DNSFilter

DNSFilter

AI-powered DNS protection and content filtering

Overview

DNSFilter provides AI-powered DNS threat protection and content filtering for enterprises, MSPs, and ISPs. It blocks phishing, malware, ransomware, cryptojacking, DNS poisoning, DNS tunneling, typosquatting, and zero-day threats by applying network-level, time-based filtering rules at the DNS layer. The service sits alongside existing security stacks and scales with a global anycast network to handle large organizations. It also offers a fully white-labeled partner program for MSPs and ISPs to resell under their own brand.

About DNSFilter

Simplify's Rating
Why DNSFilter is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$61.2M

Headquarters

Myrtle Beach, South Carolina

Founded

2015

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Simplify's Take

What believers are saying

  • June 30, 2026 MSP revamp added three tiers, white-label assets, and standardized pricing.
  • July 8, 2026 OEM launch expands reach through ISPs, security vendors, and device makers.
  • March 12, 2026 DNS PreCheck protects roaming workers before DNS resolution, reducing VPN gaps.

What critics are saying

  • January 28, 2026 Delaware litigation kept cofounder Michael Schroll’s claims alive in part.
  • Cisco Umbrella, Zscaler, Cloudflare, and Fortinet compress pricing and win security suite budgets.
  • If OEM and MSP channels stall, DNSFilter stays a narrow DNS feature, not a platform.

What makes DNSFilter unique

  • DNSFilter’s OEM program embeds protective DNS into partners’ products under their brands.
  • CyberSight adds behavioral analytics beyond blocking, exposing clicks, URLs, apps, and timelines.
  • The platform blocks threats across 200 billion daily DNS queries in 85-plus countries.

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Funding

Total Funding

$61.2M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15M
DNSFilter
$30M
Kalshi

Benefits

Full medical, dental, and vision benefits for US, UK, and Canada-based employees

Full short-term disability and life benefits; available long-term disability

Retirement savings account options with vested company matching for qualifying employees

Paid company-wide week off at the end of each year

Flexible Vacation Policy

Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair.

Awesome company swag

We Offer: Full medical, dental, and vision benefits for US, UK, and Canada-based employees

In-person annual gatherings. Last time we all spent a week on a beach in Cancun!

Hybrid company compensation details

Participation in E-Verify program

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-1%
Business Wire
Jul 8th, 2026
DNSFilter launches OEM program to embed DNS threat protection in third-party products

DNSFilter has launched an Original Equipment Manufacturing (OEM) programme allowing ISPs, cybersecurity firms, device makers, and app developers to embed its DNS threat protection and privacy solutions into their platforms. Partners can choose DNSFilter Protective DNS for threat blocking, DNSFilter Guardian Firewall and VPN for traffic encryption, or both. The programme offers three commercial models: resell and bundle, embedded (headless), or white-label co-brand. DNSFilter's platform processes 200 billion DNS queries daily across 225 servers in over 85 countries, blocking more than 235 million threats per day. The company's existing OEM integrations already support approximately 65 million users, including Amazon's eero networks. A dedicated software developer kit (SDK) supporting iOS, macOS, tvOS, Android, FireOS, and Windows has been deployed on over 2 million devices. The programme is now publicly available.

RP Soft Tech
Jun 24th, 2026
Why Did DNSFilter Name Serial Scale-Up Marketer Conor Coughlan as Chief Marketing Officer?

Why Did DNSFilter Name Serial Scale-Up Marketer Conor Coughlan as Chief Marketing Officer? Why Did DNSFilter Name Serial Scale-Up Marketer Conor Coughlan as Chief Marketing Officer? - Discover why DNSFilter appointed Conor Coughlan as CMO to drive hyper-growth strategies and enhance brand visibility. If you're planning to build a scalable product, choosing the right service is critical. Its expertise includes The recent appointment of Conor Coughlan as Chief Marketing Officer at DNSFilter raises questions about the strategy behind this crucial role during a time of hyper-growth. What is the concept. A Chief Marketing Officer (CMO) is paramount in steering the marketing direction of a company, particularly in organizations focused on rapid expansion like DNSFilter. The CMO oversees marketing initiatives that should not only increase visibility but also drive engagement and conversion. Why it matters now (2025-2026 context). In 2026, the competitive landscape in tech and marketing is more crowded than ever. With digital transformation accelerating, companies need visionary leaders who understand how to navigate dynamic markets. Coughlan's experience as a serial scale-up marketer is expected to contribute to DNSFilter's ambitions of doubling its growth, which signals a proactive approach towards adapting to these market demands. How AI is changing this. Artificial Intelligence is reshaping marketing strategies by enabling data-driven insights, automating customer interactions, and optimizing market reach. Under Coughlan's leadership, DNSFilter can leverage AI to enhance personalization in their marketing efforts, providing tailored solutions that resonate with their target audience. Real-World examples. Several tech companies have successfully scaled their operations by implementing data-centric marketing strategies. For instance, HubSpot used its CMO's dual focus on content and performance to drive brand loyalty and revenue. Another inspiring case is how Slack utilized strategic marketing plays to grow its user base exponentially through word-of-mouth and referrals. Practical insights / actions. Organizations should analyze their leadership placements critically. Filling the CMO role with someone like Coughlan can signal a shift in marketing philosophy that prioritizes innovative growth. Leaders should embrace AI-driven tools that provide analytics and insights to optimize marketing teams and campaigns, ensuring they remain ahead of industry trends. Future outlook. As RP SoftTech approach 2026, the emphasis will likely be on integrating advanced technology with traditional marketing practices. Businesses that adapt to this hybrid model can expect to achieve significant growth. With Conor Coughlan at the helm of marketing, DNSFilter is poised to not only capitalize on these changes but also to redefine their strategic positioning in the market. Conclusion. The appointment of Conor Coughlan as CMO at DNSFilter highlights the importance of adaptable leadership in today's fast-moving market. Companies must ensure they are equipped with the right leaders to navigate the challenges and opportunities of hyper-growth. About RP SoftTech: RP SoftTech is a software development company helping startups and SMEs build mobile apps, web platforms, and AI automation systems. Contact RP SoftTech or explore its services to see how RP SoftTech can help your business. Suggested reading. DNSFilter Conor Coughlan CMO appointment marketing strategies brand growth

Business Wire
Jun 23rd, 2026
DNSFilter appoints Conor Coughlan as CMO to drive hyper-growth after Armis scaling success

DNSFilter, a global AI-powered protective DNS and content filtering provider, has appointed Conor Coughlan as chief marketing officer to accelerate its expansion. The company, trusted by over 45,000 organisations worldwide, is scaling globally whilst preparing new AI-powered offerings and deepening channel partnerships. Coughlan previously served as CMO at Armis, where he helped scale the business from $27 million to over $420 million in annual recurring revenue before its $7.75 billion acquisition by ServiceNow. Named Cyber CMO of the Year in 2025, he brings over 25 years of experience scaling SaaS organisations across three continents. The appointment follows the recent addition of Rich Scott as chief revenue officer as DNSFilter works to capture greater market share across protective DNS and content filtering categories.

DNSFilter
Mar 23rd, 2026
DNSFilter named winner of Global InfoSec Awards during RSAC 2026.

DNSFilter named winner of Global InfoSec Awards during RSAC 2026. by DNSFilter Team on Mar 23, 2026 6:00:00 AM DNSFilter Wins Market Leader Placement for Internet Filtering, Protective DNS, SMB Cybersecurity in 14th Annual Global InfoSec Awards at #RSAC 2026 SAN FRANCISCO, CA - MARCH 23, 2026 - DNSFilter is proud to announce DNSFilter Inc. has won the following award(s) from Cyber Defense Magazine (CDM), the industry's leading electronic information security magazine: * Market Leader in Internet Filtering * Market Leader in Protective DNS * Market Leader in SMB Cybersecurity "We are thrilled to be named a market leader in three distinct categories by Cyber Defense Magazine during their 14th anniversary. On the heels of launching our DNS PreCheck and CyberSight capabilities, we have shown that we are committed to innovation and supporting enterprises, SMBs, and MSPs," said Ken Carnesi, CEO of DNSFilter. "DNSFilter embodies three major features we judges look for to become winners: understanding tomorrow's threats, today, providing a cost-effective solution and innovating in unexpected ways that can help mitigate cyber risk and get one step ahead of the next breach," said Gary S. Miliefsky, Publisher of Cyber Defense Magazine. DNSFilter Inc. is thrilled to be a member on this coveted group of winners, located here: http://www.cyberdefenseawards.com/ Please join DNSFilter Inc. at the #RSAC RSAC Conference 2026, https://www.rsaconference.com/usa today, as DNSFilter Inc. share its red-carpet experience and proudly display its trophy online at its website, its blog and its social media channels. About DNSFilter DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats up to 10 days earlier than competitors. DNSFilter's solution secures workers wherever they are, helping organizations boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Trusted by more than 45,000 organizations worldwide, DNSFilter enables organizations to deploy powerful protection in minutes while gaining deep visibility into their security posture. Learn more at dnsfilter.com. About the Global InfoSec Awards This is Cyber Defense Magazine's thirteenth year of honoring InfoSec innovators from around the Globe. Its submission requirements are for any startup, early stage, later stage, or public companies in the INFORMATION SECURITY (INFOSEC) space who believe they have a unique and compelling value proposition for their product or service. Learn more at www.cyberdefenseawards.com DNSFilter Media Contact Shannon Van Every Force4 Technology Communications [email protected] CDM Media Inquiries: Contact: Irene Noser, Marketing Executive Email: [email protected] Toll Free (USA): 1-833-844-9468 International: 1-646-586-9545 Website: www.cyberdefensemagazine.com

PR Newswire
Mar 17th, 2026
DNSFilter launches CyberSight to track user behaviour and accelerate incident response

DNSFilter has launched CyberSight, a behavioral analytics capability that extends beyond traditional DNS filtering to provide comprehensive visibility into user activity across devices, applications and web traffic. The new feature is integrated into the platform's Pro and Enterprise tiers. CyberSight captures detailed user activity including clicks, applications and full URLs, enabling security teams to investigate incidents, detect shadow IT and optimise SaaS spending. Unlike conventional DNS filtering that only logs blocked requests, CyberSight tracks meaningful user actions whilst filtering out background system noise. The solution is currently available for Windows devices, with macOS support planned for the second half of 2026. DNSFilter serves over 45,000 organisations worldwide and claims its AI-driven platform blocks threats up to 10 days earlier than competitors.

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