Crumbl

Crumbl

Rotating weekly desserts and cookies

Overview

Crumbl sells cookies and other desserts through a network of independently owned franchises in the United States, Canada, and Puerto Rico. Desserts are baked and sold with a weekly rotating menu, and items are delivered to stores in their iconic pink boxes. The company uses a centralized technology platform and supply chain to standardize taste and service across many locations while allowing local owners to run their shops. Its goal is to bring friends and family together around desserts, expand its store footprint, and create local employment.

About Crumbl

Simplify's Rating
Why Crumbl is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Logan, Utah

Founded

2017

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Simplify's Take

What believers are saying

  • Crumbl opened Roanoke, Virginia on August 21, 2026, extending its 1,100-plus store footprint.
  • Minecraft on August 31, 2026 and Little Debbie on September 7, 2026 drive repeat visits.
  • Patrick Gardner said corporate sends new recipes weekly, keeping the menu fresh and sticky.

What critics are saying

  • August 27, 2026 Utah headquarters layoffs signal margin pressure and slower corporate spending.
  • Warner Music settlement talks over the 2023 copyright lawsuit expose costly IP liabilities.
  • $23 six-packs and harsh viral reviews erode pricing power if novelty fatigue spreads.

What makes Crumbl unique

  • Crumbl’s weekly rotating menu drives constant novelty and social-media churn.
  • August 2026 Minecraft collaboration became its first-ever character license.
  • Oversized, open-kitchen cookies and collectible packaging create a theatrical dessert experience.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Parental Leave

Phone/Internet Stipend

Gym Membership

Company Social Events

401(k) Company Match

Company News

The Takeout
Sep 4th, 2026
Little Debbie's new collab brings nostalgia to this iconic sweet treat chain.

Little Debbie's new collab brings nostalgia to this iconic sweet treat chain. By Rolland Judd Sept. 4, 2026 2:16 pm EST Add The Takeout on Google: In an effort to find new ways to spice things up and offer customers something they haven't seen before, the cookie company Crumbl offers six exciting new desserts every week. One of the latest Crumbl collaborations with Minecraft was a big hit with cookie aficionados, and the upcoming collab with Little Debbie already has many folks thrilled for sweet treats with a dash of nostalgia. According to food blogger Markie Devo, who took to Instagram to break the news, some of Little Debbie's most iconic creations will be given the Crumbl treatment from September 7 through 12. Little Debbie's classic Zebra Cakes are getting a Crumbl makeover, featuring marshmallow cream cheese frosting stuffed between two layers of vanilla cake with melted white drops and that signature striped drizzle of chocolate. Another Little Debbie favorite, the Unicorn Cake, will become a strawberry cake cookie crowned with purple vanilla mousse, purple sugar, and a blue-and-white finish. The popular Strawberry Shortcake Roll is also part of the lineup as a cake cookie topped with a swirl of whipped cream and strawberry jam. The first Little Debbie snack cake ever released, the Oatmeal Cream Pie, is also being Crumbl-fied, with oatmeal cookies acting as a vessel for a marshmallow cream cheese frosting. And of course, there's something for chocolate lovers, too. The Chocolate Fudge Cupcake Cookie will be a play on Little Debbie's Chocolate Cupcakes featuring that iconic decorative white swirl on top, while Cosmic Brownies will become a multi-hued cookie topped with a kaleidoscope of colorful candies. Mixed feelings about the Little Debbie collab. Although Crumbl's entry into the dessert scene was met with wild success (it's expanded to over 1,000 bakeries in less than 10 years since first opening its doors), its cookie flavors do get mixed reviews. That said, some folks appear to be drooling in anticipation of trying the new flavors in the company's upcoming Little Debbie collab. The Oatmeal Cream Pie Cookie, in particular, is getting a lot of hype. In the subreddit r/CrumblCookies, one enthusiastic person wrote, "OATMEAL CREME PIE??? Stop it. I'll get 100 of them." Another fan of the classic snack added, "Give me those oatmeal cream pie cookies." Of course, plenty of people aren't exactly delighted with this latest collab. Some aren't convinced this is anything more than a marketing stunt, offering customers subpar snacks with a nostalgic connection. There are also criticisms about the premium it costs to bring the Crumbl cookies home. "[A six] pack is $23 where I live," someone wrote. A few Debbie Downers are speculating that none of the flavors will hit the mark. "Prediction: oily waxy zebra with not enough chocolate flavor. Unicorn will taste like bad cotton candy. Strawberry essence, and the oatmeal has gonna be disappointing all over it," one person opined. Still, people online love to hate on things. I have to wonder if those same people won't be the first in line to try some of Crumbl's latest creations.

Mashable
Aug 30th, 2026
Crumbl Cookies just announced a Minecraft menu, complete with exclusive mystery spoons.

Crumbl Cookies just announced a Minecraft menu, complete with exclusive mystery spoons. On Aug. 30, the bakery is dropping six square, Minecraft-inspired treats. on August 30, 2026 All products featured here are independently selected by its editors and writers. If you buy something through links on its site, Mashable may earn an affiliate commission. Crumbl's new Minecraft collab features six square treats topped with fan-favorite mobs. Credit: Crumbl TL;DR: Crumbl is teaming up with Minecraft on a limited-time menu featuring six square, Minecraft-inspired treats topped with fan-favorite mobs. You'll also have the chance to score a special limited-edition mystery spoon. If you have a Gen Alpha kid in your life, you probably know more than you'd like to admit about Minecraft (and honestly, Crumbl cookies). Now, the two brands are banding together to give your teens and tweens the collab they've always wanted. On Aug. 30, Crumbl is dropping a limited-edition menu featuring six different Minecraft-inspired treats. Every single cookie and cake on the menu will be square (obvs) and come with a mob topper. You May Also Like

Today in New York
Aug 30th, 2026
U.S. Copyright Office fees set to rise nearly 43% this november.

U.S. Copyright Office fees set to rise nearly 43% this november. Rights holders have until September 10 to register catalogs at current USCO rates through Cosynd's bulk filing service before fees rise. Rights holders looking to register at the current rates should begin identifying unregistered works and organizing catalog data before the increase takes hold." NEW YORK, NY, UNITED STATES, August 30, 2026 / EINPresswire.com / - Music organizations spent much of 2026 challenging the U.S. Copyright Office's (USCO) proposed fee increases, arguing that higher registration costs would disproportionately burden independent labels, artists, and songwriters. The campaign did not stop the USCO from submitting its final fee schedule proposal to Congress in July, but it helped focus attention on the registration system's affordability and may have tempered some proposed increases for musical works. Unless Congress intervenes during its 120-day review window, the new fee schedule will take effect in mid-November. Rights holders looking to register at the current rates should begin identifying unregistered works and organizing catalog data before the increase takes hold. Rights holders that provide their catalog data to Cosynd, a platform that simplifies copyright registration, before September 10 can access current, lower filing rates through its bulk registration capability and have their filings submitted under the existing fee structure. With roughly two weeks remaining, the deadline is especially relevant for catalog owners with unregistered masters, compositions, or incomplete chain-of-title documentation. This new deadline arrives right as copyright registration is becoming a litigation issue. A copyright owner generally must obtain registration before bringing a U.S. federal infringement lawsuit. Copyright registration is also required to participate in most class actions, as well as to file a claim with the Copyright Claims Board (CCB), the USCO's small claims tribunal. Timely registration can also determine whether a claimant may seek statutory damages, which can reach $150,000 per infringed work in qualifying cases, plus attorney's fees. The Warner Music Group settlement with cookie chain Crumbl illustrates the exposure issue created by unlicensed music use in social campaigns. WMG sued Crumbl over 159 recordings and compositions used in TikTok and Instagram promos, initially seeking statutory damages of up to $150,000 for each infringed work. Meanwhile in Germany, collecting society GEMA won a Munich Regional Court ruling against AI music generator Suno. The court ordered Suno to disclose revenue and pay damages, finding it liable for alleged unauthorized training and output conduct involving GEMA-represented works. While Suno is expected to appeal, the decision underscores the growing exposure facing AI companies that train material on protected music. This case also reinforces why labels and publishers need clear, current copyright registration records before infringement disputes emerge. More than 1,800 artists are supporting related class-action lawsuits against Suno and Udio in the United States. Separately, Round Hill Music has filed copyright infringement lawsuits against Suno and Anthropic in the U.S. District Court of California. The action adds to the expanding group of rights holders challenging artificial intelligence companies over the alleged use of protected music in training data and generated outputs. Round Hill Music says it initially identified 500 'bell-weather' musical compositions, but Round Hill says it may need to amend the case to include 10,000 or more compositions and sound recordings, with statutory damages potentially exceeding $1 billion. Cosynd has worked alongside law firms involved in several of these ongoing AI-related lawsuits, providing registration and ownership documentation that becomes foundational once litigation is underway. Each of these cases underscores a basic point: ownership claims are more difficult to enforce when registrations are incomplete, delayed, or absent. A U.S. work must be registered before its owner can file a federal infringement action. That means participation in high-stakes claims over unauthorized use, AI training data, or allegedly infringing outputs can hinge on having that copyright registration already in place. The USCO's examination process can take months, making reactive registration a weak strategy once a dispute has already surfaced. The strongest remedies also depend on timing. Registering before infringement begins, or within three months of a work's first publication, generally preserves eligibility for statutory damages and attorney's fees. Registration after infringement may still support a claim, but it can substantially narrow what a rights holder can recover. This proposed fee schedule will be the USCO's first major fee adjustment since 2020. The increases are intended to recover more of the costs of providing registration and recordation services, which it attributes to inflation, labor expenses, and modernization work. The USCO has moderated some of its steepest increases for musical works in response to public comments, but not for sound recordings. The overall increase has been described as approximately 43% across all USCO fee categories. But 55% is closer to the increase for services crafted specifically for music IP owners. The Standard Application, which can be used to register a single work or a group of works sharing the same author, owner, and release date - such as the sound recordings or compositions on an album - sees its fees rise from $65 to $85. Several group registration and recordation fees relevant to music catalogs are also increasing. Standard Application (electronic filing): $65 | $85 Group registration of musical works on an album, up to 20 works: $65 | $85 GRAM group registration of sound recordings on an album, up to 20 recordings: $65 | $130 Group registration of unpublished works, up to 10 works: $85 | $130 Expedited handling: $800 | $1,100 Electronic recordation of a document: $95 | $215 The GRAM increase is especially consequential. A single group application can cover up to 20 recordings from an album, along with related photographs, artwork, and liner notes. Under the proposed fee schedule, that filing cost moves from $65 to $130. Recordation is also becoming materially more expensive. The electronic base fee for recording a document, including an assignment or transfer of ownership, rises from $95 to $215. That affects labels, publishers, funds, and buyers working through catalog acquisitions, where recording a transfer can be a central part of establishing a clean public ownership record. That's the kind of due diligence Cosynd has supported in more than $500 million of catalog merger and acquisition activity to date. Expedited handling will also rise to $1,100 from $800, in addition to the application fee, emphasizing the cost-savings benefits of timely registration. That creates a costly option for right holders that delay registration until a dispute, closing, licensing negotiation, or litigation deadline is already underway. Rights holders seeking current, lower federal fees can register through Cosynd at a bulk registration discount. Cosynd must receive submissions by September 10. The earlier cutoff gives time to audit the catalog, determine which works have existing registrations, identify gaps, verify ownership and metadata, and prepare eligible applications before the higher fee schedule takes effect. For labels and catalog owners, the decision is not necessarily whether to register everything immediately. Rather, it is to identify the masters, compositions, and rights transfers that carry the highest enforcement and commercial value before these costs increase. Beyond music, Cosynd's work with news and media publishers, including Forbes, USA Today, The Atlantic, Politico, and Condé Nast, has grown over two years. Across both music and media, Cosynd now protects content that reaches more than 3 billion people daily - a signal that copyright protection concerns are extending well beyond music as AI-driven content use accelerates across industries. About Cosynd Cosynd is a cloud-based platform that simplifies copyright registration and rights management for creators, labels, publishers, and media companies. Founded in 2016 and based in New York, Cosynd allows users to register works directly with the USCO, build and sign ownership agreements, and maintain clear chain-of-title documentation at a fraction of the time and cost of traditional legal services. The platform helps rights holders establish an enforceable public record of ownership, a critical step for pursing infringement claims, licensing deals, and catalog transactions. Cosynd currently protects millions of assets for copyright owners in more than 160 countries worldwide. Ashley King Digital Music News +1 310-928-1498 email Today in New York here Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in New York do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Adventure Media & Events
Aug 28th, 2026
Families will yearn for Crumbl's new 'Minecraft' cookies.

Families will yearn for Crumbl's new 'Minecraft' cookies. These treats bring sweetness to classic Minecraft mobs. Crumbl Cookies is leveling up families' desserts with its new Minecraft collab. Starting Aug. 31, kids can trade their pickaxes for delicious treats inspired by their favorite video game. The Crumbl x Minecraft collab is building new adventures and tastes for kids with themed treats and surprises. Families can explore the new menu between Aug. 31 and Sept. 5, and if they go to Crumbl on opening day, they'll find something kids want more than Netherite armor. Spawning at Crumbl are six desserts inspired by Minecraft mobs, including creepers, bees, chickens, pigs, and endermen. Each treat attacks taste buds with delicious flavors like lemon, cookies & cream, cookie butter, and more. There's even a Grass Block Cake featuring a blend of cinnamon, vanilla, cinnamon brown sugar, and cream cheese frosting - the perfect treat before heading back to the keyboards. For more mining adventures, families can visit Crumbl on Aug. 31 to obtain special-edition Crumbl x Minecraft Mystery Spoons. There's even a Launch Day Exclusive spoon for the first 200 guests who buy a Minecraft 6-Pack (one per person). Taylor battle. Taylor is an assistant editor at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching Disney classics, she can be found building houses in The Sims 4. Taylor is passionate about creating and is always looking to try new things.

Rutherford Source
Aug 27th, 2026
Rutherford Source's latest eat & drink news for August 27, 2026.

Rutherford Source's latest eat & drink news for August 27, 2026. August 27, 2026 Rutherford Source has compiled the latest eat and drink news from August 21 through August 27, 2026. Here is what is happening in food and drink this week across Rutherford County and Middle Tennessee. Krystal rolls out football-season bundles starting at $9.99, a reworked Chik sandwich, pumpkin spice items, and loaded chili through November 1. Krispy Kreme's Pumpkin Spice Original Glazed Doughnut is back August 27-30, with a $5 dozen deal when you buy any dozen at regular price. Dutch Bros brings back Caramel Pumpkin Brulée and Cookie Butter alongside a new Autumn Berry flavor, now available at all 1,225+ locations. These Rutherford County establishments earned a perfect 100 on their most recent inspection scores for August 18-25, 2026. Wendy's is offering 10-piece Classic or Spicy Nuggets for $1.99 with any purchase through September 27, 2026, via the Wendy's app only. McDonald's Spicy Chicken McNuggets return to participating locations nationwide starting September 1, 2026, for a limited time. Teriyaki Madness is offering free delivery every Tuesday through September 29, 2026, on orders placed through the app or website. The Clay Oven in Murfreesboro scored 84 with 9 violations, including temperature failures and ice machine contamination, and a follow-up is required. See all Rutherford County food service, pool, and facility health inspection scores for August 18-25, 2026. 7-Eleven, Speedway, and Stripes are running Labor Day deals on sandwiches, roller grill items, margaritas, and nuggets through September 14. Curry Up Now opened in Smyrna on August 22, serving Indian-inspired fare, a full cocktail bar, and an exclusive dish: the Nash & Three. Arby's Steak Nuggets are back at participating locations starting August 24, now paired with a new Horsey Ranch dipping sauce for a limited time. Crumbl's weekly menu runs August 24-29, 2026, with three new flavors: After School Brownie, Confetti Dunker, and Strawberry Kiwi Fruit Pizza Cookie. The historic Fontanel Mansion near Nashville has reopened as an event venue, now hosting Bridgerton-themed afternoon tea on select weekends for $85. Dunkin' kicks off fall 2026 with an Alix Earle breakfast meal, expanded pumpkin drinks, a new tiramisu collection, and Berry Clementine refreshers. Buffalo Wild Wings brings back early 2000s fan favorites like Buffalo Chips, Mini Corn Dogs, and the Buffalo Zoo cocktail, plus a Von Dutch collab. 7 Brew's ready-to-drink canned coffees are now at approximately 4,400 Walmart stores, with five energy drink flavors rolling out to 1,100+ locations. Chipotle offers a free third entrée when ordering two on August 23, 30, and September 6 via the app using code SUNDAYS after 3 p.m.

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