Craft

Craft

Supply chain resilience and risk mitigation platform

About Craft

Simplify's Rating
Why Craft is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$40.9M

Headquarters

San Francisco, California

Founded

2014

Overview

Craft provides a platform focused on enhancing supply chain resilience for organizations. It offers tools and data that help businesses make informed decisions about their suppliers and protect against potential disruptions. The platform features an easy-to-use interface that gives users a complete view of their supplier networks, allowing them to assess and explore options quickly. By utilizing AI-driven insights, Craft helps identify risks and mitigate them effectively. Additionally, it includes collaborative tools that support the optimization of supply chain strategies. Craft primarily serves procurement and supply chain professionals, assisting them in navigating regulations, maintaining ethical standards, and ensuring the continuity of their operations.

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Simplify's Take

What believers are saying

  • Craft raised $32 million Series B to enhance its supplier intelligence platform.
  • Increased focus on AI-driven analytics aligns with Craft's mission for supply chain resilience.
  • Craft's platform can leverage digital twins to optimize supply chain operations.

What critics are saying

  • AR mobile game ventures may dilute Craft's supply chain resilience brand identity.
  • Expansion into LCL import services exposes Craft to geopolitical risks and trade tensions.
  • New Chief Product Officer may lead to strategic shifts affecting client retention.

What makes Craft unique

  • Craft offers AI-driven insights for enhanced supplier intelligence and risk mitigation.
  • The platform provides 360-degree visibility for evaluating and monitoring supplier networks.
  • Craft supports ethical sourcing with comprehensive data and risk mitigation tools.

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Funding

Total Funding

$40.9M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$32M
Craft
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Competitive compensation

Education benefits

Flexible working hours

Career growth

Fitness benefits

International team

Team activities and events

Generous vacation policy

Free snacks and drinks

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 0%

2 year growth

↑ 9%
The Manila Times
Oct 2nd, 2024
Craft Appoints Austin Chang to Chief Product Officer

SAN FRANCISCO, Oct. 02, 2024 (GLOBE NEWSWIRE) - Craft.co, the supply chain resilience company, today announced the appointment of Austin Chang to chief product officer, effective immediately.

Campaign Brief Asia
Nov 12th, 2023
gotham NYC, Craft, Maybelline New York and Threedium reimagine single's day with AR game experience for the Chroma Collection

In a unique venture for Single's Day, Maybelline New York, gotham NYC, Craft, and Threedium have come together to introduce an augmented reality (AR) mobile game that brings a new interactive dimension to the beauty industry across five asian markets.

Branding in Asia
Nov 10th, 2023
Welcome to Maybelline New York's Chromaverse AR Experience for Singles Day

In a unique venture for Single's Day, Maybelline New York, gotham NYC, Craft, and Threedium have come together to introduce an augmented reality (AR) mobile game that brings a new interactive dimension to the beauty industry across five markets in Asia.

Prado
Oct 29th, 2023
CRAFT INTRODUCES THREE NEW LCL IMPORT SERVICES FROM ASIA TO BRAZILIAN PORTS

Craft, a Brazilian multinational specializing in international consolidated cargo transportation, announced three new LCL (Less than Container Load) import services from Asia to Brazilian ports.

Yahoo Finance
Feb 1st, 2023
Enterprise intelligence company Craft raises $32 million Series B funding to illuminate and strengthen global supplier networks

Craft, the enterprise intelligence company, today announces that it has closed a $32 million Series B equity financing to further develop its leading supplier intelligence platform that empowers organizations to understand, monitor and optimize their supplier network and enterprise ecosystem.

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