Craft

Craft

Supply chain risk analytics and resilience

Overview

Craft provides a supply chain resilience platform that helps organizations make smarter supplier decisions and protect against disruptions. It blends a data fabric with AI analytics to give 360-degree visibility into supplier networks, surface risk signals, and support collaborative decision-making to adjust procurement plans. Its emphasis on regulatory compliance and ethical standards helps teams manage sourcing with governance in mind. The goal is to help organizations sustain operations by building resilient supplier ecosystems and reducing the impact of disruptions.

About Craft

Simplify's Rating
Why Craft is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$42M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Craft launched AI Reports for Government and the Craft API for Government on April 30, 2026.
  • Craft still markets 40+ government agencies and Defense Primes, signaling deep expansion.
  • T-Mobile cut supplier research from three hours to seven minutes, proving hard ROI.

What critics are saying

  • Oracle SCM Cloud and Resilinc now bundle AI, compressing Craft’s differentiation window.
  • Craft’s defense-heavy customer base exposes revenue to federal budget shifts after 2027.
  • A data-quality failure or stale-risk alert would destroy Pentagon trust and cripple renewals.

What makes Craft unique

  • Craft’s 2024 $28 million DoD agreement anchors trust with 23 agencies.
  • Craft aggregates 250,000+ supplier attributes from 20+ pipelines into a live knowledge graph.
  • Craft’s Google Cloud Supply Chain Twin integration embeds supplier intelligence directly into enterprise workflows.

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Funding

Total Funding

$42M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$32M
Craft
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Competitive compensation

Education benefits

Flexible working hours

Career growth

Fitness benefits

International team

Team activities and events

Generous vacation policy

Free snacks and drinks

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
Unicorner
Jul 13th, 2026
The Pentagon's source of truth for supplier risk

Craft. The Pentagon's source of truth for supplier risk. Jul 13, 2026 Supply chain management isn't sexy. And yet, it's the exact kind of company thesis that gets Unicorner going at Unicorner. Craft is leveraging AI to build the ultimate intelligence layer for supply chains. It's automation in spaces like these that can (and will) make all the difference compared to those who keep things manual. Craft is building an AI-powered intelligence platform that helps governments and large enterprises monitor and manage their global supply chains. The company aggregates and structures data from millions of businesses, suppliers, people, products, and locations to create what it calls a living knowledge graph of the global economy. For organizations that depend on complex supply chains, even a single supplier disruption can delay production, increase costs, create regulatory issues, or expose critical operations to cybersecurity and geopolitical risks. Craft continuously analyzes thousands of data sources to identify supplier risks before they become major problems. The platform gives customers visibility into supplier financial health, cybersecurity posture, geopolitical exposure, foreign ownership, ESG performance, mergers and acquisitions, sanctions, and other operational risks. Craft operates as an enterprise SaaS platform, selling annual software subscriptions to governments and large organizations, including defense agencies, aerospace companies, manufacturers, and other critical infrastructure organizations where resilient supply chains are essential to day-to-day operations. Customers pay based on the number of suppliers they monitor and the capabilities they require. As organizations expand the number of suppliers they track, annual contract values increase, creating a highly scalable recurring revenue model. * Raised more than $42 million from Seed through Series B, with investors including Uncork Capital, High Alpha, Greycroft, and BAM Elevate, and notable angels like Sam Palmisano, former CEO and Chairman of IBM, and Frederic Kerrest, Vice Chairman and Co-Founder of Okta * Generating double-digit millions of dollars in ARR with strong YoY growth * Serves Fortune 500 companies, including General Atomics and Skyscanner, along with 40+ U.S. government agencies * Tracks more than 250+ million supplier attributes across 500+ data points * One customer, T-Mobile, reduced supplier research time from three hours to seven minutes Craft founder Ilya Levtov immigrated to the U.S. as a child. He studied Arts and English at Columbia University and cello at The Juilliard School before beginning his career in investment banking at Goldman Sachs. He later earned his MBA from Stanford Graduate School of Business. He didn't stay in finance, though, because he joined SpotRunner, an online advertising technology startup, as an early employee. There, Levtov helped scale the company from 10 to 200 employees in just 18 months. He later worked in venture capital at Venrock, where he gained firsthand experience evaluating emerging technology companies, before joining the anime streaming platform Crunchyroll as EVP of finance, operations, and business development. During his time there, Crunchyroll grew into one of the world's largest anime streaming platforms before being acquired by The Chernin Group in 2013. Around 2015, Levtov noticed a problem he had encountered throughout his career: there was no reliable source of truth for understanding companies. Basic questions like where a business operated, who owned it, what products it made, or how it connected to other organizations often required searching dozens of disconnected websites. To solve this, Craft initially built large-scale web crawlers to collect and organize structured company information. The platform attracted millions of monthly users through Google Search, but the business model remained unclear. Everything changed when a major aerospace and defense company approached Craft, seeking help understanding its supplier network. The project quickly expanded from a pilot into a contract worth around $500,000 annually. Soon afterward, the U.S. Air Force and the Pentagon reached out with similar needs, validating that supply chain intelligence represented a much larger opportunity than company search alone. That customer demand ended up transforming Craft into the enterprise supply chain intelligence platform it is today. The global economy runs on supply chains, yet most organizations have surprisingly little visibility into them. Many companies know who they purchase from, but far fewer understand who supplies those suppliers, or whether hidden risks exist several layers deep within the supply chain. In recent years, factors like the COVID-19 pandemic and geopolitical tensions have made the lack of visibility increasingly costly. Geopolitical tensions rank as the top risk facing supply chains for the second consecutive year. Craft is building the infrastructure to solve that problem. Customers upload the suppliers they want to monitor, and Craft aggregates data from 20+ pipelines into 250,000+ supplier attributes, tracking everything from financial health and cybersecurity posture to sanctions, foreign ownership, mergers, and geopolitical exposure. Rather than manually researching suppliers one by one, procurement and risk teams receive a centralized view of their supplier network, along with AI-generated insights that surface potential risks before they become operational disruptions. For example, if a manufacturer relies on a supplier that is acquired by a foreign-owned company or begins showing signs of financial distress, Craft can flag that change early, giving the customer time to investigate or identify alternative suppliers. Craft tracks registered suppliers across hundreds of data points to flag emerging risks before they cause disruptions. That proactive approach appears to create meaningful customer value. According to the company, one customer, T-Mobile, reduced supplier research time from three hours to seven minutes, while organizations regularly uncover critical supplier risks that would otherwise have gone unnoticed. Craft also benefits from a strong competitive position. Winning customers across the U.S. Department of Defense and more than 40 government agencies creates significant credibility, particularly in industries where trust and data quality matter most. As Levtov put it during its interview, "If it's good enough for the Pentagon, it's good enough for you." There are still challenges ahead. Craft competes against established supply chain software vendors with entrenched enterprise customer bases, such as Oracle SCM Cloud, and established players like Resilinc that have recently added AI capabilities, as well as newer AI-native startups building similar intelligence capabilities. Continued success will depend on maintaining the quality of its proprietary data, expanding beyond government and defense, and proving its platform delivers better insights than any alternatives. Still, Craft has positioned itself at the intersection of AI, supply chain resilience, and national security. As organizations prioritize visibility into complex supplier networks, the company can become one of the defining infrastructure platforms powering global supply chain intelligence.

InspiredN
Apr 24th, 2026
ComfyUI raises $30M at $500M valuation to scale open-source AI for creative production

ComfyUI has raised $30 million at a $500 million valuation, led by Craft, with participation from Pace Capital, Chemistry and TruArrow. The funding brings total capital raised to $48 million. The open-source AI platform for creative production has surpassed 4 million users, 60,000 community-built nodes and 150,000 daily downloads. ComfyUI's node-based workflow system supports image, video, 3D and audio generation, allowing creators to build modular AI pipelines with precise control. The platform is used by creative studios like Black Math and agencies including Silverside AI, which developed SVEDKA's 2026 Super Bowl commercial using ComfyUI. Founded by Yannik Marek, the company will use the funding to accelerate product development whilst maintaining its open-source approach.

The Manila Times
Oct 2nd, 2024
Craft Appoints Austin Chang to Chief Product Officer

SAN FRANCISCO, Oct. 02, 2024 (GLOBE NEWSWIRE) - Craft.co, the supply chain resilience company, today announced the appointment of Austin Chang to chief product officer, effective immediately.

Campaign Brief Asia
Nov 12th, 2023
gotham NYC, Craft, Maybelline New York and Threedium reimagine single's day with AR game experience for the Chroma Collection

In a unique venture for Single's Day, Maybelline New York, gotham NYC, Craft, and Threedium have come together to introduce an augmented reality (AR) mobile game that brings a new interactive dimension to the beauty industry across five asian markets.

Branding in Asia
Nov 10th, 2023
Welcome to Maybelline New York's Chromaverse AR Experience for Singles Day

In a unique venture for Single's Day, Maybelline New York, gotham NYC, Craft, and Threedium have come together to introduce an augmented reality (AR) mobile game that brings a new interactive dimension to the beauty industry across five markets in Asia.

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