Depop

Depop

Peer-to-peer fashion marketplace with commissions

Overview

Depop is a peer-to-peer online marketplace for fashion where users buy, sell, and discover unique items such as vintage pieces, streetwear, sneakers, and designer pieces. Items are listed by users who set prices and descriptions; buyers purchase through the platform, and Depop earns revenue by taking a commission on each sale. The product works through user-generated listings, a social-feel interface with following and messaging, and a payments process that handles transactions. Depop differentiates itself from competitors by targeting a young, fashion-forward audience with a strong emphasis on sustainability, second-hand items, and community engagement, along with a marketplace that blends social discovery with shopping for both well-known brands and independent designers. Its goal is to grow a global, diverse fashion ecosystem where people can easily buy and sell unique, sustainable clothing items while connecting with others who share interest in fashion.

About Depop

Simplify's Rating
Why Depop is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Social Impact

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$100.1M

Headquarters

London, United Kingdom

Founded

2011

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Simplify's Take

What believers are saying

  • July 21, 2026 Zara Larsson campaign gives Depop fresh mainstream visibility.
  • August 12 Spotify artist shops create shoppable cultural drops and repeat traffic.
  • March 24, 2026 COO promotion signals operating discipline before eBay integration.

What critics are saying

  • Santa Clara state fee case still targets Depop's checkout pricing and damages.
  • eBay integration can dilute Depop's rebel brand and push sellers to Vinted.
  • If eBay standardizes marketplace fees, Depop's differentiated checkout economics disappear.

What makes Depop unique

  • Depop owns Gen Z resale mindshare through culture-first fashion discovery and community identity.
  • Its 2026 Spotify and Zara Larsson collaborations tie music scenes directly to shopping.
  • eBay kept Depop's brand and customer experience intact after July 30, 2026 acquisition.

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Funding

Total Funding

$100.1M

Below

Industry Average

Funded Over

10 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Wellness Program

Mental Health Support

Cycle to Work scheme

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-1%
Interspace Music
Aug 18th, 2026
Spotify and Depop pair six artists' closets with one playlist.

Spotify and Depop pair six artists' closets with one playlist. Spotify and Depop enlisted six artists to curate personal closets and contribute to a shared playlist. August 18, 2026 Spotify and Depop have paired six artists' personal wardrobes with a single shared playlist in a new collaboration. The lineup includes Eve, Amira Elfeky, Estevie, Frost Children, House of Protection, and Lily Meola. Each artist curated a Depop shop with pieces from their own closets and contributed to the shared Spotify playlist. A preview of each artist's picks was shared on Instagram. Artists and genres. * Eve: Grammy-winning rapper and actor known for "Who's That Girl?" and "Let Me Blow Ya Mind." * Amira Elfeky: draws on alternative, nu-metal, and goth rock. * Estevie: brings cumbia and regional Mexican music into a contemporary pop setting. * Frost Children: sibling duo making high-energy electronic music. * House of Protection: blends hardcore with electronic and rock influences. * Lily Meola: brings a folk-pop sensibility to the lineup. Style selections and Los Angeles event. The selected pieces range from leather chaps and custom band tees to a vintage pink satin nightgown. The collaboration was presented last week in Los Angeles at the Hollywood Premiere Motel. Events included live performances, interactive closets inspired by different music scenes, and curated fashion edits from Depop. The project gives Spotify listeners a view of the styles and influences behind the participating artists. The curated Depop shops remain available while pieces last, and the shared playlist is streaming on Spotify. YouTube to count long-form views from first frame in 2026. August 18, 2026

WebWire
Aug 12th, 2026
Depop and Spotify unite to launch partnership celebrating the next generation of music, style and cultural discovery.

Depop and Spotify unite to launch partnership celebrating the next generation of music, style and cultural discovery. NEW YORK, NY - WEBWIRE - Wednesday, August 12, 2026 Depop and Spotify have announced a first-of-its-kind partnership that connects music and secondhand fashion through the artists, communities and the scenes shaping culture. The collaboration invites fans to discover music talent in an entirely new way through exclusive artist-curated Depop shops and Spotify playlist as well as a two-day cultural experience in Los Angeles that brings together live performances, fashion, community and discovery. The partnership celebrates the powerful relationship between music and personal style. Six artists, Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola, representing some of today's most exciting music scenes, will each curate a personal collection of pieces from their own wardrobes, giving fans the opportunity to shop the looks behind the music while discovering new sounds through an exclusive Spotify playlist. "This partnership brings together two brands that are deeply embedded in culture and united by a shared belief in the power of creativity and self-expression," said Steve Dool, Senior Director, Brand + Creative at Depop. "Fashion and music have always gone hand in hand, with communities shaping what's next through their individual style and taste. Together with Spotify, we're creating new ways for our community to discover artists, explore personal style and connect through the cultural moments that inspire them." "We're excited to spotlight six incredible artists through this partnership with Depop. We hope to give fans a deeper look at the styles and sounds that shape their perspective as artists," said Matt Luhks, Senior Director, Global Marketing at Spotify. "Many of the artists contributed to an exclusive playlist on Spotify, which is an audio companion to their Depop closets. It lets fans trace the thread between what these artists wear, what they listen to, and how they create." The experience extends across both platforms. On Spotify, fans will discover a co-branded editorial playlist, artist content and in-app experiences designed to spotlight several music scenes. On Depop, shoppers can browse artist storefronts, explore curated collections inspired by different music cultures and seamlessly move between discovering new artists and new fashion finds. The partnership will launch across both platforms on August 11th with the artist-curated Spotify playlist, which can be found HERE and Depop's landing page featuring the edits and artist storefronts, which can be found HERE. Artist shop drops will be live the following day, August 12th at 3pm EST, and direct links can be found below. * evemusic * amiraelfeky * esteviebb * thefrostchildren * houseofprotection * lilymeola To celebrate the launch, Depop and Spotify will host a two-day activation on August 13th and 14th at the Hollywood Premiere Motel on Hollywood Boulevard, LA, transforming this iconic motel into an immersive cultural destination where guests can experience live performances, discover interactive genre-inspired closets, explore curated fashion edits and connect with the communities influencing the future of music and style. Overview of key dates: * Tuesday, August 11th: * Artist-curated Spotify playlist HERE * Depop landing page with curated edits HERE * Wednesday, August 12th: * All six artist shop drops live on Depop HERE * Thursday and Friday, August 13th - 14th: * Two-day activation in Los Angeles featuring live performances and curated fashion edits. All assets for the partnership can be found here. ________________________________________________________________________ About Depop Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its global community of millions of users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop's diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. For more information, visit www.depop.com. About Spotify Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market - continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks on Spotify. We are the world's most popular audio streaming subscription service with 777 million users, including 300 million subscribers, in 184 markets. WebWireID358789 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!

Etsy, Inc.
Jul 30th, 2026
Etsy completes acquisition of Depop, the global fashion resale marketplace for Gen Z

BROOKLYN, N.Y., July 13, 2021 /PRNewswire/ -- Etsy, Inc. (NASDAQ: ETSY) (the "Company"), which operates two-sided online marketplaces that…...

Etsy, Inc.
Jul 30th, 2026
Etsy Completes Sale of Depop

Transaction enables exclusive focus on driving sustainable long-term growth for the Etsy marketplace BROOKLYN, N.Y., July 30, 2026 /PRNewswire/ --…...

eBay Inc.
Jul 30th, 2026
eBay Completes Acquisition of Depop

Today eBay announced it has completed its acquisition of Depop, a leading consumer to consumer fashion marketplace with a highly-engaged Gen Z and Millennial customer base.

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