Cotopaxi

Cotopaxi

Designs and sells sustainable outdoor gear

Overview

Cotopaxi designs and sells durable outdoor apparel and gear for hikers and adventurers, using materials and construction suited for rugged outdoor use. Its products are distributed through direct-to-consumer channels (website and company-owned stores) as well as partner retailers. The brand differentiates itself by pairing high-quality gear with a clear social mission, directing a portion of every sale to poverty relief and community development and engaging the community through outdoor events. Its goal is to outfit people for outdoor adventures while funding programs that relieve poverty and promote global community development.

About Cotopaxi

Simplify's Rating
Why Cotopaxi is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Design

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$33.7M

Headquarters

Salt Lake City, Utah

Founded

2014

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Simplify's Take

What believers are saying

  • April 2026's Coraza luggage launch opens a $10 billion U.S. category.
  • November 2025 ThredUp resale and January 2026 clean-out kits increase customer retention and inventory monetization.
  • Leadership additions in February 2025 strengthened marketing and merchandising for global expansion.

What critics are saying

  • Grips Intelligence says cotopaxi.com 2025 sales fell 10-20%, pressuring growth.
  • Cotopaxi's resale and repair story faces Patagonia, REI, ThredUp, and cheaper private-label imitators.
  • An economic slowdown in premium outdoor apparel can erode mission premium; sustained margin compression threatens independence.

What makes Cotopaxi unique

  • Cotopaxi's deadstock-led Del Día system and repairable Coraza latches differentiate hard goods.
  • Its 2025 Impact Report shows 840,603 yards of deadstock diverted and $1 million donated.
  • The brand pairs DTC, REI, resale, and stores across the U.S., Japan, and Korea.

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Funding

Total Funding

$33.6M

Below

Industry Average

Funded Over

6 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

1%

2 year growth

-5%
PR Newswire
Feb 22nd, 2024
Cotopaxi Introduces Más Vida Resale Program

Giving Good Gear More LifeSALT LAKE CITY, Feb. 22, 2024 /PRNewswire/ -- Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but also to buy used gear and apparel. Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but also to buy used gear and apparel. Más Vida is an expansion of Cotopaxi's Gear for Good promise to make durable gear as ethically and sustainably as possible. Through Más Vida, consumers can give pre-loved Cotopaxi styles and bags more life on new adventures, minimize waste, and promote sustainability for generations to come. Cotopaxi sees Más Vida as the first step towards its adoption of holistic circularity

EdTechReview
Nov 16th, 2023
Coto & Million Minds Join Forces to Launch 'She Academy' to Empower Young Women

Coto, a women-only social community app developer, has partnered with Million Minds, an EduTech and media-tech platform.

KSL
Nov 14th, 2023
Sundance collaborating with Utah's Cotopaxi for film festival merchandise

Sundance collaborating with Utah's Cotopaxi for film festival merchandise.

PR Newswire
Nov 9th, 2023
Flexport.Org And Chooose Partner To Launch Global Aviation Decarbonization Solution

The new solution will enable Flexport customers to help reduce lifecycle carbon emissions through a book and claim service for sustainable aviation fuel (SAF)SAN FRANCISCO, Nov. 9, 2023 /PRNewswire/ -- Flexport.org, the sustainability and impact arm at Flexport, today announced a partnership with CHOOOSE, the leading SaaS platform empowering businesses to integrate climate action into customer experience, to accelerate the decarbonization of air freight. The joint solution will enable Flexport customers to reduce lifecycle emissions through supporting sustainable aviation fuel (SAF). This is part of Flexport.org's comprehensive suite of climate impact and technology solutions available through the Flexport Platform.The Flexport and CHOOOSE platforms are integrated via API to provide Flexport customers with a seamless, in-app experience as they evaluate solutions to act on their carbon footprint when booking freight. Through this book and claim chain of custody model, Flexport customers will be able to purchase certificates that can be applied as direct reductions against their scope three emissions. Scope three emissions are often the largest source of emissions for an organization as they're outside of a company's direct control, and are driven by activities like supply chain operations and transportation

Malakye
Jul 6th, 2023
Cotopaxi improves diversity through recruitment

(July 6, 2023) In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place to support the brand in increasing inclusion, equity and diversity in an industry that tends to lack in diverse representation.

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