DOZR

DOZR

Online marketplace and rental management software

Overview

Dozr runs an online marketplace and e-commerce platform for heavy equipment rental in North America, connecting equipment owners with contractors and other buyers by aggregating inventory into a searchable catalog with live pricing and availability. Renters can book online and manage the entire rental process, while Dozr handles payments, delivery logistics, and insurance. It stands out by offering a multi-seller marketplace plus WebStores, a white-label e-commerce solution for rental houses to digitize their operations and reach more customers. The company aims to modernize and simplify heavy equipment rental, increase asset utilization, and help suppliers grow their customer base across the US and Canada.

About DOZR

Simplify's Rating
Why DOZR is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Industrial & Manufacturing

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$34.7M

Headquarters

Kitchener, Canada

Founded

2015

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Simplify's Take

What believers are saying

  • The October 31, 2025 asset sale preserved DOZR operations under Canadian ownership.
  • DOZR's site lists active markets in Tucson, Phoenix, and San Jose in August 2026.
  • KPMG said the sale included contracts, receivables, and IP, keeping the platform functional.

What critics are saying

  • RBC forced DOZR into receivership on October 9, 2025 after a $3.4 million default.
  • KPMG laid off DOZR's remaining employees before selling assets, signaling a collapsed operating base.
  • 17416512 Canada Ltd. owns the assets, so another financing miss can kill DOZR again.

What makes DOZR unique

  • DOZR still runs North America's largest online heavy equipment marketplace, per its August 2026 site.
  • Its WebStores software lets rental houses launch e-commerce storefronts without custom development.
  • DOZR combines marketplace booking, payments, insurance, and logistics inside one contractor workflow.

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Funding

Total Funding

$34.7M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Remote Work Options

Stock Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-6%

1 year growth

-8%

2 year growth

-6%
BetaKit
May 2nd, 2025
Dozr Founding Ceo Kevin Forestell Moves To Chair While Dave Frazier Joins As President

Frazier brings combo of construction and tech experience to Kitchener-Waterloo scaleup

BetaKit
May 2nd, 2025
Dozr Founding Ceo Moves To Chair As Company Brings On New Leader

Frazier brings combo of construction and tech experience to Kitchener-Waterloo scaleup

GlobeNewswire
Nov 21st, 2024
DOZR Ranked No. 129 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500(TM)

DOZR ranked No. 129 fastest-growing company in North America on the 2024 Deloitte Technology Fast 500(TM).

Startup365
Nov 6th, 2024
DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech

DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech

GlobeNewswire
Nov 6th, 2024
Dozr Recognized In Deloitte Technology Fast 50(Tm), For Outstanding Growth In Canadian Tech

Kitchener, ON, Nov. 06, 2024 (GLOBE NEWSWIRE) -- DOZR, North America’s leading online marketplace for heavy equipment rentals, has been recognized in the 2024 Deloitte Technology Fast 50™ awards program, celebrating the company’s impressive 890% revenue growth over the past four years. DOZR ranks 24 in the Technology Fast 50 program.With over 44,000 equipment rentals managed to date and an extensive network of suppliers, DOZR offers contractors unparalleled access to heavy equipment when and where they need it. Serving construction professionals across Canada and the U.S., the DOZR Marketplace streamlines the rental process, enhancing jobsite productivity across North America.“This recognition is a testament to our team’s efforts and our dedication to the construction industry,” said Kevin Forestell, CEO of DOZR. “As we grow, we’re focused on pushing the boundaries of what’s possible in equipment rentals. We’re proud to be a trusted partner for contractors who rely on us to get the job done.”As the construction industry faces mounting demands for speed and efficiency, we’re dedicated to providing contractors with flexible, dependable access to the equipment they need

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