Crocs opens on Via del Corso in Rome: the brand's first full-price store in an Italian city center. + Add New openings news to your interestsSign up free: build your own feed by Redazione SHOPenauer · 30 Aug 2026 Crocs has opened a store on via del Corso, in Rome, at numbers 82 and 83. Eighty-two square meters. Put that way it sounds like the smallest news of the summer, and yet inside there's something worth looking at: it is the first full-price store the brand has opened in an Italian city center. Outlet, shopping mall, street: three different trades. In Italy Crocs was already present, and for quite a while: in shopping malls and in outlet villages. These are two channels that work well and that have one thing in common - the customer gets there by car, with the intention of buying, often drawn in by the discount. The storefront doesn't need to convince anyone: it just needs to be found. A street-front store on via del Corso is the exact opposite. There, people pass by who weren't looking for anything, the price is full list price and the competition is every other storefront on the street. It's the place where a brand goes to be judged by those who weren't looking for it. The brand's senior vice president and general manager rest of world, Adrian Holloway, says it fairly explicitly: the opening "marks the debut of Crocs's first full-price store in the heart of Rome", after those of New York, London and Paris. And he adds the sentence that explains the strategy: "Our goal is to be present where our consumers are". What you'll find inside. The store carries the adult and children's collections: the classic clogs, the sandals, and the recently released models. It's a wide assortment, not a luxury-flagship-style selection - consistent with a brand that lives on volume and immediate recognizability. The Classic Clog, which is the model on which everything else is built, remains the central object. It's worth remembering how it's made, because that's the reason for its success: a single mold in foam material, extremely lightweight, with the swiveling strap at the back and the holes on top. How SHOPenauer got here. It's worth remembering where this object comes from, because its commercial history is unusual. The Classic Clog was born in the mid-2000s as a boating shoe: lightweight, that floats, that can be washed under the tap. Within a few years it became the most mocked shoe on the market - and then, without changing shape, the shoe that everyone has at home. The shift didn't happen because of a change in the product but because of a change in context: first hospitals and restaurant kitchens, where a washable shoe was needed; then lockdown, which made it normal to go out wearing what you wear at home; and finally the collaborations, which gave the brand an aesthetic permission it could never have earned on its own. A store on via del Corso is the latest step in that journey. The holes are not ventilation. Those holes look like a technical detail but are actually the true commercial engine of the brand. They are a standard fitting: inside them go the Jibbitz, the gadgets that Crocs sells separately, in packs, for every taste. It's the only shoe in the world that gets bought twice - once for the foot and once to decorate it - and that's the reason it works so well with collaborations, like the recent one with Brain Dead. For the Roman opening the brand used exactly that mechanism: it launched a special version of its best-known model, called the 'Italian Clog', with a set of Jibbitz depicting iconic elements of Italian identity and the letters that make up the word ROMA, plus a handcrafted customization recalling the tricolor. It's an opening-day gimmick, and it works precisely because it isn't a new shoe: it's the same one as always, with the city's name on it. Whoever walks in out of curiosity walks out with an object that exists only there. And it's also a smart economic choice: customizing a model already in production with a set of gadgets costs a fraction of what it would cost to design a genuine special edition. The brand gets local exclusivity without opening a new mold. La collezione completa Tutti i pezzi, uno per uno Why via del Corso and not the Quadrilatero. There's a logic to the choice of city and street as well. Via del Corso is not Rome's luxury street - that's via dei Condotti, two blocks further on. It's the street of foot traffic: a mile and a half straight between piazza del Popolo and piazza Venezia, walked every day by Romans and tourists in numbers hard to match anywhere else in Italy. For a brand that doesn't sell exclusivity but recognizability, it's the right place. And the choice of Rome before Milan says the same thing: what was sought was foot traffic, not the fashion district. On whether more will open, Holloway remains cautious: he says they continue to "assess the market in search of new opportunities". It's the polite way of saying it depends on how this one performs. Where to buy. Besides the Rome store, Crocs can be found in many Italian shoe stores: Acqua Salata in Cattolica, Alice Calzature in Casoria, Annapel in Varazze. In the United States, among others, A Ma Maniére in Washington. Crocs was already in Italy, but only in malls and outlets. A street-front store on Via del Corso is a whole different game. No comments yet. Break the ice!

Yu-Gi-Oh x Crocs Collection gets a September 2026 Release Date. Aug 26, 2026 Key details. Release Date: September 1, 2026 * The Yu-Gi-Oh x Crocs collection is the first-ever link-up between Crocs and the trading card franchise. * All four colorways release in unisex sizing on September 1, 2026. * Echo Clog pairs cost $20 more than the Classic Clog styles, retailing at $90 versus $70. Yu-Gi-Oh and Crocs have teamed up, and the collection leaked before either brand said a word about it. Four pairs built around Yugi Yami, Seto Kaiba, Dark Magician, and Blue-Eyes White Dragon turned up at the Yu-Gi-Oh World Championship in Ariake, Japan, dividing the drop across the Classic Clog and Echo Clog silhouettes. It marks the first-ever collaboration between Crocs and the trading card franchise, and retailers already have the pairs listed for a September 1 launch. Anime footwear has had a strong run lately, from the One Piece Air Max Plus pairs to adidas's Pokemon 30th anniversary lineup, and Yu-Gi-Oh already closed out 2025 with a dotSWOOSH tie-in before this Crocs collaboration turned up unannounced. Neither Crocs nor Konami has issued an official statement yet, so JustFreshKicks will have the full release details as soon as that changes. My latest videos. Video Muted The Yu-Gi-Oh x Crocs Collection design. The "Yugi Yami" Classic Clog carries the most detail of the two clog-based pairs, working gold, red, and black around a purple-heavy build, with a chain across the front holding a Millennium Puzzle charm and Jibbitz shaped like Yugi and a Duel Disk. "Seto Kaiba" takes the same silhouette in a different direction with a slate grey upper, blue strap accents, and burgundy lining, plus a lighter band wrapped around the midsole; circular cutouts along the side change up the profile, and the Jibbitz nod to Kaiba's side of the story with a Blue-Eyes White Dragon charm, a card graphic, and the KC crest. On the Echo Clog, "Dark Magician" goes almost entirely purple with white graphic lines and symbol-covered straps, finished with a green staff charm. "Blue-Eyes White Dragon" keeps a lighter pale blue build with darker blue straps, molded upper extensions, and charms shaped like the dragon itself. What Yu-Gi-Oh characters does the Crocs Collection feature? The collection includes four pairs inspired by Yugi Yami, Seto Kaiba, Dark Magician, and Blue-Eyes White Dragon, split between the Classic Clog and Echo Clog silhouettes. Yu-Gi-Oh x Crocs Collection Release information. The Yu-Gi-Oh x Crocs collection releases September 1, 2026 through Crocs.com and select retailers, with the Classic Clog pairs ("Yugi Yami" and "Seto Kaiba") priced at $70 and the Echo Clog pairs ("Dark Magician" and "Blue-Eyes White Dragon") at $90. Yu-Gi-Oh x Crocs Collection Release Date: September 1, 2026 Price: $70 / $90 Yugi Yami: Grey/White (213589-90H) Seto Kaiba: Purple/Multi-Color (213590-90H) Dark Magician: Purple/Multi-Color (213591-90H) Blue-Eyes White Dragon: Blue/White (213732-90H) Frequently asked questions. When does the Yu-Gi-Oh x Crocs collection release? How much does the Yu-Gi-Oh x Crocs collection cost? Where can you buy the Yu-Gi-Oh x Crocs collection? For more sneaker news, follow JustFreshKicks on X, Instagram, and Facebook, and check the release calendar for everything dropping next. Photos via codexygo.fr Hermes Sole covers sneaker releases, culture, and the stories behind the silhouettes. From flagship drops to under-the-radar collabs, Hermes tracks what's launching, what's hyped, and what's actually worth lacing up. Equal parts history nerd and release-calendar obsessive. Get the latest sneaker news. Providing sneaker news, release dates, launch links, restock alerts, leaks & more Stay connected. 248,393 Fans 503,038 Followers 657,345 Followers

Crocs Icon Store (NYC) by briggs hillier shortlisted for a Creative Retail Award! date 25 Aug 2026 Briggs Hillier is delighted to announce that the Crocs Icon Store in SoHo, NYC has been shortlisted for a Creative Retail Award in the Retail Experience category. The Retail Experience award recognises projects that go beyond exceptional store design to create memorable, engaging, and meaningful customer journeys. Celebrating both permanent and temporary retail environments, the category highlights experiences that strengthen brand identity, foster community engagement, and inspire lasting customer loyalty. Being shortlisted is a testament to the vision behind the Crocs Icon Store, which reimagines the retail experience through bold design, immersive brand storytelling, and dynamic customer interaction. Briggs Hillier wish all finalists the very best of luck. Crocs Icon Store, SoHo, NYC. * Discovery * Strategy * Concept creation More news. KEEP UP-TO-DATE WITH THE LATEST FROM OUR STUDIO