Curology

Curology

Custom-formula skincare delivered by subscription

Overview

Curology provides personalized skincare solutions through a direct-to-consumer online service. It creates custom skincare formulas tailored to each user’s skin needs by having them complete an online questionnaire and upload skin photos. Dermatology providers review the data and write a unique formula that is shipped to the customer, along with ongoing dermatology support. The product works by delivering a customized prescription-like cream or serum for each individual, rather than a one-size-fits-all product. Curology differentiates itself from competitors by offering a fully personalized, subscription-based experience, with continuous access to dermatology providers and a process built around tailoring treatments to acne, dark spots, and uneven skin tone. The company’s goal is to improve individual skin health through convenient, personalized care that fits into a regular monthly plan and provides trial access to new customers.

About Curology

Simplify's Rating
Why Curology is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$18.8M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Dr. Felipe Jimenez joined as SVP Scientific Innovation, accelerating skin-hair R&D.
  • Hair FormulaRx launched February 2024, regrows hair in three months with high-strength minoxidil.
  • Amazon partnership January 2024 expands non-Rx access via Prime Shipping post-Target success.

What critics are saying

  • FDA halts compounded minoxidil in Hair FormulaRx, causing 2025 nationwide shortages.
  • Hims undercuts at $15/month, poaches 30% male subscribers in 6-12 months.
  • Tretinoin misprescriptions trigger class actions, $50M settlements in 18-24 months.

What makes Curology unique

  • Curology delivers prescription custom skincare formulas via online dermatology consultations.
  • Personalized treatments target acne, anti-aging, and hair loss with provider chats.
  • Subscription starts at $19.95 monthly, including virtual support and door delivery.

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Funding

Total Funding

$18.8M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

PTO + Paid parental leave

Equity

Free Curology subscription

Health, dental, and vision insurance

Employee donation matching

401k plan

Flexible spending plans

Commuter benefits

Expensed educational courses

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Curology
Dec 10th, 2025
Meet Dr. Felipe Jimenez: Our new scientific innovation leader shaping Curology's future

Meet Dr. Felipe Jimenez: its new scientific innovation leader shaping Curology's future. Curology, Inc. is here to share what Curology, Inc. know - but don't take it as medical advice. Talk to your medical provider if you have questions. * Curology has appointed Dr. Felipe Jimenez, PhD as Senior Vice President of Scientific Innovation. * He brings 20+ years of breakthrough R&D experience and more than 30 global patents. * His leadership will help Curology accelerate new product innovations across skin and hair. * Patients can expect even smarter formulas and next-gen clinical solutions to meet their real-life needs. Why this matters for personalized care. Curology has entered a new era of innovation. As more people look for effective solutions that cut through skincare guesswork, Curology, Inc. is investing deeply in the science that powers its personalized formulas. Bringing on Dr. Felipe Jimenez is a pivotal step in that journey. Dr. Jimenez is known for developing skincare technologies that push the industry forward - from elastin-focused research to advanced product platforms. Now, he'll help shape Curology's next wave of science: innovations that blend dermatologist-guided care, breakthrough formulations, and real-world testing at scale. Strengthening the science behind your routine - and what comes next. In his role, Dr. Jimenez will lead scientific strategy across: * Clinical innovation and formulation design * Evidence-driven testing that reflects real patient behavior * Exploration of new formulas for skin and hair health It's all part of Curology's mission to make high-quality dermatological care more accessible - and more adaptive - for millions. His approach aligns directly with Curology's DNA: progress you can measure, personalization guided by licensed providers, and formulas that flex with your skin over time. What this means for the future * Prescription-grade care without the hassle * Measured outcomes over marketing buzzwords * Personalized formulas backed by dermatology expertise With Dr. Jimenez at the helm of scientific innovation, Curology, Inc. is accelerating the development of next-generation solutions - including expanded approaches to skin aging, texture, tone, sensitivity, and future hair-focused technologies. This isn't about hype. It's about building the most effective, accessible, data-driven dermatology platform of the next decade. The bottom line. Your routine stays simple. Your results stay personal. And the science behind Curology continues to level up - faster than ever. Start your personalized journey and see what prescription skincare can do Try prescription skincare. Get routine essentials. Good skin days ahead. Join the 1M+ patients who've tackled everything from acne, to fine lines, to hair thinning with prescription-powered treatments, personalized by a Licensed Dermatology Provider. * Breakouts * Redness * Fine lines * Dark spots * Hair thinning

Drug Store News
Oct 20th, 2025
Curology's DayPrimeRx combines acne care, makeup prep into one

Curology's DayPrimeRx combines acne care, makeup prep into one. DayPrimeRx is a dermatologist-developed product that blurs imperfections and fights breakouts with prescription active ingredients, the brand shared. Skin care brand Curology recently launched a new daytime acne treatment that also features the benefits of a primer. DayPrimeRx is a dermatologist-developed product that blurs imperfections while also fighting breakouts with prescription active ingredients, the brand shared. "DayPrimeRx solves one of the most vexing challenges in beauty and skincare - the fact that acne treatments don't often layer well under makeup, forcing people to choose between cover and treat," said Dr. Whitney Tolpinrud, MD, FAAD, board-certified dermatologist and medical director at Curology. "DayPrimeRx eliminates that choice, giving patients one product that immediately blurs the skin, treats skin with prescription actives over time, and holds makeup in place for up to 12 hours thereby maximizing results and minimizing effort." DayPrimeRx features a hybrid formula that combines three active ingredients to target each individual's unique skin goals, including acne, dark spots and rosacea, among others. It also blurs imperfections, minimizes the look of pores and evens out skin texture. In addition, the product also holds makeup in place for up to 12 hours, the brand shared. Lastly, DayPrimeRx is designed to pair with nighttime acne treatments such as Curology's Custom FormulaRx, unlocking prescription-powered acne treatment 24/7. Consumers can purchase DayPrimeRx online at Curology.com by subscription. Related beauty news. * Byoma tackles breakouts with Blemish system The Blemish system is powered by the company's Clearamide Complex, as well as salicylic acid to help target breakouts. * Cerave rolls out Blemish Barrier Patches with help from content creator Madeline Argy In a series of digital and social content, the campaign will showcase Argy 'crashing out' over an unwanted breakout.

Trend Hunter
Sep 16th, 2024
Celebratory Co-Branded Lip Balms

In celebration of its 10th anniversary, dermatologist-powered personalized skincare brand Curology launched the Funfetti x Curology Lip Balm.

Glossy
Feb 1st, 2024
Curology takes on hair loss with new Rx treatment

On Thursday, Curology launched Hair Formulas Rx, a prescription serum that addresses Androgenetic Alopecia, commonly known as male and female pattern hair loss.

PR Newswire
Feb 1st, 2024
Personalized Skincare Brand Curology Launches Into Hair Care Category With Hair Formula Rx

Regrow Hair in as Few as Three Months With This Personalized Hair Loss Treatment Designed to Accelerate Hair Growth*SAN FRANCISCO, Feb. 1, 2024 /PRNewswire/ -- Dermatologist-powered personalized skincare brand Curology announced today their launch into the hair care category with its latest innovation, Hair FormulaRx. This personalized prescription hair growth treatment contains clinically proven ingredients that help to regrow hair in as little as three months.*Personalized Skincare Brand Curology Launches Into Hair Care Category With Hair FormulaRxCurology's new Hair FormulaRx has a similar telehealth, personalization, and multi-ingredient compounding approach for hair growth as its Custom FormulaRx does for skin. The personalized formula is prescribed by a licensed dermatology provider (PAs, NPs, MDs, DOs), who work under the guidance of board-certified dermatologists. If topical minoxidil is included in one's Hair FormulaRx, Curology offers higher strengths of minoxidil than what's available over-the-counter. These research-backed, clinically studied ingredients have proven efficacy."At Curology, we believe the scalp is an extension of our skin, and that healthy hair starts with a healthy scalp

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