DEUNA

DEUNA

Payment orchestration SaaS for Latin America

Overview

Deuna provides a unified commerce platform for Latin America, offering a SaaS operating system that connects merchants to 200+ payment providers through a single integration. It acts as an orchestration layer on top of gateways and acquirers, enabling intelligent routing, automatic retries for failed transactions, and a one-click checkout to boost conversion. Its AI-powered fraud prevention and the Aware AI data layer turn fragmented payment data into actionable insights to optimize performance in real time. Deuna differentiates itself by focusing on payment orchestration and data-driven conversion in LATAM, serving large retailers and brands, with a goal of increasing acceptance, reducing fraud losses, and growing merchant profitability while expanding across Mexico, Colombia, Ecuador, Chile, and Brazil.

About DEUNA

Simplify's Rating
Why DEUNA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

AI & Machine Learning

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$37M

Headquarters

Palo Alto, California

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • LatAm e-commerce grows 30% yearly, reaching $167B digital payments by 2028.
  • Unlimit partnership boosts cross-border approvals and cuts fraud for enterprises.
  • Modular SaaS scales reconciliations, subscriptions across Mexico to Brazil seamlessly.

What critics are saying

  • Mercado Pago's native orchestration captures merchants directly by Q4 2025.
  • Mexican Fintech Law mandates data residency by Q3 2026, banning 30% transactions.
  • Stripe's $2B EBANX acquisition commoditizes DEUNA by March 2026.

What makes DEUNA unique

  • DEUNA orchestrates 200+ payment providers via single integration for LatAm merchants.
  • One-click checkout leverages 3M-user network to triple e-commerce conversion rates.
  • Aware AI and payments-powered reasoning engine optimize fraud prevention and insights.

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Funding

Total Funding

$37M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$30M
DEUNA

Benefits

Vacations and additional PTO

Remote work from anywhere

Economic support for health insurance, internet and cell phone line

Stock options

Learning and development platform

Growth and career path

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

5%

2 year growth

0%
FF News
May 21st, 2024
Unlimit And Deuna To Deliver A New Payment Experience

Global fintech company, Unlimit and DEUNA, the ultimate unified platform for growing and simplifying commerce, announce partnership. Aimed at enhancing cross-border payments for enterprises in LatAm and other regions.According to Mexico’s Fintech Association and NTT Data’s 2023 report, digital payments represent 32% of the local Fintech market, with the number of companies in the sector growing by approximately 17.4% annually. Additionally, the total transaction value in the digital payments market is projected to reach US$115.20bn in 2024 and is expected to grow at a CAGR of 9.84% to reach US$167 billion by 2028. Finally, a recent study by AMVO on online sales revealed that Mexico is the global leader in eCommerce growth, reaching a market value of 658 billion MXN in 2023.In this context, Unlimit’s and DEUNA’s strategic alliance will enable access to secure, modern payment rails for enterprise-level companies, leading to higher approval rates, reduced costs, and lower fraud risks. This synergy combines DEUNA’s advanced payment orchestration capabilities with Unlimit’s extensive payments infrastructure and diverse payment method portfolio.Ignacio J. Morales, Head of Unlimit Mexico, commented: “Our partnership is an important next step in our mission to eliminate payment-related borders for companies ready to embark on their global expansion

TechCrunch
Jul 8th, 2022
DEUNA enters Latin America’s crowded one-click checkout sector flush with $37M

DEUNA, a Silicon Valley-based one-click checkout commerce startup, is officially joining Latin America’s nearly $100 billion e-commerce sector with $30 million in Series A funding after largely staying under the radar since being founded in late 2020.

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