Cruise

Cruise

Autonomous electric vehicle ride-hailing service

About Cruise

Simplify's Rating
Why Cruise is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Energy

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$8.8B

Headquarters

San Francisco, California

Founded

2013

Overview

Company Historically Provides H1B Sponsorship

Cruise focuses on providing an all-electric, self-driving car service specifically designed for urban areas. Its vehicles use advanced technology to navigate city streets autonomously, continuously learning from their experiences to improve safety and efficiency. Unlike traditional ride-hailing services, Cruise operates a fleet of fully autonomous vehicles, eliminating the need for human drivers, which helps lower operational costs and offers a unique experience for users. The company collaborates with local organizations to tailor its services to the needs of the communities it serves. Cruise aims to transform urban transportation by offering a safer, more efficient, and environmentally friendly alternative to conventional cars, powered entirely by renewable energy.

YC Company
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Funded Recently
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Simplify's Take

What believers are saying

  • Partnerships with AI companies like Nvidia could enhance Cruise's technology.
  • Waymo's safety research could help Cruise improve its safety protocols.
  • Microsoft's Azure integration could streamline data management for Cruise.

What critics are saying

  • Leadership instability due to key executive departures could disrupt operations.
  • Significant workforce reduction may hinder innovation and competitive edge.
  • Cessation of GM funding indicates potential financial resource challenges.

What makes Cruise unique

  • Cruise offers fully autonomous, electric ride-hailing services in urban environments.
  • Cruise collaborates with local organizations to tailor services to city needs.
  • Cruise uses 100% renewable energy, appealing to eco-conscious consumers.

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Funding

Total Funding

$8821.5M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
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Benefits

Flexible vacation

Paid holidays

Paid parental leave

Fertility & family expansion benefits

401k matching program

Monthly social events

Community volunteering programs

Healthy meals & snacks for onsite employees

Quarterly offsites & working retreats

Monthly wellness stipend

Mental health support

Professional development programs

On-site gym in SF HQ

Commuter benefits for onsite employees

Medical, dental & vision coverage

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -2%

2 year growth

↑ 3%
PYMNTS
Feb 14th, 2025
Report: Meta To Form Team Focused On Ai-Powered Humanoid Robots

Meta is reportedly forming a new team that will be devoted to developing artificial intelligence-powered humanoid robots.The team will be within the company’s Reality Labs hardware division, Bloomberg reported Friday (Feb. 14), citing unnamed sources. It will be led by Marc Whitten, the former CEO of General Motors’ Cruise self-driving division, and will add about 100 engineers this year.Meta did not immediately reply to PYMNTS’ request for comment.The company plans to work on its own humanoid robot hardware, with a focus on robots that can perform household chores, as well as AI, sensors, and software that could be used by a variety of companies manufacturing and selling robots, according to the report.Meta Chief Technology Officer Andrew Bosworth wrote in an internal memo, per the report: “The core technologies we’ve already invested in and built across Reality Labs and AI are complementary to developing the advancements needed for robotics.”The company is betting that humanoid robots will not be widely available for a couple of years but that they will be a major focus for Meta and the entire tech industry, according to the report.The report came shortly after news of other companies’ efforts in projects involving robots.It was reported Wednesday (Feb. 12) that Apple is exploring humanoid and non-humanoid robots for smart home applications. The products are in the early proof-of-concept stage at Apple and mass production of any potential Apple robots would likely not start any time before 2028.On Feb. 3, it was reported that robots were among several product lines included in a trademark application filed by OpenAI

The Robot Report
Feb 5th, 2025
Cruise Cuts Nearly Half Of Staff As Gm Focuses On Consumer Avs

When Cruise was most successful, it was running services in three cities, and it planned to expand to a dozen more in 2024. | Source: Cruise. Yesterday, Cruise LLC began laying off more employees, the company confirmed to The Robot Report. The layoffs will reach nearly half of its workforce, which could affect more than 1,000 people. These recent layoffs likely aren’t surprising to Cruise employees. In December, General Motors Co., Cruise’s parent company, said it would no longer fund the startup’s robotaxi deployment

PYMNTS
Feb 4th, 2025
Report: Gm Cuts 1,000 Jobs At Cruise After Ending Robotaxi Project

General Motors is reportedly cutting 1,000 jobs in its Cruise business unit after a previously announced decision to stop funding its robotaxi project. The cuts amount to almost half of the workforce in Cruise, Bloomberg reported Tuesday (Feb. 4), citing an internal memo and unnamed sources. Several Cruise leaders will leave amid the restructuring, including CEO Marc Whitten, Chief Safety Officer Steve Kenner, Global Head of Public Policy Rob Grant, and Chief Human Resources Officer Nilka Thomas, according to the report

Bizjournals
Feb 4th, 2025
GM finalizes Cruise acquisition, layoffs announced

General Motors has acquired full ownership of Cruise, integrating it into its Super Cruise division and cutting Cruise's workforce by half. This follows a series of setbacks, including safety incidents and regulatory challenges. Cruise's founder, Kyle Vogt, resigned as CEO, and Marc Whitten was appointed as the new CEO. GM invested $850 million in Cruise before deciding to shut it down. GM is also suing San Francisco for over $138 million in alleged tax overcharges.

MarketBeat
Jan 15th, 2025
NHTSA closes preliminary investigation into General Motors' Cruise robotaxis

The National Highway Traffic Safety Administration said that the Office of Defects Investigation opened a preliminary evaluation in October 2023 to determine whether vehicles equipped with an Automated Driving System made and operated by Cruise LLC were using appropriate caution around pedestrians in the roadway after receiving two reports of crashes involving pedestrians.

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