Crossing Minds

Crossing Minds

AI-powered B2B product recommendation platform

Overview

Crossing Minds builds an AI-powered recommendation platform for businesses to boost online discovery and engagement. It delivers personalized product suggestions by using deep-learning models that generate session-based recommendations from anonymized user data, integrated via APIs and SDKs to fit into existing systems. The platform emphasizes privacy by relying on anonymized data, setting it apart from some competitors and helping clients earn measurable gains. Compared with rivals, it highlights privacy, easy integration, and trackable outcomes, such as significant lifts in sales (around 96%) and click-through rates (around 120%). The goal is to help online retailers, e-commerce sites, and digital content providers increase sales and engagement through personalized experiences while maintaining user privacy.

About Crossing Minds

Simplify's Rating
Why Crossing Minds is rated
D-
Rated D+ on Competitive Edge
Rated D- on Growth Potential
Rated D- on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

1-10

Company Stage

Series A

Total Funding

$13.5M

Headquarters

San Francisco, California

Founded

2017

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Simplify's Take

What believers are saying

  • OpenAI team transfer validates the team’s personalization expertise.
  • Enterprise brand references like Intuit, Anthropic, Udacity, and Chanel broaden credibility.
  • Extensions into upsell, bundling, email, and SMS increase revenue impact.

What critics are saying

  • OpenAI absorbed the team, and Crossing Minds stopped taking new customers.
  • Standalone revenue disappears as the company ceases operations.
  • Large platforms and in-house recommender systems commoditize privacy-focused personalization.

What makes Crossing Minds unique

  • Shopify-backed, privacy-preserving, real-time 1:1 personalization for commerce.
  • Session-based recommendations without identifiable information reduce GDPR friction.
  • Composable retrieval and recommendation architecture supports search, merchandising, and campaigns.

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Funding

Total Funding

$13.5M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10M
Crossing Minds
$15M
Canva
$30M
Kalshi

Benefits

Medical, dental, & vision insurance

Employer-matched 401(k)

20-day PTO

9-days of paid holiday

Company shutdown from 12/24 - 01/01

Professional education opportunities

Voluntary Travel Policy

Visa support, if needed

Company News

CentraLogic
Jun 30th, 2025
OpenAI Recruits Employees from Crossing Minds Amid AI Talent War

Backed by notable investors, Crossing Minds had raised over $13.5 million in its last funding round, indicating the potential and value of its technology in the AI landscape.

The American Bazaar
Jun 27th, 2025
OpenAI acquires AI recommendation startup Crossing Minds

OpenAI acquires AI recommendation startup Crossing Minds.

Swipeline
Jun 27th, 2025
OpenAI Acquires Crossing Minds for Team Transfer

OpenAI has acquired Crossing Minds, an AI-driven recommendation solutions provider for e-commerce, to transfer its founding team. Financial details were not disclosed. Founded in 2016, Crossing Minds has raised over $13.5 million, with investors like Index Ventures and Shopify. The acquisition aims to enhance OpenAI's personalization features and support its long-term AGI development plans. Crossing Minds will cease operations and no longer accept new customers.

PR Newswire
Feb 22nd, 2024
New Data Shows Drinks Ai-Powered Personalized Wine Recommendations Deliver Surge In Online Wine Sales

'DRINKS Recommend', leveraging Crossing Minds' state-of-the-art deep learning platform, delivers AI-driven wine recommendations that increase sales, customer engagementLOS ANGELES, Feb. 22, 2024 /PRNewswire/ -- DRINKS, the pioneering and leading operating system for alcohol e-commerce, today released new data from its AI-powered wine recommendation tool, DRINKS Recommend, that illustrates its ability to nearly double revenue from recommendations for online wine merchants.DRINKS Recommend was recently deployed on select pages by two major online wine retailers, selling in excess of 250,000 bottles a month. Compared to pages that offered an industry standard "most popular" set of wine recommendations, pages that implemented DRINKS Recommend delivered:Increased conversions: a 175% increase in attributed session conversionsa 175% increase in attributed session conversions Increased revenue : a 78% increase in average revenue per session: a 78% increase in average revenue per session Increased engagement: a 52% increase in click through rateDRINKS Recommend is the newest product built on DRINKS' patented AI models, called PAIR ("Predictive AI Retailing"). PAIR analyzes wine prices, regions, varietals, tasting notes, descriptions, label features, and how a product is perceived by customers to develop personalized product recommendations tailored to online merchants, their products, and their customers."We're in the business of using technology to transform all aspects of the alcohol industry, and that includes how it gets marketed online. Most people buy wine based on the label, and our deep industry experience and engineering talent enabled us to build AI-based tech that delivers accurate and personalized wine recommendations based on factors such as label variations," said Zac Brandenberg, DRINKS Co-Founder and CEO. "This is poised to be a game-changer for those on both sides of the aisle (or screen), delivering a better experience for wine shoppers and increased bottom lines for businesses who use it."Performance for DRINKS Recommend on Shopify marks first results since migrating to the Crossing Minds platformThe performance of DRINKS Recommend on Shopify marks the first results since DRINKS migrated their recommendation model training and delivery pipeline from AWS SageMaker to Crossing Minds' cutting-edge recommendation platform

MarTech Series
Aug 16th, 2023
Crossing Minds Launches AI that Makes E-commerce Product Data More Intuitive and Discoverable

Crossing Minds announced the release of a new e-commerce data enrichment product that makes e-commerce products more intuitively discoverable to customers.

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