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Cruise offers a ride-hailing service powered by a fleet of fully autonomous, all-electric vehicles designed for urban environments. Customers book trips through a mobile app and ride in self-driving cars without a human driver. The cars navigate city streets, improve through miles driven, and run on 100% renewable energy to cut emissions. The service targets urban residents seeking convenient, reliable, and eco-friendly transportation, with a focus on safety, efficiency, and sustainability. Cruise differentiates itself by operating a driverless fleet (reducing labor costs) and by actively collaborating with cities and communities to align with local needs. Its goal is to transform city transportation by providing a safe, efficient, and environmentally friendly alternative to traditional cars.
Industries
Robotics & Automation
Automotive & Transportation
Energy
AI & Machine Learning
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$14.1B
Headquarters
San Francisco, California
Founded
2013
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Total Funding
$14.1B
Above
Industry Average
Funded Over
13 Rounds
Flexible vacation
Paid holidays
Paid parental leave
Fertility & family expansion benefits
401k matching program
Monthly social events
Community volunteering programs
Healthy meals & snacks for onsite employees
Quarterly offsites & working retreats
Monthly wellness stipend
Mental health support
Professional development programs
On-site gym in SF HQ
Commuter benefits for onsite employees
Medical, dental & vision coverage
General Motors hasn't abandoned autonomous vehicles despite shutting down its Cruise robotaxi division in 2024 after investing over $10 billion. The company is now developing self-driving technology for personal vehicles that could eventually support robotaxi services. Sterling Anderson, GM's chief product officer and former Tesla Autopilot head, told Business Insider the company is taking an incremental approach, starting with highway driving before expanding to urban areas. He said GM's autonomous systems will eventually operate in regions suitable for robotaxis. GM is focusing on Super Cruise, its hands-off driver assistance technology. Customers have driven one billion hands-free miles, and the company plans eyes-off highway driving by 2028. GM has rehired approximately 100 former Cruise employees and brought on Ronalee Mann, a former Cruise and Tesla executive, to lead development efforts.
Tesla Full Self-Driving hits Level 4? One analyst says yes. - June 10, 2026 Why it matters. If Tesla's FSD truly reaches Level 4, it could accelerate the commercial rollout of driverless ride-sharing, reshape regulatory standards, and pressure competitors to fast-track their own autonomous programs. Key takeaways. * - Piper Sandler analyst claims Tesla's FSD now functions at Level 4. * - Texas recognized Tesla's robotaxi program as Level 4 ride-sharing. * - Cybercab production at Giga Texas signals move toward driverless fleets. * - Tesla allocated up to $1 billion, underscoring confidence in autonomous rollout. Pulse analysis. Tesla's Full Self-Driving suite has long been marketed as a Level 2 driver-assist feature, but the conversation is shifting as analysts argue the technology now behaves like Level 4 autonomy in many scenarios. Alex Potter of Piper Sandler points to the company's own safety reports - showing over 5.5 million miles between accidents - and the recent self-certification of its robotaxi service in Texas as evidence that the system can operate without constant human oversight. By leveraging real-world performance data and personal test drives, Potter suggests the puzzle of reliable self-driving has been largely solved. The regulatory angle adds weight to the claim. Texas, a state known for a pragmatic approach to autonomous vehicles, has officially classified Tesla's robotaxi program as a Level 4 ride-sharing service. This designation not only legitimizes the technology but also creates a template for other jurisdictions. Simultaneously, Tesla's rollout of the Cybercab at Giga Texas - a purpose-built, steering-wheel-less vehicle - signals a concrete step toward fully driverless fleets. The company's allocation of up to $1 billion toward autonomous development underscores internal confidence and provides the capital needed to scale hardware, software, and insurance frameworks. Despite the optimism, challenges remain. Critics note that Tesla's FSD still requires driver attention in complex environments, and regulatory bodies worldwide have yet to adopt a unified definition of Level 4 autonomy. Competitors such as Waymo, Cruise, and Baidu are also racing to commercialize driverless services, each with differing safety metrics and city-level permits. Nonetheless, Tesla's extensive data pool, aggressive investment, and growing public perception of safety give it a strategic advantage. If the Level 4 claim holds up under broader scrutiny, the company could reshape the autonomous-vehicle market, prompting faster adoption across ride-hailing platforms and potentially redefining urban mobility. Joey Klender Tesla Full Self-Driving (Supervised) is currently listed as a Level 2 suite in terms of its passenger cars. As its Robotaxi platform continues to move quickly, it has been recognized as a Level 4 ride-sharing program by the State of Texas, as Tesla recently self-certified itself. However, a Wall Street analyst is arguing that Tesla (NASDAQ: TSLA) has effectively achieved Level 4 autonomy in most conditions in all of its vehicles, drawing on personal experience and data released by the company. Alex Potter of Piper Sandler said in a note to investors on Wednesday that "Tesla has solved the self-driving puzzle," pointing to decisions to offer insurance discounts for FSD-enabled policies as a signal of confidence, which is backed up by stellar safety records compared to human driving. Investing.com initially reported on Potter's new note. Additionally, Potter looks at the recent start of Cybercab production at Giga Texas as a potential indication that Tesla is ready to offer some level of unsupervised driving at least in the near future. The Cybercab has no steering wheel or pedals, completely eliminating the ability for human input. He also sees Tesla's allocation of "several hundred million USD (if not $1B+)" as confidence internally, seeing as it would be tough to set aside that amount of capital toward a project that the company does not see as relatively near-term. Forward thinking, especially as Cybercab has no human controls, it would make sense that Tesla is at least close to self-driving. How close is another question. Tesla has routinely teased that unsupervised FSD is close, but there are still a lot of things it feels as if the company has to roll out some more capability, including unsupervised parking features, known as "Banish," better operation with regional self-driving performance, and other improvements. That is not to say that Tesla FSD is super impressive already. It has already completed coast-to-coast drives across the United States and Canada, it routinely takes the stress out of driving for most people, and it has proven through Tesla Safety Reports that it is safer and involved in accidents less frequently than humans. These are the first-ever FSD safety statistics out of the Netherlands, showing it was over 3.5x safer than human driving on Dutch roads. The most recent numbers out of Tesla for North America show: -Over 5.5 million miles between accidents for Teslas using FSD Even Potter believes it is capable, as he used it to go from Missoula, Montana, to Minneapolis, Minnesota, back in April. "There's no substitute for personal experience," he wrote. Want to join the conversation?
General Motors has rehired more than 100 former Cruise employees from companies including Nvidia, Uber and Zoox as it develops fully autonomous vehicles for personal consumer use, The Information reported. GM shares climbed 2% following the news. The rehiring comes 18 months after GM shut down Cruise in December 2024, ending funding for its robotaxi operations. The company is now focusing on developing "eyes-off" self-driving technology for personally owned vehicles rather than ride-hailing services, according to GM's vice president of autonomous vehicles, Rashed Haq. Cruise was a major robotaxi competitor to Waymo until an October 2023 accident in San Francisco triggered regulatory scrutiny and service suspension. GM subsequently abandoned the robotaxi business, citing the time, resources and competition required to scale.
Meta is reportedly forming a new team that will be devoted to developing artificial intelligence-powered humanoid robots.The team will be within the company’s Reality Labs hardware division, Bloomberg reported Friday (Feb. 14), citing unnamed sources. It will be led by Marc Whitten, the former CEO of General Motors’ Cruise self-driving division, and will add about 100 engineers this year.Meta did not immediately reply to PYMNTS’ request for comment.The company plans to work on its own humanoid robot hardware, with a focus on robots that can perform household chores, as well as AI, sensors, and software that could be used by a variety of companies manufacturing and selling robots, according to the report.Meta Chief Technology Officer Andrew Bosworth wrote in an internal memo, per the report: “The core technologies we’ve already invested in and built across Reality Labs and AI are complementary to developing the advancements needed for robotics.”The company is betting that humanoid robots will not be widely available for a couple of years but that they will be a major focus for Meta and the entire tech industry, according to the report.The report came shortly after news of other companies’ efforts in projects involving robots.It was reported Wednesday (Feb. 12) that Apple is exploring humanoid and non-humanoid robots for smart home applications. The products are in the early proof-of-concept stage at Apple and mass production of any potential Apple robots would likely not start any time before 2028.On Feb. 3, it was reported that robots were among several product lines included in a trademark application filed by OpenAI
When Cruise was most successful, it was running services in three cities, and it planned to expand to a dozen more in 2024. | Source: Cruise. Yesterday, Cruise LLC began laying off more employees, the company confirmed to The Robot Report. The layoffs will reach nearly half of its workforce, which could affect more than 1,000 people. These recent layoffs likely aren’t surprising to Cruise employees. In December, General Motors Co., Cruise’s parent company, said it would no longer fund the startup’s robotaxi deployment
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Industries
Robotics & Automation
Automotive & Transportation
Energy
AI & Machine Learning
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$14.1B
Headquarters
San Francisco, California
Founded
2013
Find jobs on Simplify and start your career today