Crocs

Crocs

Designs and sells casual footwear products

About Crocs

Simplify's Rating
Why Crocs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Niwot, Colorado

Founded

2002

Overview

Crocs specializes in casual footwear for men, women, and children, with a focus on its well-known clog design that emphasizes comfort and a unique appearance. The shoes are made from a proprietary material called Croslite™, which is lightweight, non-marking, and odor-resistant, providing both comfort and practicality. Crocs differentiates itself from competitors by offering a wide variety of footwear options, including clogs, sandals, and work-specific shoes, as well as themed collections like the Crocs Fun Lab featuring popular characters from Disney and Marvel. The company's goal is to cater to a diverse customer base through a multi-channel sales approach, including direct-to-consumer sales on its website and retail partnerships, ensuring accessibility and a strong market presence.

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Simplify's Take

What believers are saying

  • Crocs' collaboration with Fortnite taps into the growing virtual world market.
  • The company has a strong direct-to-consumer sales strategy via e-commerce.
  • Crocs' diverse product line appeals to a wide range of customers.

What critics are saying

  • Increased competition from brands using sustainable materials may affect Crocs.
  • Counterfeit Crocs products in international markets could dilute brand value.
  • Volatility in Croslite raw material prices could impact profit margins.

What makes Crocs unique

  • Crocs uses proprietary Croslite material for comfort and odor resistance.
  • The brand offers over 300 four-season footwear styles.
  • Crocs collaborates with popular brands like Barbour and Juicy Couture.

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Funding

Total Funding

$200M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health and wellness programs

Paid time away from work

Financial wellness programs

Global company

Volunteer opportunities

Paid family leave

Company News

SNKRDUNK
Mar 19th, 2025
Barbour x Crocs Classic Clog & Classic Boot [Release Date/Price/Where To Buy]

Crocs continues to dominate the collaboration game, and their latest partnership with British heritage brand Barbour is proof that they're not slowing down anytime soon.

SNKRDUNK
Mar 18th, 2025
Juicy Couture x Crocs Collection (W) [Release Date/Price/Where To Buy]

In 2025, Juicy is stepping back into the sneaker collaboration space, this time linking up with Crocs for a fresh take on the brand's most recognizable clogs.

Pixaura
Mar 17th, 2025
Unconventional Brand Collaborations: Benefits, Challenges, and Why They Work

For example, when Crocs teamed up with luxury fashion house Balenciaga, they captured both high-fashion lovers and quirky footwear fans.

Chain Store Age
Mar 17th, 2025
Former Vince CFO joins The Children's Place

Khetarpaul joins the company from Crocs Inc., where she served as a VP of marketing, leading marketing for North America and Brazil.

Fashion Network
Mar 13th, 2025
Crocs partners with Swiggy Instamart for quick commerce

Crocs partners with Swiggy Instamart for quick commerce.

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