Databook today unveiled the industry’s first Strategic Relationship Management (SRM) platform to enable sellers to create, manage, and maintain strategic relationships at scale.

cameraImage Credits: Anthony Lee (opens in a new window) / Getty ImagesAnand Shah, CEO and co-founder of Databook, has more than 15 years of experience in helping Fortune 500 CXOs develop strategic relationships with prospects to drive top-line growth for the enterprise.More than 150,000 workers lost their jobs this year as layoffs swept across the tech landscape since June. Constant news cycles have analyzed every aspect of these staff reductions for meaning and lessons. How did we get here? How are companies managing employees? Are there more layoffs on the way?And, critically, what’s next for tech? Investors are now demanding profitability over growth. This extreme change in the business model investors want has left companies with difficult decisions ahead and no playbook. Without the liberty a low-cost capital environment affords, for investors, new ventures that promise uncertain returns are a thing of the past, or at least, a much smaller focus.What every company needs now is efficient sales.But there is a big difference between knowing that you need efficient revenue and knowing how to get it. Leaner teams, fewer resources, and a tough macro environment mean that CROs are forced to make big changes to budgets, staffing and how they market and sell.But maintaining revenue while the CFO is cutting costs by 5%-20% is not an easy task for anyone — and doing more of the same won’t get you there