Coupang

Coupang

E-commerce platform with rapid delivery services

About Coupang

Simplify's Rating
Why Coupang is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Seattle, Washington

Founded

2010

Overview

Coupang operates as an e-commerce platform in South Korea, focusing on making shopping, dining, and daily living easier for its users. The platform caters to a wide audience, including individual consumers and small businesses, by providing a vast selection of products and services. Coupang's logistics network enables fast delivery, often within hours, enhancing the shopping experience. The company generates revenue through direct sales, commissions from third-party sellers, and subscription services like Rocket WOW, which offers exclusive perks to its members. What sets Coupang apart from its competitors is its strong emphasis on customer satisfaction and its ability to adapt to changing consumer needs. The goal of Coupang is to continue growing rapidly and to transform the traditional commerce landscape.

Simplify Jobs

Simplify's Take

What believers are saying

  • Coupang's new logistics center will expand Rocket Delivery service nationwide, boosting reach.
  • The partnership with ACI Worldwide Express enhances global seller access to the Korean market.
  • Coupang's focus on AI-driven customer service chatbots reduces costs and improves user experience.

What critics are saying

  • Coupang faces a derivative lawsuit alleging corporate mismanagement, risking reputational damage.
  • Expansion into new logistics centers may encounter regulatory hurdles and community opposition.
  • The founder's pre-arranged stock sale plan could raise investor concerns about leadership stability.

What makes Coupang unique

  • Coupang offers rapid delivery services, often within hours, enhancing customer satisfaction.
  • The company leverages a robust logistics network to streamline operations and reduce delivery times.
  • Coupang's Rocket WOW subscription provides exclusive benefits, fostering customer loyalty and retention.

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Funding

Total Funding

$8097.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Employee Assistance Program (EAP) program

Pre-tax commuter benefits

MTV - [Free] Electric Car Charging Station

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -1%
Korea JoongAng Daily
Mar 19th, 2025
Coupang at work on $69 million North Chungcheong logistics center

Coupang is at work on a new 100 billion won ($68.8 million) logistics center as its next step toward expanding its Rocket Delivery service nationwide.

Joplin Globe
Mar 18th, 2025
Coupang Named a Fast Company Most Innovative Company for 2025

Coupang named a fast company most innovative company for 2025.

Law360
Mar 14th, 2025
Coupang Hit With Corporate Fraud, Waste Claims In Chancery

By MJ Koo ( March 14, 2025, 7:10 PM EDT) - The officers and directors of tech company Coupang Inc., are facing a derivative lawsuit in Delaware Chancery Court - accused of corporate mismanagement, fraud and waste, including labor violations in South Korea....

Defense World
Mar 9th, 2025
Proficio Capital Partners LLC Invests $854,000 in Coupang, Inc. (NYSE:CPNG)

Proficio Capital Partners LLC invests $854,000 in Coupang, Inc. (NYSE:CPNG).

Ritzau
Dec 17th, 2024
Coupang and ACI Worldwide Express Launch New Service for Global Sellers to Easily Increase Online Sales in Korea

Coupang, one of the fastest-growing commerce companies in the world, and leading global logistics provider, ACI Worldwide Express, together have launched ACI Fulfillment for Coupang Sellers.

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