The companies' products and networks will combine into a best-of-both-worlds offering that builds and powers the next generation of AI tools for sales, marketing, and partner ecosystems.PHILADELPHIA, June 25, 2024 /PRNewswire/ -- Crossbeam, the Philadelphia-based Ecosystem-Led Growth platform, announced today that Reveal, the Paris-based Nearbound Revenue platform, would be joining forces with the company in an all-stock transaction. The combined company, which will be called Crossbeam, will lead a new category of go-to-market software that enables marketing, sales, and partnerships teams to leverage their partner ecosystems to attract, convert, and grow customer relationships.The two companies will combine their innovative product offerings and user networks to create an unparalleled scale of ecosystem data and insights from over 25,000 companies globally. The unified network will represent the world's largest repository of ecosystem data, a critical input to all AI systems used by go-to-market teams. The transaction builds further on the two companies' strategic product integrations with AI leaders including Gong, Salesforce, HubSpot, and others. Crossbeam will also build its own AI-driven products powered by the network."This merger is about innovation," said Crossbeam CEO and co-founder Bob Moore. "Our most successful customers are leveraging AI powered by ecosystem data to write the new revenue playbook, and by joining forces with Reveal, we'll become a catalyst for this important change across all industries and geographies."The success of current and new customers is at the forefront of the integration plan of the two companies

Crossbeam, a data-driven partnerships SaaS company founded by Bob Moore, is merging with Paris-based Reveal. Talks began in early 2024 due to customer integration requests. Both platforms help companies collaborate using data. The merger, an all-stock deal, will operate under Crossbeam’s branding, with Reveal’s CEO Simon Bouchez becoming COO. Crossbeam, which raised $76 million in a Series C in 2021, will retain Reveal’s Paris office and integrate a few dozen Reveal employees.

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategiesPHILADELPHIA , Nov. 16, 2023 /PRNewswire/ -- Crossbeam, the Ecosystem-Led Growth platform, today released a new report showing that a majority of sales leaders expect to miss their revenue targets for the year and are rethinking the traditional sales-led growth model. According to The Future of Revenue report, business leaders are struggling to attract new leads, close deals in their current pipeline, and overcome constrained budgets on the buyer side.To understand the sentiment across different stakeholders in Go-to-Market (GTM) teams, Crossbeam partnered with Pavilion, a private membership organization for GTM leaders, CEOs and their teams, to survey more than 425 business leaders across sales, partnerships, marketing and customer success from August to September 2023. The majority (77%) of respondents work at B2B SaaS companies and 70% are director-level and above.Of the leaders surveyed, 56% say they don't expect to reach their revenue targets this year, while only 17% report that they expect to exceed annual revenue targets. Compounding the pressure on sales quotas, 54% say the sales cycle has gotten longer over the past two years and only 12% report that it has accelerated.When asked about the reasons for the revenue shortfall, 46% of sales leaders said it was a lack of high-quality leads, and 43% pointed to a lack of alignment with the marketing team. As a result of these challenges, 89% of all respondents say their companies are looking to change their sales strategy and looking for alternatives to the traditional top-down sales approach.Embracing Change, Bringing Trust Back to SalesMore than two-thirds (68%) of GTM leaders said that buyers have more control over the sales process, acknowledging that buyers are focusing more on insights and opinions from sources within their own trusted ecosystem.As GTM leaders embrace change to increase revenue, they are leaning more on relationships and social selling within a broader ecosystem