Deliveroo

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Simplify's Rating
Why Deliveroo is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Food & Agriculture

Consumer Software

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

2013

Overview

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can order meals from fast food chains to high-end restaurants using Deliveroo's website or mobile app. Once an order is placed, it is sent to the restaurant for preparation, and then a network of delivery riders brings the food to the customer's location. This system allows restaurants to expand their reach without handling their own delivery. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community efforts, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

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Simplify's Take

What believers are saying

  • Deliveroo's partnership with 'dark kitchens' can reduce costs and increase delivery efficiency.
  • AI integration in logistics can optimize delivery routes and improve customer satisfaction.
  • Expanding Deliveroo Plus features could attract more subscribers and boost recurring revenue.

What critics are saying

  • Exiting Hong Kong may affect Deliveroo's brand presence in other Asian markets.
  • Paul Wilkinson's departure could disrupt grocery and retail partnership strategies.
  • The Diddly Squat Farm collaboration may not meet customer expectations, harming Deliveroo's reputation.

What makes Deliveroo unique

  • Deliveroo offers a diverse range of cuisines from fast food to high-end eateries.
  • The company operates a three-sided marketplace connecting customers, restaurants, and delivery riders.
  • Deliveroo Plus subscription service provides unlimited free delivery, enhancing customer loyalty.

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Funding

Total Funding

$4005.8M

Above

Industry Average

Funded Over

11 Rounds

Notable Investors:
Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Secondary Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Retail Tech Innovation Hub
Mar 24th, 2025
Paul Wilkinson exits Deliveroo for Lloyds Banking Group and Customer Rewards and Loyalty Director role

Paul Wilkinson has left Deliveroo, where he spent almost three years, serving as Product Director - Grocery/Retail Partners and Hop, to join Lloyds Banking Group as Customer Rewards and Loyalty Director.

Express
Mar 20th, 2025
'I tried Diddly Squat's farm products from Deliveroo - only one item was worth it'

OPINION: Jeremy Clarkson fans can now rejoice as Deliveroo has teamed up with Diddly Squat Farm shop - but are they just as good when delivered to your doorstep?

Campaign Middle East
Mar 13th, 2025
Deliveroo and Humantra make billboards 'drinkable'

To launch its Ramadan limited-edition Apricot-flavour electrolyte, Humantra collaborated with Deliveroo to bring to life a 'drinkable' billboard at City Walk Dubai.

International Business Times UK
Mar 11th, 2025
Deliveroo Abandons Hong Kong Market - Here's Why It's Betting Big On The UK Instead

To manage the closure, Deliveroo has appointed liquidators and is selling part of its assets to Foodpanda, a major competitor in Hong Kong, while the rest will be shut down permanently.

UK Tech News
Mar 10th, 2025
Deliveroo shuts Hong Kong business

Deliveroo first launched operations in Hong Kong after completing a $100m Series D funding round in 2015.

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