Crocs signs KL Rahul as brand ambassador. KL Rahul leads the brand campaign highlighting the Classic Clog Crocs has named Indian cricketer KL Rahul as its latest brand ambassador with the rollout of its new campaign, 'Play Hard. Rest Easy.' Centered around the brand's signature Classic Clog, the campaign presents Crocs(TM) as the preferred everyday footwear. Speaking about the association, KL Rahul said: "I'm excited to partner with Crocs and be part of a campaign that feels so true to my lifestyle. Cricket involves constant travel, training and long days on the field, so comfort becomes really important. Crocs are easy, stylish, versatile and something I naturally reach for off the field. Play Hard. Rest Easy. reflects that balance for me-giving your best when it matters and then taking the time to relax and recharge." Commenting on the campaign, Manoj Juneja, Country Manager, said, "India is a key growth market for Crocs, and partnerships that connect with the country's passion for sport and culture are central to how we build the brand here. 'Play Hard. Rest Easy.' reflects our belief that comfort and self-expression are essential to everyday moments, both on and off the field. K.L. Rahul represents a new generation of athletes who seamlessly balance performance with personal styie, making him a natural partner as we continue to strengthen Crocs' presence in India." Sharing his thoughts, Sidhant Mago, Creative Head, Daftar Creative Room, said: "The idea behind the campaign was to tell a story about sport beyond the field, those in-between moments that rarely get seen but are very real for athletes. KL Rahul embodied that balance perfectly. With Achowe directing the film, we were able to bring that world to life in a way that feels natural, personal and true to the spirit of Crocs."

Crocs is experiencing slower than expected constant currency sales growth and declining returns on capital, raising questions about investment efficiency and capital allocation strategy. The company reported a US$81.20 million loss on revenue of US$4.04 billion. Investors are focusing on how potential increases in free cash flow margin next year might influence management's capital deployment decisions, particularly the balance between reinvestment, debt reduction and shareholder returns. The shares currently trade at US$86.00, approximately 16% below the analyst consensus target of US$102.91. Simply Wall St's valuation model suggests the stock is undervalued, trading roughly 46% below estimated fair value. Recent 30-day returns have been flat at 0.22%, indicating no sharp short-term reversal.

Crocs launches first-ever Ballet Flats with ribbons in LoveShackFancy collaboration. Yasmine Coleman Tue, March 3, 2026 at 7:47 AM PST Crocs is gearing up to debut an ultra-classy new release with its latest collaboration with LoveShackFancy, and one of the styles in the line is the first of its kind for the brand. The iconic lifestyle company, beloved for its durable and comfortable clogs and footwear, is entering somewhat new territory with its trendy new collection, bringing forth even more feminine styles. With its recently debuted Classic Ballet Flat, it's upgrading the option with a sweet enhancement: the LoveShackFancy Ballet Flat Crocs will come with ribbons to tie around the ankle or up the leg for more drama. Though optional, the first-of-its-kind Crocs accessory adds whimsy and femininity to the clog style, which initially dropped in January 2026. The Crocs x LoveShackFancy collection brings together the brand's classic shoe silhouettes and the fan-favorite clothing brand's signature prints - bows, florals, and pastel patterns. The brand has become known for its romantic, playful, and whimsical vibes, often fusing elements like lace, ruffles, and sparkles with sheer, lightweight fabrics. In the official full collection, shoppers will find four styles: the Classic Clog ($80), the Classic Platform Clog ($90), the Classic Ballet Flat ($80), and the Kids Classic Clog ($55). In addition, there are two 5-packs of special LoveShackFancy Jibbitz ($20) to choose from. The Classic Clogs feature prints from the LoveShackFancy's Bohème (blue) and Forever In Love (pink) capsules, while the Classic Ballet Flats showcase the print from the clothing brand's Moondance capsule. Meanwhile, the pink 1.6-inch-high Classic Platform Clogs are adorned with a vintage-inspired floral print, ornate charm accents around the front upper sole, golden shell accent rivets, and their own exclusive Jibbitz. The highly anticipated Crocs x LoveShackFancy collection releases online at Crocs.com and LoveShackFancy.com on Thursday, March 5, 2026. Fans 'can't wait' to get their hands on the new Crocs x LoveShackFancy collection. On social media, fan reaction to the new release was overwhelming, with several admitting they "can't wait" to grab a pair once they drop. "Crocs like you've never seen them before," the clothing brand teased in the caption of an Instagram post. "The ballet ones are so cute," one person raved in the comments section, while another called the collab "so cute" and a third exclaimed, "Can't wait !!!" Someone else pointed out that the collection is perfect for the upcoming warm seasons: "so pretty and cute for the beach." This story was originally published by Parade on Mar 3, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.