Crossbeam, the data-driven partnerships SaaS company founded by veteran Philadelphia entrepreneur Bob Moore, has announced a merger with Paris-based Reveal. Talks about merging started at the beginning of 2024 because they were each getting requests from customers to integrate with the other, Moore told Technical.ly. Both run platforms that use data to help companies collaborate. “Our platforms, they kind of work like LinkedIn for data,” Moore said. “Imagine a world where there were two LinkedIns — and half your friends are on one and half of them are on another. It’s just not as valuable if it’s not all under one hood.”

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategiesPHILADELPHIA , Nov. 16, 2023 /PRNewswire/ -- Crossbeam, the Ecosystem-Led Growth platform, today released a new report showing that a majority of sales leaders expect to miss their revenue targets for the year and are rethinking the traditional sales-led growth model. According to The Future of Revenue report, business leaders are struggling to attract new leads, close deals in their current pipeline, and overcome constrained budgets on the buyer side.To understand the sentiment across different stakeholders in Go-to-Market (GTM) teams, Crossbeam partnered with Pavilion, a private membership organization for GTM leaders, CEOs and their teams, to survey more than 425 business leaders across sales, partnerships, marketing and customer success from August to September 2023. The majority (77%) of respondents work at B2B SaaS companies and 70% are director-level and above.Of the leaders surveyed, 56% say they don't expect to reach their revenue targets this year, while only 17% report that they expect to exceed annual revenue targets. Compounding the pressure on sales quotas, 54% say the sales cycle has gotten longer over the past two years and only 12% report that it has accelerated.When asked about the reasons for the revenue shortfall, 46% of sales leaders said it was a lack of high-quality leads, and 43% pointed to a lack of alignment with the marketing team. As a result of these challenges, 89% of all respondents say their companies are looking to change their sales strategy and looking for alternatives to the traditional top-down sales approach.Embracing Change, Bringing Trust Back to SalesMore than two-thirds (68%) of GTM leaders said that buyers have more control over the sales process, acknowledging that buyers are focusing more on insights and opinions from sources within their own trusted ecosystem.As GTM leaders embrace change to increase revenue, they are leaning more on relationships and social selling within a broader ecosystem

Executive leaders, B2B technology companies recognized as winners across 17 categories at Nashville award ceremony. NEW YORK, Oct. 13, 2023 /PRNewswire-PRWeb/ -- Pavilion, the leading global community for revenue executives, CEOs, and founders in the B2B software space, in partnership with G2, is proud to announce the winners of their new esteemed industry recognition program, the GTM Awards. Winners were recognized at a ceremony at the Country Music Hall of Fame in Nashville on October 12th among fellow leaders, influencers, and innovators from across the B2B SaaS industry. "We are so grateful for the opportunity to honor all of these incredible winners at last night's ceremony in Nashville," said Sam Jacobs, Founder and CEO of Pavilion. "These awards are a testament to our mission at Pavilion to connect GTM leaders through collaborative programming