Daily Harvest

Daily Harvest

Subscription-based delivery of ready-to-eat plant-based meals

Overview

Daily Harvest is a food-tech service that delivers ready-to-eat, plant-based meals and snacks through a subscription model. Its products are designed for health-conscious consumers and emphasize clean eating by avoiding dairy, gluten, gums, fillers, and artificial ingredients. The meals come in diverse flavors, including dessert-like options reimagined as healthy, plant-based varieties. The core offering works on recurring revenue: customers subscribe to receive a set number of meals per week or month, with deliveries to their door. This approach creates predictable revenue and customer loyalty. Daily Harvest differentiates itself by focusing on plant-based, clean-label meals that are convenient and ready-to-eat, appealing to busy individuals seeking variety and taste without sacrificing health goals. The company’s goal is to simplify healthy eating for everyone by providing convenient, tasty, plant-based options through a direct-to-consumer subscription service.

About Daily Harvest

Simplify's Rating
Why Daily Harvest is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

51-200

Company Stage

Series D

Total Funding

$120M

Headquarters

New York City, New York

Founded

2015

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Simplify's Take

What believers are saying

  • Chobani's May 2025 acquisition expands Daily Harvest into ready-to-eat plant-based market.
  • 2023 Kroger and 2024 Target retail launches boost accessibility beyond DTC subscriptions.
  • Mary Dillon's board role leverages Ulta Beauty scaling expertise for consumer growth.

What critics are saying

  • Chobani acquisition dilutes Daily Harvest's plant-based DTC purity, causing subscriber exodus.
  • Kroger retail erodes subscription margins 20-30% via channel conflict and pricing pressure.
  • 2022 lentil recall scars resurface, slashing consumer trust 25% under retail scrutiny.

What makes Daily Harvest unique

  • Daily Harvest delivers frozen plant-based smoothies, bowls, and soups using 95% organic ingredients.
  • Direct-to-farmer relationships enable rapid, personalized co-creation with customers via data science.
  • Products exclude dairy, gluten, gums, and additives for clean, quick-prep healthy eating.

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Funding

Total Funding

$120M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Meet Average

Industry standards

$77M
$70M
Twilio
$77M
Daily Harvest
$80M
Handshake
$100M
Affirm

Benefits

Flexible time-off policy

Comprehensive health benefits

Online, anywhere

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
William Reed
May 27th, 2025
Chobani Acquires Daily Harvest for Growth

Chobani has acquired Daily Harvest to expand its presence in the ready-to-eat market. The acquisition aligns with trends of health-conscious consumers seeking convenient, healthy food options. Chobani has been diversifying its offerings, including high-protein yogurts and RTD coffee, to meet growing consumer demand. The company previously invested $300 million to enhance La Colombe's operations, indicating its commitment to scaling up its product portfolio.

Food Dive
May 16th, 2025
Chobani Acquires Daily Harvest Brand

Chobani has acquired plant-based food maker Daily Harvest to expand its presence in the ready-to-make meals sector, which includes products like smoothies, pasta, and breakfast bowls.

Business Wire
Dec 22nd, 2021
Suttona Capital Announces Its First Two Investments

Suttona Capital (“Suttona” or “the firm”), the first female-led and female-focused growth equity investor undertaking growth stage financings of $25 m

Business Wire
Dec 22nd, 2021
Suttona Capital Announces Its First Two Investments

Suttona Capital (“Suttona” or “the firm”), the first female-led and female-focused growth equity investor undertaking growth stage financings of $25 m

FinSMEs
Nov 15th, 2021
Daily Harvest Raises Series D Funding

Daily Harvest, a NYC-based customer-first food platform, secured a Series D funding round, valuing the company at over $1 billion

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