Weekly Drop Watch: Dôen, Rosie Assoulin x target, byredo and more. Shop the best of this week's fashion and beauty launches. Jul 31, 2026 10:30 AM EDT For its Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from its favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion launches. Dôen Pre-Fall 2026. Indie fashion favorite Dôen introduced its Pre-Fall 2026 collection this week, an array of "jewel-toned silks and nostalgic foulards with lightweight knits and soft cotton separates," as described in press materials. Pieces range in price from $118 to $998 and are available now at shopdoen.com. Rosie Assoulin x target. Target's latest designer partnership is with New York-based fashion designer Rosie Assoulin, who received the CFDA Emerging Womenswear Designer Award in 2015. This week, the duo launched a colorful collection spanning women's apparel, accessories and home. Featuring dresses, skirts, tailored shirts, kitchen towels, handbags and footwear, the collab is mostly priced at $50 or less. Shop it at target.com. Jenni Kayne The Coastline Drop. Jenni Kayne unveiled The Coastline Drop, a beachy "capsule built of effortless ease, California living and a simplified approach to the season ahead," per the brand. The lineup features linen separates, lightweight knits, raffia accessories and breezy dresses and skirts. Shop them all at jennikayne.com. J. Crew x the American Museum of Natural History. J.Crew and the American Museum of Natural History reunited this week (after the success of their first collab in 2015) for a new limited-edition capsule collection. The NYC institution and retailer created pieces for all ages, including graphic tees, jewelry and slippers for children and grown-ups alike. Priced from $32 to $148, the collection is available now (just in time for back-to-school shopping!) at jcrew.com. Alo launches sunglasses. Alo launched its debut sunglasses collection, a six-style lineup designed in Los Angeles and crafted in Japan. The frames are made from Takiron acetate, with select styles featuring custom palladium and gold-plated hardware. An accompanying campaign directed by filmmaker Bardia Zeinali and photographed by Stuart Winecoff, stars Lila Moss, Amelia Gray Hamlin, Alton Mason, Matthew Noszka, Lara Stone and Estelle Chen. Shop the eyewear, priced from $250 to $375, at aloyoga.com. Levi's x Sky High Farm Goods. Levi's partnered with Sky High Farm Goods on a workwear-inspired collection featuring jeans, jorts, T-shirts, denim outerwear and more. Prices range from $65 for a ringer tee to $225 for overalls, and a portion of the profits go directly to Sky High Farm to help power its food equity work. Shop now at levi.com and skyhighfarmgoods.com. Nike introduces studio fleece. Although it's a bit too warm for heavy sweatpants in most parts of the U.S., Nike is getting Fashionista ready for cooler weather with a fleece collection launching this week. The campaign is fronted by Nike athletes Alysa Liu and Sha'Carri Richardson, alongside artists Karina and Yeat. The crew-neck and quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants are designed for a cool "athlete-off-duty" vibe (though you don't have to be good at sports to wear them). Shop the collection, which retails for $35 to $85, at nike.com. Beauty launches. Byredo's new scent. Byredo dropped its latest fragrance, Future Memories, an eau de parfum created by renowned perfumer Quentin Bisch. The layered scent incorporates notes of vanilla, galbanum essence, black currant accord, aldehydes, orris butter, labdanum and orange blossom. Shop it for $300 (100 mL) and $235 (50mL) at byredo.com. Youth to the People's 'Superfood Retinol' Skin-care brand Youth to the People introduced a new formula, Superfood Retinol Plant Protein Balm ($58), this week. Described in press materials as a "two-in-one treatment that merges the regenerative power of a retinol serum with the rich, comforting hydration of an overnight balm," the formula incorporates 0.1% retinol, niacinamide, a vegan collagen peptide and superfood ingredients like green tea, spinach and kale. It's even gentle enough to use on your neck. Shop it at youthtothepeople.com and sephora.com. Josie Maran drops bed-inspired body care. Josie Maran expanded its popular argan oil-based body butter line with a new scent, dubbed "...In Bed" ($62 for 13.5 oz refill pouch; $36 for 6 oz; $16 for 2 oz). Inspired by "the feeling of cloud-soft sheets, open windows and a morning that unfolds at its own pace," the scent incorporates notes of whipped vanilla milk and cashmere musk. Shop it at josiemaran.com and sephora.com. Ilia launches Waterproof Eyeliner. Ilia unveiled its latest makeup product, Thru Line Waterproof Eyeliner ($26), this week. Touted as a "high-performance, 24-hour wear liner designed for sensitive eyes," the formula reportedly glides on smoothly before setting and is housed in a sharpenable pencil made from upcycled coffee bean husks. Shop it in 10 shades (in a variety of both matte and shimmery finishes) at iliabeauty.com and sephora.com. Dibs Beauty's first complexion launch. Dibs Beauty launched its first-ever true complexion product, the Edit Stick Brightener & Concealer Duo ($32). The dual-ended stick features two cream formulas: "a brightener designed to reduce the look of fatigue and redness, and a hydrating concealer that evens tone, blurs imperfections and conceals dark circles with buildable, skin-like coverage," per the brand. Shop it in 20 shade combinations at dibsbeauty.com.

Weekly Drop Watch: Alex Mill x Margaux, miaou x roxy, e.l.f and more. Shop the best of this week's fashion and beauty launches. Jun 19, 2026 8:00 AM EDT For its Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from its favorite fashion and beauty brands. Keep scrolling for this week's highlights. Fashion launches. Alex Mill x Margaux. Alex Mill and Margaux dropped their second collaboration this week, "a new collection built around Margaux's beloved Selene Flat, reimagined in three colorways that capture the spirit of summer." Alex Mill Creative Director Somsack Sikhounmuong brought his "sense of color, play and warmth" to the sandals, which are available in Poppy Satin, Butter Nappa and Espresso Crinkle Patent and start at $345. Shop them at margauxny.com and alexmill.com. Converse x Collina Strada. Another notable footwear collab this week comes from Converse and Collina Strada, who partnered to "[reimagine] the Converse Chuck 70 through Collina Strada's playful lens - where fashion becomes a tool for reflection, joy and individuality," per a press release. Marking the first drop of a multi-season partnership, the collection features four distinct styles of the Chuck 70, priced from $160-$200. See and shop them now at converse.com. Miaou x roxy. Roxy and Miaou collaborated on a capsule that blends the former brand's "iconic surf heritage" with the latter's "signature feminine silhouettes," featuring body-skimming separates, swimwear, coastal prints and statement footwear "designed for a summer spent between Malibu and the Mediterranean," according to press materials. Shop the collection, priced between $80-250 at miaou.com and roxy.com. Melissa x diesel. Following the success of their 2025 collaboration, Melissa joined forces with Diesel once again to create a capsule that "explores the brands' shared futuristic design language" through footwear and (for the first time) accessories. The collab reintroduces signature footwear silhouettes in new colorways, but also debuts the Quantum Dome Bag ($199). See and shop the full collection at diesel.com and shopmelissa.com. Dôen x Library Science. Dôen partnered with Library Science, Kaia Gerber and Alyssa Reeder's online book club, for a second collaboration, the Cordelia dress ($298). The cotton-poplin mini was "designed with dreamy summer reading and vacation escapes in mind," per the brand, and 20% of the profits from each dress sold will be donated to Room to Read, an organization dedicated to promoting literacy and gender equality through education. Shop it at shopdoen.com. Clare V.'s summer jewelry. Clare V. unveiled its June jewelry assortment, designed to be "beach and summer-event ready." Featuring charm necklaces, a statement clamshell pendant, a matching beaded necklace and bracelet, the lineup starts at $55 and is available at clarev.com. Beauty launches. E.l.f. Gets into hair care. E.l.f. debuted its first foray into hair care this week with the launch of a six-piece collection of styling and care-based products, each priced at $10 or less. According to the brand, the category has been highly requested by its existing community and the product range was developed for "effortless, at-home styling across hair types and textures, [with a focus] on shine, hydration, smoothness and frizz control." Get it at elfhaircare.com. Alo's Hypochlorous acid spray. Building out its beauty and wellness offerings, Alo dropped its own version of a hypochlorous acid mist this week. The Alo Hypochlorous Clarity Mist (4oz for $32 / 2oz for $16) is designed for "pre/post sweat, travel or on-the-go use," aiding in skin recovery, soothing redness and reducing congestion. Shop it at aloyoga.com. Briogeo expands its Don't Despair, Repair line. Briogeo expanded its popular Don't Despair, Repair line with the launch of Miracle Mist ($32), a "naturally derived, lightweight bi-phase leave-in mist designed for daily use to help repair bonds, smooth frizz and protect against heat styling, replacing the need for weekly bond treatments," according to press materials. Shop now at briogeohair.com. Mane's new leave-in Conditioner. Mane, the hair-care brand founded by hairstylist Jen Atkin, dropped Hydration Hugs Leave In Conditioner ($26) this week. Described in a press release as a "multi-tasking, milky magic elixir in a bottle," the formula was designed to work as a detangler, hydrator, heat protector, frizz reducer and split-end preventer. Shop it at sephora.com and heymane.com. M.ph's shade expansions. Makeup artist Mary Phillips' brand M.ph expanded its lip shades with the launch of Lip Ciggy ($26) in shades Too Shy (Nude Peach), Shoop (Warm Brown), Uncensored (Rich Berry) and Siren (Brick Red). There are also new shades for the Overliner ($25, pictured above), including Linger (Rich Terracotta Brown), Dare Me (Neutral Brown), When In Rome (Deep Bordeaux), and Obsession (Deep Brown). Get them now at mphbeauty.com.