David & Goliath

David & Goliath

Helps challenger brands outperform competitors

About David & Goliath

Simplify's Rating
Why David & Goliath is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consulting

Design

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

El Segundo, California

Founded

1999

Overview

David&Goliath helps challenger brands succeed by focusing on a mindset that emphasizes observation, innovation, and bravery. The company identifies consumer behaviors that are often overlooked, allowing them to create strategic and creative ideas that resonate more deeply with audiences. Their integrated creative capabilities enable them to adapt quickly to market changes, setting them apart from competitors who may be slower to respond. The goal of David&Goliath is to empower these brands to outsmart and outperform their competition by challenging conventional approaches and thinking outside the box.

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Simplify's Take

What believers are saying

  • Partnership with Esusu enhances brand diversity and inclusion initiatives.
  • AI-driven consumer insights tools boost strategic and creative idea development.
  • Personalized marketing trends offer opportunities for compelling consumer connections.

What critics are saying

  • Creative direction shift under Britt Wilen may alienate existing clients.
  • Financial sector volatility from Esusu partnership could impact operations.
  • Investment in furniture factory may divert focus from core advertising services.

What makes David & Goliath unique

  • David&Goliath's challenger mindset drives innovative and brave advertising strategies.
  • The agency excels in identifying overlooked consumer behaviors for strategic insights.
  • Integrated creative capabilities allow nimble adaptation to market changes.

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Company News

AdForum
Feb 26th, 2025
David&Goliath Appoints Creative Visionary Britt Wilen as Group Creative Director

David&Goliath appoints creative visionary Britt Wilen as Group Creative Director.

LBB Online
May 15th, 2024
Esusu Appoints David&Goliath as Agency of Record

Integrated creative agency David&Goliath (D&G) announces its latest partnership with Esusu, the unicorn fintech company leveraging on-time rent reporting to improve credit scores and bridge the racial wealth gap.

Business Wire
Mar 28th, 2024
Vizio Transforms 4K, Full Hd, Hd Tv Lineup, Adds 86” 4K Model

IRVINE, Calif.--(BUSINESS WIRE)--VIZIO (NYSE: VZIO) is debuting a new look for its 2024 Smart TV lineup. The recently refreshed brand identity goes beyond the brand-new Home Screen design, the “Watch Us” 360 campaign, and updated color palette. VIZIO is extending this refresh by ushering in a new era for its lineup of 2024 4K, Full HD and HD TV models, rolling out in national retailers now and throughout this Spring. The reimagined lineup continues VIZIO’s long-standing tradition of providing incredible value, stunning picture quality and craftsmanship, and entertainment that gives customers more. Joining the VIZIO 4K lineup is an all-new 86” model, the latest addition to its extensive lineup of 4K sets that includes 43”, 50”, 55”, 65”, 70”, and 75” models. The new 86” 4K TV, which is currently set to retail for $999.00 beginning April 29 nationwide, boasts the same powerful picture quality as its predecessors, including Dolby Vision HDR and HDR10+, bringing to life every picture with a wider range of color

News is my Business
Apr 20th, 2021
David & Goliath LLC invests into assets : plant in the amount of $500K

Local wood, particulate panel and PVC furniture factory, DNG Inc. in San Sebastián, is planning to invest $500,000 to expand its plant and also consider the possibility of exporting its products to the US mainland.

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