Daktronics technology fuels Street Media Group's rapid Multi-State expansion. Colorado-based operator scales digital billboard network into new U.S. markets with support from long-standing Daktronics partnership. BROOKINGS, S.D. - May 11, 2026 - Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, is highlighting the growth of Street Media Group (SMG), a 16-person out-of-home (OOH) company leveraging Daktronics digital display technology to grow rapidly across multiple states. What began as a hyperlocal Northern Colorado operator is now expanding into Kentucky, Nebraska and New Jersey, demonstrating how small, agile companies can scale successfully with reliable digital out-of-home (DOOH) technology and a strong manufacturing partner. For more than a decade, Daktronics and SMG have collaborated to deploy digital billboards, campus signage and community-focused displays across diverse markets. This long-standing partnership plays a key role in helping SMG grow its footprint while maintaining high-quality standards, dependable operations and efficient service. "Our growth into new states has been exciting - and Daktronics has been a huge part of making that possible," said Ashley Steinbach, general manager at Street Media Group. "When we take on a new market or a challenging site, we know we're not doing it alone. Their team listens, collaborates and problem-solves with us. That kind of partnership gives a small team like ours the confidence to think bigger, move faster and deliver high-quality displays our advertisers can trust." Bringing Digital Innovation to Colorado State University Part of SMG's growth includes a unique deployment at Colorado State University (CSU), where Daktronics displays serve multiple purposes: paid advertising, university-branded messaging and real-time safety notifications. This model provides CSU with new revenue opportunities and instant communication tools while giving SMG a compelling new environment for digital placements. Technology Behind SMG's Multi-State Growth Street Media Group's Daktronics installations include a variety of digital billboard configurations tailored to roadway visibility, zoning requirements and community settings. From traditional roadside displays to tight-pitch pedestrian units, Daktronics provides SMG with options that match each environment so they can apply the right technology for reliability and regulatory compliance. This streamlined approach ensures consistent quality across different markets and supports SMG's ability to expand quickly without sacrificing operational efficiency. "I've spent a lot of time with the Daktronics service and support teams, and they've been fantastic," added Steinbach. "They remember details, take feedback seriously and truly listen. It feels like a partnership where our success matters." "Street Media Group shows what's possible when a forward-thinking operator pairs smart expansion strategy with reliable digital technology," said Joni Schmeichel, OOH marketing strategist, Daktronics. "Their new markets, campus partnerships and innovative use of digital networks are great examples of how DOOH can support both business growth and community communication." As SMG continues to identify new installation opportunities across the country, Daktronics will support future deployments with evolving technology options, including dynamic content tools, light-direct solutions and pedestrian-focused displays. About Street Media Group. Street Media Group is an out-of-home advertising company specializing in high-impact digital and static displays across Northern Colorado and expanding markets throughout the United States. Founded on decades of industry experience, the company delivers roadside, transit and campus-based advertising solutions that connect brands with audiences in meaningful and measurable ways. With a commitment to quality, innovation and community partnership, Street Media Group continues to grow its footprint through strategic development, strong customer relationships and a focus on exceptional service. Learn more at streetmediagroup.com. About Daktronics. Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com. Also find Daktronics, Inc. at: MEDIA RELATIONS: Justin Ochsner tel 605-692-0200

Stewart's Shops builds a local-first Retail Media Network With Daktronics and Vengo. Stewart's Shops, a 400+ location convenience store chain in New York, Vermont and New Hampshire, uses Venus Control Suite from Daktronics to power a growing, hyperlocal Retail Media Network. By blending community-focused content with programmatic revenue through Vengo, they've created a unique model that drives engagement, supports local advertisers, and generates passive income at scale. The hometown c-store building a modern Retail Media Network. Stewart's Shops has been part of Northeast communities for decades, known for fresh coffee, famous ice cream, and a genuine hometown feel. Behind the scenes, their marketing team is lean, hands-on, and remarkably resourceful. Melissa Kreider, Creative Director for Stewart's Shops, says, "We try to be the hometown convenience store... we fit the community that we're in." From dvds to dynamic digital signage. With 400+ convenience stores and a five-person creative team, Stewart's manages everything from packaging and private-label graphics to video production and advertising. Their single in-store LCD screen per location has evolved dramatically - from DVD loops in the early days to a full Retail Media Network powered by Daktronics Venus Control Suite. Originally placed near the checkout counter, Stewart's moved their LCD screens into more central "decision points" like coffee stations, creating better sightlines and higher engagement. Each one is mounted in a highly visible, central location. One screen per store works beautifully because: * Their stores are small and intentionally intimate * The screen is visible from almost anywhere * The content reinforces their hyperlocal identity Kreider says the transition from legacy systems to Venus Control Suite was "perfectly smooth." Venus Control Suite now allows the Stewart's team to centrally manage every display across its network. There's no store-level control, no fragmentation, and all content is aligned with brand priorities. Hyperlocal advertising: A win for the community. One of the most unique aspects of Stewart's Shops is how they use their screens to support local advertisers. They sell ad space directly to car dealers, real estate agents, Taekwondo studios, landscapers, and Airbnb cleaners in the Adirondacks. "I love that we're advertising your local landscaper or your local Taekwondo place," says Kreider. "If it's hyperlocal, it feels more relevant to the customer." Of course, Stewart's ads always remain a priority, protected through tiered scheduling and guardrails. Expanding into programmatic revenue with Vengo. Stewart's Shops first explored programmatic on their own, but challenges around impression multipliers and measurement led them to Vengo. Through Daktronics and Vengo's integration, Venus Control Suite customers like Stewart's can activate programmatic opportunities with just a few clicks. Once the setup was in place - mapping 400+ store addresses, screen types, coordinates, etc. - the program became effortless. "It was a heavy lift on the front end," says Kreider, "but now it's passive income - it just happens." Why Vengo works for Stewart's Shops. * Vengo handles impression data, dayparting, and ad performance * Stewart's retains brand control (they approve all advertisers) * The network appeals to large accounts like state lotteries * Vengo occupies 25% of Stewart's total playlist, leaving the rest for internal and local ads Getting major players like the New York State Lottery and Vermont Lottery on board was key, as those categories fit their customers and have natural alignment with their products. Balancing music, audio ads, silent ads & programmatic. Stewart's Shops runs a uniquely complex in-store media ecosystem, with a combination of: * Background music * Stewart's audio ads * Stewart's silent ads ("silent slates") * Direct-sold local ads * Vengo programmatic ads Scheduling must protect the customer experience, Kreider explains. They guarantee three local ad plays per hour and cap the number of paid advertisers per store. Through careful planning, they manage what is effectively 400 individual TV networks. With Daktronics hardware and Venus Control Suite at the core, and Vengo providing programmatic lift, Stewart's Shops has built a model that other regional c-stores, grocery chains, and on-premise retailers can learn from. Ready to build or expand your Retail Media Network? Daktronics helps customers inform, engage, and inspire through dynamic digital displays - supporting c-stores, OOH networks, retail chains, and on-premise environments around the world. Whether you're starting with one screen or scaling to hundreds, Daktronics, Inc. is here to help you grow.

Instant Branding in FrameWrx: on-brand content, made easy. Creating consistent, professional content shouldn't slow your team down. Whether you're supporting high school athletics, promoting a local business, or keeping a community informed, time and bandwidth are limited and branding often becomes the bottleneck. That's why Daktronics is introducing Instant Branding in FrameWrx. This is a smarter, faster way to create on-brand digital display content without starting from scratch. Why Instant Branding matters. Across schools, businesses, and community organizations, communication happens constantly in very public spaces. From game-day graphics to promotions and announcements, teams need content that looks professional and stays consistent, even when time is tight. Instant Branding removes the friction that slows teams down by giving them a reliable, on-brand starting point every time. With Instant Branding, you get: * A faster way to create everyday content * Consistent branding without manual redesign * Professional-looking visuals without design expertise How Instant Branding works in FrameWrx. In FrameWrx, simply apply your organization's name, logos, and brand colors once, and they'll be automatically used across all compatible templates. Every piece of content starts polished and on-brand. * No guessing * No redesigning every graphic * No starting from a blank screen Instead, you choose a template, make quick edits, export your finished project and publish with confidence. Why teams love Instant Branding: * Your brand is built in from the start * Consistent, professional content every time * Faster creation to keep up with your quick schedule * Staff can see how their brand will in each template before even editing With FrameWrx, create content that looks professionally designed without needing a designer. That means fewer delays, less back-and-forth communication, and more confidence when publishing content. A smarter starting point for every message. Instant Branding isn't about adding steps, it's about removing them. By eliminating the need to start from scratch or manually apply brand elements, FrameWrx helps schools, businesses, and community organizations focus on what matters most: clear, confident communication. Explore Instant Branding or schedule a demo to see it in action.