Overview
Depop is a peer-to-peer online marketplace for fashion where users buy, sell, and discover unique items such as vintage pieces, streetwear, sneakers, and designer pieces. Items are listed by users who set prices and descriptions; buyers purchase through the platform, and Depop earns revenue by taking a commission on each sale. The product works through user-generated listings, a social-feel interface with following and messaging, and a payments process that handles transactions. Depop differentiates itself from competitors by targeting a young, fashion-forward audience with a strong emphasis on sustainability, second-hand items, and community engagement, along with a marketplace that blends social discovery with shopping for both well-known brands and independent designers. Its goal is to grow a global, diverse fashion ecosystem where people can easily buy and sell unique, sustainable clothing items while connecting with others who share interest in fashion.
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About Depop
Industries
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$100.1M
Headquarters
London, United Kingdom
Founded
2011
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Simplify's Take
What believers are saying
- eBay completed Depop acquisition on July 30, 2026, funding growth and distribution.
- Depop reported 43.5 million registered users and 3.2 million active sellers in 2025.
- Australia fee removal on July 22, 2026 should lift seller supply and liquidity.
What critics are saying
- eBay's February 2026 acquisition and 800-job cut signal post-deal integration pressure.
- Vinted's zero-seller-fee model squeezes Depop's differentiation and pricing power.
- Boosted fees hit 12% in 2026, pushing sellers toward Poshmark, Vinted, and eBay.
What makes Depop unique
- Depop owns Gen Z resale mindshare, now under eBay since July 30, 2026.
- Its music-and-fashion activations with Spotify and Olivia Rodrigo deepen cultural relevance.
- Boosted listings monetize discovery while preserving zero seller commission in U.S. and U.K.
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Funding
Total Funding
$100.1M
Below
Industry Average
Funded Over
10 Rounds
Benefits
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Growth & Insights and Company News
6 month growth
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-3%Depop faces another proposed class action alleging Marketplace Fee "drip pricing" Published: Sep 21 2026 Updated: Sep 21 2026 Depop is facing another proposed class action accusing the fashion resale marketplace of hiding its mandatory Marketplace Fee until checkout, just two months after a similar federal case was dismissed without a ruling on the underlying claims. Plaintiff Javier Rivera filed the complaint September 15 in the U.S. District Court for the Northern District of Illinois, alleging Depop uses illegal "drip pricing" by advertising items without including the Marketplace Fee and only revealing the additional charge near the end of the purchase process. Rivera says he purchased an item advertised for $400 on Depop in August 2025, with $7.99 shipping and $43.94 sales tax shown before the Marketplace Fee of $20.70 appeared on the final checkout screen, bringing his total to $472.63. He claims he did not notice it until after completing the purchase and would not have placed the order or would have shopped elsewhere if Depop had disclosed the fee and full price upfront. The complaint includes screenshots of another transaction to illustrate how Depop's pricing works, showing a $30 item in the buyer's bag where the item price is labeled "Total" and the only additional cost mentioned is shipping, which is "calculated at checkout." Once the buyer proceeds further through checkout, the Marketplace Fee appears as a separate $2.20 charge, along with $5.99 shipping, bringing the total to $38.19. Rivera alleges that waiting until that stage to disclose the fee makes it harder for buyers to accurately compare Depop's prices with competing marketplaces and retailers. The complaint calls the practice a "classic form of digital 'drip pricing' that exploits consumer inertia and effectively deprives consumers of meaningful choice." A Depop listing reviewed on September 20 showed a similar pricing pattern. The item was advertised at $15 on the item page with no Marketplace Fee amount or fee-inclusive price displayed, both while logged out and after logging in. After proceeding to checkout without a valid shipping address entered, Depop displayed a line for the Marketplace Fee but showed only a dash instead of an amount. Once an address was entered, the fee was calculated at $1.45, with $1.23 sales tax bringing the total to $17.68. Going back to the item page while still logged in did not change the advertised price or add any Marketplace Fee disclosure there. Depop's own Marketplace Fee policy says the charge is calculated as up to 5% of the item purchase price plus a fixed amount of up to $1, specifically excluding taxes and shipping costs. Depop's terms say sales tax may apply to the Marketplace Fee in the U.S., so a buyer's address may be needed to calculate applicable tax and the final order total. But the company's published policy does not explain why the Marketplace Fee itself is not displayed until after an address has been entered. Neither eBay nor Depop has responded to a request for comment about why the fee is not displayed earlier in the purchase process or whether the company is testing fee-inclusive pricing. A similar proposed federal class action was filed in California in February by Linsey Dinh after purchasing a $17 item and being charged an additional $1.55 Marketplace Fee at checkout. That complaint also accused Depop of "drip pricing," but included screenshots suggesting Depop had recently begun showing some buyers an information icon next to the item price stating that the displayed price already included the Marketplace Fee. The fee-inclusive presentation could not be reproduced at the time, including when using a California address. Instead, the item page and cart continued showing the base price without the fee, with the additional charge appearing at checkout. It was unclear whether the fee-inclusive pricing shown in Dinh's complaint had been a limited test or whether Depop had reversed the change after the lawsuit was filed. Six months later, the fee-inclusive presentation still did not appear in the latest test. Dinh voluntarily dismissed her lawsuit without prejudice in July, leaving the underlying claims unresolved. Depop had previously notified the court that another proposed class action filed by Nicole Yuen in California state court involved the same basic allegations and said Dinh fell within the class proposed in that case. At the time of Dinh's dismissal, Depop said mediation had already taken place in Yuen and it expected that case to be resolved "within months." When Dinh sued in February, Etsy had just announced plans to sell Depop to eBay. That acquisition was completed July 30 for approximately $1.4 billion in cash after purchase price adjustments and interest. Rivera's August 2025 purchase occurred while Depop was still owned by Etsy, but his lawsuit was filed after the eBay acquisition closed and the issue appears to remain in place under its new ownership. eBay already charges a similar Buyer Protection Fee on private and non-Pro sales in the UK and Australia but displays a fee-inclusive item price before checkout. Rivera seeks to represent a nationwide class of consumers who paid a Marketplace Fee or similar charge on Depop, along with an Illinois subclass, bringing claims under the Illinois Consumer Fraud and Deceptive Business Practices Act and for unjust enrichment. He is seeking damages, restitution, disgorgement and injunctive relief. Depop has not yet filed a response on the publicly available federal docket. The case is Rivera v. Depop, Inc., Case No. 1:26-cv-11297, in the U.S. District Court for the Northern District of Illinois. Download the full complaint:
Depop brings The Depop Oasis to the inaugural Daisy Chain Fields Festival. Irvine, California - WEBWIRE - Wednesday, August 26, 2026 Depop, the fashion resale marketplace beloved by style-obsessed shoppers and sellers, is heading to Daisy Chain Fields Festival. From an immersive onsite oasis to an accompanying digital seller-curated edit built around the lineup to a community sweepstake that sent winners to the festival for free, Depop's summer of music and discovery is closing out festival season in style. Depop users will also have the chance to shop festival edits in the lead up to the event. The activation is one of Depop's major music-centric partnerships of 2026, following its official festival sponsorship and activation at the Governors Ball in June and a partnership with Spotify earlier this month. Together, the two mark a sustained IRL investment for the brand as it continues meeting its community at the intersection of music, fashion, and self-expression. "It's very exciting for Depop to be a part of the first-ever Daisy Chain Fields," says Steve Dool, Senior Director of Brand & Creative. "There's no better setting to showcase the shared language of inspiration, connection and freedom of expression between fashion and music than at a festival like this. That Daisy Chain Fields has a core mission of mutual support and empowerment at its heart, just like we do at Depop, makes this partnership even more meaningful to us and to our community. We can't wait to bring secondhand fashion to the festival grounds this August." THE DEPOP OASIS: DISCOVERY, CREATIVITY, CONNECTION At the heart of Depop's Daisy Chain Fields presence is The Depop Oasis, an immersive space built for discovery, creativity, and connection. Designed as a place to cool off, get creative, capture content, and unlock exclusive experiences, the Oasis brings the Depop and Daisy Chain Fields worlds together on the festival grounds. Inside, guests will find: * The Depop Style Bar: A core interactive moment that lets festival-goers personalize their style. Guests hunt through bulk vintage items or customize their own clothes to make their own creations. * The Hair Gem Station: Guests can visit this station for a festival-ready hair refresh, choosing from colorful floral and crystal gems applied by stylists to create a personalized look. * The Depop Flower Shower: With custom Depop daisies flying, guests will step into a 10 second flower shower to try to grab the winning flower for a chance to win a special item sourced straight from Depop. * The Floral Video Moment: Guests can capture their festival style through two immersive content moments: a flower-filled mirrored runway where they create a dynamic, shareable video, and a playful picnic-inspired photo installation featuring oversized Depop finds that transforms every snapshot into a memorable festival moment. * The Depopsicle Stand: Guests can enjoy a "Depopsicle" and have a chance to win an item sourced from Depop by finding the winning popsicle stick. THE ERAS EDIT: DRESS FOR THE LINEUP To bring the partnership back to the app, Depop has curated four shoppable festival edits inspired by Daisy Chain's style notes and artist lineup. * 10's Alt-Pop * '00s Indie * '90s Punk * '70s Folk Every piece is one-of-a-kind and available on Depop now. Shop the full edit at depop.com/explore/daisy-chain-fields-x-depop. About Depop Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its global community of millions of users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop's diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. For more information, visit www.depop.com. WebWireID359506 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!
Olivia Rodrigo partners with Depop on Daisy Chain Fields Festival Activation. August 25, 2026 Deal Type: Festival Activation & Brand Partnership Announced: August 24, 2026 * Olivia Rodrigo has teamed up with fashion resale app Depop to launch "The Depop Oasis" at her inaugural Daisy Chain Fields festival. * The on-site experience features an interactive vintage Style Bar, a hair gem booth, immersive content spaces, and app-based curated edits. * All net proceeds from the sold-out, women-led benefit festival in Irvine, California, directly support charities advancing women and girls. * The collaboration expands Rodrigo's long-standing relationship with sustainable fashion and marks another major music-aligned activation for Depop. Three-time Grammy winner Olivia Rodrigo is collaborating with circular fashion marketplace Depop to present "The Depop Oasis," an interactive on-site experience at the inaugural Daisy Chain Fields festival on August 29, 2026, at Orange County Great Park in Irvine, California. The benefit festival sold out in 30 minutes and features an all-women lineup, including Stevie Nicks, Bikini Kill, and Chappell Roan. All net ticket profits will go directly to organizations supporting women and girls. Inside the festival grounds, The Depop Oasis lets fans customize secondhand clothing at a dedicated Style Bar, get styled at a floral Hair Gem Station, and enter giveaways. In addition, Depop rolled out an in-app fashion edit curated by community sellers around the festival's lineup. This partnership builds directly on Rodrigo's personal history with the resale platform. In 2021, the singer launched her official "SOURshop" on Depop, selling personal wardrobe items and music video outfits for charity. The activation arrives during a landmark 2026 for Rodrigo, who released her single "Serena Joy" and performed a surprise guest set at Lollapalooza. Depop has consistently expanded its presence across live music and culture this year. Earlier in the summer, teaming up with Zara Larsson for a global campaign and closet drop, while partnering with Kacey Musgraves for a new campaign centered on personal stage archive pieces. The festival presence also adds to Rodrigo's growing commercial portfolio. This year, she teamed up with Etsy for a Daisy Chain Fields merch collection, launched music-themed sets with LEGO, and led campaigns as a global ambassador for Lancôme and American Express. Olivia Rodrigo's collaboration with Depop highlights how modern pop stars use their values to guide major commercial partnerships. Rather than sticking to standard festival sponsorships, Rodrigo brings circular, sustainable fashion directly into the fan experience while keeping philanthropic goals at the core. For Depop, showing up on festival grounds deepens its cultural footprint among Gen Z and millennial music fans who prioritize eco-friendly style. As live events increasingly merge with fashion discovery, physical brand activations like this offer fans tangible, community-first memories beyond regular artist merchandise. How will artist-curated festivals change the way fashion brands approach traditional music sponsorships? What other interactive experiences will brands need to offer to capture the attention of Gen Z festivalgoers? Could benefit festivals like Daisy Chain Fields set a new standard for how pop stars combine touring with social causes?
Spotify and Depop pair six artists' closets with one playlist. Spotify and Depop enlisted six artists to curate personal closets and contribute to a shared playlist. August 18, 2026 Spotify and Depop have paired six artists' personal wardrobes with a single shared playlist in a new collaboration. The lineup includes Eve, Amira Elfeky, Estevie, Frost Children, House of Protection, and Lily Meola. Each artist curated a Depop shop with pieces from their own closets and contributed to the shared Spotify playlist. A preview of each artist's picks was shared on Instagram. Artists and genres. * Eve: Grammy-winning rapper and actor known for "Who's That Girl?" and "Let Me Blow Ya Mind." * Amira Elfeky: draws on alternative, nu-metal, and goth rock. * Estevie: brings cumbia and regional Mexican music into a contemporary pop setting. * Frost Children: sibling duo making high-energy electronic music. * House of Protection: blends hardcore with electronic and rock influences. * Lily Meola: brings a folk-pop sensibility to the lineup. Style selections and Los Angeles event. The selected pieces range from leather chaps and custom band tees to a vintage pink satin nightgown. The collaboration was presented last week in Los Angeles at the Hollywood Premiere Motel. Events included live performances, interactive closets inspired by different music scenes, and curated fashion edits from Depop. The project gives Spotify listeners a view of the styles and influences behind the participating artists. The curated Depop shops remain available while pieces last, and the shared playlist is streaming on Spotify. YouTube to count long-form views from first frame in 2026. August 18, 2026
Depop and Spotify unite to launch partnership celebrating the next generation of music, style and cultural discovery. NEW YORK, NY - WEBWIRE - Wednesday, August 12, 2026 Depop and Spotify have announced a first-of-its-kind partnership that connects music and secondhand fashion through the artists, communities and the scenes shaping culture. The collaboration invites fans to discover music talent in an entirely new way through exclusive artist-curated Depop shops and Spotify playlist as well as a two-day cultural experience in Los Angeles that brings together live performances, fashion, community and discovery. The partnership celebrates the powerful relationship between music and personal style. Six artists, Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola, representing some of today's most exciting music scenes, will each curate a personal collection of pieces from their own wardrobes, giving fans the opportunity to shop the looks behind the music while discovering new sounds through an exclusive Spotify playlist. "This partnership brings together two brands that are deeply embedded in culture and united by a shared belief in the power of creativity and self-expression," said Steve Dool, Senior Director, Brand + Creative at Depop. "Fashion and music have always gone hand in hand, with communities shaping what's next through their individual style and taste. Together with Spotify, we're creating new ways for our community to discover artists, explore personal style and connect through the cultural moments that inspire them." "We're excited to spotlight six incredible artists through this partnership with Depop. We hope to give fans a deeper look at the styles and sounds that shape their perspective as artists," said Matt Luhks, Senior Director, Global Marketing at Spotify. "Many of the artists contributed to an exclusive playlist on Spotify, which is an audio companion to their Depop closets. It lets fans trace the thread between what these artists wear, what they listen to, and how they create." The experience extends across both platforms. On Spotify, fans will discover a co-branded editorial playlist, artist content and in-app experiences designed to spotlight several music scenes. On Depop, shoppers can browse artist storefronts, explore curated collections inspired by different music cultures and seamlessly move between discovering new artists and new fashion finds. The partnership will launch across both platforms on August 11th with the artist-curated Spotify playlist, which can be found HERE and Depop's landing page featuring the edits and artist storefronts, which can be found HERE. Artist shop drops will be live the following day, August 12th at 3pm EST, and direct links can be found below. * evemusic * amiraelfeky * esteviebb * thefrostchildren * houseofprotection * lilymeola To celebrate the launch, Depop and Spotify will host a two-day activation on August 13th and 14th at the Hollywood Premiere Motel on Hollywood Boulevard, LA, transforming this iconic motel into an immersive cultural destination where guests can experience live performances, discover interactive genre-inspired closets, explore curated fashion edits and connect with the communities influencing the future of music and style. Overview of key dates: * Tuesday, August 11th: * Artist-curated Spotify playlist HERE * Depop landing page with curated edits HERE * Wednesday, August 12th: * All six artist shop drops live on Depop HERE * Thursday and Friday, August 13th - 14th: * Two-day activation in Los Angeles featuring live performances and curated fashion edits. All assets for the partnership can be found here. ________________________________________________________________________ About Depop Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its global community of millions of users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop's diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. For more information, visit www.depop.com. About Spotify Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market - continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks on Spotify. We are the world's most popular audio streaming subscription service with 777 million users, including 300 million subscribers, in 184 markets. WebWireID358789 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!
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About Depop
Industries
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$100.1M
Headquarters
London, United Kingdom
Founded
2011
Depop is Hiring for 22 Jobs on Simplify!
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