Curology

Curology

Personalized skincare solutions via subscription

About Curology

Simplify's Rating
Why Curology is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$18.3M

Headquarters

San Francisco, California

Founded

2014

Overview

Curology provides personalized skincare solutions through an online platform. Clients start by completing a questionnaire and uploading photos of their skin, which allows Curology's dermatology providers to create a custom skincare formula tailored to their specific needs. This product is then shipped directly to the client's home. Curology stands out from competitors by focusing on individual skin concerns and offering ongoing support from dermatology professionals, making it particularly appealing to those who have struggled with traditional skincare products. The company operates on a subscription model, starting at $19.95 per month, and offers a 30-day trial for a small shipping fee, allowing potential clients to try the service before fully committing. The goal of Curology is to provide effective, convenient, and personalized skincare solutions to help individuals improve their skin health.

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Simplify's Take

What believers are saying

  • Curology's expansion into hair care taps into a growing market for personalized treatments.
  • Partnership with Amazon increases accessibility and distribution of Curology's skincare products.
  • Rising demand for personalized skincare aligns with Curology's direct-to-consumer business model.

What critics are saying

  • Increased competition from other personalized skincare brands may impact Curology's market share.
  • Expansion into hair care could divert focus from core skincare offerings, affecting quality.
  • Amazon partnership may lead to pricing pressures and reduced profit margins.

What makes Curology unique

  • Curology offers personalized skincare with prescription formulas delivered directly to customers' doors.
  • The company provides virtual consultations with dermatology providers for customized skincare solutions.
  • Curology's subscription model includes ongoing dermatological support and custom skincare formulas.

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Funding

Total Funding

$18.3M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

PTO + Paid parental leave

Equity

Free Curology subscription

Health, dental, and vision insurance

Employee donation matching

401k plan

Flexible spending plans

Commuter benefits

Expensed educational courses

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-1%
Trend Hunter
Sep 16th, 2024
Celebratory Co-Branded Lip Balms

In celebration of its 10th anniversary, dermatologist-powered personalized skincare brand Curology launched the Funfetti x Curology Lip Balm.

Glossy
Feb 1st, 2024
Curology takes on hair loss with new Rx treatment

On Thursday, Curology launched Hair Formulas Rx, a prescription serum that addresses Androgenetic Alopecia, commonly known as male and female pattern hair loss.

PR Newswire
Feb 1st, 2024
Personalized Skincare Brand Curology Launches Into Hair Care Category With Hair Formula Rx

Regrow Hair in as Few as Three Months With This Personalized Hair Loss Treatment Designed to Accelerate Hair Growth*SAN FRANCISCO, Feb. 1, 2024 /PRNewswire/ -- Dermatologist-powered personalized skincare brand Curology announced today their launch into the hair care category with its latest innovation, Hair FormulaRx. This personalized prescription hair growth treatment contains clinically proven ingredients that help to regrow hair in as little as three months.*Personalized Skincare Brand Curology Launches Into Hair Care Category With Hair FormulaRxCurology's new Hair FormulaRx has a similar telehealth, personalization, and multi-ingredient compounding approach for hair growth as its Custom FormulaRx does for skin. The personalized formula is prescribed by a licensed dermatology provider (PAs, NPs, MDs, DOs), who work under the guidance of board-certified dermatologists. If topical minoxidil is included in one's Hair FormulaRx, Curology offers higher strengths of minoxidil than what's available over-the-counter. These research-backed, clinically studied ingredients have proven efficacy."At Curology, we believe the scalp is an extension of our skin, and that healthy hair starts with a healthy scalp

PR Newswire
Jan 16th, 2024
Dtc Skincare Brand, Curology Announces E-Commerce Partnership With Amazon

Curology Continues Omni-Channel Expansion To Make Effective Skincare More Accessible with Amazon LaunchSAN FRANCISCO, Jan. 16, 2024 /PRNewswire/ -- Curology , the dermatologist-powered and personalized skincare brand, today announced Amazon as their newest retail partner. This news further drives their mission of making effective skincare more accessible and follows the brand's first successful expansion beyond its direct-to-consumer business to brick-and-mortar at Target last winter. They're currently on track to being the #1 facial skincare brand launched at Target in the past four years.DTC Skincare Brand, Curology Announces E-Commerce Partnership With AmazonWith Amazon being the biggest facial skincare retailer, this partnership widens distribution to Curology's target consumers, meeting them where they shop. Through Amazon's Prime Shipping, consumers will have access to Curology products at a faster rate than ever before, getting products to those in need to combat skin issues quickly and effectively. Curology products address a wide range of concerns, from acne to dark spots to dry skin, offering a routine that works in just four simple steps; cleanse, moisturize, treat, and protect."At Curology, we're always making big moves to expand access to our products through a range of e-commerce and brick-and-mortar channels

Yahoo Finance
Jan 12th, 2024
DTC skin care brand Curology launches on Amazon

DTC skin care brand Curology has widened its reach by officially launching all non-RX products on its own Amazon storefront on Friday.

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