Credible

Credible

Online loan-rate comparison marketplace with lenders

About Credible

Simplify's Rating
Why Credible is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

IPO

Headquarters

Durham, North Carolina

Founded

2012

Overview

Credible operates as an online marketplace that helps people compare loan offers from multiple lenders to find good rates and favorable terms for student loans, personal loans, and mortgages. Users submit information and Credible shows instant, accurate comparison results with clear, plain-language explanations of options. When a user selects a loan offer, Credible earns a commission from the lender, and the service remains free for the user. The platform covers products such as student loan refinancing, private student loans, personal loans, mortgages, and mortgage refinancing. Credible differentiates itself through transparency, ease of use, and quick, jargon-free comparisons that help users understand their options. The company aims to help consumers save money and make informed financial decisions by simplifying the loan-search process and connecting users with top lenders.

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Simplify's Take

What believers are saying

  • Young Alfred acquisition on December 9, 2021, adds insurance comparisons.
  • Korrena Bailie hired as editorial director enhances finance content.
  • High customer satisfaction from user-friendly, jargon-free loan tools.

What critics are saying

  • Fox Corporation divests Credible Labs, slashing revenue in 12-18 months.
  • Upstart and LendingTree capture share with AI loan matching in 6-12 months.
  • CFPB fines Credible $10-50 million for deceptive ads in 18-24 months.

What makes Credible unique

  • Credible offers soft inquiry prequalified rates without credit score impact.
  • Multi-lender marketplace covers student, personal, and mortgage loans.
  • Commission-based model provides free, transparent comparisons for millennials.

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Funding

Total Funding

$24.3M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Competitive health benefits

Meaningful incentives

Catered meals

Open office space

Continuing Education Program

Commuter Benefits

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Talking Biz News
Oct 5th, 2025
Bailie hired as editorial director of Credible

Korrena Bailie has been hired as editorial director of Credible, a personal finance site.

TechCrunch
Feb 6th, 2023
Breef Raises $16M To Match Brands With Marketing Agencies

Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund. The new capital brings Breef’s total raised to $21 million, which co-founder and CEO George Raptis says will be put toward continuing to develop the company’s product and growing the size of Breef’s workforce from 30 people to roughly 60 by 2024.“Breef’s latest funding will be used to continue to evolve the product offering — a new ‘from the ground up’ platform is being launched with the funding announcement — and grow its global team, announcing its first international bases in the U.K. and Australia,” Raptis told TechCrunch via email. “The company will also invest further in its payment infrastructure, allowing structured payments for brands looking to ‘grow now, pay later.'”Breef was co-founded in 2019 by Emily Bibb and Raptis. Bibb previously worked in marketing and in-house ad agencies as well as startups such as PopSugar and VSCO. Meanwhile, Raptis helped to launch Credible.com, the online loan marketplace that was acquired by Fox in 2019.Both Bibb and Raptis attribute their wanting to start Breef to a shift in the way of agency work

Business Wire
Sep 15th, 2022
With Student Loan Debt In The Spotlight, Millions Of Doctors, Nurses And Teachers Have Opportunity For Additional Debt Forgiveness Through New Fidelity Investments® Service

BOSTON--(BUSINESS WIRE)--With student loan debt squarely in the spotlight once again, employers are being tasked with guiding employees toward much-needed relief. To this end, workplace benefits leader Fidelity Investments® is teaming up with Summer, a certified B Corporation dedicated to serving student loan borrowers across the country, to dramatically simplify the process of applying for Public Service Loan Forgiveness through an automated software solution. The new solution, which will empower millions of nonprofit and public sector employees struggling with student loan debt to find much needed relief, is now available to help eligible individuals apply through a more efficient process. The Fidelity and Summer solution replaces a historically time-intensive and manual, paper-based procedure. Rather than going it alone, the automated offering provides access to technology and optional expert support to navigate through the student loan forgiveness application and help people check their eligibility, compare options, and then complete the process—all online in minutes. In alignment with Fidelity’s commitment to develop lifelong partnerships and offer customers of all backgrounds access to educational opportunities, Fidelity’s expanded list of tools and resources provides individuals a more holistic view of planning and paying for college

Business Wire
Dec 9th, 2021
Credible Acquires Digital Insurance Platform Young Alfred To Further Expand Its Consumer Finance Marketplace

SAN FRANCISCO--(BUSINESS WIRE)--Credible, the digital lending marketplace, is pleased to announce the acquisition of Young Alfred, a digital insurance marketplace. Credible provides consumers with personalized and prequalified rate options when shopping for student loans, personal loans, and mortgages. This acquisition will now give Credible users the same experience when choosing their property and casualty insurance coverage. “We are pleased to welcome the Young Alfred team to Credible,” said

EdSurge
Dec 9th, 2020
More Colleges Are Offering Income-Share Agreements. Are Students Buying In?

At an event in April 2019, Diane Jones, the Education Department’s principal deputy undersecretary, said the department was considering an experiment ...

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