About

Craft provides a platform focused on enhancing supply chain resilience for organizations. It offers tools and data that help businesses make informed decisions about their suppliers and protect against potential disruptions. The platform features an easy-to-use interface that gives users a complete view of their supplier networks, allowing them to assess and explore options quickly. By utilizing AI-driven insights, Craft helps identify risks and mitigate them effectively. Additionally, it includes collaborative tools that support the optimization of supply chain strategies. Craft primarily serves procurement and supply chain professionals, assisting them in navigating regulations, maintaining ethical standards, and ensuring the continuity of their operations.

Simplify's Take

What believers are saying

• The new LCL import services from Asia to Brazilian ports can significantly enhance Craft's logistics capabilities and market reach.
• The Series B funding round provides Craft with the resources to further develop its supplier intelligence platform, potentially leading to industry-leading innovations.
• Collaborations with companies like ProcureTech and SecurityScorecard can enhance Craft's platform capabilities and market credibility.

What critics are saying

• The competitive landscape in enterprise intelligence and logistics is intense, requiring Craft to continuously innovate to maintain its edge.
• The integration of new technologies and services, such as AR and LCL import services, may pose operational challenges and require significant investment.

What makes Craft unique

• Craft's focus on enterprise intelligence and supplier network optimization sets it apart from traditional logistics companies.
• The integration of AR technology in marketing campaigns, as seen with Maybelline New York, showcases Craft's innovative approach to consumer engagement.
• Craft's recent $32 million Series B funding highlights its strong financial backing and commitment to advancing its supplier intelligence platform.

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