CCounsel Health provides on-demand medical care via a messaging-based platform that connects patients with physicians for asynchronous medical advice under a subscription model. Doctors respond to messages, with AI helping triage and summarize information, and the platform integrates with EHRs through health information exchanges using its own asynchronous-first EHR to streamline workflows. It stands out by offering physician-led care supported by AI and an asynchronous EHR that enables flexible, anytime access instead of real-time visits. The goal is to deliver continuous, personalized medical guidance that is easy and faster for people who want convenient access to healthcare professionals.
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Company Size
51-200
Company Stage
Series A
Total Funding
$36M
Headquarters
Boston, MA
Founded
2023
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Counsel Health launches ai-native weight management program: partnering with LillyDirect across 44 states. What you should know. * Counsel Health officially launches its dedicated weight management program, integrating obesity pharmacotherapy with comprehensive primary care. * As part of the commercial rollout, Counsel Health is collaborating with LillyDirect, the direct-to-consumer digital pharmacy initiative developed by Eli Lilly and Company. * The program responds to sharp shifts in national prescribing patterns, with the percentage of American adults taking GLP-1 medications for weight loss climbing to 11% in 2026, up from 3% in 2024. Whole-Person primary care vs. Isolated prescribing. Founded by physician and former Notable Health Chief Medical Officer Dr. Muthu Alagappan, Counsel Health differentiates its model by rejecting the notion that obesity can be treated as an isolated cosmetic concern. Because obesity frequently coexists with complex metabolic and mechanical comorbidities, Counsel wraps weight management inside a full-stack, longitudinal primary care practice: * Comprehensive Chronic Condition Management: Rather than siloing weight loss, Counsel's board-certified physicians manage obesity in the context of associated conditions, including essential hypertension, type 2 diabetes, hyperlipidemia, obstructive sleep apnea, and musculoskeletal joint pain. * Proactive Medical AI & Rapid Physician Escalation: Operating across the 44 states where Counsel is licensed, the platform deploys clinically supervised medical AI that proactively checks in on patient progress, monitors titration tolerance, and flags adverse gastrointestinal side effects. Members can query the AI at any time at zero cost or connect with an in-house physician on demand - typically within minutes. * Expanded Pharmacotherapy Formulary: Following digital clinical intake and comprehensive physician evaluation, Counsel clinicians prescribe guideline-directed therapies when clinically indicated, spanning subcutaneous injectables like Zepbound(R)(tirzepatide) and Wegovy(R)(semaglutide), as well as emerging oral small-molecule options including Foundayo(TM)(orforglipron). Dr. Muthu Alagappan emphasized the care philosophy: "GLP-1s are powerful medications, but a prescription alone is not a care model. Patients managing obesity benefit from ongoing access to physicians who understand their health journey and take a holistic approach to primary care. We built Counsel to democratize this experience for millions of people." Disrupting DTC economics: cash-pay transparency and direct LillyDirect integration. A core barrier to sustained cardiometabolic therapy is the high out-of-pocket cost of digital clinic memberships, which often run between $99 and $149 per month on top of prescription pharmacy costs. Counsel leverages its AI-native triage and intake platform to reduce clinician overhead, offering low-cost cash pricing designed to drive multi-year retention. Counsel Signature Annual Membership offers unlimited on-demand access to Counsel physicians for $300 per year (equivalent to $25 per month), covering both weight management and broader primary and urgent care needs. For patients seeking episodic oversight, the platform provides a $29 per-visit option with no ongoing membership commitment. Consumers accessing care through the LillyDirect digital health portal can select Counsel Health alongside other virtual providers. The integration routes patients into Counsel's chat-first clinical engine, connecting them with a physician in an average of fifteen minutes to coordinate clinical evaluation, home delivery, or local pharmacy pickup.
Counsel Studio: The next generation of digital healthcare infrastructure. Team insights. Dr. Rishi Khakhkhar Published: August 11, 2026 The modern front door to healthcare is just one click away. Counsel Health, Inc. recently launched Counsel Studio to unlock AI-enabled care delivery for its partners. With Counsel Studio, you can bring its medical AI and messaging-based care into your digital environment on your own terms: your care pathways, your referral ecosystem, your sources of patient data. I want to explain why Counsel Health, Inc. built it. Counsel Studio recognizes its industry's most repeated truism: all healthcare is local. This is true at the level of biology - antibiograms look different in Seattle than in Tallahassee - up through the care resourcing encoded in local provider networks, PBM formularies, even the hours of operation of neighborhood clinics. For too long virtual care has felt impersonal, undifferentiated, and generic. Counsel Health, Inc. wanted to build a platform that lets organizations make this next era of care delivery feel like their own. Because its AI architecture is flexible enough to ingest local differences, Counsel Health, Inc. can personalize guidance and care to a degree that was unthinkable just a few years ago. This launch is a bet on its partners - the health plans, health systems and consumer health companies Counsel Health, Inc. is lucky to serve. Counsel Health, Inc. believe that as AI technologies mature, their adoption in healthcare will not be gated by model capabilities but by trust. Its partners, who include some of the largest and best-known healthcare organizations in the country, have worked for decades to earn that trust. Its role is to enable them to deploy safe and effective clinical AI to their communities. It's a bet on its patients, too. Every piece of evidence Counsel Health, Inc. has looked at shows Counsel Health, Inc. two things: AI is rapidly becoming the default front door to care, and modern patients increasingly seek care via messaging. Delivering accessible, high-quality medical care on patients' terms, in the modality they prefer, is the best way to earn their trust. If you build with Counsel Studio, you'll work with forward-deployed technical and clinical teams that stay engaged through the last mile of care delivery. Its care model pairs experienced virtualists with an AI-powered clinician cockpit, so care feels personalized to every organization Counsel Health, Inc. serve. The results speak for themselves: in one deployment, Counsel Health, Inc. reduced unnecessary acute care utilization by over 40%; in another, Counsel Health, Inc. designed and launched a series of novel, wearable-informed care models that earned top-decile patient satisfaction. Counsel Health, Inc. built Counsel Studio to help leading healthcare enterprises tackle their biggest problems inside the digital spaces their patients already trust. Its job is to help its partners keep earning that trust by delivering the engaging, outcome-focused care modern patients have come to expect. Dr. Rishi Khakhkhar Chief Medical Officer Dr. Rishi Khakhkhar is CMO at Counsel Health. A practicing emergency physician and founding team member, he leads the clinical team in building best-in-class asynchronous care models. Previously, he served as Medical Director of Mount Sinai's Virtual Urgent Care, the health system's largest telemedicine service, and led emergency department operations for Hospital-at-Home while supporting mobile integrated health initiatives across the care continuum. Its content is created for informational purposes and should not replace professional medical care. For personalized guidance, talk to a licensed physician. Learn more about its editorial standards and review process.
Counsel Health launches Counsel Studio to bring AI care into digital apps. Published: 30 Jul 2026 In July 2026, Counsel Health announced the launch of Counsel Studio, a deployment platform that enables healthcare organizations to integrate personalized as well as AI-enabled care directly into their existing digital experiences by transforming insights into clinical action to further retain and engage users. AI medical insights inside your existing platform. Counsel Studio is designed for health plans and systems, delivering clinical action ability within existing applications through a white-labeled interface. This solution addresses the growing necessity for accessible healthcare without adding more apps to a fragmented digital ecosystem. With the shift towards consumer AI tools for medical guidance, Counsel Studio already encourages leading digital health organizations like ÅŒURA, providing its members access to AI-powered medical insights and board-certified physicians. Over 8 million people in the U.S. currently access Counsel, with that number expected to grow. Dr. Muthu Alagappan, Founder and CEO of Counsel Health, emphasized that healthcare organizations are focused on turning insights into action. Counsel Studio seamlessly integrates AI-enabled care into existing applications, allowing personalized access to medical advice without disrupting clinical protocols. Counsel's proven AI model boasts a 96% resolution rate for medical concerns, a 2-minute average response time from physicians, and a 4.9/5 member satisfaction score. Dr. Rishi Khakhkhar, Chief Medical Officer at Counsel Health, remarked that patients shouldn't have to choose between convenience and quality. Counsel Studio is now available for organizations looking to improve their digital healthcare experiences. What Counsel Studio can do for you. * Embedded Clinical Delivery: It delivers AI-enabled, physician-supervised clinical care directly inside existing digital environments, independent of organizations maintaining a standalone healthcare application. * Modern Messaging Interface: It mainly features a text-based conversational interface that mirrors current consumer communication preferences for patients to seek and receive medical care natively. * White-Label Customization: It offers completely white-labeled UI/UX options to ensure organizations maintain brand continuity while seamlessly scaling up their proprietary clinical workflows. * Rapid Multi-Platform Deployment: It also supports flexible engineering integration through iFrame, WebView, or API, like dark mode support, to enable production-ready medical AI tools to launch in just weeks. * Tailored Care and Compliance: It also features highly personalized patient interactions driven by each organization's unique clinical protocols and custom data sources, fully safeguarded by built-in guardrails and board-certified physicians. Impact on the healthcare industry. This launch impacts the healthcare industry by integrating scalable, physician-supervised medical AI directly into existing apps. Counsel Studio delivers value by helping health plans improve networks and reduce emergency visits, enabling health systems to increase capacity and steer care in-network, and empowering consumer health solutions to turn data insights into clinical action that retains and engages users. Integrating medical AI directly into existing user experiences through APIs, iFrames, or WebViews allows organizations to scale healthcare access efficiently while maintaining complete brand continuity through white-labeled UI/UX. By integrating these proven AI workflows into familiar tools and organizations to eliminate care fragmentation and bypass the traditional hurdles of separate patient portals. Furthermore, this hybrid model addresses severe workforce shortages and slow response times by integrating automated AI triaging with in-house medical staff, delivering rapid initial engagement and swift human-doctor escalation within minutes without burning out healthcare teams. Impact of the behavioral health industry. The global behavioral health market size accounted for USD 184.94 billion in 2025 and is anticipated to reach around USD 349.88 billion by 2035, expanding at a CAGR of 6.58% from 2026 to 2035. According to Precedence Research, this launch impacts the industry by integrating scalable, AI-driven, and clinician-supervised care directly into existing consumer and health ecosystem apps by facilitating faster messaging-based support. The industry could actively enable health plans and consumer apps to deploy medical AI in weeks without forcing users to download a separate standalone app as a frictionless integration. This also bridges capacity gaps by shifting initial symptom-checking and navigation upstream, reducing unnecessary emergency department visits and thereby lightening human clinician burdens. Additionally, ingests proprietary data and aligns with custom clinical protocols to achieve efficient personalized workflows. This further addresses critical industry limitations by replacing slow legacy systems with 24/7 instant messaging, bolstering safety through physician-backed architecture, and embedding care into daily-use apps to eliminate fragmentation. This approach aims to replace inefficient triage and eliminate risks associated with unregulated chatbots by preventing drop-off caused by app fatigue. About Counsel Health. Counsel Health is an AI-native primary care platform that integrates medical AI with board-certified physicians to offer rapid, text-based virtual healthcare. It offers a consumer app, Counsel Studio, and clinical capabilities that offer comprehensive patient care support, including symptom checking, lab orders, and chronic disease management. Its primary goal is to enable human doctors to focus on crucial moments of care by serving as a modern, text-first front door that replaces outdated access points at lower healthcare costs to avoid unnecessary and expensive in-person emergency visits.
Here's where you can preorder the new Oura Ring 5. May 28, 2026 If you've been waiting for a smaller version of the Oura Ring, the company's latest wearable is now available for preorder ahead of its June 4th release from Oura and various third-party retailers, including both Amazon and Walmart. The Oura Ring 5, which starts at $399, is 40 percent smaller than its predecessor, thanks to a design that's both slimmer and lighter. Oura also promises improved accuracy and battery life, letting you get up to nine days of use on a single charge. In addition to the aforementioned hardware changes, Oura is rolling out several new software features, including a Locate tool for finding a misplaced ring or charging case using Oura's app. On the fitness front, the company is introducing a live activity mode for real-time workout and heart rate tracking, along with support for third-party heart rate monitors and new GLP-1 tracking tools. Oura also announced Health Radar, a system that monitors nighttime breathing and blood pressure patterns for signs of potential health issues, and partnered with Counsel Health to bring AI-assisted medical guidance to the app. Aivanet is still testing the Ring 5, but if everything announced thus far has your attention, Aivanet has included links and pricing details below. Where to buy the Oura Ring 5. Oura Ring 5. Where to Buy: * $399 at Amazon * $399 at Walmart * $399 at Best Buy Beginning today, you can preorder the Ring 5 at Amazon, Best Buy, Target, Walmart, and Oura's online storefront in either silver or black, starting at $399. Premium colors - including the gold, stealth, brushed silver, and deep rose variants - are also available from the same retailers starting at $499. Each model includes a size-specific charger and a USB-C cable, and, like prior iterations, is eligible for HSA and FSA reimbursement in the US. In terms of sizing, Oura's latest smart ring is available in sizes 6 through 13 with a free sizing kit, which is helpful since the slimmer design means sizing differs from previous Oura Ring models. Like prior iterations, the ring works with both iPhones and Android devices, though you'll still need an Oura membership ($5.99 a month / $69.99 a year) to access all of the platform's health insights and features. Along with the ring, Oura is launching the Oura Ring 5 Charging Case, which supports wireless charging and can provide up to a month of battery life. It also sports an action button that lets you quickly pair the case and check charging status. Like the Ring 5, the case will hit stores on June 4th, though you can preorder it starting today at Amazon, Best Buy, Target, and Oura's online storefront for $99.
Chronic disease management in the age of AI. Team insights. Dr. Rishi Khakhkhar Published: April 9, 2026 The modern front door to healthcare is just one click away. Counsel recently launched it's first AI-enabled chronic disease management programs. Solving the growing burden of chronic disease is modern medicine's greatest challenge. Six in ten American adults live with a chronic condition; cardiometabolic disease in particular silently robs Counsel Health, Inc. of functional status and longevity. The good news is that effective treatments for most common chronic conditions are cheap and plentiful. High-quality evidence to guide clinicians on applying these well-tolerated medicines is widely available. The bottleneck is care delivery: in much of the U.S. it takes multiple weeks to book a doctor's visit. After an initial diagnosis, the current system provides too few touchpoints to get patients to goal. Digital health has long promised to fill the gaps, but the results to-date are underwhelming. There have been steps in the right direction. First-wave virtual care companies introduced "store-and-forward" techniques to treat conditions like male hair loss, contraception, and erectile dysfunction. For these relatively simple conditions, deterministic logic trees can sufficiently (and safely) improve the efficiency of care delivery. But this infrastructure breaks down when the richness of patient responses moves beyond what Counsel Health, Inc. can capture in a multiple-choice form. As any primary care physician knows, care decisions for even common chronic conditions are individualized at their core. Patients come to Counsel Health, Inc. with a wide range of previous history, family experiences, lifestyle preferences, and attitudes towards care. At Counsel, Counsel Health, Inc. think it's time to rethink chronic disease management for the age of AI. Counsel Health, Inc. has traded one set of hard technical problems for another: maintaining context, applying the right protocol at the right time, and building appropriate clinician checkpoints into the care journey are no small tasks. Solving them requires a team that's equally fluent in clinical medicine and frontier AI. Counsel Health, Inc. believe this is finally a tractable problem. The core tenets of chronic disease management on Counsel are simple. * Don't repeat yourself. Counsel Health, Inc. aim to design thoughtful, engaging care experiences that leverage modern health data interoperability to pull in your health record before treatment begins. * Care should come to you. Many care touchpoints should be proactive from the provider side, triggered by clinically meaningful data sources like wearables and ADT feeds. * Your care should fit you. Experienced clinicians know that longitudinal care is not one-size-fits-all. Every patient deserves to be treated like an individual. Counsel exists to expand the world's clinical capacity - the capacity to provide care, with rigor and compassion, at the cost of compute. This clinical expansion will broaden throughout the year, bringing Counsel Health, Inc. closer to safe, autonomous care delivery. Let's get started. Dr. Rishi Khakhkhar Chief Medical Officer Dr. Rishi Khakhkhar is CMO at Counsel Health. A practicing emergency physician and founding team member, he leads the clinical team in building best-in-class asynchronous care models. Previously, he served as Medical Director of Mount Sinai's Virtual Urgent Care, the health system's largest telemedicine service, and led emergency department operations for Hospital-at-Home while supporting mobile integrated health initiatives across the care continuum. Its content is created for informational purposes and should not replace professional medical care. For personalized guidance, talk to a licensed physician. Learn more about its editorial standards and review process.
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Industries
Company Size
51-200
Company Stage
Series A
Total Funding
$36M
Headquarters
Boston, MA
Founded
2023
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs