Coterie

Coterie

Digital commercial insurance platform offering underwriting

About Coterie

Simplify's Rating
Why Coterie is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$97M

Headquarters

Appleton, Wisconsin

Founded

2018

Overview

Coterie Insurance provides a digital commercial insurance platform aimed at small businesses, startups, pre-revenue, and home-based ventures. It enables online quoting and binding of policies through a digital underwriting platform, with easy integration to a company’s existing systems via robust APIs. The product works by offering fast, online insurance applications and bindings supported by a network of local agents and brokers who ensure appropriate coverage. What sets Coterie apart is its combination of a dedicated digital underwriting engine, seamless API integration, and active agent/broker support to simplify the entire buying process. Its goal is to make commercial insurance faster, simpler, and more reliable for small businesses through technology and service.

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Simplify's Take

What believers are saying

  • Allianz X leads Series C, expanding reinsurance and AI-driven underwriting nationwide.
  • Mark Seich's 2025 CRO appointment accelerates growth in independent agency channel.
  • Simply Business partnership expands BOP coverage to all 50 states digitally.

What critics are saying

  • Next Insurance captures 40% more quotes with superior AI and aggressive pricing.
  • Hiscox direct platform undercuts premiums, poaching Coterie's agent partners.
  • Allianz Re cuts capacity on rising cyber claims, forcing 15-20% rate hikes.

What makes Coterie unique

  • Coterie uses 100% digital underwriting pulling 1200 data points from eight sources for instant quotes.
  • SimplyBind dashboard prefills quotes with business name and address, saving agents 75% time.
  • My Digital Agency enables automated quoting, binding, and lead generation for independent agents.

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Funding

Total Funding

$97M

Above

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Continuing education annual stipend

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
The Associated Press
Jan 22nd, 2026
Coterie Insurance appoints Mark Seich as chief revenue officer to accelerate growth

Coterie Insurance, a tech-enabled managing general agent specialising in commercial property and casualty insurance for small businesses, has appointed Mark Seich as Chief Revenue Officer. Seich will oversee revenue strategy across distribution, agency engagement, marketing and customer experience to accelerate profitable growth in the independent agency channel. Seich brings over 15 years of insurance leadership experience. He previously served as VP of Marketing & Distribution at The Philadelphia Contributionship and held senior roles at Berkley Fire & Marine, where he drove digital quote-and-bind initiatives and distribution strategies that delivered significant premium growth. The appointment follows Coterie's recent expansion of its executive team, including additions of a Chief Technology Officer and Chief Platform Officer last year, as the Wisconsin-based company scales its digital underwriting platform nationwide.

Coverager
Sep 11th, 2025
Allianz X Invests in Coterie Insurance

Allianz X, the investment arm of Allianz Group, has made a strategic equity investment in Coterie Insurance, a small business insurance startup. Prior to this, Coterie raised nearly $100 million. Allianz X is leading Coterie's Series C investment and plans to expand its reinsurance relationship with Allianz Reinsurance. This partnership aims to leverage AI-driven underwriting to enhance Coterie's growth in the SMB insurance market.

Insurance Journal
Aug 11th, 2025
People Moves: Coterie Insurance Names Albert and Egbert to Senior Leadership Team

Coterie Insurance, headquartered in Appleton, Wisconsin, named Mike Albert and Allan Egbert to the company's senior leadership team as chief technology officer and chief platform officer, respectively.

PropertyCasualty360
Jun 9th, 2025
Who's using what in P&C insurance: June 9, 2025

ZestyAI partnered with Kin Insurance, a direct-to-consumer, digital home insurance provider committed to serving catastrophe-exposed markets.

Insurance Business
Dec 19th, 2024
Simply Business partners with Coterie Insurance to expand BOP coverage

Simply Business, a digital insurance marketplace focused on small businesses, has partnered with Coterie Insurance to expand its business owner's policy (BOP) coverage nationwide.

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