Deliveroo

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Simplify's Rating
Why Deliveroo is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Food & Agriculture

Consumer Software

Company Size

5,001-10,000

Company Stage

IPO

Total Funding

$1.6B

Headquarters

London, United Kingdom

Founded

2013

Overview

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which provides unlimited free delivery for a monthly fee, encouraging customer loyalty. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the COVID-19 pandemic, which helps improve their public image and strengthen community relationships.

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Simplify's Take

What believers are saying

  • Deliveroo's revenue climbed despite the UK's uncertain consumer environment in Q4 2023.
  • AI integration optimizes delivery routes, improving customer satisfaction and operational efficiency.
  • Subscription model expansion could lead to increased customer retention and recurring revenue.

What critics are saying

  • Increased competition from new entrants like Zapp and Getir in the UK market.
  • Rising operational costs due to inflation and increased wages for delivery riders.
  • Potential regulatory challenges related to delivery riders' classification as independent contractors.

What makes Deliveroo unique

  • Deliveroo offers a diverse range of cuisines from fast food to high-end eateries.
  • The company provides a subscription service, Deliveroo Plus, for unlimited free delivery.
  • Deliveroo partners with virtual kitchens, expanding cuisine variety and reducing overhead costs.

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Funding

Total Funding

$1569.6M

Above

Industry Average

Funded Over

11 Rounds

Notable Investors:
Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Secondary Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
KamCity
Feb 18th, 2025
Deliveroo Launches Partnership With Bayley & Sage

Deliveroo launches partnership with Bayley & Sage.

BusinessCloud
Jan 28th, 2025
Deliveroo riders win funding for their startups

Hudjo, Deaf Animation World and Riches Tailoring win equity-free grants after seeing off more than 2,000 applicants in Deliveroo's Big Pitch

BMM Magazine
Jan 17th, 2025
Deliveroo raises profit guidance on back of surging orders

Though Deliveroo's 2021 initial public offering was seen by some as disappointing-its shares sank by almost a third on debut-Thursday's upbeat trading update lifted the stock by 6.6 per cent, closing at 138p.

PYMNTS
Jan 16th, 2025
Deliveroo Revenue Climbs Despite Uk’S ‘Uncertain Consumer Environment’

Consumer caution in the United Kingdom wasn’t enough to hinder Deliveroo’s fourth-quarter earnings performance. The online food and delivery company saw upticks in revenue and gross transaction value (GTV), according to a Thursday (Jan. 16) press release. During an earnings call with analysts, management singled out the U.K., its home base and largest market

Alvinology
Jan 13th, 2025
Celebrate Lunar New Year with Deliveroo and Maki-San's Sssurely Successs Yusheng and Lucky Fortune Pouches

This Lunar New Year, Deliveroo is teaming up with Maki-San to add a modern twist to the traditional Lo Hei celebration.

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