Counsel Health

Counsel Health

Asynchronous, physician-led telemedicine with subscription

Overview

Counsel Health provides on-demand medical care through a messaging-based platform that connects patients with physicians for asynchronous medical advice. Patients receive personalized medical guidance via secure messages, with doctors replying as they become available, supported by AI that helps triage and summarize information. The service runs on a subscription model, offering continuous access to physician-led care and integrating with electronic health records through health information exchanges using an asynchronous-first EHR to streamline workflows. Its goal is to make ongoing, personalized medical guidance easier and faster for people who want convenient, continuous access to healthcare professionals without scheduling real-time appointments.

About Counsel Health

Simplify's Rating
Why Counsel Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$36M

Headquarters

Canton, Massachusetts

Founded

2023

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Simplify's Take

What believers are saying

  • Oura partnership gives Counsel access to millions of wearable users and high-intent symptom triggers.
  • July 2026 Counsel Studio opens enterprise distribution through embedded APIs, iFrames, and WebViews.
  • Reported 96% resolution and 4.9/5 satisfaction support payer, employer, and health-system sales.

What critics are saying

  • Oura still charges extra for physician visits, limiting conversion and volume growth.
  • Digital health giants like Teladoc and Amazon can copy messaging workflows and undercut pricing.
  • If physician supply tightens, Counsel’s minutes-level escalation promise breaks and partner retention weakens.

What makes Counsel Health unique

  • Counsel pairs AI triage with board-certified physicians, not chatbot-only care.
  • Oura integration embeds care inside biometric workflows, reaching 43 U.S. states by June 2026.
  • Counsel Studio white-labels messaging-based care for health plans, systems, and consumer apps.

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Funding

Total Funding

$36M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$25M
Counsel Health
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Professional Development Budget

Hybrid Work Options

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

25%
Counsel Health
Aug 11th, 2026
Counsel Studio: The next generation of digital healthcare infrastructure.

Counsel Studio: The next generation of digital healthcare infrastructure. Team insights. Dr. Rishi Khakhkhar Published: August 11, 2026 The modern front door to healthcare is just one click away. Counsel Health, Inc. recently launched Counsel Studio to unlock AI-enabled care delivery for its partners. With Counsel Studio, you can bring its medical AI and messaging-based care into your digital environment on your own terms: your care pathways, your referral ecosystem, your sources of patient data. I want to explain why Counsel Health, Inc. built it. Counsel Studio recognizes its industry's most repeated truism: all healthcare is local. This is true at the level of biology - antibiograms look different in Seattle than in Tallahassee - up through the care resourcing encoded in local provider networks, PBM formularies, even the hours of operation of neighborhood clinics. For too long virtual care has felt impersonal, undifferentiated, and generic. Counsel Health, Inc. wanted to build a platform that lets organizations make this next era of care delivery feel like their own. Because its AI architecture is flexible enough to ingest local differences, Counsel Health, Inc. can personalize guidance and care to a degree that was unthinkable just a few years ago. This launch is a bet on its partners - the health plans, health systems and consumer health companies Counsel Health, Inc. is lucky to serve. Counsel Health, Inc. believe that as AI technologies mature, their adoption in healthcare will not be gated by model capabilities but by trust. Its partners, who include some of the largest and best-known healthcare organizations in the country, have worked for decades to earn that trust. Its role is to enable them to deploy safe and effective clinical AI to their communities. It's a bet on its patients, too. Every piece of evidence Counsel Health, Inc. has looked at shows Counsel Health, Inc. two things: AI is rapidly becoming the default front door to care, and modern patients increasingly seek care via messaging. Delivering accessible, high-quality medical care on patients' terms, in the modality they prefer, is the best way to earn their trust. If you build with Counsel Studio, you'll work with forward-deployed technical and clinical teams that stay engaged through the last mile of care delivery. Its care model pairs experienced virtualists with an AI-powered clinician cockpit, so care feels personalized to every organization Counsel Health, Inc. serve. The results speak for themselves: in one deployment, Counsel Health, Inc. reduced unnecessary acute care utilization by over 40%; in another, Counsel Health, Inc. designed and launched a series of novel, wearable-informed care models that earned top-decile patient satisfaction. Counsel Health, Inc. built Counsel Studio to help leading healthcare enterprises tackle their biggest problems inside the digital spaces their patients already trust. Its job is to help its partners keep earning that trust by delivering the engaging, outcome-focused care modern patients have come to expect. Dr. Rishi Khakhkhar Chief Medical Officer Dr. Rishi Khakhkhar is CMO at Counsel Health. A practicing emergency physician and founding team member, he leads the clinical team in building best-in-class asynchronous care models. Previously, he served as Medical Director of Mount Sinai's Virtual Urgent Care, the health system's largest telemedicine service, and led emergency department operations for Hospital-at-Home while supporting mobile integrated health initiatives across the care continuum. Its content is created for informational purposes and should not replace professional medical care. For personalized guidance, talk to a licensed physician. Learn more about its editorial standards and review process.

Precedence Research
Jul 30th, 2026
Counsel Health launches Counsel Studio to bring AI care into digital apps.

Counsel Health launches Counsel Studio to bring AI care into digital apps. Published: 30 Jul 2026 In July 2026, Counsel Health announced the launch of Counsel Studio, a deployment platform that enables healthcare organizations to integrate personalized as well as AI-enabled care directly into their existing digital experiences by transforming insights into clinical action to further retain and engage users. AI medical insights inside your existing platform. Counsel Studio is designed for health plans and systems, delivering clinical action ability within existing applications through a white-labeled interface. This solution addresses the growing necessity for accessible healthcare without adding more apps to a fragmented digital ecosystem. With the shift towards consumer AI tools for medical guidance, Counsel Studio already encourages leading digital health organizations like ÅŒURA, providing its members access to AI-powered medical insights and board-certified physicians. Over 8 million people in the U.S. currently access Counsel, with that number expected to grow. Dr. Muthu Alagappan, Founder and CEO of Counsel Health, emphasized that healthcare organizations are focused on turning insights into action. Counsel Studio seamlessly integrates AI-enabled care into existing applications, allowing personalized access to medical advice without disrupting clinical protocols. Counsel's proven AI model boasts a 96% resolution rate for medical concerns, a 2-minute average response time from physicians, and a 4.9/5 member satisfaction score. Dr. Rishi Khakhkhar, Chief Medical Officer at Counsel Health, remarked that patients shouldn't have to choose between convenience and quality. Counsel Studio is now available for organizations looking to improve their digital healthcare experiences. What Counsel Studio can do for you. * Embedded Clinical Delivery: It delivers AI-enabled, physician-supervised clinical care directly inside existing digital environments, independent of organizations maintaining a standalone healthcare application. * Modern Messaging Interface: It mainly features a text-based conversational interface that mirrors current consumer communication preferences for patients to seek and receive medical care natively. * White-Label Customization: It offers completely white-labeled UI/UX options to ensure organizations maintain brand continuity while seamlessly scaling up their proprietary clinical workflows. * Rapid Multi-Platform Deployment: It also supports flexible engineering integration through iFrame, WebView, or API, like dark mode support, to enable production-ready medical AI tools to launch in just weeks. * Tailored Care and Compliance: It also features highly personalized patient interactions driven by each organization's unique clinical protocols and custom data sources, fully safeguarded by built-in guardrails and board-certified physicians. Impact on the healthcare industry. This launch impacts the healthcare industry by integrating scalable, physician-supervised medical AI directly into existing apps. Counsel Studio delivers value by helping health plans improve networks and reduce emergency visits, enabling health systems to increase capacity and steer care in-network, and empowering consumer health solutions to turn data insights into clinical action that retains and engages users. Integrating medical AI directly into existing user experiences through APIs, iFrames, or WebViews allows organizations to scale healthcare access efficiently while maintaining complete brand continuity through white-labeled UI/UX. By integrating these proven AI workflows into familiar tools and organizations to eliminate care fragmentation and bypass the traditional hurdles of separate patient portals. Furthermore, this hybrid model addresses severe workforce shortages and slow response times by integrating automated AI triaging with in-house medical staff, delivering rapid initial engagement and swift human-doctor escalation within minutes without burning out healthcare teams. Impact of the behavioral health industry. The global behavioral health market size accounted for USD 184.94 billion in 2025 and is anticipated to reach around USD 349.88 billion by 2035, expanding at a CAGR of 6.58% from 2026 to 2035. According to Precedence Research, this launch impacts the industry by integrating scalable, AI-driven, and clinician-supervised care directly into existing consumer and health ecosystem apps by facilitating faster messaging-based support. The industry could actively enable health plans and consumer apps to deploy medical AI in weeks without forcing users to download a separate standalone app as a frictionless integration. This also bridges capacity gaps by shifting initial symptom-checking and navigation upstream, reducing unnecessary emergency department visits and thereby lightening human clinician burdens. Additionally, ingests proprietary data and aligns with custom clinical protocols to achieve efficient personalized workflows. This further addresses critical industry limitations by replacing slow legacy systems with 24/7 instant messaging, bolstering safety through physician-backed architecture, and embedding care into daily-use apps to eliminate fragmentation. This approach aims to replace inefficient triage and eliminate risks associated with unregulated chatbots by preventing drop-off caused by app fatigue. About Counsel Health. Counsel Health is an AI-native primary care platform that integrates medical AI with board-certified physicians to offer rapid, text-based virtual healthcare. It offers a consumer app, Counsel Studio, and clinical capabilities that offer comprehensive patient care support, including symptom checking, lab orders, and chronic disease management. Its primary goal is to enable human doctors to focus on crucial moments of care by serving as a modern, text-first front door that replaces outdated access points at lower healthcare costs to avoid unnecessary and expensive in-person emergency visits.

AIVAnet
May 28th, 2026
Here's where you can preorder the new Oura Ring 5.

Here's where you can preorder the new Oura Ring 5. May 28, 2026 If you've been waiting for a smaller version of the Oura Ring, the company's latest wearable is now available for preorder ahead of its June 4th release from Oura and various third-party retailers, including both Amazon and Walmart. The Oura Ring 5, which starts at $399, is 40 percent smaller than its predecessor, thanks to a design that's both slimmer and lighter. Oura also promises improved accuracy and battery life, letting you get up to nine days of use on a single charge. In addition to the aforementioned hardware changes, Oura is rolling out several new software features, including a Locate tool for finding a misplaced ring or charging case using Oura's app. On the fitness front, the company is introducing a live activity mode for real-time workout and heart rate tracking, along with support for third-party heart rate monitors and new GLP-1 tracking tools. Oura also announced Health Radar, a system that monitors nighttime breathing and blood pressure patterns for signs of potential health issues, and partnered with Counsel Health to bring AI-assisted medical guidance to the app. Aivanet is still testing the Ring 5, but if everything announced thus far has your attention, Aivanet has included links and pricing details below. Where to buy the Oura Ring 5. Oura Ring 5. Where to Buy: * $399 at Amazon * $399 at Walmart * $399 at Best Buy Beginning today, you can preorder the Ring 5 at Amazon, Best Buy, Target, Walmart, and Oura's online storefront in either silver or black, starting at $399. Premium colors - including the gold, stealth, brushed silver, and deep rose variants - are also available from the same retailers starting at $499. Each model includes a size-specific charger and a USB-C cable, and, like prior iterations, is eligible for HSA and FSA reimbursement in the US. In terms of sizing, Oura's latest smart ring is available in sizes 6 through 13 with a free sizing kit, which is helpful since the slimmer design means sizing differs from previous Oura Ring models. Like prior iterations, the ring works with both iPhones and Android devices, though you'll still need an Oura membership ($5.99 a month / $69.99 a year) to access all of the platform's health insights and features. Along with the ring, Oura is launching the Oura Ring 5 Charging Case, which supports wireless charging and can provide up to a month of battery life. It also sports an action button that lets you quickly pair the case and check charging status. Like the Ring 5, the case will hit stores on June 4th, though you can preorder it starting today at Amazon, Best Buy, Target, and Oura's online storefront for $99.

Counsel Health
Apr 9th, 2026
Chronic disease management in the age of AI.

Chronic disease management in the age of AI. Team insights. Dr. Rishi Khakhkhar Published: April 9, 2026 The modern front door to healthcare is just one click away. Counsel recently launched it's first AI-enabled chronic disease management programs. Solving the growing burden of chronic disease is modern medicine's greatest challenge. Six in ten American adults live with a chronic condition; cardiometabolic disease in particular silently robs Counsel Health, Inc. of functional status and longevity. The good news is that effective treatments for most common chronic conditions are cheap and plentiful. High-quality evidence to guide clinicians on applying these well-tolerated medicines is widely available. The bottleneck is care delivery: in much of the U.S. it takes multiple weeks to book a doctor's visit. After an initial diagnosis, the current system provides too few touchpoints to get patients to goal. Digital health has long promised to fill the gaps, but the results to-date are underwhelming. There have been steps in the right direction. First-wave virtual care companies introduced "store-and-forward" techniques to treat conditions like male hair loss, contraception, and erectile dysfunction. For these relatively simple conditions, deterministic logic trees can sufficiently (and safely) improve the efficiency of care delivery. But this infrastructure breaks down when the richness of patient responses moves beyond what Counsel Health, Inc. can capture in a multiple-choice form. As any primary care physician knows, care decisions for even common chronic conditions are individualized at their core. Patients come to Counsel Health, Inc. with a wide range of previous history, family experiences, lifestyle preferences, and attitudes towards care. At Counsel, Counsel Health, Inc. think it's time to rethink chronic disease management for the age of AI. Counsel Health, Inc. has traded one set of hard technical problems for another: maintaining context, applying the right protocol at the right time, and building appropriate clinician checkpoints into the care journey are no small tasks. Solving them requires a team that's equally fluent in clinical medicine and frontier AI. Counsel Health, Inc. believe this is finally a tractable problem. The core tenets of chronic disease management on Counsel are simple. * Don't repeat yourself. Counsel Health, Inc. aim to design thoughtful, engaging care experiences that leverage modern health data interoperability to pull in your health record before treatment begins. * Care should come to you. Many care touchpoints should be proactive from the provider side, triggered by clinically meaningful data sources like wearables and ADT feeds. * Your care should fit you. Experienced clinicians know that longitudinal care is not one-size-fits-all. Every patient deserves to be treated like an individual. Counsel exists to expand the world's clinical capacity - the capacity to provide care, with rigor and compassion, at the cost of compute. This clinical expansion will broaden throughout the year, bringing Counsel Health, Inc. closer to safe, autonomous care delivery. Let's get started. Dr. Rishi Khakhkhar Chief Medical Officer Dr. Rishi Khakhkhar is CMO at Counsel Health. A practicing emergency physician and founding team member, he leads the clinical team in building best-in-class asynchronous care models. Previously, he served as Medical Director of Mount Sinai's Virtual Urgent Care, the health system's largest telemedicine service, and led emergency department operations for Hospital-at-Home while supporting mobile integrated health initiatives across the care continuum. Its content is created for informational purposes and should not replace professional medical care. For personalized guidance, talk to a licensed physician. Learn more about its editorial standards and review process.

Counsel Health
Mar 18th, 2026
Designing the future of healthcare.

Designing the future of healthcare. Team insights. Javier Monterrosa Denny McFadden Published: March 18, 2026 Table of contents. The modern front door to healthcare is just one click away. Key takeaway. Thoughtful brand and product design are essential when building modern healthcare platforms. Counsel integrates intuitive UX across both member and provider interfaces, along with a structured brand system, to deliver care that expands access, reduces complexity, and builds patient trust. Counsel was recently selected as a finalist for The Healthies, a first-of-its-kind award published by The Company Advice, recognizing companies across two categories: Brand + Marketing and Product Design (UI/UX). Counsel is a finalist in both. The recognition is meaningful because of what it represents: the belief that in healthcare, brand and product design are more than surface-level elements of a company's DNA, they are critical vehicles that signal safety, clarity, and patient-centricity. From the beginning, Counsel Health, Inc. has believed that if medical AI is going to operate at the front door to care, the experience surrounding it must reflect the same rigor as the clinical systems beneath it. Counsel's brand and product design thus become part of a robust infrastructure intended to responsibly modernize healthcare access. A brand built with intent. Counsel was built around a simple mission: to multiply the world's clinical capacity. Access should feel abundant, and care should be modern, continuous, and uncompromisingly safe. Its brand system is built on a four-pillar framework: * North Star: What Counsel Health, Inc. stand for, designed to evoke emotion and clearly own a perspective on the care access landscape. * Belief: Why Counsel Health, Inc. believe in its North Star. * Thesis: How Counsel Health, Inc. bring the brand to life across go-to-market audiences. * Promise: What stakeholders across GTM motions can consistently expect from Counsel Health, Inc.. This framework informs its visual identity (typography, layout, and color usage), ensuring alignment across every channel, touchpoint, and GTM motion. Counsel's messaging is also designed with intention. Its tone is confident but grounded, warm without being casual, and precise without being cold. Every visual and verbal element ladders back to its North Star and the philosophy that safe medical AI must be governed, supervised, and thoughtfully designed. Beyond messaging, its marketing assets, product flows, and safety guardrails are developed in parallel, not sequentially. As a result, the campaign assets Counsel Health, Inc. deploy reflect how Counsel Health, Inc. deliver care to covered populations and how individual members experience the product. The coherence is deliberate because healthcare has felt fragmented for too long, eroding patient trust. Counsel aims to rebuild that trust through a care delivery model that feels seamless, creating a front door for the modern era. Product design: the backbone of clinical workflows. The Healthies recognized Counsel not only for its brand work, but also for product design. This dual recognition underscores the importance of both and how they go hand in hand. In healthcare, good UX is not about novelty. It is about reducing cognitive load for both patients and providers when decisions matter most. The interface becomes part of the care journey, and therefore part of the accountability structure. For members, Counsel is designed to deliver high-quality care, adopting a messaging-based modality that aligns with how patients seek care today. Through its mobile and desktop experiences, members can see: * Breadth of care capabilities: Counsel clearly displays its use cases, helping members understand the broad range of care they can receive. * Cited sources and health memories: When chatting with Counsel AI, members can view cited sources, relevant data points, prior interactions, and health memories, providing transparency into how context is integrated to personalize guidance. * AI-powered health insights: Counsel leverages AI to generate actionable insights from lab results. Members can connect medical records, upload files, or share photos of results for review and interpretation. * Physician credentials: For members who wish to chat with a physician, a provider can be added to any conversation with one click. Counsel clinicians typically join within minutes to deliver end-to-end care. For its in-house medical group, Counsel has designed and built the Clinician Cockpit, its proprietary EHR. This provider-facing interface enhances clinical efficiency while preserving safety and ensuring consistent care for every member. Why this moment matters. Being named a finalist by The Healthies affirms its belief that healthcare brands, especially those at the forefront of modernizing access, can develop systems that are both safe and approachable, and that thoughtful design is a strategic advantage. But awards are not the objective. Building a responsible front door to care, one that reflects the standards patients and partners deserve, is what Counsel Health, Inc. remain committed to. Javier Monterrosa VP of Marketing Javier Monterrosa is a healthcare marketing leader who has spent his career driving growth across AI, metabolic health, interoperability, and EHR companies. He holds a Master's in Analytics and has co-authored published research examining how strategic decisions shape business growth. Having grown up in Latin America, he is driven to partner with mission-driven teams committed to improving healthcare access and outcomes through responsible technology. Denny McFadden Director of Design Denny McFadden is a product design leader with a track record of building impactful, user-centered experiences. At Counsel, he leads product design strategy, translating complex ideas into intuitive, elegant solutions that balance usability with clinical rigor. His work spans consumer-facing products, internal tools, and scalable design systems, with a focus on clarity, craft, and measurable impact. He is passionate about creating thoughtful experiences that meaningfully improve how people access and experience care. Its content is created for informational purposes and should not replace professional medical care. For personalized guidance, talk to a licensed physician. Learn more about its editorial standards and review process.

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