David & Goliath

David & Goliath

Integrated creative agency for challenger brands

Overview

David&Goliath helps challenger brands outsmart and outperform their competition. They combine strategic and creative capabilities to uncover consumer behaviors that others miss, delivering more human and compelling ideas. Their work blends insight with integrated, nimble execution so campaigns can move at market speed. They differentiate themselves by embracing a challenger mindset—being observant, brave, and willing to question the status quo rather than follow the crowd. The company's goal is to empower challenger brands to grow, stand out, and win against bigger rivals.

About David & Goliath

Simplify's Rating
Why David & Goliath is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

El Segundo, California

Founded

1999

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Simplify's Take

What believers are saying

  • David&Goliath won Esusu as AOR in 2024, expanding beyond automotive into fintech.
  • Britt Wilen joined February 1, 2025, strengthening creative leadership for new business.
  • The 2026 9/11 Day AOR win broadens East Coast relevance and nonprofit credibility.

What critics are saying

  • Kia dominates revenue exposure; any 2026 account loss would hit D&G immediately.
  • D&G’s 2026 9/11 Day and Esusu wins are smaller than Kia, limiting diversification.
  • AI-heavy creative departments commoditize agency services, pressuring margins and talent retention by 2027.

What makes David & Goliath unique

  • D&G’s challenger-brand positioning stays differentiated, anchored by David Angelo’s 25-year brand.
  • The 2026 Creative Technology department adds AI, AR, and machine-learning capability under Antonio Marcato.
  • Kia still trusts D&G across Telluride, Sportage, and K4 campaigns in 2025-2026.

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Benefits

Health Insurance

Paid Vacation

401(k) Retirement Plan

Company News

AdForum
Feb 26th, 2025
David&Goliath Appoints Creative Visionary Britt Wilen as Group Creative Director

David&Goliath appoints creative visionary Britt Wilen as Group Creative Director.

LBB Online
May 15th, 2024
Esusu Appoints David&Goliath as Agency of Record

Integrated creative agency David&Goliath (D&G) announces its latest partnership with Esusu, the unicorn fintech company leveraging on-time rent reporting to improve credit scores and bridge the racial wealth gap.

Business Wire
Mar 28th, 2024
Vizio Transforms 4K, Full Hd, Hd Tv Lineup, Adds 86” 4K Model

IRVINE, Calif.--(BUSINESS WIRE)--VIZIO (NYSE: VZIO) is debuting a new look for its 2024 Smart TV lineup. The recently refreshed brand identity goes beyond the brand-new Home Screen design, the “Watch Us” 360 campaign, and updated color palette. VIZIO is extending this refresh by ushering in a new era for its lineup of 2024 4K, Full HD and HD TV models, rolling out in national retailers now and throughout this Spring. The reimagined lineup continues VIZIO’s long-standing tradition of providing incredible value, stunning picture quality and craftsmanship, and entertainment that gives customers more. Joining the VIZIO 4K lineup is an all-new 86” model, the latest addition to its extensive lineup of 4K sets that includes 43”, 50”, 55”, 65”, 70”, and 75” models. The new 86” 4K TV, which is currently set to retail for $999.00 beginning April 29 nationwide, boasts the same powerful picture quality as its predecessors, including Dolby Vision HDR and HDR10+, bringing to life every picture with a wider range of color

News is My Business
Apr 20th, 2021
David & Goliath LLC invests into assets : plant in the amount of $500K

Local wood, particulate panel and PVC furniture factory, DNG Inc. in San Sebastián, is planning to invest $500,000 to expand its plant and also consider the possibility of exporting its products to the US mainland.

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