Daily Harvest

Daily Harvest

Subscription-based delivery of ready-to-eat plant-based meals

Overview

Daily Harvest is a food-tech service that delivers ready-to-eat, plant-based meals and snacks through a subscription model. Its products are designed for health-conscious consumers and emphasize clean eating by avoiding dairy, gluten, gums, fillers, and artificial ingredients. The meals come in diverse flavors, including dessert-like options reimagined as healthy, plant-based varieties. The core offering works on recurring revenue: customers subscribe to receive a set number of meals per week or month, with deliveries to their door. This approach creates predictable revenue and customer loyalty. Daily Harvest differentiates itself by focusing on plant-based, clean-label meals that are convenient and ready-to-eat, appealing to busy individuals seeking variety and taste without sacrificing health goals. The company’s goal is to simplify healthy eating for everyone by providing convenient, tasty, plant-based options through a direct-to-consumer subscription service.

About Daily Harvest

Simplify's Rating
Why Daily Harvest is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

51-200

Company Stage

Series D

Total Funding

$120M

Headquarters

New York City, New York

Founded

2015

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Simplify's Take

What believers are saying

  • June 2026 Host Nation smoothies show continuing product innovation and marketing relevance.
  • January 2026 a-la-carte ordering removed subscription friction, expanding trial among casual buyers.
  • Chobani’s manufacturing and distribution muscle can push Daily Harvest into retail beyond DTC.

What critics are saying

  • Daily Harvest faces lingering 2022 recall litigation; class settlement claims continue through 2026.
  • Food-safety scars remain permanent; one future contamination event would destroy subscription trust overnight.
  • Chobani integration can absorb Daily Harvest’s brand identity, then relegate it to a niche SKU line.

What makes Daily Harvest unique

  • Chobani bought Daily Harvest in 2025, pairing plant-based meals with retail scale.
  • Daily Harvest still owns a distinctive frozen, clean-label assortment: smoothies, bowls, elixirs, oat bowls.
  • The brand keeps strong direct customer relationships through its 2026 a-la-carte revival.

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Funding

Total Funding

$120M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Meet Average

Industry standards

$77M
$70M
Twilio
$77M
Daily Harvest
$80M
Handshake
$100M
Affirm

Benefits

Flexible time-off policy

Comprehensive health benefits

Online, anywhere

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
DairyReporter
May 27th, 2025
Chobani Acquires Daily Harvest for Growth

Chobani has acquired Daily Harvest to expand its presence in the ready-to-eat market. The acquisition aligns with trends of health-conscious consumers seeking convenient, healthy food options. Chobani has been diversifying its offerings, including high-protein yogurts and RTD coffee, to meet growing consumer demand. The company previously invested $300 million to enhance La Colombe's operations, indicating its commitment to scaling up its product portfolio.

Food Dive
May 16th, 2025
Chobani Acquires Daily Harvest Brand

Chobani has acquired plant-based food maker Daily Harvest to expand its presence in the ready-to-make meals sector, which includes products like smoothies, pasta, and breakfast bowls.

Business Wire
Dec 22nd, 2021
Suttona Capital Announces Its First Two Investments

Suttona Capital (“Suttona” or “the firm”), the first female-led and female-focused growth equity investor undertaking growth stage financings of $25 m

Business Wire
Dec 22nd, 2021
Suttona Capital Announces Its First Two Investments

Suttona Capital (“Suttona” or “the firm”), the first female-led and female-focused growth equity investor undertaking growth stage financings of $25 m

FinSMEs
Nov 15th, 2021
Daily Harvest Raises Series D Funding

Daily Harvest, a NYC-based customer-first food platform, secured a Series D funding round, valuing the company at over $1 billion

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