DOverview
Dôen creates womenswear and a home capsule with a California bohemian vibe, sold directly to consumers online and through seven U.S. stores, plus wholesale partners. Its products are designed with customer feedback and produced ethically in women-owned or co-owned factories, and the Hand Me Dôen resale program turns pre-owned items into store credit. It stands apart with a collective equity-sharing model and strong female-led leadership, aligning its business with ethical production and storytelling rather than traditional wholesale-only models. Its goal is global growth through expanded retail presence, wholesale partnerships, and stronger infrastructure, supported by its Series A funding.
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About DÔEN
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Ghent, Belgium
Founded
2016
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Simplify's take
What believers are saying
- Charleston's King Street store opens in fall 2026, extending profitable retail density.
- DÔEN's March 2026 Garrett Leight eyewear collaboration adds a higher-margin product line.
- June 2026 Library Science sales broaden awareness while donating profits to Room to Read.
What critics are saying
- Three 2026 store openings strain inventory, payroll, and execution at a subscale company.
- Reformation and Hill House Home copy DÔEN's romantic look, compressing margins by 2027.
- A stalled DTC conversion would leave DÔEN dependent on wholesale and trend cycles.
What makes DÔEN unique
- DÔEN became a Certified B Corp in 2026, formalizing its ethical positioning.
- The Kleveland sisters built a women-led collective with shared ownership, strengthening founder authenticity.
- Hand Me Dôen turns resale into loyalty, with 92 percent returning shoppers.
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Benefits
- Paid Vacation
- Paid Sick Leave
- Paid Holidays
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Hybrid Work Options
- Employee Discount
Growth & Insights and Company News
6 month growth
5%1 year growth
26%2 year growth
26%Featured venturemom - Margaret and Katherine Kleveland. How Margaret and Katherine Kleveland built DÔEN around women. Listening to what women wanted - and creating a company that put women at the center - is what helped sisters Margaret and Katherine Kleveland build DÔEN. Born in Santa Barbara, the sisters grew up surrounded by the soft colors, oak groves, orchards, and coastline of California. Years later, after both had worked in the fashion industry, they began to see what was missing. There were few women leading fashion companies, and they felt there was room for a brand that was more personal - one that understood the busy, beautiful lives women were actually living. Motherhood sharpened that vision. Margaret and Katherine saw firsthand how much women create, manage, nurture, and sustain. Rather than seeing motherhood as something separate from their professional lives, they drew confidence from it. They decided to build a fashion company their own way. In 2016, they launched DÔEN with a collective of Los Angeles-based women creatives and business leaders who shared ownership in the company. From the beginning, the goal wasn't simply to design clothes for women. They wanted women to have a meaningful role in building and shaping the business itself. The clothes reflected that philosophy. Inspired by the California of their childhood, DÔEN became known for romantic dresses, vintage-inspired florals, soft blouses, and feminine silhouettes that feel nostalgic without feeling dated. The pieces were designed for real life - from ordinary days to milestone moments - and with the hope that many would be worn and passed down for years. DÔEN also built an unusually close relationship with its customer. Through its website, social media, boutiques, and carefully selected retail partners, the company created a community around the brand rather than simply selling clothes. That same thinking extended behind the scenes. In 2020, DÔEN brought one of its longtime manufacturing partners into the ownership collective, recognizing that the people creating the clothes should also participate in the company's success. And the brand continues to evolve. In 2026, DÔEN became a Certified B Corp, reinforcing its commitment to people, responsible production, and long-term sustainability. What I love about DÔEN is that Margaret and Katherine didn't just see an opening for another fashion label. They saw an opportunity to rethink who gets to build one. VentureMom Tip When you see something missing in your industry, don't be afraid to build the company you wish already existed. April 22, 2019 January 20, 2025 February 6, 2013
Can fashion make the business case for sustainability? October 5, 2026 4:15pm If there was one question that reverberated again and again - and again - across fashion discussions throughout New York Climate Week in late September, it was: "Is there a business case for this?" It's by no means a novel question, nor is it one that hasn't already been asked a thousand times. But it was also born of the rude realization that the old kumbaya approach isn't working anymore. To get the necessary corporate buy-in - it's the business of business, after all, that generates the vast majority of global greenhouse-gas emissions - sustainability advocates are increasingly using the language of growth, resilience and returns. "Three years of selling organic cotton shorts on the internet has taught me one thing: people do not buy shorts to save the ocean," Garrett Wilson, co-founder of Ryker Clothing Co., a brand that makes 100 percent natural-fiber gym clothing and underwear, said at the Regenerative Textiles Forum, organized by community platform Why Regenerative. "People ultimately buy clothes because, No. 1, they think they look good. And that's why people buy our clothes." Indeed, sustainability is the "gift with purchase" that "makes people feel good" rather than the "ultimate motivator of behavior," as Kate Sanner, founder and CEO of resale-shopping app Beni, put it at the Building Fashion's Circular Future: Buy-In, Consumer Behavior and Programs That Scale event hosted at No. 29 Communications' office. "When we started Beni, we were really kind of granola and eco. But then we realized that's not what's going to sell the idea," she said. "At the end of the day, what we're all after is that we've got to show up and like what we're wearing. The question then is: Can I make the more sustainable way to get there the obvious choice and the one that delivers better value for you? If I can do that, then you choose resale or rental because it's simply the better value option." But there's also a growing cultural currency around thrifting and renting, driven in large part by Gen Z, that's shifting the zeitgeist. Today, a badge of honor is bragging, "Thanks, it's thrifted!" or "Thanks, it's rented!" Sanner said. This is part of the reason why Dôen launched Hand Me Dôen, a branded buyback and resale program powered by recommerce provider Treet. The platform allows customers to trade in eligible pre-owned Dôen pieces for store credit, which Dôen then authenticates, prices and resells. Beyond aligning with its impact values, Dôen saw its presence on third-party resale marketplaces as a business opportunity, said Kristine Kim, the label's president of impact and responsible sourcing. "We wanted to capture those sales and, more importantly, create a beautiful and on-brand resale experience that offers the customer the same shopping experience they get when shopping for new items," she said. "Because of that, buy-in was there from the beginning. We wanted to develop resale as a bona fide revenue channel." Last year, Hand Me Dôen grew by 61 percent and posted higher average order values. But the metric Kim is most thrilled by is that 92 percent of its shoppers are returning customers, making the platform a "true loyalty program" for the brand. Sometimes, customer expectation drives circularity, as in the case of Cotopaxi, which recently released a set of hard-side suitcases specifically engineered for easy, at-home self-repair. Annie Agle, the company's vice president of impact and sustainability, said the luggage is also backed by Cotopaxi's Guaranteed for Good policy because a lifetime warranty has become table stakes in the outdoor and adventure-travel industry. For Agle, there's plenty of opportunity to meet consumers "where they're at" because of the wealth of insights that now exist. "That's what I'm always pushing on: what is customer behavior here?" she said. "I think circularity is an evolving space. There is no one-size-fits-all. I think it requires a kind of flexible mindset, but I think the more playful you can be with circularity, the more you're going to tap into the consumer energy around both value and values." But what resonates with consumers does not necessarily translate upstream. In the raw-materials sector, eco-friendly alternatives without a clear path to commercial viability struggle to escape the so-called "Valley of Death." "The moral case does not necessarily convince a CFO to give a green light to a next-gen product," Nicole Rycroft, founder and executive director of Canopy, said at Eco-Age's Convening the Next-Generation Materials Transition Forum at the Fashion Institute of Technology. The Canadian forestry nonprofit recently commissioned economic modeling involving a large global brand and a Chinese viscose producer to answer CFOs' common questions: How long will next-gen alternatives cost more, and when does the business case begin to make sense? It found that blending just 5 percent next-gen textile-to-textile recycled fiber into conventional man-made cellulosic fiber production could deliver an immediate, high-impact return for both brands and fiber producers. "This holds true without needing policy mechanisms in place, and even without factoring in the wood price shocks that modelers project will come with increasing forest fires," Rycroft said. "For a viscose producer looking to mitigate risk as much as pursue profits, integrating 5 percent textile-to-textile next-gen into their production line is an immediate hedge." The good news, she said, is that if the industry adopts 5 percent next-gen inputs now, it can achieve price parity with conventional viscose or lyocell by 2031. "We're on track for 15 percent of the fiber basket being from next-gen sources rather than exclusively reliant on wood, which is pretty much the case today," Rycroft said. "And once we're past that threshold by 2036, so within the decade, 40 to 50 percent of the MMCF basket would be coming from next-gen sources, which means so much more resiliency within this value chain." But expecting new technologies to be drop-in ready and price-competitive from the get-go is unrealistic, said Priyana Khanna, innovation director of scaling at the innovation platform Fashion for Good. For one thing, they face the costs of early-stage testing; for another, they lack economies of scale. "We are really looking at how we aggregate demand to create economies of scale right at the start of the funnel and drive costs down," she said. Khanna cited Circ's Fiber Club, a business coalition created by the recycling company to make it easier for brands to collectively commit to purchasing Circ's recycled polyester and lyocell fibers, providing greater certainty for producers considering investments in new capacity. SJ Newsletters
Dôen opening King Street shop. You'll find apparel, accessories, and more at the store opening at 337 King St. this fall. Published Date: September 25, 2026, 9:00 AM EDT "New & Coming Soon to King Street!" said a post published to the King Street Charleston Instagram page earlier this month. "A few new neighbors are joining the district, bringing even more places to shop, dine, and discover while adding their own something special to the King Street community." Those new neighbors include several concepts whose openings What Now has already covered: brands like Palmetto Moon, Frances Valentine, and Babas on King. On top of all those exciting openings, King Street can also expect a new outpost of apparel and accessories brand Dôen. "Founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of women, DÔEN is a women-run business offering collections inspired by a nostalgia for the coastal California of decades past," says the Dôen website. "DÔEN exists to honor the bond between women, our friends, peers, and those who choose to live their lives in our creations. Each collection is designed to accentuate the beauty of both the simplest and the most transformative moments of life, and offer an empowering and approachable option for our community for years to come." At the King Street shop, you'll find clothing, shoes, accessories, lingerie, sleepwear, and more. The new Dôen store is expected to open this fall at 337 King St. You can keep up with all things Dôen by following @shopdoen on Instagram. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Charleston Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
Weekly Drop Watch: Dôen, Rosie Assoulin x target, byredo and more. Shop the best of this week's fashion and beauty launches. Jul 31, 2026 10:30 AM EDT For its Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from its favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion launches. Dôen Pre-Fall 2026. Indie fashion favorite Dôen introduced its Pre-Fall 2026 collection this week, an array of "jewel-toned silks and nostalgic foulards with lightweight knits and soft cotton separates," as described in press materials. Pieces range in price from $118 to $998 and are available now at shopdoen.com. Rosie Assoulin x target. Target's latest designer partnership is with New York-based fashion designer Rosie Assoulin, who received the CFDA Emerging Womenswear Designer Award in 2015. This week, the duo launched a colorful collection spanning women's apparel, accessories and home. Featuring dresses, skirts, tailored shirts, kitchen towels, handbags and footwear, the collab is mostly priced at $50 or less. Shop it at target.com. Jenni Kayne The Coastline Drop. Jenni Kayne unveiled The Coastline Drop, a beachy "capsule built of effortless ease, California living and a simplified approach to the season ahead," per the brand. The lineup features linen separates, lightweight knits, raffia accessories and breezy dresses and skirts. Shop them all at jennikayne.com. J. Crew x the American Museum of Natural History. J.Crew and the American Museum of Natural History reunited this week (after the success of their first collab in 2015) for a new limited-edition capsule collection. The NYC institution and retailer created pieces for all ages, including graphic tees, jewelry and slippers for children and grown-ups alike. Priced from $32 to $148, the collection is available now (just in time for back-to-school shopping!) at jcrew.com. Alo launches sunglasses. Alo launched its debut sunglasses collection, a six-style lineup designed in Los Angeles and crafted in Japan. The frames are made from Takiron acetate, with select styles featuring custom palladium and gold-plated hardware. An accompanying campaign directed by filmmaker Bardia Zeinali and photographed by Stuart Winecoff, stars Lila Moss, Amelia Gray Hamlin, Alton Mason, Matthew Noszka, Lara Stone and Estelle Chen. Shop the eyewear, priced from $250 to $375, at aloyoga.com. Levi's x Sky High Farm Goods. Levi's partnered with Sky High Farm Goods on a workwear-inspired collection featuring jeans, jorts, T-shirts, denim outerwear and more. Prices range from $65 for a ringer tee to $225 for overalls, and a portion of the profits go directly to Sky High Farm to help power its food equity work. Shop now at levi.com and skyhighfarmgoods.com. Nike introduces studio fleece. Although it's a bit too warm for heavy sweatpants in most parts of the U.S., Nike is getting Fashionista ready for cooler weather with a fleece collection launching this week. The campaign is fronted by Nike athletes Alysa Liu and Sha'Carri Richardson, alongside artists Karina and Yeat. The crew-neck and quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants are designed for a cool "athlete-off-duty" vibe (though you don't have to be good at sports to wear them). Shop the collection, which retails for $35 to $85, at nike.com. Beauty launches. Byredo's new scent. Byredo dropped its latest fragrance, Future Memories, an eau de parfum created by renowned perfumer Quentin Bisch. The layered scent incorporates notes of vanilla, galbanum essence, black currant accord, aldehydes, orris butter, labdanum and orange blossom. Shop it for $300 (100 mL) and $235 (50mL) at byredo.com. Youth to the People's 'Superfood Retinol' Skin-care brand Youth to the People introduced a new formula, Superfood Retinol Plant Protein Balm ($58), this week. Described in press materials as a "two-in-one treatment that merges the regenerative power of a retinol serum with the rich, comforting hydration of an overnight balm," the formula incorporates 0.1% retinol, niacinamide, a vegan collagen peptide and superfood ingredients like green tea, spinach and kale. It's even gentle enough to use on your neck. Shop it at youthtothepeople.com and sephora.com. Josie Maran drops bed-inspired body care. Josie Maran expanded its popular argan oil-based body butter line with a new scent, dubbed "...In Bed" ($62 for 13.5 oz refill pouch; $36 for 6 oz; $16 for 2 oz). Inspired by "the feeling of cloud-soft sheets, open windows and a morning that unfolds at its own pace," the scent incorporates notes of whipped vanilla milk and cashmere musk. Shop it at josiemaran.com and sephora.com. Ilia launches Waterproof Eyeliner. Ilia unveiled its latest makeup product, Thru Line Waterproof Eyeliner ($26), this week. Touted as a "high-performance, 24-hour wear liner designed for sensitive eyes," the formula reportedly glides on smoothly before setting and is housed in a sharpenable pencil made from upcycled coffee bean husks. Shop it in 10 shades (in a variety of both matte and shimmery finishes) at iliabeauty.com and sephora.com. Dibs Beauty's first complexion launch. Dibs Beauty launched its first-ever true complexion product, the Edit Stick Brightener & Concealer Duo ($32). The dual-ended stick features two cream formulas: "a brightener designed to reduce the look of fatigue and redness, and a hydrating concealer that evens tone, blurs imperfections and conceals dark circles with buildable, skin-like coverage," per the brand. Shop it in 20 shade combinations at dibsbeauty.com.
Weekly Drop Watch: Alex Mill x Margaux, miaou x roxy, e.l.f and more. Shop the best of this week's fashion and beauty launches. Jun 19, 2026 8:00 AM EDT For its Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from its favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion launches. Alex Mill x Margaux. Alex Mill and Margaux dropped their second collaboration this week, "a new collection built around Margaux's beloved Selene Flat, reimagined in three colorways that capture the spirit of summer." Alex Mill Creative Director Somsack Sikhounmuong brought his "sense of color, play and warmth" to the sandals, which are available in Poppy Satin, Butter Nappa and Espresso Crinkle Patent and start at $345. Shop them at margauxny.com and alexmill.com. Converse x Collina Strada. Another notable footwear collab this week comes from Converse and Collina Strada, who partnered to "[reimagine] the Converse Chuck 70 through Collina Strada's playful lens - where fashion becomes a tool for reflection, joy and individuality," per a press release. Marking the first drop of a multi-season partnership, the collection features four distinct styles of the Chuck 70, priced from $160-$200. See and shop them now at converse.com. Miaou x roxy. Roxy and Miaou collaborated on a capsule that blends the former brand's "iconic surf heritage" with the latter's "signature feminine silhouettes," featuring body-skimming separates, swimwear, coastal prints and statement footwear "designed for a summer spent between Malibu and the Mediterranean," according to press materials. Shop the collection, priced between $80-250 at miaou.com and roxy.com. Melissa x diesel. Following the success of their 2025 collaboration, Melissa joined forces with Diesel once again to create a capsule that "explores the brands' shared futuristic design language" through footwear and (for the first time) accessories. The collab reintroduces signature footwear silhouettes in new colorways, but also debuts the Quantum Dome Bag ($199). See and shop the full collection at diesel.com and shopmelissa.com. Dôen x Library Science. Dôen partnered with Library Science, Kaia Gerber and Alyssa Reeder's online book club, for a second collaboration, the Cordelia dress ($298). The cotton-poplin mini was "designed with dreamy summer reading and vacation escapes in mind," per the brand, and 20% of the profits from each dress sold will be donated to Room to Read, an organization dedicated to promoting literacy and gender equality through education. Shop it at shopdoen.com. Clare V.'s summer jewelry. Clare V. unveiled its June jewelry assortment, designed to be "beach and summer-event ready." Featuring charm necklaces, a statement clamshell pendant, a matching beaded necklace and bracelet, the lineup starts at $55 and is available at clarev.com. Beauty launches. E.l.f. Gets into hair care. E.l.f. debuted its first foray into hair care this week with the launch of a six-piece collection of styling and care-based products, each priced at $10 or less. According to the brand, the category has been highly requested by its existing community and the product range was developed for "effortless, at-home styling across hair types and textures, [with a focus] on shine, hydration, smoothness and frizz control." Get it at elfhaircare.com. Alo's Hypochlorous acid spray. Building out its beauty and wellness offerings, Alo dropped its own version of a hypochlorous acid mist this week. The Alo Hypochlorous Clarity Mist (4oz for $32 / 2oz for $16) is designed for "pre/post sweat, travel or on-the-go use," aiding in skin recovery, soothing redness and reducing congestion. Shop it at aloyoga.com. Briogeo expands its Don't Despair, Repair line. Briogeo expanded its popular Don't Despair, Repair line with the launch of Miracle Mist ($32), a "naturally derived, lightweight bi-phase leave-in mist designed for daily use to help repair bonds, smooth frizz and protect against heat styling, replacing the need for weekly bond treatments," according to press materials. Shop now at briogeohair.com. Mane's new leave-in Conditioner. Mane, the hair-care brand founded by hairstylist Jen Atkin, dropped Hydration Hugs Leave In Conditioner ($26) this week. Described in a press release as a "multi-tasking, milky magic elixir in a bottle," the formula was designed to work as a detangler, hydrator, heat protector, frizz reducer and split-end preventer. Shop it at sephora.com and heymane.com. M.ph's shade expansions. Makeup artist Mary Phillips' brand M.ph expanded its lip shades with the launch of Lip Ciggy ($26) in shades Too Shy (Nude Peach), Shoop (Warm Brown), Uncensored (Rich Berry) and Siren (Brick Red). There are also new shades for the Overliner ($25, pictured above), including Linger (Rich Terracotta Brown), Dare Me (Neutral Brown), When In Rome (Deep Bordeaux), and Obsession (Deep Brown). Get them now at mphbeauty.com.
DÔEN is Hiring for 27 Jobs on Simplify!
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About DÔEN
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Ghent, Belgium
Founded
2016
DÔEN is Hiring for 27 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs