph to take that a step further and identify anonymous users visiting the company's site. With Identity+, Cordial customers seamlessly experience identity resolution, reporting, attribution and automated messaging with the power of data management and marketing execution across channels — all on one platform.When an unidentified user visits a website, Identity+ will search for the user's browserID on Cordial's ID Graph network

Cordial Unveils Identity+ To Help Marketers Unlock The Buying Potential Of Anonymous Site Visitors

In a recent webinar, Cordial teamed up with its partner Kickbox to dive into the fundamentals of maintaining good deliverability while maximizing subscriber engagement.

Mastering email through deliverability and subscriber lifecycle management

That’s why Cordial has partnered with Snowflake, the Data Cloud Company,, to integrate Snowflake’s Secure Data Sharing with its platform.

Why Data Sharing Is a Must for Real-Time Personalization

Marketing platform for personalized messaging automation

Cordial

Marketing platform for personalized messaging automation

Cordial

Marketing platform for personalized messaging automation

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