Deliveroo

Deliveroo

Online food delivery marketplace

Overview

Deliveroo is an online food delivery service in the UK that connects customers with partner restaurants and a network of riders. Customers place orders through the app or website, restaurants prepare the food, and riders deliver it to the door. It stands out with a large restaurant network, a dedicated rider fleet, and a subscription option called Deliveroo Plus for unlimited deliveries. The goal is to provide convenient access to a wide range of dining options while helping restaurants reach more customers and manage delivery logistics.

About Deliveroo

Simplify's Rating
Why Deliveroo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Software

Enterprise Software

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • LOOKFANTASTIC launched August 12, 2026, proving retail expansion and beauty demand growth.
  • Google Ad Manager integration on July 27, 2026 opens programmatic ad revenue.
  • Tesco partnership adds Clubcard prices and points, expanding order frequency and basket size.

What critics are saying

  • Italy's antitrust probe on May 6, 2026 targets rider-ethics claims and algorithms.
  • Tesco's July 21, 2026 Deliveroo deal commoditizes marketplace access and pressures margins.
  • DoorDash ownership after October 2, 2025 makes Deliveroo's standalone identity and London listing effectively extinct.

What makes Deliveroo unique

  • 2025 DoorDash acquisition gives Deliveroo global scale and cross-market operating leverage.
  • Deliveroo Shopping spans groceries, beauty, toys, stationery, and fashion rentals beyond meals.
  • Deliveroo Media monetizes high-intent order-tracking inventory across the UK, France, Italy, and UAE.

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Funding

Total Funding

$3.9B

Above

Industry Average

Funded Over

12 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-4%
365 Retail
Aug 12th, 2026
Deliveroo adds LOOKFANTASTIC to on-demand retail offer.

Deliveroo adds LOOKFANTASTIC to on-demand retail offer. The partnership brings more than 300 skincare, haircare, make-up and wellness products to Deliveroo Shopping, extending the platform's non-food retail range as demand for beauty orders continues to rise. 12th August 2026 Deliveroo has entered an exclusive partnership with LOOKFANTASTIC, adding more than 300 skincare, haircare, make-up and wellness products from the beauty retailer to its on-demand shopping platform. Customers in locations including London, Bristol, Manchester, Glasgow, Nottingham and Leeds can now order products from LOOKFANTASTIC through Deliveroo, with delivery available in as little as 20 minutes. Beauty range expands Deliveroo Shopping offer. The addition expands the range available through Deliveroo Shopping as the platform continues to develop its non-food retail offer. Deliveroo said its beauty category has grown by more than 60% year on year, while more than two million unique searches for beauty products were made on the platform during 2025. Brands available through the LOOKFANTASTIC range include Sol de Janeiro, OUAI, Anua, Medicube, Beauty of Joseon and Drunk Elephant. The launch is the start of an ongoing partnership between Deliveroo and LOOKFANTASTIC, with further products and offers due to be introduced on the platform throughout the year. The service is intended to cover both planned and more immediate purchases, including seasonal occasions, gifts and replacement beauty and personal care products. Deliveroo Shopping launched in November 2023 and has since broadened the range of retail categories available through the platform. Its current offer also includes stationery from Ryman, toys from The Entertainer, fragrances from The Perfume Shop, fashion rental through HURR and jewellery from Accessorize. 365 Retail - WINNER! Retail Industry Media Platform of the Year 2026 Stay Updated With 365 Retail Receive the latest retail news, store openings, brand activations, events and industry insight direct to your inbox. Creative Retail Awards Discover the international awards celebrating excellence across retail design, visual merchandising, technology, sustainability and customer experience. Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.

The Northern Echo
Aug 11th, 2026
Darlington padel club rebrands as Atmos Padel.

Darlington padel club rebrands as Atmos Padel. Atmos Padel has rebranded two popular North East clubs as part of a growth strategy, with the former Padel Project site on Grange Road in Darlington taking the new name alongside its South Shields venue. (Image: Atmos Padel) A pair of popular North East padel clubs - including one in Darlington - will change name as part of a new growth strategy. Previously known as Padel Project, the Darlington club - in Grange Road - will now be known as Atmos Padel. It will be joined by the firm's South Shields site, which is the town's only padel club. The rebrand is part of a major new growth strategy for the company, which specialises solely in outdoor courts, and comes as recent data from the Lawn Tennis Association (LTA) revealed one million Brits now play padel - up from just 15,000 at the turn of the decade as the sport continues its rapid rise. New CEO Ben Lacey (Image: Supplied) In the growing padel sector, Atmos Padel's niche is that it builds outdoor clubs in green, landscaped settings, rather than retrofitting industrial warehouses. That ties into the name Atmos - short for atmosphere - a term new CEO Ben Lacey said captures both the brand's open-air USP and the social aspect of padel. He believes the rebrand will help establish the company as a national force within padel. "Padel Project served us brilliantly during our start-up phase, helping us establish clubs and build communities," said Ben, who has joined the firm from Deliveroo, where he was commercial executive. Padel courts (Image: Supplied) "But padel is no longer an emerging sport, and we are no longer an emerging business. "The growth we've witnessed over the last few years has been remarkable, and there remains a huge shortage of courts across the UK. "With Atmos Padel, we aim to build a nationally recognised brand capable of becoming one of the most established names in UK padel." Ben heads up a new senior management team for the Arbor Ventures-backed business. That includes Head of Padel Operations Adam Holman, finance and ops manager Emma Gibson, and Head of Marketing Tom O'Brien. Additionally, as head of property, Malcolm Kilpatrick joins them with the task of finding suitable sites across the UK to develop new clubs. The first of those, Atmos Padel Chesterfield, will see four state-of-the-art new courts opened in the town - long seen as one of the biggest in Britain without a padel club - following a £350k investment. According to Malcolm, the firm's commitment to making padel accessible means their clubs have a higher percentage of female players, while participants are highly engaged - often playing at least once a week. "There's a perception that padel is a sport solely for macho young men, but the reality is, our courts are filled daily by people of all ages and from every walk of life," said Malcolm. "Padel's popularity is due to the fact that anyone can play. "You don't have to be super fit or sporty - it is fun, accessible, and addictive - and at Atmos Padel, we run everything from women's coffee-and-padel mornings and over-50s socials through to junior programmes to make sure everyone can find a way in. "Our name's based on our motto - 'atmosphere makes the game' - and that sense of community within the sport is second to none. "There isn't a sport like it, which is reflected in that feverish demand for more clubs - we hope to help satisfy that by scaling as a business nationally." As part of that growth strategy, the company is seeking land to lease for prospective outdoor clubs - overseeing planning, delivery, and operations with rent paid in return.

Yahoo Finance
Aug 6th, 2026
DoorDash revenue jumps 36% to $4.5B as Deliveroo acquisition fuels growth

DoorDash reported second-quarter revenue of $4.5 billion, up 36% and exceeding the $4.34 billion analyst estimate. Adjusted EBITDA rose 40% to $914 million, whilst total orders reached 970 million. However, net income fell 30% to $200 million, impacted by higher legal, tax, and regulatory costs and a 52% increase in research and development spending. Much of the revenue growth came from Deliveroo, the UK delivery firm DoorDash acquired. Excluding Deliveroo, revenue rose 24%. Free cash flow more than doubled to $742 million from $355 million year-on-year. DoorDash has bought back $1.05 billion of stock this year. For the third quarter, the company guided to adjusted EBITDA of $950 million to $1.1 billion.

Insider Media
Jul 30th, 2026
Padel group backed by Arbor Ventures targets UK-wide growth under new leadership team.

Padel group backed by Arbor Ventures targets UK-wide growth under new leadership team. 30 Jul 2026, 06:00 An open-air padel court operator backed by Arbor Ventures - the family office of serial entrepreneur Chris Mathias - has appointed leisure and real estate business Stärka to secure a portfolio of sites across the UK as the business looks to expand under a new leadership team and name. Following its appointment by Atmos Padel, Stärka will focus on locations between 13,000 sq ft to 15,000 sq ft, which is the optimum size range to accommodate up to five courts and a club house. It will prioritise unused or under-utilised land in densely populated areas served by good transport infrastructure. The team will also be targeting retail and leisure parks. David Bell, co-founder of Stärka, said: "The Atmos concept is bold, which matters in a market where 'me too' is fast becoming the norm. The differentiation of the product, the vision of the team, and the long-term financial backing make for a unique combination, one that is already raising a lot of interest among landlords and landowners. "The sky is the limit for Atmos, and it is great to be part of the team." The appointment of Stärka marks a new chapter for Atmos Padel, which was formerly known as Padel Project UK and operates five sites. Its latest location is set to open this summer in Queens Park Sports Centre in Chesterfield. The company has also appointed a new leadership team with significant experience in scaling multi-site, early-stage consumer businesses. Ben Lacey, formerly a managing director in the hospitality industry and Deliveroo commercial exec, has joined as chief executive. He is supported by Malcolm Kilpatrick as head of property, and Adam Holman as head of padel operations, who are ex-Savills and ex-David Lloyd respectively. The team is bolstered further by Tom O'Brien as head of marketing, who holds more than ten years in hospitality in property marketing, and Emma Gibson who has more than ten years' experience in start-up finance and central operations leadership. The board of directors also includes Erik Van Meeteren, who previously scaled a budget gyms business across Europe. Lacey said: "Our mission is to democratise padel by building a portfolio of affordable facilities that provide the best quality courts and facilities to enable free-flowing games that can be enjoyed by everyone, regardless of age, ability or personal circumstances. "As we grow, we need to work with partners that share our different perspective and match our ambition. "We have that and more in Stärka." Atmos Padel's existing locations are in Darlington, Lytham St Annes, Potters Bar, South Sheilds, and Worthing.

Deliveroo
Jul 27th, 2026
Deliveroo Media launches programmatic on-site ads through Google Ad Manager.

Deliveroo Media launches programmatic on-site ads through Google Ad Manager. Deliveroo Media has launched programmatic ads on its Order Tracker page for the first time through Google Ad Manager. London, 27th July 2026: Deliveroo Media has launched programmatic ads on its Order Tracker page for the first time through Google Ad Manager. The Order Tracker page is a high reach ad placement within the Deliveroo app, offering brands the potential for high engagement video or display ad campaigns since 2023. Data from Deliveroo Media shows consumers check the app's Order Tracker page up to six times per order*, creating a high-frequency ad interface for brands to reach an engaged audience. Available across four of Deliveroo Media's key geographies: the UK, France, Italy and the UAE - advertisers can now purchase post-checkout ads on Deliveroo's Order Tracker via Programmatic Guaranteed deals. These can be activated directly from advertisers' existing DSP, including Display & Video 360, The Trade Desk and Amazon DSP providing greater access and buying flexibility. Catalina Salazar, Global Head of Advertising at Deliveroo and Wolt, said: "Programmatic is where advertisers and agencies already spend their time, and increasingly their budgets. By making our highest-reaching ad space available through Google Ad Manager, we're removing the friction between where brands want to buy and where their customers demonstrate intent and engagement, giving them guaranteed, high-attention moments at scale." Sami Chheng, Head of Commerce Media at Google, said: "We are thrilled to partner with Deliveroo as they open up previously unreachable, high-attention inventory to programmatic buyers. By bringing premium placements like Deliveroo's Order Tracker into Google Ad Manager, we're combining real-time, 1st-party intent with world-class infrastructure, enabling brands to seamlessly reach consumers during moments of peak engagement...and hunger." As Deliveroo Media continues its investment in innovation to benefit advertisers, two further new features are set to launch in the coming months. 'First Party Audiences' will enable advertisers to combine the reach of the Order Tracker ad surface with Deliveroo's first-party audience segments, allowing brands to reach the customers who matter most to their campaign. The second, 'Cuisine Signals', adds a new layer of real-time contextual targeting, available only through programmatic buying. This tool enables advertisers to tailor advertising to the exact type of food a customer has ordered. For example, a travel brand advertising a holiday in Italy could choose to advertise in the context of Italian cuisine. Deliveroo Media launched in 2025 and now sits alongside DoorDash and Wolt as one of the fastest-growing commerce media networks globally, reaching over 56 million monthly active users across more than 40 countries. To mark the launch of programmatic ads, Deliveroo Media is offering media agencies and non-endemic advertisers in the UK, France, Italy and the UAE 20% off local rate cards on programmatic campaigns booked between July and September 2026. * Deliveroo Internal Data, Jan-Jun 2026, All Markets ENDS

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