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Crossing Minds

AI-powered B2B product recommendations

Overview

Crossing Minds builds an AI-powered recommendation platform for businesses to boost online discovery and engagement. It delivers personalized product suggestions by using deep-learning models that generate session-based recommendations from anonymized user data, integrated via APIs and SDKs to fit into existing systems. The platform emphasizes privacy by relying on anonymized data, setting it apart from some competitors and helping clients earn measurable gains. Compared with rivals, it highlights privacy, easy integration, and trackable outcomes, such as significant lifts in sales (around 96%) and click-through rates (around 120%). The goal is to help online retailers, e-commerce sites, and digital content providers increase sales and engagement through personalized experiences while maintaining user privacy.

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About Crossing Minds

Simplify's Rating
Why Crossing Minds is rated
D-
Rated D+ on Competitive Edge
Rated D- on Growth Potential
Rated D- on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

1-10

Company Stage

Series A

Total Funding

$13.5M

Headquarters

San Francisco, CA

Founded

2017

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Simplify's take

What believers are saying

  • Crossing Minds proved merchant demand with Shopify App Store pricing at $60,000 yearly.
  • DRINKS reported February 2024 gains from Crossing Minds powering wine recommendation experiments.
  • OpenAI gained recommendation expertise for personalization, agents, and retrieval after the June 2025 transition.

What critics are saying

  • June 2025 OpenAI absorbed the entire team, ending Crossing Minds as an independent company.
  • Crossing Minds stopped taking new customers, eliminating standalone revenue and sales momentum.
  • The brand is effectively dead; OpenAI owns the talent, and any revival is unlikely.

What makes Crossing Minds unique

  • Privacy-first, session-based recommendations handled anonymous shoppers without third-party cookies.
  • Shopify-backed integrations gave merchants turnkey personalization across storefront, email, and SMS channels.
  • Founders Alexandre Robicquet and Emile Contal built recommendation infrastructure now valuable to OpenAI.

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Funding

Total Funding

$13.5M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
$10M
$15M
$30M

Benefits

  • Medical, dental, & vision insurance
  • Employer-matched 401(k)
  • 20-day PTO
  • 9-days of paid holiday
  • Company shutdown from 12/24 - 01/01
  • Professional education opportunities
  • Voluntary Travel Policy
  • Visa support, if needed

Company News

Centralogic
Jun 30th, 2025
OpenAI Recruits Employees from Crossing Minds Amid AI Talent War

Backed by notable investors, Crossing Minds had raised over $13.5 million in its last funding round, indicating the potential and value of its technology in the AI landscape.

American Bazaar, Inc.
Jun 27th, 2025
OpenAI acquires AI recommendation startup Crossing Minds

OpenAI acquires AI recommendation startup Crossing Minds.

Swipeline
Jun 27th, 2025
OpenAI Acquires Crossing Minds for Team Transfer

OpenAI has acquired Crossing Minds, an AI-driven recommendation solutions provider for e-commerce, to transfer its founding team. Financial details were not disclosed. Founded in 2016, Crossing Minds has raised over $13.5 million, with investors like Index Ventures and Shopify. The acquisition aims to enhance OpenAI's personalization features and support its long-term AGI development plans. Crossing Minds will cease operations and no longer accept new customers.

PR Newswire
Feb 22nd, 2024
New Data Shows Drinks Ai-Powered Personalized Wine Recommendations Deliver Surge In Online Wine Sales

'DRINKS Recommend', leveraging Crossing Minds' state-of-the-art deep learning platform, delivers AI-driven wine recommendations that increase sales, customer engagementLOS ANGELES, Feb. 22, 2024 /PRNewswire/ -- DRINKS, the pioneering and leading operating system for alcohol e-commerce, today released new data from its AI-powered wine recommendation tool, DRINKS Recommend, that illustrates its ability to nearly double revenue from recommendations for online wine merchants.DRINKS Recommend was recently deployed on select pages by two major online wine retailers, selling in excess of 250,000 bottles a month. Compared to pages that offered an industry standard "most popular" set of wine recommendations, pages that implemented DRINKS Recommend delivered:Increased conversions: a 175% increase in attributed session conversionsa 175% increase in attributed session conversions Increased revenue : a 78% increase in average revenue per session: a 78% increase in average revenue per session Increased engagement: a 52% increase in click through rateDRINKS Recommend is the newest product built on DRINKS' patented AI models, called PAIR ("Predictive AI Retailing"). PAIR analyzes wine prices, regions, varietals, tasting notes, descriptions, label features, and how a product is perceived by customers to develop personalized product recommendations tailored to online merchants, their products, and their customers."We're in the business of using technology to transform all aspects of the alcohol industry, and that includes how it gets marketed online. Most people buy wine based on the label, and our deep industry experience and engineering talent enabled us to build AI-based tech that delivers accurate and personalized wine recommendations based on factors such as label variations," said Zac Brandenberg, DRINKS Co-Founder and CEO. "This is poised to be a game-changer for those on both sides of the aisle (or screen), delivering a better experience for wine shoppers and increased bottom lines for businesses who use it."Performance for DRINKS Recommend on Shopify marks first results since migrating to the Crossing Minds platformThe performance of DRINKS Recommend on Shopify marks the first results since DRINKS migrated their recommendation model training and delivery pipeline from AWS SageMaker to Crossing Minds' cutting-edge recommendation platform

MarTech Series
Aug 16th, 2023
Crossing Minds Launches AI that Makes E-commerce Product Data More Intuitive and Discoverable

Crossing Minds announced the release of a new e-commerce data enrichment product that makes e-commerce products more intuitively discoverable to customers.

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