Define Financial

Define Financial

Fee-only RIA manages $300M nationwide

Overview

Define Financial is a fee-only Registered Investment Advisor (RIA) based in San Diego, CA, managing more than $300 million for clients in 40+ states. It serves as a fiduciary, offering investment management with transparent, fee-based compensation rather than commission-based advice. Its approach centers on providing individualized portfolio management and financial planning aligned with each client’s goals, risk tolerance, and time horizon, under a fiduciary standard. What sets Define Financial apart is its independence as a fee-only advisor and its recognition in the financial press, including a #2 ranking as Top Independent Financial Advisor by Investopedia in 2022, with features in outlets such as the Wall Street Journal, Bloomberg, and Business Insider. The company’s goal is to help clients grow and protect wealth by delivering objective, transparent investment advice and disciplined portfolio management across a broad geographic footprint.

About Define Financial

Simplify's Rating
Why Define Financial is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Chula Vista, California

Founded

2014

Get referred to Define Financial

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • The firm reports over $300 million under management across 40-plus states.
  • Its 2026 careers page signals continued hiring and thoughtful expansion.
  • Retirement-tax complexity and Medicare planning demand benefits advice-led firms through 2026.

What critics are saying

  • A $20,000 minimum annual fee narrows the addressable market and slows growth.
  • San Diego concentration and founder ownership create key-person risk around Taylor Schulte.
  • RIA competition from Vanguard, Schwab, and local planners compresses margins by 2027.

What makes Define Financial unique

  • Define Financial’s Total Retirement System integrates taxes, income, investments, and legacy planning.
  • The firm is fee-only and fiduciary, reducing product-sale conflicts for clients.
  • It targets $2 million-plus retirees, offering specialized retirement and tax planning.

Help us improve and share your feedback! Did you find this helpful?

Company News

The Paypers
Jun 15th, 2023
Klarna Helps Users Make More Informed Purchasing Decisions

Sweden-based Buy Now, Pay Later provider Klarna has unveiled new climate-focused tools that aim to help users make more conscious purchasing decisions. . Specifically, Klarna expanded CO₂e emissions tracking insights within the Home and Gardens and Jewellery and Accessories categories. The updated emissions tracking system provides information about the number of emissions set free for nearly 93 million products, thus giving users more insight into the environmental impact of their purchases. In partnership with carbon tracking platform Vaayu, Klarna’s tracker provides granular carbon footprinting for an additional 1.4 million products across these two additional categories. . Apart from bringing updates to its CO₂e tracker, Klarna also introduced a top-up donations feature, which allows users to add a USD 1 donation to select purchases, supporting planet health initiatives focusing on climate, people, and biodiversity. According to statistics released by definefinancial.com, almost 60% of all American households reportedly participate in some kind of charitable giving

Cision
Jun 14th, 2023
Klarna Unveils New Tools Enabling Consumers To Shop More Consciously And Take Climate Action

Klarna unveils new tools enabling consumers to shop more consciously and take climate action. .

Yahoo Finance
Feb 2nd, 2023
Some Medicare Beneficiaries Are Surprised With Premium Surcharges, Which Can Triple Premiums. Here’S How To Appeal And Avoid Them

Premiums for Medicare Part B (which covers some doctor’s bills, home health care, and medical equipment) are pricey at $164.90 a month, about $1,979 a year. But 7% of people with Part B get hit with a special Medicare monthly surcharge that can boost those premiums dramatically.That surcharge is known as an Income-Related Monthly Adjustment Amount, aka IRMAA. In 2023, it can more than triple Part B premiums to as much as $560.50 a month or $6,732 for the year.There’s also an IRMAA surcharge for 8% of Medicare beneficiaries who have Part D plans (prescription drug coverage). It can be $76.40 a month—$912 a year—on top of Part D premiums charged by health insurers.The IRMAA surprise in MedicareIRMAA, enacted by Congress in 2003 and expanded in 2011, is Medicare’s extra fee for high-income beneficiaries.The Social Security Administration’s Annual Determination Notices of upcoming IRMAA surcharges, sent to Medicare beneficiaries each November, “certainly come as a surprise to people,” says Casey Schwarz, senior counsel for education and federal policy at the Medicare Rights Center, a nonprofit advocacy organization.“IRMAA just seems to be one of those pain points for people,” says Taylor Schulte, CEO of the Define Financial retirement planning firm in San Diego. “I think a big part of it is that it catches them off guard.” He calls the surcharges “pesky.”If you’re slapped with an IRMAA surcharge, there are a few ways you may be able to appeal to have it reduced or even eliminated. There are also some savvy financial moves you can make to head off an IRMAA bill in the future.One reason it comes as a surprise to some: IRMAA is based on a Medicare beneficiary’s income two years earlier, because that’s the best income data the government has.Some people in their 50s and early 60s, Schulte says, don’t realize that their income in retirement might be higher than when they worked full-time due to Social Security, pensions, and retirement plan withdrawals or distributions

PR Newswire
Jul 29th, 2022
Coin Up Donation Platform Launches The Generosity Quiz, To Help Next Gen Donors Connect With Causes They Care About

There are 1.7 million charities nationwide to choose from - this quiz helps people discover their personal guide to giving. SAN DIEGO, July 29, 2022 /PRNewswire/ -- Gen Z and Millennials are poised to be the leading force in charitable giving. 84% of millennials already give to charity, and as they age and increase their wealth, they will surpass Baby Boomers and Gen Xers in terms of dollars donated. These emerging philanthropists are also powerful societal changemakers, passionate about supporting issues they care about. They want to learn where they can make an impact that matters to them. Coin Up, a mobile app platform where donors can give effortlessly and securely to their favorite charitable cause, has developed an interactive "Generosity Quiz" to do just that. It is a fun personality type quiz that takes about 2 minutes to reveal the quiz taker's giving style, whether they prefer monthly recurring or one-time donations. The Coin Up initiative, supported by a grant from The Bill & Melinda Gates Foundation and in-kind support from IDEO, will help people determine how they can be part of the change they want to see in the world. Anyone can take the Generosity Quiz to discover their generosity personality and learn about causes that resonate with them. Quiz link: Quiz.CoinUpApp.com

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Define Financial right now.

Find jobs on Simplify and start your career today

We update Define Financial's jobs every few hours, so check again soon! Browse all jobs →