Daktronics opens Mexico manufacturing facility. Local dignitaries and employees gather in Saltillo for the inauguration of Daktronics' latest manufacturing facility. SALTILLO, Mexico - Oct. 22, 2026 - Daktronics (NASDAQ: DAKT), a recognized industry leader in digital display and control system technology, today hosted an inauguration ceremony to mark the opening of its new manufacturing facility in Saltillo, Mexico. The new facility, which is approximately 10,250 square meters in size, increases the overall agility of Daktronics' production capacity, with plans to employ approximately 50 people. The location in northeastern Mexico helps the company serve customers more efficiently while providing flexible shipping options throughout the Western Hemisphere and other global markets. Production at the facility focuses on metal fabrication through crating for outdoor and indoor configurable video displays, such as marquee signs or sports venue installations, and high-resolution video walls, used in indoor close-viewing applications. "This ceremony commemorates an important step in how we serve our customers. Expanding our manufacturing into Mexico is an integral part of our strategy for profitable growth," said Daktronics President and CEO Ramesh Jayaraman. "The Saltillo facility will serve as an important cog in our manufacturing network and will provide expanded capability to cater to evolving customer needs and timelines. A very warm welcome to our employees in this facility into the Daktronics family." Daktronics Vice President of Global Manufacturing Matt Kurtenbach added, "This is a pivotal step as we provide a globally resilient network, increase manufacturing flexibility, strengthen our ability to compete across markets, and keep us on course to grow and lead the LED marketplace into the future." The event included a ribbon-cutting ceremony, tours of the production areas, messages from Daktronics officials and the local governor, and a priest's blessing. About Daktronics. Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com. Safe Harbor Statement Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations, assumptions, and beliefs concerning future events. The Company cautions that these and similar statements involve risk and are subject to known and unknown risks, uncertainties and other important factors which could cause actual results, performance, or achievements to differ materially from those expressed or implied by such statements, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation, the Company's ability to execute its strategic initiatives, and other risks described in the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and other filings with the U.S. Securities and Exchange Commission. Forward-looking statements are made in the context of information available as of the date stated and readers should not place undue reliance on such statements. Except as required by applicable law, Company undertakes no obligation to update or revise any forward-looking statements to reflect new circumstances or subsequent events as they occur. MEDIA RELATIONS Tel 605-692-0200 Email [email protected]

Daktronics names Amar G Subash as vice president of international sales. BROOKINGS, S.D. - Oct. 21, 2026 - Daktronics (NASDAQ: DAKT), a recognized industry leader in digital display and control system technology, has named Amar G Subash vice president of international sales, effective October 21, 2026. Based in London, UK, Amar will lead international sales strategy and execution while building market expansion and partnership opportunities. Amar brings more than two decades of global experience to Daktronics, with a track record of driving business growth, directing market strategy and building project pipelines across key market segments and regions. He most recently served as vice president and general manager for EMEA and India at HARMAN Professional Solutions and previously held a similar role for Asia-Pacific and India. "As Daktronics pursues targeted international expansion, Amar brings proven leadership in key global markets," said Ramesh Jayaraman, president and CEO of Daktronics. "I have worked with Amar for more than a decade, and his track record of accelerating profitable growth, knowledge and relationships in the AV industry, building strong teams and strengthening customer engagement will enable us to continue to deliver and expand the Daktronics value proposition to customers around the world." Jayaraman added, "Judd Guthmiller has served as vice president of international sales over the last several years, built a strong dedicated team, scaled the business, and expanded our presence in some of the most iconic sites in the world. Judd is a valued colleague; we wish him the very best as he leaves Daktronics to pursue a new chapter. Judd will play a key role in a smooth transition to Amar and ensure continuity for our customers, business partners and our team." "I'm excited to join Daktronics and lead its international sales organization," said Amar. "The company has built a strong global presence across its business segments, and I look forward to working with our teams and partners worldwide to strengthen customer relationships, enter new markets and create new opportunities for sustained profitable growth." Earlier in his career, Amar served as general manager and chief financial officer for Tyco Fire & Security and as senior manager of finance for Lucent Technologies India. He began his career in finance and consulting before moving into general management. He holds a Bachelor of Commerce degree from Nagpur University and is a member of the Institute of Cost and Management Accountants of India. He also completed an executive management program at the Haas School of Business, University of California. About Daktronics. Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com. Also find Daktronics, Inc. at: Safe Harbor Statement Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from its expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company's SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Omdia: Global LED video display market set for higher-value growth despite near-term challenges. LONDON: The global LED video display market is facing slower growth amid rising component costs, trade tensions and weaker demand in traditional applications. However, new Omdia research forecasts an 11.6% CAGR in revenue between 2026 and 2030, supported by emerging applications, regional manufacturing expansion and a shift towards higher-value products. According to Omdia's LED Video Display Market Tracker- 2Q26, global shipments increased 3.3% increase year-on-year in 2Q26 while revenue declined 0.2% highlighting continued pressure on the industry. Since late 2025, manufacturers have faced significant increases in component costs. Suppliers of LED chips, driver ICs, printed circuit boards (PCBs), power supplies, and other materials have announced successive price adjustments. In response, several brands have implemented three to four rounds of increases, with cumulative product adjustments ranging from 3% to 30%. "Rising prices and changing market conditions are prompting vendors to reassess their product portfolios and focus om higher-value opportunities," said Cindy Liu, Senior Analyst at Omdia. "Vendors are increasingly prioritizing mid-range and premium products, improving energy efficiency, reliability while expanding production capacity in areas where they have competitive advantages." Emerging markets drive regional manufacturing expansion Despite near-term challenges, emerging markets across Asia & Oceania, Latin America & the Caribbean, Middle East & Africa and Eastern Europe present significant growth opportunities. Urbanization, infrastructure investment, energy-efficiency initiatives and growing adoption of digital display technologies are encouraging manufacturers to expand regional production and diversify supply chains. For example, Daktronics is investing in a new manufacturing facility in Saltillo, Mexico with shipments expected to provide greater flexibility in managing production costs, tariff and regional customer requirements. Similarly, Leyard has been expanding its manufacturing presence in Saudi Abria following a 2024 agreement with Saudi Engineer Holding Group Establish (EHG), with production originally scheduled to begin in 2Q26. Emerging applications create new opportunities Technological advances in Micro LED, chip-on-board (COB) packaging, high-precision seamless splicing and interactive technology, are expanding the role of LED video displays beyond traditional applications. Among overall flat shipment volume, where innovative applications are no longer niche experimental projects, but scalable, commercially viable solutions generating measurable business and social value. Across sports venues, immersive cultural tourism, film and television production, public safety and commercial retail, LED video displays are evolving from supporting hardware into a core driver of scenario transformation. Immersive entertainment, cultural attractions, virtual production, sports venues and commercial environments are creating opportunities for manufacturers to deliver more sophisticated display solutions. Curved and spherical LED installations, for example, are enabling immersive visual experiences in planetariums, science centres and cultural attractions. Meanwhile, multi-sided LED CAVE systems provide immersive environments without requiring head-mounted devices, supporting applications ranging from museums and corporate exhibitions to simulation and training. These developments are expected to support stronger market growth from 2027 onwards. Omdia forecasts global LED video display revenue will grow at an 11.6% CAGR between 2026 and 2030 with corporate signage and public space applications forecast to achieve higher CAGRs of 14.7% and 10.0%, respectively.